HomeMy WebLinkAbout09/08/22 KEEP BAKERSFIELD BEAUTIFUL COMMITTEEKeep Bakersfield Beautiful Committee (KBBC) Regular Meeting
12:00 PM, Friday, September 8, 2023
City Hall - North, 1600 Truxtun Ave., 1" Floor, Conf. Rm. A, Bakersfield CA, 93301
The mission of Keep Bakersfield Beautiful (KBB) is to engage individuals to take greater
responsibility for improving their community.
Agenda Chairperson: Theresa Olson Vice Chairperson: Sophia Felix
1. Call to Order, Roll Call, and Introductions - Chairperson (2 minutes)
II. Public Statements - (2 minutes max per person)
A. Agenda Item Public Statements
B. Non -Agenda Item Public Statements
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III. Approval of Friday, August 11, 2023 Regular Meeting Minutes - Chairperson (2 minutes) -< Z
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IV. Deferred Business T' �
A. Update: Keep America Beautiful Cigarette Butt Container Grant -Theresa Olson (2 minutes) =1
B. Update: Mayor's At Large Community Appearance Index (CAI) Held on Friday, June 16, 2023 and KBBC by Ward
CAI Index - KBBC (5 minutes)
C. Request Vote to Change How KBBC Compiles Required KAB CAI in 2024 - Chairperson (2 minutes)
V. New Business
A. Highlights of KBB Fiscal Year 2022-2023 Report Submitted to Keep America Beautiful -Jessica Felix (2 minutes)
B. Request Vote to Co -brand Keep Bakersfield Beautiful Litter/Illegal Dump and Beautification Events, Activities and
Projects With Clean California -Jessica Felix (2 minutes)
C. Special Projects and Programs Funding Update -Staff (2 minutes)
D. Vote to Set Schedule of Regular Monthly KBBC Volunteer Opportunity Rotation By Ward and Assign Respective
KBBC Leads -Chairperson (5 minutes)
E. Ongoing Discussion: Anti -Litter PSA Campaign Factors to Promote Behavior Change - KBBC (10 minutes)
1. Clean California Initiative & Keep America Beautiful
2. Review Campaign Options and Proposals
3. Request Vote to Select Budget up to $39,999.99 Using Litter & Illegal Dump Funding
a. Vendors) Selection
b. Vendor(s) Service(s)
F. Update: California Coastal Cleanup, Saturday, September 16, 2023 - Heather Pennella/Brooks Douglass (2 minutes)
G. Update: Downtown Cleanup Saturday, September 16, 2023 - Ray Scott & Cathy Bulter (2 minutes)
1. Request vote to approve amending August 11, 2023 vote to approve up to $1,000 for flower and painting
supplies for Sept. 16 to also include the date of September 23, 2023.
H. Downtown Cleanup Saturday, September 23, 2023 - Ray Scott (2 minutes)
I. Bakersfield Police Department National Night Out Booth Opportunity, Tuesday October 3, 2023 From 6 PM to 9
PM (Set Up 4 PM - 5:30 PM) at Yokuts Park -Theresa Olson (2 minutes)
J. Vote to Schedule 19th Annual Make A Difference Day on Saturday, October 14, 2023 Saturday or October 21, 2023,
and Determine Activities and Leadership - Chairperson (5 minutes)
K. 13th Annual America Recycles Day, November 2023 - Ray Scott (2 minutes)
VI. City of Bakersfield Staff Comments - (2 minutes)
VII. KBBC and Advisory Board Comments (8 minutes)
Vill. Adjournment -Chairperson
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Keep Bakersfield Beautiful Committee (KBBC) Regular Meeting
12:00 PM, Friday, September 8, 2023
City Hall — North, 1600 Truxtun Ave., 1" Floor, Conf. Rm. A, Bakersfield CA, 93301
The mission of Keep Bakersfield Beautiful (KBB) is to engage individuals to take greater
responsibility for improving their community.
Agenda Chairperson: Theresa Olson Vice Chairperson: Sophia Felix
I. Call to Order, Roll Call, and Introductions —Chairperson (2 minutes)
II. Public Statements — (2 minutes max per person)
A. Agenda Item Public Statements
B. Non -Agenda Item Public Statements
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KeepBakersfieldBeautiful
KEEP AMERICA BEAUTIFUL AFFILIATE
III. Approval of Friday, August 11, 2023 Regular Meeting Minutes — Chairperson (2 minutes)
IV. Deferred Business
A. Update: Keep America Beautiful Cigarette Butt Container Grant — Theresa Olson (2 minutes)
B. Update: Mayor's At Large Community Appearance Index (CAI) Held on Friday, June 16, 2023 and KBBC by Ward
CAI Index — KBBC (5 minutes)
C. Request Vote to Change How KBBC Compiles Required KAB CAI in 2024 —Chairperson (2 minutes)
V. New Business
A. Highlights of KBB Fiscal Year 2022-2023 Report Submitted to Keep America Beautiful —Jessica Felix (2 minutes)
B. Request Vote to Co -brand Keep Bakersfield Beautiful Litter/Illegal Dump and Beautification Events, Activities and
Projects With Clean California —Jessica Felix (2 minutes)
C. Special Projects and Programs Funding Update — Staff (2 minutes)
D. Vote to Set Schedule of Regular Monthly KBBC Volunteer Opportunity Rotation By Ward and Assign Respective
KBBC Leads —Chairperson (5 minutes)
E. Ongoing Discussion: Anti -Litter PSA Campaign Factors to Promote Behavior Change — KBBC (10 minutes)
1. Clean California Initiative & Keep America Beautiful
2. Review Campaign Options and Proposals
3. Request Vote to Select Budget up to $39,999.99 Using Litter & Illegal Dump Funding
a. Vendor(s) Selection
b. Vendor(s) Service(s)
F. Update: California Coastal Cleanup, Saturday, September 16, 2023 — Heather Pennella/Brooks Douglass (2 minutes)
G. Update: Downtown Cleanup Saturday, September 16, 2023 — Ray Scott & Cathy Bulter (2 minutes)
1. Request vote to approve amending August 11, 2023 vote to approve up to $1,000 for flower and painting
supplies for Sept. 16 to also include the date of September 23, 2023.
