HomeMy WebLinkAbout12/03/90 MINUTES RA143
Bakersfield, California, December 3, 1990
Minutes of the Regular Meeting of the Central
District Development Agency of the City of Bakersfield,
California, held in the Council Chambers of City Hall,
1501 Truxtun Avenue, at 3:00 p.m., December 3, 1990.
The meeting was called to order by Vice Chairperson
Rubin.
Deputy City Clerk Welty called the roll as follows:
Present: Agency Members Ruddell, Dunn, Araujo, Rubin
Absent: Agency Members Paynter, Watson, Sceales
CONSENT CALENDAR
The following items were listed on the Consent
Calendar:
ae
Approval of Warrant Nos. 130 to 151,
inclusive, in the amount of $15,419.70.
be
Minutes of the Regular Meeting of
November 3, 1990, for approval.
Ce
Design Review Application No. 90-15
submitted by Bakersfield Neon Sign Co.,
Inc., for Bruce and Birdie Lenocker for
approval of sign for building located
at 2026 Chester Avenue.
de
Design Review Application No. 90-16
submitted by Portfolio Properties for
approval of sign for building located
at 2210 Chester Avenue.
Design Review Application No. 90-17
submitted by Good Samaritan Incorporated
for approval of sign for building located
at 1330 19th Street.
f. REMOVED FOR SEPARATION CONSIDERATION.
Upon a motion by Agency Member Ruddell, Items a,
c, d, and e were adopted, and Item f. was removed for
separate consideration immediately following the Consent
Calendar, by the following roll call vote:
Ayes:
Noes:
Abstain:
Absent:
Agency Members Araujo, Dunn, Rubin, Ruddell
None
None
Agency Members Paynter, Sceales, Watson
Exclusive Right to Negotiate Agreement
with Hallmark Ventures/Signet Hotel (dba
Bakersfield Hotel Property, Inc.).
Vice Chairperson Rubin suggested that the Exclusive
Right to Negotiate Agreement be modified to provide that the
developer shall share the results of its market survey with
the Agency within seven days upon receipt of that market
study.
144
Bakersfield, California, December 3, 1990 - Page 2
Assistant City Attorney Daniel advised that, as a
point of order, the reason this item is on the Agenda is for
the purpose of substituting Bakersfield Hotel Property as the
signator of the Exclusive Right to Negotiate Agreement.
Mr. Daniel further advised that the Agreement itself has
already been approved and it would be very difficult at this
time to modify the document since the Agency had previously
approved the terms.
Vice Chairperson Rubin requested that staff
communicate the Agency's wishes to the developer regarding
the market survey.
Upon a motion by Agency Member Ruddell, Item f.,
the substitution of Bakersfield Hotel Property as the
signator of the Exclusive Right to Negotiate Agreement, was
approved by the following roll call vote:
Ayes:
Noes:
Abstain:
Absent:
Agency Members Araujo, Dunn, Rubin, Ruddell
None
None
Agency Members Paynter, Sceales, Watson
REPORTS
An oral report regarding the Annual Review of the
Bakersfield Redevelopment Project was presented by various
personnel of the Economic/Community Development Department.
Principal Planner Art Hartenberger initiated the
presentation by distributing a draft copy of the General Plan
Redevelopment Element for Economic Revitalization, which is
anticipated to be finalized in the next few weeks. He then
highlighted the noteworthy accomplishments and for the 1989-90
Fiscal Year, as well as the ongoing activities and program
goals for the Fiscal Year 1990-91, as follows:
The Design Review Guidelines have been
adopted and are in the process of being
implemented.
The Master Street Tree Plan soon will be
coming out of the Design Review Committee
and presented to the Agency (hopefully by
the first part of 1991) in the form of a
physical plan, showing the types of trees
and location. A program defining the
financing and the important maintenance
responsibilities will also be presented.
The City-wide Parking Ordinance, a very
important portion of which was central
City, is now being implemented and working.
The Historic Preservation Ordinance has
been updated and is currently before the
City Council Urban Development Committee.
The updated Ordinance defines historic
structure designation, as well as how the
local designation of buildings or
districts are facilitated. Besides the
proposal from the Old Westchester
neighborhood for a district in that area,
there are three owners of downtown
buildings that meet the historical
criteria who have applied for local
designations.
Bakersfield, California, December 3, 1990 - Page 3
After the Redevelopment Element is
submitted to the Agency, an Environmental
Impact Report will need to be prepared,
as required by the California
Environmental Quality Act, and that
document will be prepared over the next
six or seven months.
The construction program to remodel and
enlarge the Bakersfield Convention
Center has been completed.
Also during the Fiscal Year, a half-
dozen existing business owners applied
for and received grants from the Facade
Improvement Program. The program has
been placed on hold; however, some new
interest is being shown in that program.
The Agency entered into discussions to
implement the rehabilitation of the
Tegeler Hotel. The 4-story project will
provide its tenants with 52 1-bedroom
units and 1 2-bedroom unit, with
commercial retail space on 19th Street.
Some of the programs which carry over
into the 1990-91 Fiscal Year are: the
completion of the Redevelopment Element,
the completion of the Environmental
Impact Report, and the codification (the
Zoning Ordinance that will have to be
prepared).
