HomeMy WebLinkAbout02/09/24 KEEP BAKERSFIELD BEAUTIFULKeep Bakersfield Beautiful Committee (KBBC) Regular Meeting .,
12:00 PM, Friday, February 9, 2024
City Hall, 1600 Truxtun Avenue, First Floor, Conference Room A, Bakersfield CA, 93301
The mission of Keep Bakersfield Beautiful (KBB) is to engage individuals to take greater
responsibility for improving their community.
Agenda
Chairperson Sophia Felix Vice Chairperson Matthew Martin
I. Call to Order, Roll Call, and Introductions — Vice Chairperson (2 minutes)
II. Public Statements— (2 minutes max per person)
A. Agenda Item Public Statements
B. Non -Agenda Item Public Statements
KeepBakersfield Bea utifu I
KEEP AMERICA BEAUTIFUL AFFILIATE
III. Approval of Saturday, January 13, 2024 Special Meeting Minutes — Vice Chairperson (2 minutes)
IV. Deferred Business
A. Vote for KBB branded promotional giveaway item maximum budget and items, such as drawstring backpacks,
totes, sunglasses, pencils, and pens — Great American Cleanup (GAC) Chairperson Manny Ramirez (3 minutes)
B. Ongoing Discussion: Anti -Litter PSA Campaign Factors to Promote Behavior Change — Heather Pennella (15
minutes)
1. Review campaign slogan and potential tagline proposals
2. Review campaign marketing vendor
3. Vote to select slogan and potential tagline, and marketing vendor using up to $39,999.99 of litter & illegal
dump funding.
V. New Business
A. Update: $15,000 Clean California Community Transformation in Bakersfield Grant Project Approval and Date
Selections — Brooks Douglass, Rick Anthony, Evelyn Young (5 minutes)
B. Vote to Apply for 2024 KAB Martin Luther King Jr. (MLK) Community Improvement Grant — Rick Anthony, Brooks
Douglass, Heather Pennella (5 minutes)
C. Propose and Vote to Approve 2024 KBBC Goals — Vice Chairperson (5 minutes)
D. Special Projects and Programs Funding Update —Staff (5 minutes)
1. Vote on Eye Street garden request for garden weed abatement textiles and concrete
2. Vote to select KBBC apparel options for KBBC members, KBB Advisory Board members, and key City
representatives to select one item each with a set group maximum budget of $2,000
E. 215L Annual Great American Cleanup (GAC), Saturday, April 27, 2024 — GAC Chairperson Manny Ramirez (5
minutes)
1. Vote to select volunteer t-shirt vendor and budget
2. Vote to approve GAC & Mayor's GAC High School Challenge flyers
3. Volunteer registration update
4. Next GAC Hybrid Meeting: 12 p.m. on Thursday, March 14, 2024
F. Keep America Beautiful (KAB) National Conference Funding Opportunity —Jessica Felix (2 minutes)
G. Give Big Kern Update —Jessica Felix (2 minutes)
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VI. City of Bakersfield Staff Comments — (2 minutes)
VII. KBBC and Advisory Board Comments (8 minutes)
Vill. Adjournment —Vice Chairperson
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Keep Bakersfield Beautiful Committee (KBBC) Special Meeting
8:00 AM, Saturday, January 13, 2024
2515 F Street, Bakersfield CA, 93301
The mission of Keep Bakersfield Beautiful (KBB) is to engage individuals to take greater
responsibility for improving their community.
Minutes
2023 Chairperson: Theresa Olson 2023 Vice Chairperson: Sophia Felix
2024 Chairperson -Elect: Sophia Felix 2024 Vice Chairperson -Elect: Matthew Martin
I. Call to Order, Roll Call, and Introductions — 2023 Chairperson: 8:20 a.m.
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KeepBakersfieldBeautiful
KEEP AMERICA BEAUTIFUL AFFILIATE
KBBC Members Present: Heather Pennella — Mayoral Alternate Appointee, Zechariah Garcia — Ward 2, Ray Scott —
Ward 3, Theresa Olson — Ward 3 Alternate, Brooks Douglass — Ward 4, Sophia Felix — Ward 4 Alternate, Matthew
Martin — Ward 5, Yahya Kazi — Ward 5 Alternate, Harwant Gill — Ward 7, and Paul Yanez — Ward 7 Alternate.