H. Downtown Cleanup Saturday, September 23, 2023 — Ray Scott (2 minutes)
I. Bakersfield Police Department National Night Out Booth Opportunity, Tuesday October 3, 2023 From 6 PM to 9
PM (Set Up 4 PM — 5:30 PM) at Yokuts Park —Theresa Olson (2 minutes)
J. Vote to Schedule 19`h Annual Make A Difference Day on Saturday, October 14, 2023 Saturday or October 21, 2023,
and Determine Activities and Leadership — Chairperson (5 minutes)
K. 131h Annual America Recycles Day, November 2023 — Ray Scott (2 minutes)
VI. City of Bakersfield Staff Comments — (2 minutes)
VII. KBBC and Advisory Board Comments (8 minutes)
Vill. Adjournment —Chairperson
Keep Bakersfield Beautiful Committee (KBBC) Regular Meeting �••r�
12:00 PM, Friday, August 11, 2023•�
City Hall — North, 1600 Truxtun Ave., 11' Floor, Conf. Rm. A, Bakersfield CA, 93301
The mission of Keep Bakersfield Beautiful (KBB) is to engage individuals to take greater ^ii ••
responsibility for improving their community. KeepBakersfieldBeautiful
KEEP AMERICA BEAUTIFUL AFFILIATE
Chairperson: Theresa Olson Vice Chairperson: Sophia Felix
Minutes
I. Call to Order, Roll Call, and Introductions — Chairperson 12:08 PM
KBBC Members Present: Noe Garcia — Ward 1, Zechariah Garcia — Ward 2, Chairperson Theresa Olson — Ward 3
Alternate, Brooks Douglass — Ward 4, and Harwant Gill — Ward 7
KBBC Members Absent: John Enriquez — Mayoral Appointee, Heather Pennella — Mayoral Alternate Appointee,
Manuel Ramriez — Ward 1 Alternate, Vacancy Ward 2 Alternate, Ray Scott — Ward 3, Vice Chairperson Sophia Felix —
Ward 4 Alternate, Matthew Martin — Ward 5, Yahya Kazi — Ward 5 Alternate, Sue England — Ward 6, Tai Quan — Ward 6
Alternate, Paul Yanez —Ward 7 Alternate
Advisory Board Members Present: Chairperson Cathy Butler, Evelyn Young Spath
City of Bakersfield Representatives Present: Mayor Karen Goh, Jessica Felix — KBBC Coordinator, Nathan Gutierrez —
Management Assistant, Elizabeth Villanueva — Deputy City Attorney I, Luda Fishman — Solid Waste Director, Rick
Anthony — Recreation and Parks Director
Other Present: Karina Funez — Blue Zones Project Bakersfield, Yesenia Fernandez — Blue Zones Project Bakersfield
II. Public Statements
A. Agenda Item Public Statements: None
B. Non -Agenda Item Public Statements
Karina Funez, Blue Zones Project Bakersfield, Policy Advocate: Funez introduced Blue Zones Project
Bakersfield to the KBBC. The Blue Zones Project is available in other parts of the world. Common ground
with KBBC for potential collaborations includes volunteerism, positive community impact efforts, and
healthier lifestyle habits.
Evelyn Young Spath, Seeds of Inspiration Garden Organizer and KBB Advisory Board Member: Spath
shared that August has been a particularly busy time for organizers of the community garden.
Neighborhood outreach, volunteer days, and a key in -kind sponsorship to contour grade the land have
come to fruition. She thanked City staff for guidance.
III. Approval of Friday, July 14, 2023 Regular Meeting Minutes — Chairperson
Motion to approve: Zechariah Garcia
Second: Harwant Gill
Abstention: Noe Garcia
Motion passed with one abstention
IV. Deferred Business
A. Special Projects and Programs Funding Update — Staff
Luda Fishman provided a balance update. Jessica Felix modified the balance by stating she did not want to be
reimbursed $75 for a personal donation for the 2022 Christmas parade fee.
1. Vote to approve funding request of up to $1,000 for flowers and painting supplies for downtown
Bakersfield on Saturday, September 16, 2023 — Ray Scott & Cathy Butler
Motion to use KAV634 KBB General Fund for requested supplies: Brooks Douglass
Second: Zechariah Garcia
Motion passed unanimously
Motion to spend up to $1,000: Brooks Douglass
Second: Harwant Gill
Motion passed unanimously
2. Vote to approve funding request of up to $100 for KBBC to apply to participate in the Bakersfield Christmas
Parade taking place on Thursday, December 7, 2023 — Paul Yanez
Motion to spend up to $100 of KAV634 KBB General Fund: Brooks Douglass
Second: Noe Garcia
Motion passed unanimously
3. Vote to approve funding request of up to $300 for a KBB Canva Teams Account —Zechariah Garcia
Motion to use KAV634 KBB General Fund for a Canva Teams subscription: Brooks Douglass
Second: Harwant Gill
Motion passed unanimously
B. Update: Keep America Beautiful Cigarette Butt Container Grant — Theresa Olson
Olson and Jessica Felix reported that the in -kind Keep America Beautiful grant project is behind schedule and more
help is needed from KBBC to find placement for about 50 cigarette butt containers. The containers can be
mounted to a post or wall. A container was shared around the table. 2 Handouts: flyer and list of past interested
businesses and recipients of a different type of cigarette butt containers
C. Update: Mayor's At Large Community Appearance Index (CAI) Held on Friday, June 16, 2023 and KBBC by Ward
CAI Index — KBBC: Deferred
V. New Business
A. Request Vote to Change How KBBC Compiles Required KAB CAI in 2024 — Chairperson: Deferred
B. Request Vote to Set Regular Monthly KBBC Volunteer Opportunity Rotation By Ward and Assign Respective
KBBC Leads — Chairperson
Motion to approve: Zechariah Garcia
Second: Noe Garcia
Motion passed unanimously
C. Ongoing Discussion: Anti -Litter PSA Campaign Factors to Promote Behavior Change — Chairperson
Deferred All
1. Review Campaign Options and Proposals: 3 Handouts
2. Request Vote to Select Budget Using Litter & Illegal Dump Funding, Services, and Service Provider(s)
D. Review Keep America Beautiful Affiliation Requirements —Jessica Felix: Staff will email list reviewed in the
meeting.
Update: Cancel Bakersfield Mobile App Use for KBB Volunteer Coordination — Staff
This pilot will not move forward per staff discussion.
VI. City of Bakersfield Staff Comments
Jessica Felix: She announced 2 Clean City Initiative pop-up drive-thru events scheduled for Saturday, August 12. She
announced a volunteer requested cleanup for Saturday, August 26 in East Bakersfield near College Avenue and
Valencia Drive needing about 50 volunteers to proceed. The KBBC Ward 2 Alternate position remains vacant. The
KBBC Ward 5 Alternate position is now taken by Yahya Kazi. Kazi had a prior obligation out of state keeping him from
this meeting.
Mayor Karen Goh: Asked KBB to consider a simple group effort to share their well wishes to John Enriquez and
Heather Pennella.
VII. KBBC and Advisory Board Comments
Zechariah Garcia: Garcia thanked Eveyln Young Spath for her volunteer efforts. He congratulated Rick Anthony for
Recreation and Parks Department's Adopt A Park program. A new social media post for the cigarette butt containers is
underway.
Brooks Douglass: Douglass and Heather Pennella would like to do something to thank Great American Cleanup staff
next year.
