HomeMy WebLinkAbout04/21/21 VISIT BAKERSFIELD AGENDA PACKETVISIT
BAKERSFIELD
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I. CALL TO ORDER
II. ROLL CALL
VISIT BAKERSFIELD
AGENDA
April 21, 2021
Telephonic Conference Call
8:00 a.m.
SPECIAL NOTICE
Public Participation and Accessibility
April 21, 2021 Visit Bakersfield Board Meeting
On March 18, 2020, Governor Gavin Newsom issued Executive Order N29-20, which
includes a waiver of Brown Act provisions requiring physical presence of the Visit
Bakersfield Board or the public in light of the COVID-19 pandemic.
Based on guidance from the California Governor's Office and Department of Public
Health, as well as the County Health Officer, in order to minimize the potential spread of
the COVID-19 virus, the City of Bakersfield hereby provides notice that as a result of the
declared federal, state, and local health emergencies, and in light of the Governor's
order, the following adjustments have been made:
1. The meeting scheduled for April 21, 2021, at 8:00 a.m. will not be open to the
public.
2. Consistent with the Executive Order, Visit Bakersfield Board members may elect
to attend the meeting telephonically and to participate in the meeting to the
same extent as if they were physically present.
3. The public may participate in the April 21, 2021 meeting and address the Board
as follows:
• If you wish to comment on a specific agenda item, submit your comment via
email to the City Clerk at City_Clerk@bakersfieldcity.us no later than 3:00 p.m. on
Tuesday, April 20, 2021. Please clearly indicate which agenda item number your
comment pertains to. Comments are limited to 3 minutes. If your comment
meets the foregoing criteria, it will be read into the record during the meeting.
• If you wish to make a general public comment not related to a specific agenda
item, submit your comment via email to the City Clerk at
City_Clerk@bakersfieldcity.us no later than 3:00 p.m. on Tuesday, April 20, 2021.
Comments are limited to 3 minutes. If your comment meets the foregoing
criteria, it will be read into the record during the meeting.
III. PUBLIC STATEMENTS
A. Correspondence received
IV. MINUTES
A. Approval of Minutes of the February 17, 2021 meeting,
V. TREASURER'S REPORT
A. Approval of Treasurer's Report of April 21, 2021
V1. STAFF REPORT
A. Manager's Report
Vill. OLD BUSINESS
A. None
Vill. NEW BUSINESS
A. Approval of FY 2021-22 Visit Bakersfield Budget
B. Nominating Committee Report Presentation
1. Re-elect Jessica Ramirez and Ryan Uhles to a two-year term
beginning July 1, 2021.
2. Elect Amy Smith to a two-year term beginning July 1, 2021.
3, Elect Matthew Spindler to a one-year term beginning July 1,
2021 due to the resignation of Steve Hughes.
4. Elect Kenneth Siegfried as Chair, Ryan Uhles as Vice -Chair and
Randy McKeegan as Treasurer for a one-year term beginning
July 1, 2021.
X. CLOSED SESSION
A. None
Respectfully submitted,
\,-I I Y mul lu�c;f
City of Bakersfield
L,
Visit Bakersfield
Minutes
Meeting of February 17, 2021
Visit Bakersfield, 515 Truxtun Avenue
Regular Meeting - 8:00 AM
I. Call to order
Visit Bakersfield Board of Directors regular meeting was called to order
by Randy McKeegan via Zoom.com on this 17th day of February at 8:00
a.m.
II. Roll call
Andrea Marroquin, Visit Bakersfield, conducted roll call.
Directors Present:
Chris Huot Ed Dorsey Randy McKeegan
Denise Taylor -Connor Ryan Uhles Debora Hill
Beth Brookhart-Pandol Kenneth "Ziggy" Siegfried
Kim Huckaby Jessica Ramirez
Directors Absent:
Tamara Baker
Steve Hughes
Others Present:
David Lyman, Visit Bakersfield
Andrea Marroquin, Visit Bakersfield
Joe Simpson, Visit Bakersfield
Evangelina Medina, Visit Bakersfield
Matt Billingsley, Visit Bakersfield
Josh Rudnick, City Attorney's Office
Jacqui Kitchen, City of Bakersfield
III. Public Statements
None
Vigil ukersfeel l 1.ouircl Mee h-iig elbirvuury 1 7,X}21 :'Iuge
12
IV. Minutes
A. Approval of October 21, 2020 Minutes
Motion by Ryan Uhles, seconded by Debora Hill. All in favor. Motion
approved.