KBBC Members Absent: John Enriquez — Mayoral Appointee, Noe Garcia — Ward 1, Manuel Ramirez — Ward 1
Alternate, Vacancy Ward 2 Alternate, Sue England —Ward 6, and Vacancy — Ward 6 Alternate.
Advisory Board Members Present: Chairperson Cathy Butler and Vice Chairperson -Elect J-P Masuda.
City of Bakersfield Representatives Present: Mayor Karen Goh, Jessica Felix — KBBC Coordinator, Elizabeth Villanueva —
Deputy City Attorney I, Luda Fishman — Solid Waste Director, Nathan Gutierrez — Management Assistant, Rick Anthony
— Recreation and Parks Director, and Yasmin Vargas Andrade — City Hall Fellow.
Others Present: Sarah Huston and Dora Fishman.
II. Housekeeping Notes-2023 Chairperson: Restrooms are available.
III. Public Statements
A. Agenda Item Public Statements: None
IV. Approval of Friday, December 8, 2023 Regular Meeting Minutes-2023 Chairperson
Motion to approve: Ray Scott
Second: Zechariah Garcia
Motion passed unanimously.
V. New Business
A. KBBC Vote to Elect 2024 Chairperson and 2024 Vice Chairperson — 2023 Chairperson
Motion to elect Sophia Felix as KBBC Chairperson and Matthew Martin as KBBC Vice Chairperson:
Ray Scott
Second: Brooks Douglass
Motion passed unanimously.
B. KBBC Vote to Elect 2024 Advisory Board Chairperson and Members — 2024 Chairperson
Motion to elect Cathy Butler as KBB Advisory Board Chairperson: Theresa Olson
Second: Matthew Martin
Motion passed unanimously.
Motion to elect J-P Masuda as KBB Advisory Board Vice Chairperson: Paul Yanez
Second: Heather Pennella
Motion passed unanimously.
C. Review KBBC Committees, Ongoing/Recurring Events/Activities, and Programs-2024 Chairperson
Handout: See below.
1. KBBC: Ray Scott suggested adding an affiliation anniversary event every 5 years, with next
being the 25t' anniversary.
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2. No KBBC 5-year plan.
3. Litter Subcommittee: No changes.
4. Education/Image Subcommittee: Harwant Gill suggested having a KBB club on campus for
kids. Luda Fishman that she expects Solid Waste to do more with recycling outreach in
schools.
5. Waste Reduction and Recycling Subcommittee: Remove 5-year plan.
6. Graffiti Abatement Subcommittee: Remove Adopt A Mailbox Program for US Post Office
cluster mailboxes. KBBC intends to keep this subcommittee dormant in 2024.
7. Beautification and Community Improvement Subcommittee: No changes.
8. Social Media Committee: No changes.
9. Advisory Board: No changes.
2024 Chairperson Appoints 2024 Subcommittee Chairpersons — 2024 Chairperson: Sophia Felix made
the following appointments.
1. Litter Subcommittee: Chairperson John Enriquez and Vice Chairperson Matthew Martin
2. Education/Image Subcommittee: Chairperson Sophia Felix
3. Waste Reduction and Recycling Subcommittee: Chairperson Ray Scott
4. Graffiti Abatement Subcommittee: No appointment, subcommittee to be dormant in 2024
5. Beautification and Community Improvement Subcommittee: Co -Chairperson Heather
Pennella and Co -Chairperson Brooks Douglass
6. Social Media Committee: Chairperson Zechariah Garcia and Vice Chairperson Theresa Olson
Review 2023 KBBC Goals, Objectives, and Outcomes — 2024 Chairperson
Handout: See below.
Special Projects and Programs Funding Update — Staff
1. Request vote to spend up to $6,000 to repeat anti -litter digital billboards.
Motion to repeat with revision to make KBB logo larger: Matthew Martin
Second: Theresa Olson
Motion passed unanimously.