Vill. Adjournment — Chairperson 1:23 PM
Handouts IV. B
1
• KEEP BAKERSFIELD BEAUTIFUL IS
PROVIDING FREE CIGARETTE WALL
MOUNTED RECEPTACLES TO LOCAL
BUSINESSES
• RECIPIENTS ARE RESPONSIBLE FOR
EMPTYING AND MAINTAINING THE
RECEPTACLES
• THE RECEPTACLES ARE FREE THANKS TO A
KEEP AMERICA BEAUTIFUL CIGARETTE
LITTER PREVENTION PROGRAM GRANT
• IF INTERESTED, PLEASE CONTACT:
Keep Bakersfield Beautiful
Jessica Felix
jfelix@bakersfieldcity.us
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Handout IV. B.
("ity ward
KBB Lead
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Title
Busirss Address
Tip
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Brooks
20
North of the River Parks & Recreation
Ward 2
American Legion Post 26
2020 H St
93301
Ward 2
Bakersfield Association of Art
1817 Eye Street
Ward 2
Biscuit Boutique & Doggy Spa
161719th Street
Ward 2
BurrBerry Frozen Yogurt
1514 18th St
93301
Ward 2
CCVC JC's Place
1901 Chester Avenue
Ward 2
Chef's Choice
153419th Street
93301
Ward 2
I -Heart Radio (was Clear Channel Radio)
1100 Mohawk St, Suite 280
93309
Ward 2
lClifford
& Bradford Insurance
1515 20th Street
93301
Ward 2
Curiosity Shop
1607 19th Street
Ward 2
EnVogue
1920 Eye St
93301
Ward 2
Fantasy Frocks
192817th St.
Ward 2
Forget Me Not Antiques
Owner
1322 19th St
Ward 2
Fox Theater
2001 H Street
93301
Ward 2
Greyhound
1820 18th Street
Ward 2
Gurantee Shoe Center
2101 Chester Ave
93301
Ward 2
House of Flowers
161119th Street
Ward 2
Jerry's Pizza
1817 Chester Avenue
93301
Ward 2
KCSOS Dream Center
Research Assoc.
121218th Street
93301
Ward 2
Kuka's
1609 19th Street
Ward 2
Ming Market
2111 Chester Avenue
Ward 2
Mission Linen
72020th St.
Ward 2
Muertos
1514 Wall St Alley
Ward 2
On the Rocks Bar & Grill
1517 18th St
93301
Ward 2
Sandrini's Restaurant
1918 Eye St
93301
Ward 2
The Mark
162319th St
93301
Ward
Timeless Furnishings
1918 Chester Avenue
93301
Ward
Tina Marie's
2000 Chester Avenue
93301
Ward 2
US Center Lawfirm
Receptionist
1215 L St
93301
Ward 2
Vests Drugs
1931 Chester Avenue
93301
Ward 2
Volunteer Center of Kern County
1400 Chester Avenue
Ward 2
Wooden Nickel
1801 Chester Avenue
Ward 2
Dagny's
1600 20th Street
93301
Ward 2
Mama Roomba
1814 Eye Street
93301
Ward 2
Stars (Bakersfield Music Theatre)
1931 Chester Avenue
93301
Ward 2
Compass Rose Staffing
930 Truxtun Ave. #203
93301
Ward 2
Narducci's Cafe
622 E 21st Street
93305
Ward 2
Pioneer Paint
Owner
4620 Easton Drive
93309
Ward 2
Mariott
General Mngr
901 Truxtun Avenue
93301
Ward 2
California Tattoo
1214 California Ave
93301
Ward 2
Clifford & Bradford Insurance
1515 20th Street
93301
Ward 2
KCSOS Dream Center
Research Assoc.
1212 18th Street
93301
Ward 2
Last Call Lounge
Manager
3621 California Ave
93309
Ward 2
Riley's
1523 19th Street
Ward 2
1 Riverwalk Cafe
151718th St
93301
Ward 2
Taco Fresco
Owner's (Peter) So
1431 California Ave
93304
Motor World
2930 Chester Avenue
_
Physici ans Automated Lab
2801 H St.
93301
Cigarette Mart
Owner
1719 Columbus Street
93305
:
Efficient Smog
1705 Columbus Street
93305
Ward4
Physicians Automated Lab
9830 Brimhall Rd.
93312
Ward
PainInstituteOfCentraICaIifornia
Administrator
9802 Stockdale Hwy #105
93311
Ward 6
Univision
5W1 Truxtun Ave.
Ward 6
Denny's
Restaurant Manag
4440 Gosford Rd.
93313
Ward 7
All Smiles Family Dentistry
2200 Chester Ave.
Ward 7
Bakersfield RV Resort (2 entrances)
15025 Wible Rd
93313
CYPRESS
AVENUE
MEDIA
Keep Bakersfield Beautiful
ANTI -LITTERING CAMPAIGN:
MEDIA AND MARKETING
Prepared for: Jessica Felix - Public Works - Community Relations
Prepared by: Cassidy George - Cypress Avenue Media - Director of Marketing
Issued: August 8, 2023
Dear Keep Bakersfield Beautiful Selection Committee,
hank you for inviting Cypress Avenue Media to submit a
proposal for your Anti -Littering Campaign. We're excited
to help drive Keep Bakersfield Beautiful's mission and
improve our community. We're a Bakersfield -based
marketing and media agency focusing on community
organizations, non -profits, and public initiatives for the
greater good.
Cassidy George
Director of Marketing
(661) 742-3307
cassidy(a cypressave.com
Cypress Avenue Media
4130 Ardmore Ave. Suite - 202
Bakersfield, CA 93309
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Meet Our Team
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Cassidy George Director of Marketing
Cassidy is a third -generation Bakersfield native who graduated from San Diego
State University with a degree in Journalism & Media Studies with an emphasis in
Public Relations. She has been the project lead with all of Cypress Avenue's clients.
She helped the Bakersfield Women's Business Conference navigate the impacts of
the pandemic to retain all conference sponsors through a creative social media
and marketing campaign that sustained engagement for the conference until it
could be successfully hosted in April 2021 and most recently helped with the
success of BWBC 2022 & 2023. She is currently leading digital marketing and
communications to 600+ members of the Kern County Builders Exchange.
Jason Arvizu Principal Advisor
Jason is also a third -generation Bakersfield native who has worked on projects for
clients around the world. He specializes in developing marketing and training
material for public and workforce safety campaigns. His client list includes OSHA,
Chevron, and FEMA. He has previously served as Board President for the Alisa Ann
Ruch Burn Foundation and an executive board member for the Bakersfield
Marathon. Jason is currently developing and delivering a campaign to integrate
Human and Organizational Performance concepts for Tengizchevroil in Kazakhstan.