V. Treasurer's Report
A. Approval of Treasurer's Report of February 17, 2021
Treasurer's Report presented by Randy McKeegan.
Motion by Chris Huot, seconded by Kim Huckaby. All in favor. Motion
approved.
VI. Staff Report
• David Lyman discussed STR data then provided additional updates,
including progress on the new Bakersfield Visitor Guide in
development.
• Matt Billingsley provided a sales update.
• Andrea Marroquin provided an update on the Visit Bakersfield
online store and visitor requests.
• Evangelina Medina gave updates on current and upcoming
projects.
• Joe Simpson gave an update on marketing efforts.
VII. Old Business
None
VIII. New Business
A. Approval of financial assistance to Westside Bullets to host National
Softball Association (NSA) regional qualifiers tournaments in
Bakersfield in 2021 - 2023.
Motion by Ryan Uhles, seconded by Denise Taylor -Connor to approve
assistance to Westside Bullets not to exceed $1,500 per event for a total
not to exceed $36,000 within the term of a three-year agreement. All in
favor. Motion approved.
B. Approval of 2021 Board Meeting Calendar.
Motion by Denise Taylor -Connor, seconded by Debora Hill to approve -
2021 board meeting calendar.
C. Update on B -Cares Small Business Assistance Grants.
Information only. No action needed.
gil ukersfeel l 1.ouircl Mee h-iig elbirvuury 1 7,X}21 :'Iuge
13
D. Update on Brundage Lane Navigation Center (BLNC).
Information only. No action needed.
E. Update on City Budget Process.
Information only. No action needed.
F. Update on Clean Cities Initiative.
Information only. No action needed.
G. Update on Thomas Roads Improvement Programs (TRIP).
Information only. No action needed.
IX. Board Statements
None
X. Closed Session
None
XI. Adjournment
Chair adjourned the meeting at 9:06 a.m.
PREPARED 04/14/21,
10:56:58
EXPENDITURE
REPORT
PAGE 1
HTEPGM/GM601U
BY FUND
PERIOD 10/2021
2020-21
2020-21
2020-21
2020-21
2020-21
ADJUSTED
YEAR TO DATE
CURRENT
UNENCUMBERED
ACCOUNT NUMBER
ACCOUNT DESCRIPTION
BUDGET
ACTUAL
ENCUMBRANCES
APPROPRIATIONS
TRANSIENT OCCUPANCY
TAXES
191-6590-675.10-01
REGULAR PAY
365,121
266,897.21
.00
98,223.79
191-6590-675.10-14
SPECIALITY PAY
1,825
1,351.00
.00
474.00
191-6590-675.10-15
AUTO ALLOWANCE
2,039
1,509.45
.00
529.55
191-6590-675.10-31
LIFE INSURANCE
401
296.82
.00
104.18
191-6590-675.10-33
MEDICARE INSURANCE
3,337
2,454.93
.00
882.07
191-6590-675.10-35
MEDICAL INSURANCE -ACTIVE
51,721
38,203.23
.00
13,517.77
191-6590-675.10-38
WORKERS COMP INS ALLOC
4,584
3,554.28
.00
1,029.72
191-6590-675.10-44
PERS - MISCELLANEOUS
129,138
109,418.57
.00
19,719.43
191-6590-675.10-48
CITY 1% MATCH - RHS PLAN
1,156
523.28
.00
632.72
191-6590-675.30-39
OTHER PROFESSIONAL
234,912
61,100.29
18,900.00
154,911.71
191-6590-675.40-23
INTERNAL COMM EQUIP
29
21.78
.00
7.22
191-6590-675.40-24
INTERNAL TELEPHONE EQUIP
3,636
2,727.00
.00
909.00
191-6590-675.40-26
INTERNAL COMPUTER EQUIP
11,538
8,653.50
.00
2,884.50
191-6590-675.50-11
LIABILITY INS ALLOCATION
2,689
2,153.25
.00
535.75
191-6590-675.50-12
PROPERTY INS ALLOCATION
148
244.53
.00
96.53-
191-6590-675.50-33
TELEPHONE -CELL PHONE CHGS
1,800
1,310.27
.00
489.73
191-6590-675.50-41
ADVERTISING
82,625
24,830.16
14,058.11
43,736.73
191-6590-675.50-51
PRINTING AND BINDING
29,436
2,328.23
.00
27,107.77
191-6590-675.50-53
INTERNAL GARBAGE
525
396.00
.00
129.00
191-6590-675.50-54