2. Update: Clean California Incentive Program $11,000 Pending January 2024 deposit for KBB.
Approved uses exclude food and beverage.
3. Request vote to spend up to $1,000 for red KBB sweatshirts with white imprint for KBBC members,
KBB Advisory Board members, and key City representatives.
Motion to approve up to $2,000 for various KBB branded apparel items to select from to be
determined options: Heather Pennella
Second: Zechariah Garcia
Motion passed unanimously.
4. Request vote to seek quotes and spend up to $500 for KBB branded reflector safety vests
Motion to spend up to $500 for KBB branded safety vests (reflectors not required): Ray Scott
Second: Heather Pennella
Motion passed unanimously.
5. Request vote to earmark $5,000 contribution from California Water Service for Community
Gardens as follows: $2,500 for water service, $1,250 for Eye Street community garden, and $1,250
for Jonah Steet garden (exclude swag, beverage, and ready-made food).
Motion to approve as requested plus water hoses approved for Jonah Street garden, all specific
purchases to be approved by KBBC: Paul Yanez
Second: Zechariah Garcia
Motion approved unanimously.
Break Meeting — 2024 Chairperson
G. Potential $15,000 Grant From Clean California for Completing a Clean California Neighborhood
Transformation Beautification Project— Rick Anthony, KBBC
Rick Anthony explained that the volunteer activities voted upon for Lowell Park will be part of a larger
campaign called Love Your Park. Since last discussed, Lowell Park will receive exercise equipment from
other supporters for there. KBB could help with flowers/plants and/or trash/recycling containers.
Recreation and Parks is reaching out to McKinnley Elementary School, Emerson Middle School, and
Bakersfield Senior Center.
1. Vote to scheduled preferred spring date.
Motion to schedule primary volunteer date for all locations as Saturday, April 6, 2024. If most
sites cannot do this date, then pursue scheduling for Saturday, April 13, 2024: Ray Scott
Second: Theresa Olson
Motion passed unanimously.
2. Propose timeline for stakeholders and locations. — Deferred.
H. Keep California Beautiful End Littering Demonstration Grant Project Opportunity —Jessica Felix
Motion to apply for up to $12,000 for beautification and cleanup projects in the downtown area within
grant opportunity guidelines lead by the KBB Beautification and Community Improvement
Subcommittee: Paul Yanez
Second: Ray Scott
Motion passed unanimously.
Keep America Beautiful National Conference, February 12 —14, 2024 in San Diego — Ray Scott
Ray Scott and Luda Fishman will be there. Ray Scott will present in 2 sessions. One session will focus on the
military base recycling and waste reduction program and award he created with KAB. The other session
will be on California's zero waste goal with Luda Fishman. Several KBB Committee members opened the
conversation to consider a way to send Jessica Felix to the conference as she is the coordinator of KBB.
Vote to Approve 2024 Give Big Kern Participation and Propose Fundraising and Outreach Strategies — 2024
Chairperson
Motion to use the same strategy as 2023, including a $25 per KBBC member personal donation, QR code
to make donations to KBB, participate in a KBB booth at Give Big Day at the Park [at River Walk]:
Heather Pennella.
Second: Theresa Olson
Motion passed unanimously.
VI. Share 2023 KBB Anecdotal Highlights —All: Roundtable contributions highlighting individual experiences and
impressions of KBB efforts in 2023.
VII. Remarks and Recognition — Mayor Karen Goh: Mayor Goh expressed that she is happy to hear the passion,
excitement, and love that KBBC has for the community. She's grateful for the dedication of KBBC. She noticed
how 2023 seemed to pick up in volunteer activities and community events. In 2024, she encourages KBBC to
reengage the faith -based communities and find opportunities for a captive audience through them. Mayor Goh
also presented a plaque in recognition of Theresa Olson for her commitment and service as the 2023
chairperson of KBBC.
Vill. Brainstorm and Set KBBC 2024 KBB Goals, Objectives, and Outcomes — 2024 Chairperson — Tabled to
February KBBC Regular Meeting
A. Set $1,000 lunch budget for KBB Committee meetings.
B. Host an affiliate anniversary event in increments of 5 years —The official 25th Anniversary will be October
5, 2026.