He graduated from CSUB Summa Cum Laude with a degree in Economics and
Occupational Safety and still lives in Bakersfield with his wife and daughter.
Erika Baltazar Development Manager
Erika's background in procurement and business development plays a critical role
in linking marketing plans to your organization's strategic plan. She specializes in
helping small businesses grow from her experience with California's High Speed
Rail Project and California State University's Small Business Development Center.
She now supports nonprofits like the Central California Builders Exchange and
Habitat for Humanity grow and engage their member base. She also works on the
front lines through direct outreach and telling the story of organizations to grow
their base and support.
Scout Claassen Media Production Manager
Scout landed in Bakersfield after living across the United States and traveling
around the world for video projects. His technical expertise in video production
editing and photography has positioned Cypress Avenue to be able to deliver
broadcast -grade video content and marketing that has been used by every local
television station in Kern County. He has been behind the camera for all of
Cypress Avenue's video projects and continues to elevate the production value of
each client we serve.
Crystal Meyer Marketing Advisor
Crystal's role focuses on client management and content creation. She specializes in
telling an organization's story to the masses using compelling copy, scriptwriting,
and visuals. Her vast knowledge of social media is evident in our clients' aesthetic
feeds and reels videos. Crystal graduated from California State University Bakersfield
with a degree in Business Admin in concentration in Management, and A.S. in
Sociology and currently hosts a faith -based podcast, Coffee with Crystal. In April
2022, she hosted a workshop at the Bakersfield Women's Business Conference and
will be speaking at SHRM Symposium this Fall.
David Serrato Lead Graphic Designer
David is our lead graphic designer and boasts skills in graphic design and motion
graphics. Using Adobe Creative Cloud apps like Illustrator and Photoshop, he
continues to deliver on client expectations time and again creating social media
graphics, logos, flyers, brochures, or any other print material needed. His favorite
part about working with clients is helping bring their stories to life visually
through design. David joined us in 2022 from Bakersfield College with a Liberal
Arts associate degree in Studio Arts.
Gabriel Salas Media Production Specialist
Gabriel, a Los Angeles native, relocated to Bakersfield, where he earned a
Commercial Music certificate from Bakersfield College allowing him to refine his
audio engineering skills and work with local artists on their music production.
Additionally, Gabriel contributed to various podcast productions, expanding his
experience in media production, and gaining knowledge of sound design and audio
post -production. Through his work in the music industry and podcasting, Gabriel
gained a wealth of practical knowledge and hands-on experience that laid the
foundation for his future creative endeavors.
Helen Evangelista Marketing Advisor
Helen is our newest team member joining us from Cal State Bakersfield's
Marketing program. She currently assists with account management, content
creation, and copywriting consistently driving positive outcomes for our partners.
Helen has always been captivated by the art of storytelling and the power of
social media. Since becoming a team member, she has also developed her skills
and portfolio in graphic design and photography.
CYPRESS AVENUE MEDIA 4
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Facilitate:
a strategic marketing approach for Keep
Bakersfield Beautiful's Anti -Littering Campaign.
Increase:
MW
hi production value of Keep Bakersfield Beautiful's
assets for long-term use.
j relationships with community partners to
expand media reach and impact, and provide
mentorship to target audience.
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Target:
Bakersfield's youth demographic with media and
messaging that encourages and advocates for
positive behavior change for littering along major
routes.
r
Demonstrate:
Keep Bakersfield Beautiful's organizational value
to City and Community Stakeholders.
k,
' Photography
Cypress Avenue will coordinate photography
content collection that includes visibility of a
diverse youth population and specific locations of
littering. Photos can be used for print, social, and
web collateral.
' Videography
Videography will be determined by messaging,
scripting, and storyboarding. This will be approved
by Keep Bakersfield Beautiful prior to production.
Cypress Avenue will coordinate all video collection.
Video will be filmed for landscape (e.g., YouTube,
Commercial, Theater View) and social media
format (e.g., Instagram and Facebook Reels,
YouTube Shorts).
Graphics for Print and Digital
Print and mobile -friendly material designed for
target audiences as supplemental guidance and
calls -to -action (e.g., social media graphics,
billboard design).
Bilingual:
Cypress Avenue also has in-house capabilities to
develop and deliver marketing collateral in Spanish
and Punjabi.
L
0 Visioning Session with KBB
Leadership Committee:
Align on campaign objectives and scope
with leaders, agree on end -state vision, and
align resources.
Align Visual Identity:
Adopt or establish Keep Bakersfield
Beautiful's branding standard to the visual
identity of the campaign.
Frame Messaging:
Based on input from the visioning session,
frame the key messaging that will be used
across media channels. This will also guide
consistency with cross-pollinated posts
and shares by community partners.
General storyboarding and scripting will
be submitted to committee for approval
before production.
Monitor Metrics & Feedback:
Metrics for media reach and engagement
will be tracked monthly. The data will
inform potential modifications to
publishing tactics.
CYPRESS AVENUE MEDIA
0 Facilitate Advertising -Buys:
If strategy session identifies opportunities
to expand reach or engagement,
facilitate advertising -buys for target
audiences in KBB's market. Allocations
will be approved by KBB and prepaid
prior to placement. All buys facilitated by
Cypress Avenue will include a 12% media
management fee. This option will only be
used if there is a business case for the
advertising investment.
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Build Media Assets:
Capture photo and video content to
support messaging. Cypress Avenue has the
internal capability and equipment to
produce all media assets and marketing
collateral required for the project. This
includes outreach and coordination with
community partners and stakeholders.
Produced assets will meet the associated
standards and specifications to ensure
compatibility with media platforms (e.g.,
H.264 for YouTube). All posted media assets
and marketing collateral will be provided to
KBB for future use beyond the current
contract.
7
CYPRESS AVENUE MEDIA 8
Bakersfield Locals
Each of our team members were born, raised, or made the decision to move here for
what Bakersfield has to offer. We want to help others share those experiences. Learn
more about us!
Contract Compliance
Our general liability, worker's compensation, and professional services errors and
omissions policies exceed the requirements of the City of Bakersfield.
We also understand the transparency and accountability required for government -
managed organizations. We're your partners in those engagements with the Public
Works Department, the City Manager's Office, and City Council to demonstrate the
value of your investment in Cypress Avenue.
CYPRESS AVENUE MEDIA 9
Youth Mentorship
Cypress Avenue has consistently partnered with organizations that support local youth
(e.g., Bakersfield Women's Business Conference R.O.S.E Mentor Program, Kern County
Builders Exchange Tools for the Trade for Kern High's ROC Program).
We understand the importance of engaging with this demographic, even on difficult
topics such as safety training and behavior change.
We will coordinate with Independence High School's Graphic Design Program to
contribute to the KBB Anti -Littering Campaign. This opportunity will engage students
not only in the process of a public -facing campaign but on the issue of anti -littering.