INTERNAL SEWER
323
243.00
.00
80.00
191-6590-675.50-61
REIMBURSABLE EXPENSE
2,788
244.49
.00
2,543.51
191-6590-675.50-62
ENTERTAINING GUESTS
4,095
.00
.00
4,095.00
191-6590-675.50-64
TRAVEL (OPERATIONAL)
91,199
.00
.00
91,199.00
191-6590-675.50-65
DUES & SUBSCRIPTIONS
8,653
2,985.00
.00
5,668.00
191-6590-675.50-91
OTHER OUTSIDE SERVICES
18,490
43,319.39
4,424.75
29,254.14-
191-6590-675.60-21
WATER
2,500
1,946.89
.00
553.11
191-6590-675.60-22
NATURAL GAS
750
447.04
.00
302.96
191-6590-675.60-23
ELECTRICITY
15,267
1,176.26
.00
14,090.74
191-6590-675.60-31
OFFICE SUPPLIES
3,141
802.47
.00
2,338.53
191-6590-675.60-51
OTHER MATERIALS/SUPPLIES
0
1,456.31
.00
1,456.31-
191-6590-675.60-61
FURNITURE & EQUIP (MINOR)
995
676.56
.00
318.44
191-6590-675.70-12
CONTRIBUTIONS
305,695
29,500.00
7,500.00
268,695.00
191-6590-675.80-62
COMPUTR HARDWARE/SOFTWARE
416
.00
.00
416.00
191-6590-675.80-68
OTHER EQUIPMENT
9,590
4,121.00
.00
5,469.00
* VISIT BAKERSFIELD
1,390,562
614,892.19
44,882.86
730,786.95
** CONVENTION
VISITOR BUREAU
1,390,562
614,892.19
44,882.86
730,786.95
*** ECONOMIC/COMMUNITY DEVEL
1,390,562
614,892.19
44,882.86
730,786.95
**** TRANSIENT OCCUPANCY
----------------
TAXES
-----------------
1,390,562
-----------------
614,892.19
44,882.86
-----------------
730,786.95
----------------
-----------------
1,390,562
-----------------
614,892.19
44,882.86
-----------------
730,786.95
Citv of Bakersfield Check Reaister - CVB REPORT
Payment Number
Vendor Number
Vendor Name
Payment Date
Check Total
20742
15868
TEL TEC SECURITY SYSTEM INC
Feb 25, 2021
$45.00
21111
15868
TEL TEC SECURITY SYSTEM INC
Apr 8, 2021
$45.00
719512
32133
BANDWANGO
Feb 11, 2021
$13,500.00
719560
31151
EINSTEIN VISUALS
Feb 11, 2021
$694.39
719640
31074
ON THE HORIZON COMMUNICATIONS
Feb 11, 2021
$2,000.00
719672
31106
SEE SOURCE LLC
Feb 11, 2021
$8,696.00
719700
26060
VANGUARD CLEANING SYSTEMS INC
Feb 11, 2021
$576.75
719736
1696
CALIFORNIA WATER SERVICE
Feb 11, 2021
$136.03
719804
32132
TRIPVIA INC
Feb 11, 2021
$157.50
719893
31089
EMBROIDERY PLUS LLC
Feb 18, 2021
$645.61
720094
6114
PACIFIC GAS & ELECTRIC COMPANY
Feb 18, 2021
$193.10
720203
31089
EMBROIDERY PLUS LLC
Feb 25, 2021
$259.80
720321
27973
TEMPEST INTERACTIVE MEDIA LLC
Feb 25, 2021
$300.00
720378
1696
CALIFORNIA WATER SERVICE
Feb 25, 2021
$139.16
720425
20601
VERIZON WIRELESS
Feb 25, 2021
$125.89
720580
7374
SIERRA PRINTERS INC
Mar 4, 2021
$960.31
720796
23214
ORKIN PEST CONTROL INC
Mar 11, 2021
$68.00
721089
31074
ON THE HORIZON COMMUNICATIONS
Mar 18, 2021
$2,000.00
721120
31106
SEE SOURCE LLC
Mar 18, 2021
$3,848.00
721133
27973
TEMPEST INTERACTIVE MEDIA LLC
Mar 18, 2021
$33,000.00
721144
26060
VANGUARD CLEANING SYSTEMS INC
Mar 18, 2021
$576.75
721220
10623
CALIFORNIA DEPARTMENT OF TAX AND
Mar 23, 2021
$9.11
721518
1696
CALIFORNIA WATER SERVICE
Mar 25, 2021
$165.37
721542
6114
PACIFIC GAS & ELECTRIC COMPANY
Mar 25, 2021
$129.73
721554
20601
VERIZON WIRELESS
Mar 25, 2021
$140.04
721723
31366
STEELBERRY
Apr 1, 2021
$830.00
26 Overall - Count
Overall -Total
$69,241.54
Apr 15, 2021
1
8:57:35 AM
I_1l]►VA11►1PIS IIkUlID/Ilk] 'li]31
Meeting Date: April 21, 2021
Agenda Item: VIII.A
To: Board of Directors
From: David Lyman, Manager
Subject: Approval of FY 2021-22 Visit Bakersfield Budget
Recommendation: Approve FY 2021-22 budget and present it to City Council for
approval and adoption.
