HomeMy WebLinkAboutRES NO 72-94RESOLUTION ~ ~ '" 9 4
RESOLUTION APPROVING THE PROPOSAL FOR AB1220
FUNDS FOR MARKET DEVELOPMENT IN THE KERN
COUNTY RECYCLING MARKET DEVELOPMENT ZONE.
WHEREAS, Assembly Bill 1220 enacted in 1993 authorized funds for recycling
market development outreach; and
WHEREAS, the California Integrated Waste Management Board (Board) has
been delegated the authority to determine the use of these funds for market development
enhancement; and
WHEREAS, the Board, on March 30, 1994, approved the allocation of up to
$25,000 per Recycling Market Development Zone for direct assistance; and
WHEREAS, the Board on March 30, 1994, designated Kern County (including
its incorporated cities) as a Recycling Market Development Zone; and
WHEREAS, the said procedures established by the Board require the applicant
(Kern County and its incorporated cities) for funds to certify by resolution the approval
of the scope of work and budget; and
WHEREAS, the applicant will enter into an agreement with the State of
California for the market development of the local Recycling Market Development
Zone;
NOW, THEREFORE, BE IT RESOLVED, the City Council of the City of
Bakersfield, State of California, hereby approves the filing of the proposal, the scope of
work, and the budget for the funds available under AB1220 for recycling market
development outreach for the project specified above; and appoints the County of Kern
as agent of the City of Bakersfield to conduct all negotiations, execute and submit all
documents including, but not limited to, applications, agreements, amendments, or
management requests which may be necessary for the completion of the aforementioned
project.
o0o
Page 1 of 2
I HEREBY CERTIFY that the foregoing Resolution was passed and adopted
by the Council of the City of Bakersfield at a regular meeting thereof held on
,10N 0 I 1~ , by the following vote:
NOES: COUNCILMEMBERS
ABSTAIN: COUNCILMEMBERS
· .ABSENT; COUNCILMEMBERS
AYES: COUNCILMEMbERS McDERMOTT. EDWARDS, DeMOND, SMITH. BRUNNI, ROWLES, SALVAGGIO
CITY CLERK and Ex Officio Clerk of ~e
Council of the City of B~ersfield
JUNO11~
APPROVED
BOB
MAYOR
APPROVED as to form:
JUDY SKOUSEN
ACTING CITY ATTORNEY
Deputy City Attorney
Page 2 of 2
ORIGIN~,L
Kern County Recycling Market Development Zone
Request For Funds
California Integrated Waste Management Board
Project Summary
The Kern County and Incorporated Cities Recycling Market Development Zone (KCRMDZ)
applied for zone status during the third designation cycle. On March 30, 1994, California
Integrated Waste Management Board (Board) awarded f'mal designation to the zone.
The KCRMDZ encompasses all of the industrially zoned property within Kern County and the
City of Lancaster in Los Angeles County. The population of Kern County is approximately
600,000. The City of Lancaster has a population of 102,000. Unemployment has been between
10% and 15% for more than 10 years.
April 26, 1994
Zone businesses are relatively unfamiliar with the RMDZ benefits package. There are over 400
manufacturing firms within the Zone. Approximately 30 of these are currently using recycled
materials in their processing.
The purpose of this proposal is to educate the business community to the RMDZ benefits
package. Focusing marketing efforts on existing firms is the most productive fu~t phase use of
the available resources in a new Zone. During the second phase, Staff will gear up to solicit new
The project objective is to promote recycling market development efforts by retention and
expansion of existing firms, and to attract of new companies. Staff will encourage existing firms
to converl some or all of their operations to using recycled feedstock and/or to expand their
product lines if they already use recycled feedstock. Staff will give assistance to these ~'~rms to
apply for the low interest loans. Staff will work with Kern Economic Development Corporation
to encourage new funns to locate their operations in Kern County or in Lancaster.
The primary focus of the proposal involves development of collateral materials to educate and
familiarize local and prospective businesses on the advantages and benefits of a Recycling
Market Development Zone (RMDZ) in Kern County. Kern County Waste Management
Department staff in conjunction with Kern Economic Development Corporation (KEDC) and
the Kern County Board of Trade CKCBoT) staff will develop marketing materials (including
brochures and zone fact sheet) highlighting the zone and its incentive programs. Staff will
distribute the promotional package through mass mailing to targeted firms and through personal
contact at trade shows and industry specific seminars and conventions.
The zone coordinator for the unincorporated county areas, the Waste Management Department's
public information officer, and KEDC and KCBoT staff will make up the project team
implementing the scope of work. The proposal budget includes design and production of a
promotional package, distribution costs, promotional video duplication, photography and trade
journal advertising. The zone administrator and coordinator look forward to participating in the
upcoming training sessions provided by the CIWM~ to maximize the effectiveness of the zone.
