HomeMy WebLinkAbout07/07/95
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BAKERSFIELD
MEMORANDUM
luly 7, 1995
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TO: HONORABLE MAYOR AND CITY COUNCIL
FROM: ALAN TANDY, CITY MANAGER
SUBJECT: GENERAL INFORMATION
1. The Council recently instructed us to have alternative concepts prepared
for the Budget and Finance Committee relative to the $100,000 in the Block
Grant which could be used for creation of a redevelopment district. We are
working on that project and will have those alternatives for the Budget and
Finance Committee on August 14th.
2. I had an opportunity to see the updated concept for canals downtown, this
week. The concept, which may be discussed privately between the sponsors
and property owners, now consists of a square piece of land running down
"R" Street from 17th to 20th, down 20th from "R" to "0", down "0" from 20th
to 17th, and down 17th from "0" to "R". At this point, it calls for
complete street closures, no parking or traffic, and a 30-foot wide
waterway. An editorial note is that the businesses in the area are ill-
sùited to losing all traffic and parking.
3. The County did send back a revised draft of a greenwaste/woodwaste project
agreement and it looks like that is moving forward positively. We will
continue to monitor it and hope to have it to you at your first meeting in
August.
4. I will be taking some vacation time over the next two weeks. Next week,
Wednesday through Friday (July 12-14), I will be off and Gail will be in
charge. I will also be taking about three total days off the following
week, however, I will be in for the Council meeting on July 19 and will be
in on Monday and part of Tuesday and Wednesday. During my time off that
week, John will be in charge. In both instances, the office will know how
to get in touch with me if that is necessary.
5. We had interviews for the Management Information System (Data Processing)
Director position this week. We intend to be bringing back the favored
candidate and making an offer as soon as possible.
6. Responses to Council referrals and inquiries are enclosed regarding the
consolidated. maintenance district and the status of the Mercy Charities
housi ng proj ect.
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HONORABLE MAYOR AND CITY COUNCIL
July 7, 1995
Page -2-
7. A memo on the upcoming ribbon cutting ceremony for Clinica Sierra Vista is
enclosed.
8. A status report on the Casa Royale issue is enclosed wi th regard to
Building Code violations. This is a chronology of events beginning with
the first inspection by the Fire Department. Copies of the actual
correction notices can be made available, if you so desire.
The owner and the City have discussed the issues which need to be resolved.
Additional information will be coming from the Fire Department with regard
to Fire Code violations, along with an overall assessment of the issues and
recommendations from the City Manager.
9. The Parks division is out of the Senior Center storage facility.
10. Ci ty and County staffs met wi th the consul tant on the Fi re Study, this
week, to review draft work. They have to do some rewrites. Genera 11 y, I
would characterize the report as recommending continued refinements to the
existing agreements - it is not earth-shaking.
AT.alb
Enclosures
cc: Department Heads
Trudy Slater
Caro 1 Wi 11 i ams
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Project Concept plan
CENTENNIAL
PLAZA & RIVERWALK
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B A K E R 5 F I E L D
PUBLIC WORKS DEPARTMENT
MEMORANDUM
TO: Alan Tandy, City Manager
FROM: Raul M. Rojas, Public Works Director ~
DATE:
June 30, 1995
SUBJECT: Council Referral #15026
Consolidated Maintenance District
Councilman McDermott requested staff, in the next year, study the following:
1. What the appropriate adjustment is from industrial to residential, as to the number
of units per acre that they are charged; and
2. What the standards are for development of our median islands (i.e. should we have
exactly the same standards for areas in front of industrial and arterials that we have
in front of residential and arterials).
Public Works and Parks staff will be jointly studying these two items over the next few months. Staff
will keep the Council apprised on their progress.
,ft~ 3 19!1)
C 1O94:\MAIN1ì15026. REF
RMR:mps
xc: Frank Fabbri, Parks Superintendant
Reading File
Project File
Jacques R. La Rochelle
Marian P. Shaw
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~CITY COUNCIL REFERRAL ~ ~ .~ ~
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ME~TI~G CF: 06/14/95
PUBLIC WORKS DEPARTMENT
R~FERRED TO: COMMUNITY SVC JEPT L ANDE~S~N
~EFERRED TO: PUBLIC WORKS R ROJAS
!T=M: RECORD# 15026
Resolutlon merg'~g four !4) Inte~1~ ~aln~enarce
Dlstrlcts lnto the Co~so11aated ~a:~tenance
Distrlct, app~ov1ng and adoptlng ~ne PubllC WC~KS
Di~ectors Report and the 1995-96 Budge~,
ccnflrming the assessments and authorl:1ng
collectl0n of assessments by the Kern County Tax
Collector.
ACTION TAKEN BY COUNCIL:
MOTION TO OVERRIDE PROTESTS AND ADOPT THE
RESOLUTION. APPROVED. NS: PO: IC: KM. AB:
RR. ~AYOR PRICE VOTED AYE TO BREAK TIE
VOTE.**xMCDERMOTT REQUESTED STAF~ MEET WITH MR.
HEDRICK TO HELP REMEDY THE PLANT PROBLEM***
***MCDERMOTT, REFERRING TO CORRESPONDENCE FROM
FRANK J. MCKENNA, REQUESTED STAFF, IN THE NEXT
YEAR. STUDY: 1) WHAT THE APPROPRIATE ADJUSTMEN~
IS =ROM INDUSTRIAL TO RESIDENTIAL, AS TO THE
NUMBER OF UNITS PER ACRE THAT THEy ARE CHARGEC:
AND 2) WHAT THE STANDARDS ARE FOR DEVELOPMENT C~
OUR MEDIAN ISLANDS (1.e. SHOULD WE HAVE EXACTLY
THE SAME STANDARDS FOR AREAS IN FRONT OF
INDUSTRIAL AND ARTERIALS T~AT WE HAVE IN FRONT OF
RESIDENTIAL AND ARTE~IALS)***
BACKUP MATERIAL ATTACHED: YES
DA=E FORWARDED BY CITY CLERK: 06/15/95
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Economic and Community Development Department ?~
MEMORANDUM
July 5, 1995
TO: Jake Wager, Economic Development Director
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FROM: George Gonza1e, ommunity Development Coordinator
SUBJECT: Status of Mer arities Housing California - Madison Place
At the June 14, 1995 City Council meeting, Agreement No. 95-152 was approved to amend the
original agreement with Mercy Charities Housing California to provide financial assistance for a 56
unit family-housing at Madison Street and Casa Loma Drive. The original agreement provided for
City funds to cover the cost ofarchitecturaVengineering ($120,000), fees/permits ($263,000) and off-
street improvements ($167,000).