For example, students may contribute to the design of a billboard.
This mentorship and development for students aligns with KBB's mission and goal for
its Anti -Littering campaign.
Community Partners
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Kern County Builders Exchange
Dear Mr. Lyman,
It is with much enthusiasm that I am writing to recommend the services of Cypress Avenue. I have
been working with Cypress Avenue since 2018, where they support all of the Kern County Builders
Exchange's marketing, branding, and social media. They are KCBEX's partner of choice for all market-
ing needs and have been a founding member of the KCBEX Professional Services Group (PSG). In
addition, their social media services are exemplary as they consistently provide impactful visuals and
analytics to help drive our organization forward.
They work closely with our leadership to ensure that topics and objectives are consistently being
met. Cypress Avenue has developed content calendars to see what the next month's priorities are
and adjust as needed. Their research and commitment to excellence guarantee that our posts are
touching on topics in real-time.
I can confidently say that their professionalism and knowledge base has elevated KCBEX's social
media presence. I'm happy to recommend the services of Cypress Avenue. If you have any questions,
please feel free to contact me at (661) 324-4921 or at mikinp@kcbex.com.
Sincerely,
r,i;- - - - -
Mikin Plummer
Executive Director
Kern County Builders Exchange
4130 ARDMORE AVE, SUITE 100
BAKERSFIELD, CA 93309
661-324-4921
Dear Visit Bakersfield,
I am the Program Manager of the Golden State PTAC (Procurement Technical Assistance Center), and
I am writing to recommend Cypress Avenue's social media management services.
Since the Golden State PTAC's inception in 2020, Cypress Avenue has remained a constant as our
marketing partner of choice. They have helped us establish our social media presence, develop a
website, and create print material to give to our clients. Our client base ranges across four counties
including Kern, Santa Barbara, San Luis Obispo, and Ventura. Cypress Avenue understands our need
for targeting businesses and entrepreneurs in these areas and helped us successfully host more than
30 trainings online and in person this past year.
Our organization's focus is on federal contracting procurement, which could be difficult for business
owners and the public to understand. Cypress Avenue consistently develops social media content
that is clear and concise despite it being a complicated topic. They also utilize analytics in their social
media strategies to monitor post successes and engagement which helps us determine what to
modify going forward. Without Cypress Avenue, our organization would have had difficulty building
an online presence where businesses and government agencies could easily interact with us. If you
have any further questions, please feel free to contact me.
Kind Regards,
Angela Watson
Program Manager
Golden Stat<_ PTAC
4130 ARDMORE AVE, SUITE 100
BAKERSFIELD, CA 93309� s
661-241-8188
July 25, 2022
NaTesha Johnson
Upside Productions Management
P.O. Box 6056
Bakersfield, CA 93386
To Whom it May Concern:
l
APO MANAGEMENT, INCNn
It is with great enthusiasm I am writing this letter to recommend the exceptional services of Cypress
Avenue.
As the owner of Upside Productions Management, President of The Fox Theater, founder of Upside
Academy, Inc. (non-profit), Chairwoman of the Bakersfield Women's Business Conference, and Board of
Director of the Kern County Fairgrounds, I've had the privilege of working with Cypress Avenue on
multifaceted levels over the last few years. I must admit, Cypress Avenue is my "go -to" referral for all
social media management and online needs.
As a client of Cypress Avenue, they have created and developed many social media presences for my
organizations where one did not exist. Whether it's through a creation of a video campaign or flier
creation, Cypress Avenue unique marketing and social media campaigns always communicated well with
our audience which was critical to the success of the organizations.
Cypress Avenue is extremely organized and professional; and through their unique content creation and
marketing strategies, our social media platforms continue to soar. Cypress Avenue just knows how to
connect the dots with matching brands with the current market. Furthermore, I am always impressed by
their monthly analytics updates, and results oriented approach (which is reviewed monthly).
Cypress Avenue has exceptional insight on social media marketing and knows what it takes to be
successful online and on social media platforms. They are proactive and extremely talented with
wordsmithing as well as naturally incorporating keywords and trending tags to optimize rankings. This
talent is hard to come by, but essential to social media growth. The quality of their work speaks for
itself, please feel free to visit any of my associated websites to see their work shine:
www.bakersfieldwomen.org (social media management, video production, flier creation, content
creation and more), www.oldgoldventures.com (content creation, video production, flier creation,
printed materials, social media management), and www.akabakersfield.com/miss-fashionetta (live
streaming and video production).
Please let me know if I could provide additional information on why Cypress Avenue can provide that
competitive marketing edge for success for your organization.
Should you have any questions, please do not hesitate to contact me 661-281-5007 or email me at
info@upside productions.biz.
Sincerely,
NaTesha "T" Johnson, M.P.A., CDI
Upside Productions Management
Website: www.upsideproductions.biz
CYPRESS
AVENUE �•�
MEDIA
�" - -7m, ;.
f an agreement is reached, a professional services agreement will be
provided by Cypress Avenue for approval by Keep Bakersfield Beautiful.
Cypress Avenue is prepared to begin upon approval of the service
agreement. Thank you for considering a partnership with Cypress Avenue
and please feel free to reach out if you have any other questions
regarding this proposal.
Cassidy George r —ress Avenue Media
--tor of Marketing
(661) 742-3307
cassidyC cypressave.com
4130 Ardmore Ave. Suite - 202
Bakersfield, Ca 93309
CLEAN BAKERSFIELD
BE 661 PROUD
DON'T LITTER
KeepBakersfieldBea utifuI
KGET
® KernGoldenEmpire.com
T17.3
TELEMUNDO
BAKERSFIELD
T'R,RGET MA— KEToe
• REACH KERN COUNTY ADOLESCENT- MALES
• THE ENGLISH MARKET
• THE SPANISH MARKET KGET
• PUNJABI NATIONALITY 'KernGolde lllj3
nFmPire.com "°"°o
OBJECTIVE
EDUCATE AND MOTIVATE. BUILD A MULTI -MEDIA AD CAMPAIGN TO CREATE
POSITIVE BEHAVIOR CHANGE TO REDUCE LITTER/ILLEGAL DUMPS IN
BAKERSFI EL D.
HOW WILL WE DO THIS."
WE WILL ACCOMPLISH THIS THROUGH CREATIVE SCRIPT WRITING,
MARKETING IN MULTIPLE LANGUAGES, TV AD PRODUCTION INTERVIEWS,
LOCAL NEWS SUPPORT WITH FEATURED STORIES. WE WILL SELECTIVELY
PLACE THIS MESSAGING ACROSS VARIOUS PLATFORMS WITH NEXSTAR'S
MULTI MEDIA SERVICE.