C. Have stronger branding and advertising efforts.
D. Reach 5,000 social media followers.
E. Create a KBB mural scavenger hunt and prize.
F. Create more murals citywide.
G. Review and edit mural maintenance options.
H. Engage more community members, including faith -based communities.
I. Do more presentations.
J. Promote K-12 school recycling challenge.
K. Create KBB club on campus for children.
IX. 215t Annual Great American Cleanup (GAC), Saturday, April 27, 2024 — Sophia Felix for GAC Chairperson
Manny Ramirez
A. Vote to set Great GAC social media budget up to $500.00.
Motion to approve up to $500 for GAC social media: Ray Scott
Second: Brooks Douglass
Motion passed unanimously.
B. Request to Schedule City Council KBBC Workshop for March or April.
Instead, KBBC members intend to make consecutive public comments in coordination with each other and
the City Clerk at the City Council Meeting on Wednesday, March 13, 2024. The speaker line-up may be:
first speaker about GAC, 2"d speaker about the Mayor's GAC High School Challenge, and the 3rd speaker on
KBB in general.
X. Deferred Business
A. 21't Annual GAC, Saturday, April 27, 2024 —Sophia Felix for GAC Chairperson Manny Ramirez
1. Vote to approve GAC & Mayor's GAC High School Challenge flyer(s)
KBBC consensus to allow Zechariah Garcia to edit with staff approval and get retroactive approval
during the February KBBC regular meeting. This year the Mayor's GAC High School Challenge will
include a first place $500 prize from Mayor Goh, a second place $250 prize sponsored by
Affordable Dental Care, and a third place $100 prize sponsored by Ray Scott.
2. Vote for GAC KBB branded promotional giveaway item maximum budget and items, such as
drawstring backpacks, totes, sunglasses, pencils, and pens. —Tabled.
3. Vote for GAC television and radio advertising maximum budget
Motion to approve up to $1,000: Brooks Douglass
Second: Matthew Martin
Motion passed unanimously.
4. Review reservations and task list. —Tabled.
5. Review volunteer registration and liability waiver options — Proceed with staff approval as
discussed with revisions to simplify online options.
6. Schedule next GAC meeting. —Tabled.
Pacific Gas and Electric Company $10,000 Sponsorship and Request to Volunteer— 2024 Chairperson
Motion to volunteer with Pacific Gas and Electric Company and receive ceremonial sponsor check on
Friday, March 29, 2024: Paul Yanei
Second: Theresa Olson
Motion passed unanimously.
C. Ongoing Discussion: Anti -Litter PSA Campaign Factors to Promote Behavior Change — Heather Pennella,
KBBC: Pennella will present more information at the February KBBC regular meeting.
D. Request Vote to Change How KBBC Compiles Required KAB Community Appearance Index in 2024-2024
Chairperson
Motion for a single team of KBBC led volunteers to create and conduct a single Litter Index Survey at
large route that includes all City Wards in June 2024 according to KAB guidelines: Zechariah Garcia
Second: Heather Pennella
Motional passed unanimously.
E. City of Bakersfield Youth Commission Collaboration Proposal Project With KBBC— Nathan Gutierrez
Gutierrez said that the commission will instead take part in Give Big Day at the Park with Kern Community
Foundation. The Youth Commission is interested in the school garden kit component is KBB is awarded the
Clean California Neighborhood Transformation Grant if KBB.
F. Update: KAB Cigarette Butt Container Grant & KBB Gift Acceptance Form — KBBC—Tabled.
XI. City of Bakersfield Comments: None
XII. KBBC and Advisory Board Comments
• Zechariah Garcia: He is liking a potential new KBB brochure that Yasmin Andrade Vargas is drafting.
XIII. Adjournment — 2024 Chairperson: 12:06 p.m.
Keep Bakersfield
Beautiful Committee
(KBBC)
Select programs,
activities, policies etc. to
review for
implementation and/or
approval of City.