The amended agreement reduced the off-street improvements to $32,000 and added acquisition and
acquisition costs totaling $135,000.
To date Mercy Charities has contracted with Martin-McIntosh for engineering services including a
work survey, Phase I environmental report, soils report, and a study of off-site utilities.
In addition, the appraisal firm of Gary Crabtree, Affiliated Appraisers was selected to complete the
appraisal of the 5.2 acre site.
The acquisition of the proposed Mercy site is still scheduled to be completed July 31,1995.
The annexation of the proposed housing site has been delayed by LAFCO, however, the final
annexation is now set for September 1995. The annexation will not delay Mercy's submission of
their tax credit application to the California Tax Credit Allocation Committee (TCAF).
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JUt 61995
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B A K E R S F I E L D
Economic and Community Development Depanment
M E M 0 R A N D U M
July 5, 1995
TO: Jake Wager, Economic Development Director
FROM: ~lton. Development Associate
SUBJECT: Clinica Sierra Vista Ribbon Cutting
According to Colleen Sullivan, assistant to Steve Shilling, Clinica Sierra Vista is scheduling the
ribbon cutting for the Lakeview Clinic for Thursday, August 3 in the late morning. She is
preparing the invitation list and will finalize the time shonly. Lt. Governor Davis is supposed
to attend (he is already scheduled for an event in Bakersfield later in the day). We will send
Clinic a an updated mailing list of Councilmembers and others. If you wish to add to the list
please let me know as soon as possible.
nbonCUlmem/gen.6/jf
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JtlL 61995
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MEMORANDUM
~ July 7, 1995
TO: GAlL WAlTERS, ASSISTANT CITY MANAGER
FROM: JACK HARDISTY, DEVELOPMENT SERVICES DIREC
SUBJECT: CASA ROYALE MOTEL INSPECTIONS AND NOTICES
In response to your request to review our involvement with the Casa Royale, I had the inspectors summarize
what they have done and attached related notices and reports.
1. On January 30, 1995, Russ Combs was called to 251 South Union Avenue by the Bakersfield Fire
Department, due to electrical fire. Russ Combs observed other violations and called Randy Fidler and
Bill Harrelson to said address. Upon observing certain building violations Randy Fidler wrote a
correction notice not to occupy the 300 wing of said address until approval from Building and Fire
Departments.
2. On April 26, 1995, the Building Department was called by the Fire Department to meet at 251 South
Union Avenue. An inspection of the 300 wing was made by both departments. Numerous health and
safety violations were found. A correction notice was written at this time and a copy was given to Mr.
Bina. It was suggested by both departments to post a security guard at the 300 wing to protect property.
3. On May 17, 1995, a correction notice was issued by Bill Harrelson to obtain a demo permit and remove
fire damaged storage structure by June 17, 1995.
4. On June 14, 1995, Randy Fidler went to said address to see progress on damaged storage building.
Upon arriving he observed small children playing in and around structure. Mr. Fidler left site and
returned with City Attorney Carl Hernandez. Children were still there and Mr. Hernandez advised us to
call the Health Department.
5. On June 16, 1995, by appointment with Mr. Bina, the Building Department, Health Department and
Fire Marshal met at Casa Royale Motel for a room-by-room inspection. Numerous building, health and
fire code violations were found. The 300 wing at this time was posted as unsafe and not suitable for
occupancy by all three departments. Occupants were asked to vacate said premise by June 19 at which
time the 300 wing was posted as a dangerous building.
6. On June 22, 1995, by appointment, the building, health and fire departments met at 251 South Union
Avenue to inspect the 100 wing. Building, health and fire violations were noted. A sub-standard
building notice was issued.
7. On June 26, 1995, a Notice of Summary Abatement of Public Nuisance was issued to the Casa Royale to
complete removal of burnt storage structure.
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~ Gail Waiters
July 7, 1995
Page 2
8. July 5, 1995, Randy Fidler and Carl Hernandez went to Casa Royale for a follow-up inspection of burnt
structure. Noting building was still there they spoke with Mr. Bina about problem. Mr. Bina was told
that he would be given two more days to cleanup the burnt shed or the city would call for bids to
remove structure. Mr. Bina was told to contact air pollution control about approval and get building
permit to demolish.
9. On July 7, 1995, Mr. Bina called Randy Fidler about burnt structure. He is contacting air pollution
control and will try to get demo permit on Monday. He was given another extension to Wednesday to
clear the burnt building.
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Attachments
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June 28, 1995 /'
Mayor Bob Price
1501 Truxtun Avenue
Bakersfield, California 93301
Dear Mayor Price:
This is just a quick note to thank you for your effort the other night on.s1l.6.l, the bill authored
by Senator Quentin Kopp.
Under the bill, someone in Bakersfield who wanted to circulate petitions to amend the city
charter would only have to get signatures from 15 percent of the voters in the city who cast a
vote for Governor in the last general election. Current law requires signatures equaling 15
percent of the registered voters. The practical effect of the bill is to lower the number of
signatures required by about one-half!
Thanks very much for the effort in contacting Trice Harvey. As you probably know, Trice voted
for the bill. He did, however, receive your message. He apparently just ignored it or committed
too early to the author.
The bill now moves to the floor of the Assembly. We are trying to go all out on the bill. If
nothing else, maybe enough NO votes on the Assembly floor will make the Governor look at the
bill more closely. Give Trice another try on the floor. This bill is the result of a problem in San
Fraiìcisco - not B~ersfield.
Thanks again for letting me interrupt your evening. I do not want to do that too often.