Background: Each year staff presents for your board's approval a proposed budget for
the upcoming fiscal year. After your board's approval, the budget is presented to the
City Council for approval and adoption.
The City Manager requested all departments submit a flat budget for the upcoming
budget year. The Operating portion of our budget, over which we have control, would
increase a mere 1.00%. However, we have far less control over the Salaries and Benefits
portion, which is projected to increase 4.42%. As shown in the table below, the
proposed budget is $1,073,878, 2.79% higher than last year. A summary of increases
and decreases by category is below.
Budget Summary
FY 2020-21
FY 2021-22
Change
Salaries and Benefits
$548,760
$573,044
+4.42%
Operating
$495,979
$500,834
+1.00%
Total
$1,044,739
$1,073,878
+2.79%
Significant budget increases
A. Property Insurance (299% increase): Increase was based upon figures provided
by Risk Management.
B. Liability Insurance (61% increase): Increase was based upon figures provided by
Risk Management.
C. Other Professional Services (36% increase): Several projects approved in last
year's budget request require an annual fee moving forward. These projects
include the new website CRM (Customer Relationship Management), visitor
analytics (See Source), digital assets (including professional photos and videos)
and an online visitor attractions pass (Bandwango).
S:\Board meeting Items\Board Meeting - Agenda Packets\2021-2025\2021 \04 Apr 2021 \New Business A -
Approval of FY 2021-2022 Visit Bakersfield Budget.docx
D. Printing and Binding (22% increase): Increase is based upon a street banner
program planned to recognize events near Mechanics Bank Arena.
E. Dues and Subscriptions (13% increase): Two new subscriptions purchased in the
past year were Survey Monkey and Zoom. Staff anticipates the need to continue
those subscription in the upcoming fiscal year.
Decreases:
Advertising (55% decrease): Several of the projects that were budgeted as
advertising last year have been moved into the Other Professional Services line
item.
Summary
Our proposed budget reflects a small increase of 4.42% to increases in Salaries and
Benefits, while the Operating Budget will increase a mere 1.00% over last year's request.
Next Steps
The City Manager will present a City-wide budget overview to City Council, and City
Council is scheduled to adopt a FY 2021-22 City budget in June.
Details of the proposed FY 2021-22 budget are attached. Please note that there are no
revenue accounts. This is an expense -only budget.
S:\Board meeting Items\Board Meeting - Agenda Packets\2021-2025\2021 \04 Apr 2021 \New Business A -
Approval of FY 2021-2022 Visit Bakersfield Budget.docx
Proposed FY 2021-22 Visit Bakersfield Budget
(non -shaded items comprise the Operating Budget)
Budget Worksheet
FY 21/22 FY 20/21
191-1611-675-30-39
OTHER PROFESSIONAL
$
127,800.00
$
94,300.00
191-1611-675-40-23
RENTAL COSTS ON COMM EQUIP
$
29.00
$
29.00
191-1611-675-40-24
INTERNAL TELEPHONE EQUIP
$
3,565.00
$
3,636.00
191-1611-675-40-26
INTERNAL COMPUTER EQUIP
$
11,938.00
$
11,538.00
191-1611-675-50-33
TELEPHONE- CELL PHONE CHGS
$
1,800.00
$
1,800.00
191-1611-675-50-41
ADVERTISING
$
32,000.00
$
70,875.00
191-1611-675-50-51
PRINTING AND BINDING
$
23,200.00
$
18,950.00
191-1611-675-50-61 REIMBURSABLE EXPENSE $ 1,500.00 $ 1,500.00
191-1611-675-50-62 ENTERTAINING GUESTS $ 3,000.00 $ 3,000.00
S:\Board Meeting Items\Board Meeting - Agenda Packets\2021-2025\2021 \04 Apr 2021 \New Business A -
Approval of FY 2021-2022 Visit Bakersfield Budget.docx
191-1611-675-50-64
TRAVEL (OPERATIONAL)
$
65,500.00
$
65,500.00
191-1611-675-50-65
DUES & SUBSCRIPTIONS
$
8,751.00
$
7,751.00
OTHER OUTSIDE
191-1611-675-50-91
SERVICES
$
11,910.00
$
11,910.00
191-1611-675-60-21
WATER
$
2,500.00
$
2,500.00
191-1611-675-60-22
Natural Gas
$
750.00
$
750.00
191-1611-675-60-23
ELECTRICITY
$
2,000.00
$
2,000.00
191-1611-675-60-31
OFFICE SUPPLIES
$
3,000.00
$
3,000.00
191-1611-675-70-12
CONTRIBUTIONS
$
197,000.00
$
194,000.00
191-1611-675-80-62
Other Equipment
Operating Budget
$
500,834.00
$
495,979.00
Total Budget
$
1,073,878.00
$
1,044,739.00
S:\Board Meeting Items\Board Meeting - Agenda Packets\2021-2025\2021 \04 Apr 2021 \New Business A -
Approval of FY 2021-2022 Visit Bakersfield Budget.docx
ADMINISTRATIVE REPORT
Meeting Date: April 21, 2021
Agenda Item: VIII.B.