AD PLACEMENT TO INCLUDE:
• KGET/NBC- THE #1 MOST WATCHED STATION IN EVERY DEMO AND DAYPART
• NGET/THE CW NETWORK- WITH A CORE 12-27 DEMO
• OGETITELEMUNDO SPAN►SH TV WITH ONLY LOCAL NEWSCASTS
• LIVE MENTIONS IN NEWS ON KGET & TELEMUNDO WITH NEWS
SUPPORT AND FEATURE STORY.
• DIGITAL MARKETING THOUGH OTT/CTV STREAMING TV TO ALL THE
CORD CUTTERS NOT WATCHING TRADITIONAL TV. WE WILL
SPECIFICALLY TARGET PUNJABI INTEREST AND CULTURE/LANGUAGE
WHETHER THEY ARE WATCHING TV OR ON THEIR SMART DEVICES,
PHONE, TABLET, DESK TOP, LAPTOP,
• STUDIO 17 LIVE INTERVIEWS ONCE A WEEK TO DISCUSS PROPER
RECYCLING AND DUMPING, LET'S MAKE IT A MONTH LONG
AWARENESS CAMPAIGN WITH ALL OF YOUR PARTNERS AND ADD
TUNE IN PROMOS.
ADOLECENT KIDS ESPECIALLY MALE BOYS LOVE
SUPERHEROES
0
LET'S MAKE THIS MESSAGE HEARD THROUGH
CREATIVE MESSAGING MAKING OUR SUPER HERO FLY
THROUG THE CITY TEACHING US WHAT TRASH GOES
WHERE AND CATCH THEM WHILE ON THEIR SMART
DEVICES...
, • `
COMMERICAL #1
EDUCATE AND MOTIVATE THROUGH
SENSE OF PRIDE AT A YOUNG AGE
Kp
Keep Bakersfield Beautiful�Kernc Pire com rE!�1j3
Anti -Litter Campaign 2023 o'denF1n:30sec commercial in English and Spanish
Focus on Recycling
*Create a logo that says Be 661 Proud & animate your KBB Frog as a Superhero flying
through the City helping us clean up and recycle right
Target audience: Small child to adolecent older male ... educate our youth
Visual:
KBB's Frog Mascot demonstrating what trash goes where.
Voice Over:
We all want to recycle to help keep Bakersfield Beautiful.
Here's what you can do to:
Explain what trash goes into what trash can... including household trash
& recycle bins and public trash & recycle bins.
Tagline:
You don' have to have a cape to be a hero
You don't have to save the whole world.. just your little corner of it.
Be 661 Proud and recycle
For more information on how you can help go to BakersfieldCity.us
111
COMMERICAL #2
EDUCATE AND MOTIVATE THROUGH
HUMOR AND SELF REFLECTION
Keep Bakersfield Beautiful
Anti -Litter Campaign 2023
:30sec in English and Spanish
*Create a logo that says Be 661 Proud
Target audience Adolecent teen male to adult
enfmPire Qom
Visual:
Man wearing a bright yellow shirt with big block black letters that say That
One Guy.
He is driving and throws his trash out the window
He is walking and drops his lunch wrapper on the ground next to a trash can
He is on the side of a road throwing household trash out of the back of a
pickup truck. Mattress on the ground, dresser on the ground, etc.
Voice Over:
Woman: There was that one guy who threw his trash out the car window.
Man: There was that one guy who dropped his lunch wrapper on the
street even though there was a trash can right next to him.
Woman: There was that one guy who dumped his old mattress and trash
on the side of the road.
Man: Don't be that one guy.
Tagline:
Be 661 Proud Don't Litter
For more information on how you can help go to BakersfieldCity.us
How do we capture our youth....?
Targeted OTT/CTV Streaming Advertising
Kids don't watch TV the same way adults do ... We specifically target
Adolecent youth with a focus on males and seperately Punjabi
nationality by sending these individuals messages on their smart
TV's and Smart devices, Smart Phones, Tablets, Desktops, laptops....
We set our specific targets and we deliever only to these individuals
that aren't watching traditional TV that fit our specific description.
No wasted messaging here. It doesn't matter where they go we will
track them through their smart devices and deliever them
messaging there on there time when they are watching....
Minimum $1000 per month will get you approximently 33,333 targeted
impressions per month with a 65%/35% split between Smart TV and Smart
Devices
Investment Minimum 1000.00 per month
How many months would you like? -- from ---- 2023 to-----2023.
X X X
-------------------------- ------------------
Signature of Approval Date KGET Station Approval
KOET
d T1Zs
('" NernGoldenEmpire.com
To learn more about how OTT/CTV streaming targeted marketing works go to:
www.goutube.com/watch?v=IE4mEfLMkYk
WEDNESDA Y, NO VEMBER 75TH AMERI CA
RECYCLES DAY
LET'S MAKE IT A MONTH OF WEEKLY INTERVIEWS ON KGET'S STUDIO 17 LIVE
On America Recycles Day (November 15th 2023) EPA recognizes the importance and
the impact of recycling, which has contibuted to American prosperity and the
protection of our enviroment. Let's make this a month wide awareness campaign by
doing a series of Studio 17 Live interviews on Bakersifeld only Live Local daily Life
style show. Let's invite Beautiful Bakersfield partners to come on air with you and
give each organization a chance to talk about what they do and how they help the
community and how our viewers can help at home. Maybe we visit our community
dump, maybe it's recycling or refining oil ... maybe it's trash art one week... you
choose your parnters for a full month of recycling tidbits as a community effort.
• 100 :15sec commercial promoting Recycle Day M-Su 6a-12m
• 1 PSA style Commercial in English asking viewers to tune in all month long
• 4 Studio 17 interviews 4-5 minutes each in studio
• 1 off -site location with our host out at one of your partner locations 4-5
minutes pre recorded to airng during show.
K
Investment $5000.00 A x'�
€.,g KernGoldenEmDire.com
Signature of Approval Date KGET Station Approval
$9950 INVESTMENT:
WILL INCLUDE:
Production of 4 Commericals:
1 :30sec English Commercial -Recycle
1: 30sec Spanish Commerical -Recycle
1:30sec English Commercial -Don't Litter
1:30sec Spanish Commerial-Don't Litter
AIRTIME SCHEDULE:
K
0`
€1 KernGGotdenEmpirexom
-2 months of Digital Targeting on CTV/OTT 66,666 Impressions
-2 Regular Studio 17 Interviews 4-5 minutes long
-35 :30sec commercials on KGET M-Su 6a-12a
-50 :30sec commercials on NGET M-Su 6a-12a
-35 :30sec commercials on OGET M-Su 6a-12a with focus on news
-1 Facebook Post to launch new logo of the Be 661 Proud Campaign
-31,250 banner ads on kget.com
Schedule to run over 2-3 month's Max.
x
---------------
Signature of Approval
a
Investment $5000.00
x x
Date KGET Station Approval
X%
e[L[MUNDO
f
��9,9000 Lr "I VE. � T.