Delegate leadership and
review of programs and
activities to KBBC
members, KBB
Subcommittees, KBB
Advisory Board.
April: Keep America
Beautiful (KAB) Great
American Cleanup
June: KAB Community
Appearance Index
September: California
Coastal Cleanup
October: Make
Difference Day
November: America
Recycles Day
December: Christmas
Parade
Litter Subcommittee
City of Bakersfield
AdoptA Street Program
Highways
• Streets
• Downtown Blocks
Related City
Collaborations
Related County
Collaborations
Related State
Collaborations
Litter Prevention PSAs
Other Cleanups
Public Waste Baskets at
GET Bus Stops
Education/Image
Subcommittee
After School Program
(Outreach: Litter,
Recycling, Volunteering,
Reporting problems)
Other Youth Oriented
Presentations and
Programs
5 Year Plan — including
Bakersfield is Beautiful
and
Destination Bakersfield
-Westside Parkway
-High-speed Rail
-Meadows Field
Social Media support
and overlap
Website Content Support
Grant Writing Support
Recognition & Awards
-KBB Committee
-KBB Volunteers
-KBB Partners
Waste Reduction And
Recycling Subcommittee
5 Year Plan —including
• Recycling Event
Calendar
• Nov: America
Recycles Day Lead
• K-12 Recycling
Challenge
• Other Event Recycling
E-Waste Drives
Other Recycling Events
Graffiti Abatement
Subcommittee
5 Year Plan —including
• Electrical Box Murals
• Graffiti Cleanups
• Bring Back Adopt A
Mailbox Program US
Post Office
Beautification And
Community
Improvement
Subcommittee
KBB Adopt An Area
Cleanups on Chester &
Garces Circle
ICommunity Gardens
Garden Grants
Downtown Rehabilitation
- Virginia and Alfred
Harrell Foundation Grant
Old Town Kern
Tree Plantings
Flower Plantings
KAB UPSTree Grant
Beautiful Business
Program
Downtown Arts District
Entrances Beautification
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Social Media Committee
Facebook
Instagram
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Advisory Board
Yard of the
Month/Season
Illegal Signage
Special Projects (as
determined by KBBC)
V. New Business E. Handout
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KEEP AMERICA BEAUTIFUL AFFILIATE
2023 KBB Committee Goals, Objectives, and Desired Outcomes
KBBC Goals Approved February 10, 2023
Education/Image Subcommittee: Chairperson Sophia Felix, Members — Brooks Douglass, Jessica Felix
A. Educate Community About Compost, Especially in Relation to SB 1383.
B. Educate the Community About Proper Disposal of Various Batteries.
C. Do More School Presentations.
D. Strategize Purchases to Make the KBB Outreach Booth More Inviting and Engaging.
1. Potential objectives
a) recycling game
b) collection box for batteries
c) thoughtful swag
II. Social Media Committee: Chairperson Zechariah Garcia, Members — Sue England, Harwant Gill, Jessica
Felix
A. Present KBBC Members to the Public More.
III. Waste Reduction & Recycling Subcommittee: Chairperson Ray Scott, Members — Harwant Gill, Paul Yanez
A. No Additions
IV. Graffiti Abatement Subcommittee: Co -chairpersons Brooks Douglass and Heather Pennella, Members —
Theresa Olson, Paul Yanez
A. No Additions
V. Beautification and Community Improvement Subcommittee: Co -chairpersons Brooks Douglass and
Heather Pennella, Members — Theresa Olson, Paul Yanez
A. No Additions
VI. Litter Subcommittee: Chairperson John Enriquez, Members — Brooks Douglass, Heather Pennella,
Representatives of City (including Mayor Goh and Jessica Felix), County, and State