!Rfbtr"¡::~;\,:--~-~~--~ l
Dwight R. Stenbakken
: rC"~':c:.:":",, ¡
Legislative Director
c: Alan Tandy, City Manager, Bakersfield II JUL 3 1995 i
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CONFERENCE REGISTRATION OFFICE HEADQUARTERS SOUTHERN CALIFORNIA OFFICE
BOX 1519, LAFAYETTE, CA 94549 1400 K STREET, SACRAMENTO, CA 95814 602 EAST HUNTINGTON DR., SUITE C
(510)283-2113 (916) 658-8200 MONROVIA, CA 91016
FAX (510) 283-7833 (818) 305-1315
FAù< (916) 658-8240 FAX (818) 305-1345
1995
THE GREAT CALIFORNIA
COMEBACKI
Taking Care of Business
Has Become the Name of the Game.
See page 8
HOME SWEET HOME:
Consider These Areas'
For Your Next Facility Site!
See page 14
On the edge of the Pacific~
On the edge of Mexico.
On the cutting edqL
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San Diego's not only in a perfect position to look out over a world of global opportunity,
it's fast becoming the country's next great technology center.
As one of the most important areas for telecommunications in the nation, one of the most
active locations for computer software design and the third leading region in America for bio-
science, San Diego may be the most advanced region in the hemisphere.
So give Dan Pegg a call, 619-234-8484. When you consider where business is headed, you
just can't help considering San Diego. San Diego Economic Development Corporation
I
Formoreir!fòrmationwrite: 701 BSt., Suite 1850, San Ðiego, Califòrnia921O1, USA,Attn:ÐanPegg I
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I SOMEONE DRAWS A LINE AND SAYS,
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~ I "THIS IS AS FAR AS YOUR COMPANY CAN GO:'
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I (A) You nod and toe the line.
I
! (B) You frown and straddle the line.
(C) You laugh, jump over the line
and never turn back.
- If you chose (C),
congratulations. Your company can
and . California.
grow prosper In
It must be in our genes, It's clearly a part of from worker's compensation reform and reg-
our State's history. It's our steadfast refusal to ulatory reform to tax reform. And without
accept limitations. Otherwise known as the that spirit, there wouldn't be TeamCalifornia,
spirit that has made California the entrepreneur- a statewide allianc'e of government and business
ial capital of the world. people who (I) don't draw lines; (2) are spon-
Today, that spirit has produced the world's soring this message; and (3) can help your
7th largest economy. And more goods and company go places in California. To learn how
services than any other state in the nation. TeamCalifornia can help you determine the
And in Southern California alone, 3% of the relocation possibilities for your TEAMCALIFORNIA
entire u.S. Gross Domestic Product. compaoy. °, fo,mu," i 0 r o,mahoo .
That spirit is also behind our state govern- about your company's potential in
me nt's responsiveness to business, with everything California, call 1-800-326-2606.
t
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CONTENTS '
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HOME SWEET HOME I-j
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More companies
are opting to stay
and expand in the
Golden State. See
what areas you
should be considering for your next
site to call home!
OU
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7 6 Why did these GEOs F.. .'. . rèCå$sk1n'ørCaIIfomìa oodyou can
choose California as their I take advantage of it! See how
place to business? ! California is taking care of business 1
I and learn how your business can benefit!
TAX CUT
Tort reform tops legislative
agenda for continued
strength to California's
economy.
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4 OUTLOOK 1995
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I CALIFO RNIA
I I
[ 1 9 9 5 . VOLUME 1 . NO. 2
BANKING, 78 81 Special
- Resource
I ON_ORDER Directory. Over 40 contacts
BUSIN ES5 who will give you the
information you're looking
I ",I i
'0 : for--FREE!
!
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i "'" ",
'I 6 8 Irtà clear
~ I . "~Ø~¡and'
I
, I liQg of its PROFIT ZONES
i I , ! binational
!
I market, Va¡'le~ Independ~ 48 Foreign-Trade Zone (FTZ) opportunities are
I I ent Bank promotes itself still largely unexplored by companies. Taking
I
I I with the.n1otto;~"banking advantage of these FTZs and the ideal
I services without borders." proximity California
j offers can mean BIG savings on your
bottom line!
ENTERPRISE ZONES
6 8 California has turned
their Enterprise Zone
Program into a vital
player in expanding
business and creating jobs.
5 0 Manufacturers that
export are the fastest growing companies
in the nation. California is "the" place to
be to take advantage of the impact
NAFTA and GATT
RMDZ FEATURE have made.
EXPORTS
To create new markets for
the anticipated deluge of ON THE
glass, plastic, paper and
other recyclables, California
created the Recycling
Market Development Zones
(RMDZ) program.
1995 OUTLOOK 5
1
From the Publisher's Desk ~
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I
It's excit;ng tn find" stnte Uke CaUfnmia that has made a
commitment to attract new businesses and more importantly,
one that takes pride in keeping established businesses satis-
fied. California has done a great deal to turn around its economy
and establish a team attitude to help keep businesses growing. A "'1
unified effort has been born in TeamCalifornia and is evidence that I
the backbone of future economic development will also continue I
with this same teamwork.
This issue of Outlook CALIFORNIA is proof-positive that great
things can happen when economic allies combine their efforts to
produce an infonnative piece that will help educate you on why
your company should consider the benefits California has to offer.
In your search for expansion you will find that California is a Contributing Writers
Gus Freshwater, Elk Corp.
fast-paced business hub with connections to the entire world. Its e Koebel, Prestige Mold & Vi
international infrastructure is second to none and its geographic W. ~all, R.W Lyall & Co., In
proximity has positioned it to fulfill the needs of the most seasoned Thomas. Lyon, Den-Mat Corp.
Robert Mitchell, Arrow Automotive
international companies from abroad. In addition, California has D.V. Skilling, TRW Info. Sys. & Serv. ..
something to offer for everyone. From its majestic beaches to beau- Earl Severo, SSI
tiful rolling hills, from well-planned communities to vibrant cities Steve Wisher, American Kleaner
- California offers what it takes to succeed in business.
Kent D. Chandler
We at Outlook are excited to be able to provide you with the Michelle DeLaGA
Richard Hobbs
information on the following pages. You will find it to be a valu- Annelise Kolde
able resource for education on the area, but we strongly encourage
you to visit California in person. Your visit will provide convincing Production Director
proof of why so many businesses have decided to call California CA Office of Toun
home. Don Corning
Robert Holmes
I personally wish to thank all the writers, photographers, staffers, Rich Turner
and economic developers that have made Outlook CALIFORNIA Tom Tuttle
such a successful publication spotlighting California. Most of all, I Art Director Rick Stevens
thank you, the readers, for your interest in California and wish you Layout Director Edgar Pedroza
great success in choosing your next site!