Kern County Waste Management Department..
Kern County Recycling Market Development Zone
Request For Funds
California .Integrated Waste Management Board April 26, 1994
The zone administrator will submit a report to the Board analyzing the methods used, the
outcome, and an overall evaluation of the project by June 30, 1996. This report will be available
for other zone administrators, as well. The zone administrator may present a summary of the
project and provide the results at a zone administrator's workshop in 1996.
Method, Time Frame, and Staffing
Purpose:
To offer expansion possibilities to existing businesses and solicit new business in
conjunction with a well coordinated, professionally planned marketing effort.
Objective:
To educate local businesses concerning the objectives, benefits and advantages of
a Recycling Market Development Zone. To assist existing businesses in
accessing RMDZ benefits in order to expand existing markets and develop new
markets for recycled materials.
Method:
Develop promotional brochure and cover letter. Print 10,000 promotional
packages. Promotional brochure will include a self-addressed "tear-off"
response card to enable recipient to request additional information on RMDZ
services.
Time frame: Eight weeks. Complete by September 1, 1994.
Retain professional photographer to develop promotional photographs to
enhance bwchures, news releases, and feature articles.
Time frame: Eight weeks. Complete by September 1, 1994.
Obtain and duplicate Kern County promotional videotape from Kern Economic
Development Corporation for distribution to prospective businesses.
Time frame: Eight weeks. Complete by September I, 1994.
Distribute promotional package to businesses, Chambers of Commerce, lenders,
and recycling industry leaders. Stagger mailings so that zone coordinator can
follow up with telephone calls during the week after mailings.
Time frame: Twelve weeks. Complete by December 1, 1994.
Provide Kern Economic Development Corporation, Kern County Board of Trade
and participating cities with promotional packages to distribute at conventions,
trade shows, and to interested companies,
· Time frame: September 1994 -- June 1994
Kern County Waste Management Department
Kern County Recycling Market Development Zone
Request For Funds
California Integrated Waste Management Board
April 26, 1994
Refer contacts to Kern Economic Development Corporation for additional
technical and/or marketing assistance (zone coordinator).
Time frame: July 1994 -- June 1996.
Assist identified targeted businesses with conversion to usin8 secondary materials
or with expansion of procluct line plans (zone administrator, Board staff, other
identified key participants).
Time frame: November 1994 -- March 1996,
Assist appropriate businesses with loan applications for quarterly deadlines for
loan applications (zone administrator, Board staff).
Time frame: July 1994 - June 1996.
Attend CRRA conference and the zone administrators' meeting at the conference
(zone administrator and coordinator).
Time frame: To be announced in 1995 and 1996.
Summarize, analyze, and evaluate project results. Write report for Board and
zone Coordinators presenting the methods used, a summary and analysis of the
project, and discussing the results. Provide a critique of how other zones could
improve or adjust this if they were to adopt the method (zone coordinator, zone
administrator).
Present report at zone administrators' meeting or workshop.
Submit report to Board.
Time frame: by June 30, 1996.
Staffing:
The Kern County Waste Management Department is charged with providing environmentally
safe management of liquid and solid waste. The Advance Planning and Waste Diversion
Division will be responsible for fulfilling the goals and objectives of this project. Managed by
Nancy Ewert, PE (BS Agricultural Engineering), the Division is responsible for the development
and implementation of a variety of waste diversion programs throughout the County and also the
planning and development of future solid waste facilities. Ms. Ewert, the zone administrator,
will be responsible for directing and coordinating overall activities and scheduling project
development.
County Waste Management Department',
ORIGINAl_
Kern County Recycling Market Development Zone
Request For Funds
California Integrated Waste Management Board
April 26, 1994
Susan Reid (BS Geology, MBA), the zone coordinator, will work with the Department's public
information officer and the Kern Economic Development Corporation to develop and implement
a comprehensive market development promotional program as described in this proposal.
Katherine Eddy (BA, Journalism), fine Department's public information offtcer, has more than
14 years of experience working with the Kern County media. In a 9 month span, Ms. Eddy
coordinated more than 325 radio, television and newspaper exposures.
Kern Economic Development Corporation (KEDC) and Kern County Board of Trade CKCBoT)
will actively promote the advantages of the Zone at the various trade shows and conventions
they attend. In addition, when KEDC staff work with prospective industrial manufacturing
clients, they will explain Zone benefits and assist the prospect with determining how that firm
can benefit by participating in the Zone. Most importantly, KEDC acts as a facilitator, assisting
businesses with siting, permitting, and staffing.
Prolect Budget
Budget for Market Development Project (AB 1220 Funds)
ITeM
AMOUNT
$2,00O
$12,000
$1,0O0
$50O
S?,500
Total
$25,000
Kern County Waste Management Department.-
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