A. No Additions
VII. Great American Cleanup Committee: Chairperson Brooks Douglass, Vice Chairperson Theresa Olson, KBBC,
KBB Advisory Board, Jessica Felix
A. No Additions
Other Ongoing/Annual KBB Programs, Activities, and Events
Education/Image Subcommittee
A. Promote KBB Slogan: Part of the Crew
B. After School Program Presentation
C. Other Youth Outreach Presentations & Programs
D. Social Media Committee Content Support
E. KBB Webpage Content Support
F. Grant Writing Support
G. Recognition & Awards Opportunities Support
1. KBB to recognize KBB volunteers
2. Others to recognize KBB as an organization, KBB appointees/volunteers/collaborators
H. Promote Beautiful/Special Aspects of Bakersfield
II. Social Media Committee
A. KBB Facebook
B. KBB Instagram
C. KBB Playlist on City YouTube
III. Waste Reduction & Recycling Subcommittee
A. E-waste Collection Events
B. Event Recycling
C. Locally Promote Keep California Beautiful K-12 Recycling Challenge
D. Other Waste Reduction Events & Calendar
IV. Graffiti Abatement Subcommittee
A. Promote City Bakersfield Mobile App Use for Graffiti Abatement
B. Partner with Bakersfield Police Department and City General Services Division on How the Graffiti
Abatement Subcommittee Can Best Support BPD and General Services
V. Beautification & Community Improvement Subcommittee
A. Traffic Control Utility Box Murals
1. Recommend mural locations.
2. Recommend mural themes.
3. Recommend mural prioritization.
4. Create mural recognition.
B. Tree Plantings
1. Include Old Town Kern
2. Include Caltrans jurisdiction collaborations.
3. Include County jurisdiction/private collaborations for Bakersfield Gateway signage along northbound
Highway 99.
C. Flower Plantings
D. Greenfield Walking Group Garden Support
E. Seeds of Inspiration Garden Support
F. Garden Grant Support
G. Virginia and Alfred Harrell Foundation Downtown Grant Maintenance Support
1. Sand and paint designated pedestrian trash cans.
2. Sand and paint/stain designated public benches.
H. Beautiful Business Recognition Program
VI. Litter Subcommittee
A. Adopt A Street
B. Litter Prevention PSAs
C. Cleanups
1. Include collaborations with County.
2. Include collaborations with State.
3. Include collaboration(s) with GET Bus
VII. KBB Advisory Board
A. Yard of the Season
B. Illegal Signage Removal
C. Consider Collaborating With City of Bakersfield Historic Preservation Commission
D. Special Projects TBD by KBBC
Vill. KBB Committee Required and Optional Annual Events
A. April: Keep America Beautiful Great America Cleanup*
1. Mayor's Great American Cleanup High School Challenge
2. KBB Harvey L. Hall Volunteer of the Year Awards
B. June: KAB Community Appearance Index*
C. September (TBD by State): California Coastal Cleanup
D. October (Nationally on the 4th Saturday): Make Difference Day
E. November (Nationally on the 15th): America Recycles Day*
F. December (Locally on the 1st Thursday): Christmas Parade
G. TBD Clean City Ambassador Program Support
*Mandatory for Keep America Beautiful Affiliation
X. Deferred Business A.
-A W-
Great American
Cleanup _
KEEP rBAKERSFIELD BEAUTIFUL
Saturday�
April 27,2024
8 a.m. -1 p.m.
Yokuts Park
4200 Empire Drive
Volunteer Registration
Sign up now to be a volunteer in
this year's Great American Cleanup.
effort! Register at
www.KeepBakersfieldBeautiful.us
EVENT
TIMELINE
8:00 a.m.
Clean Up Begins
Volunteers will begin their cleanup activities
at assigned locations throughout the city.
0 10:30 a.m.
GAC Group Photo
0
All volunteers will arrive at Yokuts Park o O
for o group photo.
10:45 a.m.
Lunch
Lunch Is to be served to all volunteers.
0 11:00 a.m.
Ceremony
The annual Great American Cleanup
ceremony with local elected officials, ( Y Y 1
volunteer award winners, and sponsors
C) 1:00 P.M.
Event Ends
The Great American Cleanup comes to
a close but the work continues! �P`
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661-326-3539
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8 - 10 a.m.
Vinning school with the most volunteers
vill receive a perpetual trophy and a cash
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• First Place ......... $500
• Second Place ..... $250
• Third Place ........ $100
kwards will be presented at the ceremony
luring lunch at Yokuts Park, 4200 Empire
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