Äh3- Aprel Lanier
Jeff Flume
Controller David Hall
Eric Kleinsorge
Publisher
COVER: There's A
World of Opportunity
Waiting To Be Found!
Pholos P",lded By:
(Toprighl)
Cardor.ia Di,. al Tourism
(F"mlolilarighl)
Rich Tur.er
Oly of C..cord
Do. Comlog
Robert Holmos/Canlom;a Office 01 Tourism
6 OUTLOOK 1995
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Av~ra9Q roanufaQturi.ng: wa:ge fn CaUfQ.rnia
$36,480 (1993), according to the California Employment
Development Department.
! Top fiveindv$tr~e$ i.o CÆtlifo.fni@
Agriculture, Tourism, Services, Manufacturing, and
Aerospace/defense.
GrOfi$ State; PIjQ¡d;yç1!
For 1993, California's estimated GSP is $828
I billion accordinf to the UCLA Forecast~ which
estimates GSP figures. California ranks as the
world's 7th largest economy. i
I
by Janice Marschner
omething good came
out of the recession for
California.
California's state gov-
ernment began paying
more attention to its
business community. Today, the public
and private sectors are working together
to achieve what Governor Pete Wilson .~
likes to call the "California Comeback." development has had such a direct voice California's in-state business devel-
The new focus began in 1992 when with a governor. Consequently, business opment efforts are coordinated through
Governor Wilson and the California climate improvement has been at the top four Agency field offices located in Los
State Legislature created the California of the Administration's priority list. Angeles, San Diego, San Jose and
Trade and Commerce Agency. The The Trade and Commerce Agency Sacramento. Services include one-on-
Agency Secretary's membership in the oversees all state economic develop- one problem solving, expansion assis- I
Governor's Cabinet represents the first ment efforts, international commerce tance, technical advice and help in locat-
time in California history that economic and tourism. ing the best site for a facility.
8 OUTLOOK 1995 ~
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California rolls up its attraction efforts, including local eco-
sleeves and gets the job nomic development grants and loans. It
done. Under the leader- also administers the Enterprise Zone
ship of the Trade and program, which provides sales tax cred-
Commerce Agency, more its, a special hiring credit, long term car-
than 600 economic ryover of net operating losses and
development agencies, expensing of depreciable property in
chambers of commerce, thirty-five specially designated areas
utilities and local offi- throughout California.
cials work together The California Defense Conversion
to keep California Council provides matching funds to
competitive for business, technology-related firms and consortia
to create jobs and to pro- applying for funding from federal
mote investment. defense conversion and emerging tech-
TeamCalifomia works .nology programs.
by forming project-spe- The Office of Strategic Technology
cific "Red Teams" and helps California enhance its technology
sending them out into the leadership through a program of state
field to tackle problems grants to a consortia of companies, uni-
like permit approvals and versities, federal labs and agencies
cutting through the red working on technology transfer to the
tape. commercial marketplace.
The Agency's Office The Trade and Commerce Agency
of Permit Assistance works with California community col-
helps companies obtain leges to provide skills training to new
environmental permit and expanding businesses. Through the
approvals. It also pro- Economic Development Network, it
vides counseling for provides training in total quality man-
companies as they enter agement, and helps small companies
the regulatory process make use of the latest information tech-
and plays an ombuds- nologies.
man's role throughout Given the importance of television
that process. and motion picture production to
The Office of Small California, the California Film
Business provides hands- Commission provides location permit
on help to small busi- and scouting assistance to California
nesses while overseeing film makers. Many cities and counties
a broad range of loan have designated Film Liaisons, who
programs from energy serve as the marketing partners with the
conservation and haz- Commission to attract film production
ardous waste reduction to their communities.
to environmental assis- International trade and investment
tance and farm loans. represent nearly 20 percent of
The Office also operates California's gross state product.
the State Loan Guarantee Promoting California exports overseas
California is ready on a moment's Program for small business, which pro- and foreign investment into the state are
notice to remove roadblocks to business vides guarantees to banks so eligible vital to California's competitive position
expansion. That's the mission of small businesses can obtain needed in the global marketplace.
TeamCalifornia. Businesses locating or credit. California's outreach to the world
expanding in California have a team The Office of Business includes Offices of Trade and
ready to work with them. Team Development offers a wide range of pro- Investment in Tokyo, London, Hong
California breaks through the logjams grams designed to assist local areas in Kong, Frankfurt, Mexico City, Taipei
that make it tough to do business. their business retention, expansion and and Sub-Saharan Africa, and a
1995 OUTLOOK 9
representative in Israel. Expansions into California, supporting hundreds of thou- ~
China are currently underway. sands of jobs. California's myriad of I
Cal~f?rnia is extremely well vacation destinations,. its II
posItIOned to benefit from the world famous toUrIsm ;
new opportunities offered by attractions and natural won- \~
NAFfA and the GATT. ders make this state a must-
The Office of Foreign stop destination for millions
Investment assists overseas of tourists every year.
companies considering locat- The Division of
ing or expanding in California. Tourism works with the
The Office provides investors public and private sector to
with detailed data on promote California as a
California sites, and acts as a leading destination for trav-
business advocate and liaison el and tourism. California's
between government and for- share of domestic and inter-
eign investors. national travel accounts for
The Office of Export 194 million leisure trips
Finance provides loan guaran- annually.
tees for exporters seeking cap- As mentioned earlier,
ital to complete export sales. ensuring a positive business
Every year 300 "new to environment for California
export" companies receive help with compallles IS a high priority for
their international expansions. California's government. In 1993, ~
Tourism is a $53 billion industry in working III bipartisan harmony, I
Price. Price. Price.
I
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10 OUTLOOK 1995
Governor Wilson and the California burden on job-producing manufacturing
Legislature enacted significant refonns industries.
to enhance the business cli- The research and
mate in this state. development tax credit has
A costly, fraud-ridden been expanded and made per-
workers' compensation sys- manent. New laws also allow
tem underwent a major over- an eight-year carry-over peri-
haul that is reducing costs by od for losses occurring in the
more than $2 billion annual- first year of business, and a
ly. Half the savings is going 100 percent carry-over during
directly to reduced premiums the first three years of opera-
for employers. tion.