® KGET
WILL INCLUDE: T1z3
`t1 �� TELEM UNDO
KernGoldenEmpirexom
Production of 4 Commericals
1 :30sec English Commercial -Recycle
1: 30sec Spanish Commerical -Recycle
1:30sec English Commercial -Don't Litter
1:30sec Spanish Commerial-Don't Litter
AIRTIME SCHEDULE:
-5 months of Digital Targeting on CTV/OTT or 166,666 total Impressions
-Studio 17 Package attached with 4 interviews in 1 month and 1 prerecorded interview
-100 :15sec Tune in Promo's for recycle month
-1 Facebook post on KGET Social Media for recycle month
-150 :30sec commercials on KGET M-Su 6a-12a with a focus in News, sports, daytime,
prime including: (America's Got Talent, Sunday night Football, College Football, High
School Sports Highlights)
-300 :30sec commercial on NGET M-su 6a-12a with focus on Prime and weekends
-150 :30sec commercials on OGET M-Su 6a-12a with a focus in 5p News,11p news, Prime
-1 Facebook Post on KGET.com to launch new logo of the Be 661 Proud Campaign
-News inclusion with Feature in 5p newscast with a story featurette.
-250,000 Banner Ads on kget.com
-1 homepage take over on kGET.com to launch campaign kick off
-Schedule to run over 5-8 month's Max.up to you on how much frequency per month
Investment 39,000.00
X---------------- X---------- x ---------------
Signature of Approval Date KGET Station Approval
/recycle trash all'
around us and
don't litter be 661
proud
117 r
L,:.-A
et *I.01
Ko aP.
p\de��Olt ��m
Order:2306-0427-001
Keep Bakersfield Beautiful
8/7/2023
2306-0427-001-001
Period: 10/06/2023 - 04/04/2024
Duration: 30
DMA
Theater Code
Theater Name
Location
# of Screens
Estimated
Spots
Projected
Impressions
Cost per Spot
Net Media
Costs
Bakersfield = NAME THAT MOVIE (NTM)
AMC0755
AMC Bakersfield 6
BAKERSFIELD, CA
6
4,368
41,749
$0.55
$2,417.20
Bakersfield - :16 spot
RGL1031
Bakersfield Stadium 14
BAKERSFIELD, CA
14
10,192
174,436
$1.06
$5,403.12
LEN Plasmas (AMC 6 only)
69,774
NCM Digtial OTT/Video Hybrid
2,180
$2,180.00
TOTAL
2
20
10,080
1 288,139
$0.60
1 $10,000.32
2306-0427-001-001
Period: 10/06/2023 - 01/18/2024
Duration: 30
DMA
Theater Code
Theater Name
Location
# of Screens
Estimated
Projected
Imoressions
Cost per SpotSoots
Net Media
Bakersfield = NAME THAT MOVIE (NTM)
AMC0755
AMC Bakersfield 6
BAKERSFIELD, CA
6
2,520
24,477
$0.36
$901.60
Bakersfield - :30 spot
RGL1031
Bakersfield Stadium 14
BAKERSFIELD, CA
14
5,880
102,270
$1.23
$7,257.70
LEN Plasmas (AMC 6 only)
34,887
NCM Digtial OTT/Video Hybrid
61,920
$2,000.00
TOTAL
2
1 20
1 10,080
1 223,554
$0.60
1 $10,159.30
2306-0427-001-001
Period: 10/06/2023 - 1 /6/24
Duration: 30
DMA
Theater Code
Theater Name
Location
# of Screens
Estimated
S ots
Projected
Im ressions
Cost per Spot
Net Media
Costs
Digital Video/OTT Targeting
154,799
$5,000.00
Digital Banners - Targeting
341,297
$3,000.00
Digital ATM.TV
166,667
$2,000.00
TOTAL
2
20
10,080
662,762
$0.60
$10,000.00
Jun 21, 2023, 1:13 PM
2306-0427-001-001
Period: 10/06/2023 - 04/04/2024
Duration: 30
26 Weeks
DMA
Theater Code
Theater Name
Location
# of Screens
Estimated
Spots
Projected
Impressions
Cost per Spot
Net Media
Costs
Bakersfield = NAME THAT MOVIE (NTM)
AMC0755
AMC Bakersfield 6
BAKERSFIELD, CA
6
4,368
41,749
$0.55
$2,417 20
Bakersfield
RGL1031
Bakersfield Stadium 14
BAKERSFIELD, CA
14
10,192
174,436
$1 06
$10.806 23
LEN Plasmas (AMC 6 only)
69,744
$0.00
TOTAL
2
20
10,080
285,929
$0.60
1 $13,223.43
Segment 2 Name That Movie (AMC 6) - Segment 1 CPT (Marketplace)-1 :30
2306-0427-001-001
Period: 10/06/2023 - 04/04/2024
Duration: 30
26 Weeks
DMA
Theater Code
Theater Name
Location
# of Screens
Estimated
Sots
Projected
Impressions
Cost per Spot
Net Media
Costs
Bakersfield = NAME THAT MOVIE (NTM)
AMC0755
AMC Bakersfield 6
BAKERSFIELD, CA
6
4.368
41,749
$0.55
$2,417.20
Bakersfield - :30 spot
RGL1031
Bakersfield Stadium 14
BAKERSFIELD, CA
14
10,192
174,436
$1 06
S10 806 23
LEN Plasmas (AMC 6 only)
AMC0755
69,774
$0.00
$0.00
Lobby Danglers - QTY. 3 (AMC 6 only)
AMC0755
0
$1,300 00
Lobby Counter Cards - QTY 3 (AMC 6 only)
AMC0755
0
$1,300,00
Lobby Banner 4'x6' (AMC 6 only)
AMC0755
0
$1,950 00
NCM Digital OTT
253,165
$10,000,00
Digital Video - English
117,188
$3,000.00
Digital Video - Spanish
78,125
$2,000 00
Digital Banners - English
395,257
$3,000.00
Digital Banners - Spanish
227,531
$2,000 00
NCM Digtial ATM.TV
160,000
$2,000.00
TOTAL
2
20
10,080
1,517,224
$0.60
$39,773.43
Footnotes
Jun 21, 2023, 1:13 PM
Promotional items are non-commissionable. Special effects, customized placement, rush charges, and changes are extra
All duplication, creative services, and network implementation fees are at advertiser's expense.
Fulfillment costs are estimated and final costs may vary.
Onscreen Campaign will be scheduled to run in all locations for the dates included on the proposal and associated impressions provided are an estimate, subject to change and not guaranteed.
NCM has sole discretion to display the Onscreen Advertising more than once within a segment or across multiple segments of a show.
Rates are held for 5 Days from the date of this proposal.
All inventory is subject to availability at the time of order.
This plan is incorporated into any purchase or insertion order, if applicable.