Some of the new programs to be pursued
this next Fiscal Year, and some of which
are already under way, are: the Auto
Care Center in the 23rd-24th Street
Corridor, which is an auto commercial
center that is being coordinated with
private developers; the Market Plan for
the 18th and Eye Streets Parking
Structure; the Historic District Plan
for Old Westchester; the Marketing Plan
for the Central City in cooperation with
the Downtown Business Association; the
Fifth Year Cultural Survey; the Day Care
Center for Downtown; New Restaurant
Marketing Strategy; and the Athletic
Health Club Complex.
The second portion of the presentation was made by
Development Associate Donna Barnes, who showed slides
outlining the economic trends of downtown Bakersfield, and
discussed a survey that was conducted in the Project Area and
the Study Area where all of the businesses were inventoried.
The results of the inventories are described in great detail
in the General Plan Redevelopment Element booklet handed out
earlier by Principal Planner Hartenberger.
"i .t ¢
Bakersfield, California, December 3, 1990 - Page 4
The final part of the presentation was made by
Development Assistant Andre Devereaux who described the
Marketing Plan phase of the Redevelopment Element, as
follows:
One aspect of marketing downtown is to
develop a relationship with the local
merchants by creating a relationship
between the City and the Downtown
Business Association. By assigning a
City contact to the DBA, efforts to
revitalize the downtown will be better
coordinated and efforts that are
scheduled to be achieved will be more
focused. This will provide a means in
which the downtown merchants can express
their opinions early in the marketing
plan that will enhance the collaborative
effort between the City and the DBA to
develop solutions to downtown.
In order to successfully market downtown,
it is necessary to identify the physical
limitations, the site availability and
the tenant mix. As part of the Marketing
Plan, it appears to be a 3-step program
involving stabilization, enhancement and
expansion.
During the stabilization phase, probably
the key role would be merchant retention,
and, with the assistance of the DBA, this
can be achieved. Creating a core group
of retailers to serve as ambassadors to
the local merchants, and providing
assistance to the property owners in
improving and maintaining their properties,
would assist in this area. One phase of
this could be educational merchant
seminars co-sponsored by the City and DBA.
Along with these seminars, not only can
merchandising and advertising promotions
be discussed, but also various incentives,
such as the Facade Program and the Small
Business Administration Loan Program.
The second phase will be the enhancement.
In this stage the role would be general
marketing of downtown. Key to this would
be marketing and promoting downtown as a
unified shopping area, enhancing the
visual image of downtown and organizing
interest groups within the downtown core.
The third phase, expansion, includes
identifying in-the-field opportunities,
and also what needs are not currently
served by the tenant mix. During this
phase of the program, commercial marketing
would be the emphasis. As indicated
earlier in the presentation, an analysis
of the retail markets currently in place
is critical and also identifying niche
markets that are not currently served by
the downtown, identifying vacant space and
also the potential end use.
147
Bakersfield, California, December 3, 1990 - Page 5
Development Assistant Devereaux then discussed some
general ideas of how the Marketing Plan might be put in place
identifying the goals and objectives, and some possible
activities, as follows:
One goal is to strengthen and retain the
retail business by creating an information
package. A marketing package would then
be targeted to retail brokers. Currently,
a data base of commercial brokers and
franchises is being compiled.
Another aspect would be to improve the
visual landscape and appearance of
vacant store fronts, and incorporating
merchandise displays.
Retaining existing retailers, whenever
possible, could be achieved through
consultation, as far as specific needs
that may not be currently met by the
local merchants, thereby creating a
communication mechanism in which
retailers and City staff could informally
meet in developing retail opportunities.
The City is currently putting together a
progress report to monitor the efforts in
the downtown and also assist in recruiting
new retailers to the downtown.
Vice Chairperson Rubin commended Principal Planner
Hartenberger and the other staff members for making an
excellent presentation.
NEW BUSINESS
Adoption of Resolution No. RA3-90 of the
Central District Development Agency of
the City of Bakersfield fixing the dates
of meetings of the Central District
Development Agency for the Calendar Year
1991.
Upon a motion by Agency Member Dunn, Resolution
No. RA3-90 of the Central District Development Agency of the
City of Bakersfield was adopted by the following roll call
vote:
Ayes:
Noes:
Abstain:
Absent:
Agency Members Araujo, Dunn, Rubin, Ruddell
None
None
Agency Members Paynter, Sceales, Watson
Annual Report of Financial Transaction of
the Central District Development Agency
to the State Controller.
Upon a motion by Agency Member Dunn, the Annual
Report of Financial Transaction of the Central District
Development Agency was accepted and forwarded to the City
Council.
148
Bakersfield, California, December 3, 1990 - Page 6
Central District Development Agency of
the City of Bakersfield, California,
Component Unit Financial Report for the
Fiscal Year ended June 30, 1990.
Upon a motion by Agency Member Dunn, the Central
District Development Agency of the City of Bakersfield,
California, Component Unit Financial Report for the Fiscal
Year ended June 30, 1990, was accepted.
Agency,
ADJOURNMENT
There being no further business to come before the
the meeting wa~ adjournS~t 3:53 p.m.
CHAIRPERSON of ~strict Development
Agency of the City of Bakersfield
ATTEST:
SEC Development
Agency of the City of Bakersfield
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