Major tax refonn legisla- California's more than
tion was enacted, as well. 850,000 small business estab-
Fees and disclosure burdens lishments are the backbone of
under the unitary method for the economy. Tax improve-
corporate taxation were ments for small business
repealed, making it easier for includes more liberal capital
multinational companies to gains exclusions to encourage
do business in California. A investment, reduced rates for
six percent tax credit for the closely held corporations and
purchase of manufacturing equipment, other tax incentives.
and a five percent sales tax exemption The Health Insurance Plan of
for start-ups, directly reduces the tax California is a model for the nation, with
Priceless.
If you've ever wondered what became of the California
Dream, you'll be glad to know it still exists. It's the other
California. The great Central Valley. Gaining recognition as
one of the leading, developing economic regions in the
country. And where everything from owning a home to
visiting the beautiful Yosemite Valley are within your reach.
. Fast-Track Pennitting
. Investment Tax Credits
. Highly Productive Workforce
. Excellent Higher Education Network
. Superior Quality of Life
. Free and Confidential Site Selection Service
ThE CENTRAL VALLEY
The Other California
California Central Valley ~
Economic D~velopment Council
2059 West Bullard Avenue, Suite 185
Fresno, California 93711
Call: 1-800-676-SITE
1995 OUTLOOK 11
strict underwriting reforms and use of can provide all the capital any business not only the world's finest system of
purchasing cooperatives to help small needs. higher education, but the country's best
companIes provide coverage for Nothing stands still in California; 21 educated workforce. Nearly one-fourth
employees and dependents-at reason- of Fortune Magazine's 100 fastest grow- of the adult population are college grad-
able rates and without employer man- lUg companies are found here. uates; more than 1.5 million
dates. California's nearly 900,000 business Californians have a graduate or profes- 1
Few aspects of modem business life establishments are constantly expanding sional degree.
are more painful than complying with their horizons. Many international firms The strength of California's
government regulations. workforce is not just in
California is responding with high-end jobs. We have
one-stop permit shops in become a major manufactur-
major cities, a top-to-bottom ing state over the past two
review of environmental regu- decades; thus the workforce
lations of the state is ready and available at
Environmental Protection every level of production.
Agency and time certain- California's employ-
ty for companies filing ers enjoy access to one
pennits. of the nation's largest
Governor Wilson's state employment
1995 Business Initiatives agencies, the
include reducing person- Employment
al and corporate income Development «
tax rates, further reduc- Department.
ing regulation and com- Businesses with job
pliance costs for business openings can find
and industry, and curbing qualified workers ~
3
lawsuit abuse through through employment --I
Ë
tort reform. Development Job CD
California is in the Centers. The
forefront in responding California Community
to changing times. Colleges provide
California understands workplace learning,
that only by creating a application of tech-
positive climate can nologies and compre-
companies compete in hensive training lU
the global economy. streamlined manufacturing
Companies in California processes.
are nourished by other The California
California companies. Employment Training
Whether it's guidance systems Panel, a national model, pro-
for aircraft or containers for vides funds for job and
food products, suppliers of industry specific training of
every type are spread through- new hires and for worker
out California. Makers of retraining.
everything from computers to Whether it is electric
clothing, from electronics to enzymes maintain their corporate headquarters cars, cellular wireless communications
can find virtually any component they here. Nowhere else in America is the or the latest generation of sophisticated
need from a California source. consumer market and the business mar- microprocessors- California
California leads the nation by far in ket as large, sophisticated and diverse as is the natural home to the industries that
wealth-generating industries such as in California. will be household words in the next cen-
computers, electronic components, A century old commitment to edu- tury.
aerospace, telecommunications, health cate men and women to match .,)I"{'I,I:.
care technology and agriculture. They California's grandeur has given them
12 OUTLOOK 1995
-
.... J8.0
c A L I F 0 R N I A
The HOTTEST place to do business in California is the
Central Valley, and Hanfor., . an OASIS in the heart of it.
Hanford is ta. ecific industries,
Analysis.
I
KINGS COUNTY he gate
ENTERPRISE ZONE the omia
Cut through development maze.
the maze
City of Hanford
Economic Development Office
317 N. Douty Street OREATER SOUTH SAN JOAQUIN VA....,
Hanford, CA 93230 RECYCLING MARKET
Tel (209) 585-2582 DEVELOPMENT ZONE
i Fax (209) 582-1152
I
,
~
BUSINESS
TU RN-A-ROU N D
IMPROVES
ECONOMY
~
1
More companies
are opting to stay
and expand in the
Golden State
by Mike Marando
alifornia's commitment to
business and future economic
growth has helped the No.8
economy in the world point in
a northerly direction as the 21st
Century approaches.
As the Golden State emerged from a
pesky 4-year recession a year ago, its
attractions and aggressive marketing
campaigns for new business are indeli-
ble marks for everyone from site loca-
tors for large companies to tourists.
Consider TeamCalifornia. Now in its
fourth year, this statewide initiative has
worked to help retain and attract new
businesses in California and create jobs.
14 OUTLOOK 1995 j
v . I . s . I . o . N
,
I
r ,
t'
8. OJ ltIJ
I
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Thriving, well balanced
communities don't
just happen. They're
the result of vision
A far- sighted
blending of future
merit with healthy
growth.
Our vision of excellence is a
merging of noble dreams with a rich heritage.
We're creating one of the finest cities in the
nation. Share our vision,
Call for more information and a video introduction to the
City of Rancho Cucamonga.
Rancho Cucamonga Redevelopment Agency. 10500 Civic Center Dr.