NCM Proprietary and Confidential
NCM Scenario For - Keep Bakersfield Beautiful - Proprietary and Confidential
1. 1 11
Fun 21, 2023, 1:13 PM
On -Site Promotions: Banners
Placed in highly visible areas of theater lobby.
Final placement is determined by Theater Manager.
Availability:
• One (1) program per theater at any time
• Weekly programs available
Quantity:
• One (1) Banner per theater
Content and Approvals:
• Banner creative can be portrait or landscape
to 4' x 6' or 6' x 4' max sizing
• Banner creative content and specifications
are subject to NCM and Theater Circuit
approval prior to implementation (see back for
how to submit)
• Approval turnaround is 1 - 3 business days
Image of a "grommet"
Al
Page 1 of 2
On -Site Promotions: Standees
Placed in highly visible areas of theater lobby.
Final placement is determined by Theater Manager.
Availability:
• Two (2) programs per theater at any time
• Weekly programs available
Quantity:
• One (1) display per client
Content and Approvals:
• Standee creative can be no bigger than 3' wide x 5'
high max sizing
• Standee creative content and specifications are
subject to NCM and Theater Circuit approval prior to
implementation
• Approval turnaround is 1 - 3 business days
Page 1 of 2
On -Site Promotions: Lobby Display
A free standing, unmanned and typically interactive unit.
Final placement is determined by Theater Manager.
Availability:
• Two (2) program per theater at any time
• Weekly programs available
Quantity:
• One (1) display per client per theater
Content and Approvals:
• Display creative can be no bigger than 4' W x 6' H x 3' D
max sizing
• Display creative content and specifications are subject
to NCM and Theater Circuit approval prior to
implementation
• Approval turnaround is 1 - 3 business days
Page 1 of 2
411
sp
On -Site Promotions: Posters
Availability:
• One (1) poster per program
• Weekly programs available
Content and Approvals:
• Poster creative must be 27" wide x 40" high
to fit in poster case displays
• Note the live visible advertising area is 24"
wide x 38" high
• Poster creative content and specifications
are subject to NCM and Theater Circuit
approval prior to implementation
• Approval turnaround is 1 - 3 business days
Page 1 of 2
On -Site Promotions: Counter Cards
Placed in highly visible areas of theater lobby.
Final placement is determined by Theater Manager.
Availability:
• Two (2) programs per theater at any time
• Weekly or by flight
Quantity:
• Two to Three (2 - 3) per theater based on lobby size
Content and Approvals:
• Counter Card creative can be no bigger than 13" wide x 16.5"
high x 4" deep max sizing
• Counter Card creative content and specifications are subject
to NCM and Theater Circuit approval prior to implementation
• Approval turnaround is 1 - 3 business days
Page 1 of 2
On -Site Promotions: Danglers
Placed in highly visible areas of theater lobby.
Final placement is determined by Theater Manager
Availability:
• One (1) program per theater at any time
• Weekly or by flight
Quantity:
• Two to Three (2 - 3) per theater based on lobby size
Content and Approvals:
• Dangler creative can be no bigger than 18" x 24"
max sizing
• Dangler creative content and specifications are
subject to NCM and Theater Circuit approval prior to
implementation
• Approval turnaround is 1 - 3 business days
On -Site Promotions: Tabling/Product Demonstration
Highly visible traffic area. Final location determined by Theater Manager.
Available weekends only.
Availability:
• One (1) program per theater at any time Hours:
• Weekly programs available Friday: 5pm - 1 Opm,
Saturday: 12pm - 1 Opm,
Content and Approvals: Sunday: 12pm - 8pm
• Tabling creative content and specifications are subject to NCM and
Theater Circuit approval prior to implementation
• Approval turnaround is 1 - 3 business days
• Physical samples may be required for approval
• Maximum of two (2) staff allowed at table event
• Client must sign tabling addendum and all client staff onsite must adhere
to those policies
• Client is responsible for providing table staff
• Programs may not contain food/cooking demonstrations and product
demos may not compete with concession business
• Premiums must be sample/trial size. Photo or sample of premium(s) must
be provided to NCM for approval prior to production
• Demonstrations may require a consensual release form
Page 1 of 2
On -Site Promotions: Exit Sampling
Distributed in the lobby near theater exit door(s).
Final location determined by Theater Manager. Available weekends only.
Availability:
• One (1) program per theater at any time
• Weekly or by flight
Hours:
• Friday: 5pm - 1 Opm, Saturday: 12pm - 1 Opm, Sunday: 12pm - 8pm
Content and Approvals:
• Exit Sample creative content and specifications are subject to NCM and
Theater Circuit approval prior to implementation
• Approval turnaround is 1 - 3 business days
• Physical samples may be required for approval
Types:
• Attended:
- Optional to staff with your employees, theater staff (based on approval), or we
can arrange 31d party staffing
• Unattended:
- Free standing distribution unit placed in lobby near exit doors
Page 1 of 2
On -Site Promotions: Box Office Handouts
Distributed through the Box Office location.
One handout per transaction.
Quantity/Weekly Rate: Based on projected attendance by theatre
Availability:
• Two (2) programs per theater at any time
• Weekly or by flight
Quantity:
• Must be distributed in all theaters by DMA
• Handouts can be distributed to a single film title (option not
available in all theaters)
Content and Approvals:
• Box Office Handout creative can be no bigger than 3" x 5" max
sizing
• Handout creative content and specifications are subject to
NCM and Theater Circuit approval prior to implementation
• Approval turnaround is 1 - 3 business days
do
3
I&
Page 1 of 2
•
)n-Site Promotions: Vehicle/Motorcycle Display
Placed in highly visible areas of theater lobby.
Final placement is determined by Theater Manager.
Availability:
• One (1) program per theater at any time
• Only available in pre -approved locations
Size:
• All displays will be subject to size restrictions and must be submitted for
approval
Content and Approvals:
• All vehicle types including measurements must be approved by NCM
prior to program implementation
• A Certificate of Insurance must be provided by the client and must list
NCM and the theaters as "additional insured"
• All additional materials and signage related to the
vehicle/motorcycle display must also be submitted to NCM prior to
production for approval
• Approval turnaround is 1 - 3 business days
Page 1 of 2
Q4 2023 LINE-UP
aBMW NH
Kraven
the Hunter
10/6
The Exorcist
10/13
LJ
Dune: Part Two
11/3
Wish Wonka Aquaman Et the
Lost Kingdom
11/22 12/15 12/20
lv NCM I noovie Note: Movie release dates and titles subject to change without notice.
� � 1
The Marvels
11/10
Untitled
Ghostbusters Sequel
12/20
Trolls 3
11 /17
Migration
12/22
r•�
'0
The Hunger Games:
The Ballad of...
11/17
X sw
PURPLE
The Color Purple
12/25