To: Board of Directors
From: Nominating Committee
Denise Connor
Ryan Uhles
Debora Hill
David Lyman (ex -officio)
Subject: Nominating Committee Report Presentation
Recommendation:
1. Re-elect Jessica Ramirez and Ryan Uhles to a two-year term beginning July 1,
2021.
2. Elect Amy Smith to a two-year term beginning July 1, 2021.
3. Elect Matthew Spindler to a one-year term beginning July 1, 2021 due to the
resignation of Steve Hughes.
4. Elect Kenneth Siegfried as Chair, Ryan Uhles as Vice -Chair and Randy
McKeegan as Treasurer for a one-year term beginning July 1, 2021.
Background:
The Nominating Committee is charged with two tasks:
1. Filling vacancies on the board of directors, and
2. Proposing a slate of officers for the coming year.
This report provides recommendations for both tasks.
Board vacancies
There are five open positions on the board of directors beginning July 1, 2021. Three of
those positions are due to the expiration of terms for three current board members. A
fourth is due to the vacancy created by the retirement and resignation of Jenny Hlaudy.
The fifth vacancy is due to the recent resignation of Vice -Chair Steve Hughes.
Agreement No. 16-251 between the City of Bakersfield and the Greater Bakersfield
Convention and Visitors Bureau requires that four members of the board of directors be
from the Hotel/Motel Industry. The current Hotel/Motel Industry representatives are
Jessica Ramirez, Denise Connor and Debora Hill. The fourth position is vacant due to
the retirement and resignation of Jenny Hlaudy. The CVB Bylaws state that directors
shall not serve for more than three consecutive two-year terms.
The three directors whose terms expire on June 30 are Jessica Ramirez, Kim Huckaby
and Ryan Uhles. Kim Huckaby has relocated outside of Bakersfield cannot continue for
another term. The Nominating Committee recommends Jessica Ramirez and Ryan
Uhles to be re-elected to serve a two-year term beginning July 1, 2021.
The Nominating Committee recommends Amy Smith from Bakersfield Museum of Art to
be elected to a two-year term beginning July 1, 2021.
The Nominating Committee recommends Matthew Spindler from Bakersfield Fox
Theater to be elected to a one-year term beginning July 1, 2021 due to the resignation of
Steve Hughes.
G:\Cvb\SHARED\Board Meeting Items\Board Meeting - Agenda Packets\2021-2025\2021 \04 Apr 2021 \New
Business B - Nominating Committee.Docx
At this time, the Nominating Committee has no recommendation for a local hotel
representative to fill the vacancy created by the resignation of Jenny Hlaudy. A
recommendation will be made at a later date.
Slate of officers
Section 7.04 of the Bylaws of the Greater Bakersfield Convention and Visitors Bureau
define the Executive Committee as Chair, Vice -Chair, Treasurer, and Immediate Past
Chair. Executive Committee members serve a one-year term of office and cannot serve
more than two consecutive terms in the same office, except for permanent members.
The Nominating Committee recommends the following individuals be elected for a one-
year term to serve as officers:
• Kenneth Siegfried as Chair,
• Ryan Uhles as Vice -Chair, and
• Randy McKeegan as Treasurer
There is no Immediate Past Chair.
G:\Cvb\SHARED\Board Meeting Items\Board Meeting - Agenda Packets\2021-2025\2021 \04 Apr 2021 \New
Business B - Nominating Committee.Docx
The following provided
for information only;
no action required.
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