Rancho Cucamonga, CA 91730. (909) 989 -1851
1995 OUTLOOK 15
,-----
Local governments and the private sec- from San Diego. City of Santa Clara, Santa Clara County,
tor have joined together to use the National Semiconductor Corp., the Joint Venture Silicon Valley Network
TeamCalifornia approach in employing $2.3 billion Santa Clara-based integrat- and the California Trade and Commerce
"Red Teams" to retain businesses and ed circuit manufacturer, broke ground Agency to keep the expansIOn in
create jobs. For example, McDonnell California. Circuits manufactured at
Douglas Corporation - one of the this facility contained elements as small ~
state's premier aerospace concerns - as three and one-half tenths of a micron
had all but said it would move produc- (0.35) in a Class I clean-room. '"
tion of its MD-ll fuselage-building A textbook TeamCalifornia effort .S:
E
functions out of state from San Diego. helped persuade Packard Bell Corp., the 0
u
However, a Red Team explored ways to nation's third-largest computer manu- "
0
0
cut costs and save money - including facturer, to remain in California instead J
siting a new manufacturing facility in of moving to Texas. Packard Bell was
the Long Beach enterprise zone. growing rapidly in recent years, employ-
Douglas announced in July 1994 it was ing approximately 1,400 people at its
taking back fuselage construction work Chats worth facility, and ready to
when its chief sub-contractor, General expand. The Trade and Commerce
Dynamics, announced it was getting out Agency's Red Team provided Packard
of the business. At that point, several Bell with site selection and enterprise
sites were considered, including Utah zone assistance. As a result, Packard
and overseas locations. In February March 31, 1995 on a $100 million Bell in February 1995 took residence of
1995, McDonnell Douglas Corp added expansion in Santa Clara that created up the closed Sacramento Army Depot <c.'
1,500 jobs at its Long Beach jet assem- to 200 new jobs by the end of the year. building and anticipate adding 600
bly plant and moved MD-11 functions The company worked closely with the employees within five years. I
~
i
16 OUTLOOK 1995
n the age of the Information Superhighway,
it may be forgotten that companies still
must move products and people.
Pleasanton, with seven access points to
two major interstates, and a BART line under
construction, is ideally situated to meet those
needs. Information moves well too, through
an extensive underground fiber optics and
cable conduit. This lOO-year-old city FOR ASSISTANCE
has charm and many attractions but C~N~A~T:
, Gail Gilpin
Hewlett-Packard, AT&T, and Golden Grain Economic Development Manager
. all selected Pleasanton because transportation City of Pleasanton, California
(510) 484-81 55
positioned them well for their future.
I
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!
World class higher education. Two Technology leader. California virtu- I
1
million Californians are enrolled in the ally invented the high tech industry, on I
nine campuses of the University of which rests the future of American man-
California, the 20 State University cam- ufacturing. California is home to 34
puses, 107 community colleges, and 94 percent of the nation's semiconductor
independent colleges and universities. companies, to 30 percent of U.S. com- I
I
California has been home to 58 Nobel puter makers. California spends $31 !
prize winners; currently the University billion annually on research and devel-
of California alone boasts 18 Nobellau- opment; triple the amount spent in sec-
reates and 241 members of the National ond place New York. California ranks
Academy of Sciences. I
Skilled work force. I
Nearly one-fourth of I
California's adult popu- I
lation are college gradu-
ates. More than 1 . 5
m i I I i 0 n
+ San Jose's RMDZ covers Californians have a grad-
entire 170-sq. mile dry uate or professional
degree. And, the number
+ $800,000 Green Fund for of managers and profes-
finandng and location sionals in the state's
workforce doubled in the
incentives in San Jose 1980s.
A global leader. 1
+ San Jose: one of the California 1 s
nation's largest supplies America's window to I
of collected feedstock Asia, and Asia's window
to the United States.
+ San Jose Enterprise Japan is our top investor
Zone tax benefits country with a book
overlap Green Industry value of $27 billion.
During the past decade,
districts direct investments
in California from
+ Permitting assistance Taiwan, Hong Kong,
South Korea, and
+ Easy access to major Singapore have
highways, rail lines, and grown dramatically.
San Jose International California has more
Airport advanced infrastructure
for international com-
merce than anywhere else in the coun- first in university and industrial R&D
try. California boasts three of the coun- spending with more than 20 percent of
try's top five container ports, handling the national total.
70 percent of the west coast container Staple industry growth. From
volume. California's 32.4 million peo- sweaters to soup to nuts, if America
pIe represent a large and diverse work wears it and consumes it, California
force accustomed to dealing in the inter- makes and grows it - literally.
national marketplace. The technologi- California has replaced New York as
cal base of California companies, uni- America's leading fashion center.
versities and research institutions ensure California's $9 billion apparel industry I
that products produced in the state can includes more than 5,000 clothing
compete anywhere in the world. establishments, doing everything from I
,
18 OUTLOOK 1995 I
!.-
I
I
Looking to Expand or Relocate?
I
I Join the thousands of other companies that use the free resources
I provided by the World Economic Development Alliance. WEDA is a
service funded by our members and FREE for companies looking to
expand or relocate their companies! By completing and sending us this
card, you will receive the confidential information you need to pinpoint
your next expansion/relocation site.
For faster information call1-800-632-WEDA TODAY!
-----------------.------------------------------------------
Name f^'*~E
Company
Address 0 YES our company is looking
to expand, relocate, or
City State ~Zip- open a new facility. We would like to
receive free confidential information
Phone Fax on the following areas:
Please help us by answering SPECIFIC STATES AND COUNTRIES OF INTEREST
the following questions: 0 000 NEW ENGLAND 0 'If 1E~SIr~~~TH CTRL. 0 340 EUROPEIMEDIT.
0 005 Connecticut g rsð ~~~~~nd
A) Our Company is: 0010 Maine 0185 Kentucky
0015 Massechusetts 0190 Mississippi 0 355 Nethe~ands
0 Actively Looking for a site 0 020 New Hampshire 0195 Tennessee 0360 Germany
0 025 Rhode Island 0 200 WEST SOUTH CTRL. 0 365 France
0 In a preliminary search 0 030 Vermont 0205 Arkansas 0370 Belgium
0 Future interest 0035 MID-ATLANTIC 0210 Louisiana 0 375 Flanders
0 040 New Jersey 0215 Oklahoma 0 380 Ireland
B) We are interested in: 0045 New York 0220 Texas 0 385 Denmerk
0 o~ ~8J'T'~~Stt':~~c 0225 MOUNTAIN 0 390 Spain
0 Manufacturing space 0 230 Arizone 0395 Scotland
0 060 Delaware 0 235 Colorado 0400 Czech Republic
0 Warehouse space 0 065 Dist. of Col. 0240 Idaho 0 405 Austria
0 Office Space 0 070 Florida 0245 Montana 0 410 ASIAIMIDDLE EAST
0075 Georgia 0250 Nevada 0415 Dubai
0 Land 0080 Maryland 0 255 New Mexico 0 4~ ~~RJ::~~bbean
0 085 North Carolina 0260 Utah
- C) Current number of employees 0 090 South Carolina 0 2i'o ~¡c~gming 0 430 US Virgin Islands
0 095 Virginia 0 43ã Z'õNJ:'~~r:~ERICA
01t050 0 1~ '~~;~riRf~i~RL. 0 275 Alaska
051 to 500 0 280 Cal~omia 0445 SOUTH AMERICA
0110 lilinois 0 285 Hawaii 0 450 Brazil
DOver 500 L! 115 Indiana L! 290 Oregon g:~~~~tina
0120 Michigan 0 3~ ~t~W~~Wg~IES
D) Type of product or service: 0125 Ohio 0465 EAST ASIA
0130 Wisconsin 0 305 Pue~o Rico 0470 Hong Kong
0 135 WEST NORTH CTRL. 0310 Guam 0 ~ fM~Rapore
0140 Iowa 0315 CANADA
0 145 Kansas 0320 Westem 0 485 North
E) We are most interested in the 0150 Minnesota 0 325 Central 0490 South
0155 Missouri 0 330 Eastern 0 495 SOUTH PACIFIC
areas indicated to the right. 0160 Nebraska 0 335 MEXICO 0 500 Australia
0165 North Dakota 0 505 New Zealand
0,70 South Dakota
------------------ ------------- - -- -h- -- -- ----- -- ----- --- --
Name F^'*~'E
Company 0 YES our company is looking
Address to expand, relocate, or
open a new facility. We would like to
City State ~Zip- receive free confidential information
Phone Fax on the following areas:
Please help us by answering SPECIFIC STATES AND COUNTRIES OF INTEREST
the following questions: 0000 NEW ENGLAND 0175 EAST SOUTH CTRL. 0340 EUROPEIMEDIT.
0 005 Connecticut 0 180 Alabama g ~g w.~~~nd
A) Our Company is: 0010 Maine 0,85 Kentucky
0015 Massachusetts 0190 Mississippi 0 355 Nethe~ands
D Actively Looking for a site 0 020 New Hampshire 0195 Tennessee 0360 Germany
0 025 Rhode Island 0200 WEST SOUTH CTRL. 0 365 France
0 In a preliminary search 0 030 Vermont 0205 Arkansas 0370 Belgium
0 Future interest 0035 MID-ATLANTIC 0210 Louisiana 0 375 Flanders
0 040 New Jersey 0215 Oklahoma 0 380 Ireland
B) We are interested in: 0045 New York 0 220 Texas 0 385 Denmark
0 O~ ~8J'T'~')¡'tt':~IC 0225 MOUNTAIN 0 390 Spain
D Manufacturing space 0 230 Arizona 0395 Scotland
0 060 Delaware 0 235 Colorado 0400 Czech Republic
0 Warehouse space 0 065 Dist. of Col. 0240 Idaho 0 405 Austria
0 Office Space 0 070 Florida 0245 Montana 0 410 ASIAIMIDDLE EAST
0075 Georgia 0250 Nevada 0415 Dubai
D Land 0 080 Maryland 0 255 New Mexico 0420 CARIBBEAN
0 085 No~h Carolina 0260 Utah 0 425 East Caribbean
C) Current number of employees L! 090 South Carolina 0 265 Wyoming 0 430 US Virgin Islands
0 095 Virginia 0270 PACIFIC 0435 CENTRAL AMERICA
01t050 0 1~ '~~e~ci~¥~i~RL. 0 275 Alaska 0 440 Honduras
D 51 tò 500 0 280 California 0445 SOUTH AMERICA
0110 Illinois 0285 Hawaii 0 450 Brazil
! 0 Over 500 0 115 Indiana 0290 Oregon 0 455 Argentina
0120 Michigan 0 3~ ~~.~W~~I~g~IES 0 460 Belise
D) Type of product or service: 0 125 Ohio 0 465 EAST ASIA
0 130 Wisconsin 0 305 Puerto Rico 0470 Hong Kong
0,35 WEST NORTH CTRL. 0310 Guam 0 4~ f:R~~2apore
0140 Iowa 0315 CANADA
I 0,45 Kansas 0 320 Western 0 485 North
I E) We are most interested in the 0150 Minnesota 0 325 Central 0490 South
0155 Missouri 0330 Eastern 0 495 SOUTH PACIFIC
I. areas indicated to the right. 0160 Nebraska 0335 MEXICO 0 500 Australia
0165 North Dakota 0 505 New Zealand
0170 South Dakota
i
I
I
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1
,
----------------------------------------------------------
NO POSTAGE
NECESSARY
IF MAILED
IN THE
UNITED STATES
BUSINESS REPLY MAIL / -
FIRST-CLASS MAIL PERMIT NO 2035 DALLAS TX
POSTAGE WILL BE PAID BY ADDRESSEE
123 WORLD TRADE CENTER
WORLD ECONOMIC
DEVELOPMENT ALLIANCE
PO BOX 581126
DALLAS TX 75258-9900
11'111.1.1...1.1.1.1.1..1.1.1..1.1..11...11'11.1.1.1
-------------------------~--------------------------------
NO POSTAGE
NECESSARY
IF MAILED
IN THE
UNITED STATES
BUSINESS REPLY MAIL
FIRST-CLASS MAIL PERMIT NO 2035 DALLAS TX
POSTAGE WILL BE PAID BY ADDRESSEE
123 WORLD TRADE CENTER
WORLD ECONOMIC
DEVELOPMENT ALLIANCE
PO BOX 581126
DALLAS TX 75258-9900
11...1.1.1...1.1.1.1.1111.1.1..1.1111111.11'11.1.1.1 :
I
CONSIDERING
EXPANDING OR RELOCATING
YOUR COM'INY TO CALIFORNIA
l ",01 IInywhele else in the wOlld?
As a busy executive who will decide where your company will expand or relocate to, you have
a choice...
You could spend your valuable time and corporate resources
searching directories, hiring consultants, and looking for the
numbers that will help you make your corporate relocation or
expansion decision.
You could make one simple call and get all the valuable
information you need for FREE!
Join the thousands of other executives that use the free resources provided by the World
Economic Development Alliance. WEDA is a service funded by our members and FREE for
executives looking to expand or relocate their companies! By dialing one simple number, you
will receive all the information you need to pinpoint your next expansion or relocation site.
It's easy, simple, and FREE!
CALL TODAY! PHOTOCOPY AND FAX THIS PAGE TO
214-241-3858 FOR FREE INFORMATION!
r"..'..'......."""""....'..'..'.."""""""'..'..'..',
,
Name: ,
,
Title: '
,
,
,
Company: '
,
,
FOR FASTER PROCESSING, TAPE OR GLUE YOUR '
.
BUSINESS CARD HERE! MAIL OR FAX TO 214- :
241-3858 .
:
World Economic Development Alliance Street/Suite: '
,
123 World Trade Center. Dallas, Texas 72528 USA .
City/State/Zip ,
Phone (800) 632-9332. Fax: (214) 241-3858 .
.
Tel: Fax: '
,
,
.
I use area for high technology, research
and development, industrial and multi-
tenant uses.
Since its inception, the partnership's
Contact: Richard Bruckner economIC development team has
Region: Orange County retained 44 businesses representing
Telephone: 714-254-4300 more than 6,600 jobs, as well as provid-
ed expansion assistance to existing
Economic development officials at Anaheim businesses. Of these business-
the state and local level are aggressively es, 25 are companies employing more
working to create effective programs to than 3,200 people while generating hun-
combat the often high cost of conduct- dreds of millions of dollars in annual
ing business in Southern California. sales and that either would have left
The City of Anaheim recognized the Anaheim or would not have come to the
need to foster strategic programs that City.
design, to cutting, to sewing, to packing promote business growth and improve
and worldwide distribution. The top the area's economic viability.
agriculture state in the land, California Two new programs offer up-front
shipped $48 billion in processed foods financing for qualifying projects, and
in 1992, everything from world double the normal rebates for ener~y
renowned chardonnays to Peaches and efficiency measures. The Partners m C t ct 1 k U1
' . . on a : Ja e Hager
pears, to specialty items such as aspara- ~ff!cIency (PIE) Pr?gram provIdes q~al- Region: Central Valley
gus and artichokes. Ifymg ~ust~me~s wIth low cost financmg Telephone: 805-326-3765
Top tourist destination. California is for major hghtmg, thermal energy stor-
the No.1 tourist destination in North age or building envelope efficiency mea- Bakersfield is turning red tape into
America. The state generates $53 bil- sures. The ne,:" Construc~ion. Incen.tive red carpet. The city's commitment to
lion annually from tourism in an indus- Program provIdes financIal mcentIves customer service continues to attract
try that creates 200,000 jobs for for new ~acilities to en~ourage archit~c~s new businesses and strengthens its
Californians. In turn, these revenues and engmeers to desIgn beyond mIll1- image as "the other California."
generate more than $3 billion to local mum Title 24 requirements. Promises of a coordinated permit pro-
and state tax coffers. The state;s cess, speedy response to inquiries, and a
Division of Tourism works with the pub- genuine welcome are not just phrases-
lic and private sector to promote G. they are policies of the Bakersfield City
California as a leading destination for. " enter, Council.
travel and tourism. California's share of orøle This city in California's heartland
domestic and international travel 8m pioneered TeamBakersfield, an innova-
accounts for 194 million leisure trips y tive conce~t of all de?artments .~orking
annually. . h with a busmess. WhIle other cItIes lure
Following are spotlights on cities and busf" øl businesses with promises that their tax-
areas you may find meet your criteria for ore Ihre reøsons payers will subsidize the private sector,
a new site. Contacts have been provided 10 consider Anøheim! Bakersfield offers a unique and scarce ¡
for your convenience. commodity-superior customer service.
Is TeamBakersfield successful? Ask
The City is also aggressively pro- State Farm Insurance. It's 580,000-
moting its. o~portunity for g~owth and square foot regional administrative cen-
success wIth~n three key busmes~ cen- ter will employ over 1,000 people when
ters: AnaheIm Center - located m the it opens in December 1995. State
City's civic center, it includes. offi~e, Farm's engineering and architectural
retail, civic, cultural and resIdentIal firm has said that it has never worked
uses; Anahei~ Corp?rate Tri~ngle - a with a city as helpful as Bakersfield.
corporate and mdustnal area wIth a pre- Ask United States Cold Storage. The
mier o~ce district for Fort~ne 500-type company's state-of-the-art bulk storage
co~pames; and AnaheIm Ca~yon and distribution facility recently opened j
Busmess Center - a 2,500 acre mIxed- one month ahead of schedule. Company j
I
20 OUTLOOK 1995 i
~
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. \\ t úl'defstal'dS \N ",ofce. I-\OúSII'ß
1\>iS is a oW t : I 1\>efe'S a stable ""Of d's do"" "to"" "
to be success u'd Wlosit sef'/es.Coocot te ate ,,\eo\)' 01
a«Ofóable. Rap' to sal\ rfal\ClSCo. :.~e íoe ",úl\icipal
a"d co"" eels (0 ~it" co"" e"ti 0" íaCl \ It I eS .to cot1\ t1\ ut el
f t te "ote S . "d caters
~~~p:;t \\OÚses COf~~~~~~~t:te úoi'llefSit)' C~~~~;O((\
3ifC{3,t. ....~d ~ne{~e{\t{3\1'1 loc3ted - i\J.~~ :~ce3{\' tWO
col'cofd \s a SO el'tO the I'ael \ fO
tOe t-\3p3 \J3\\e,/ . S3Cf30' 03\' do~e{l st3te p3f\(S. P ,of
. tio\1a\ aif?ofts, a d lI1i\es ot VJate{VIa'/s
\I\tef 1\ 3 d 3 thO US 31\ '
s~o{ts teams, al\ . \¡\/\1at a j1,feat ~\ace.
\is"¡,,g a"Ó boatl"g.
{o,.14 ore- {4°,.",atíoK CaRR:
i-800- 727 -225A
, I
I
aerospace ties (Lockheed Corporation)
as its entertainment roots (The Walt
Disney Company, Warner Bros., and
N.B.C.), with over 11,000 businesses
calling Burbank "home". The commu-
nity has provided these businesses with
an environment to grow and prosper.
The city of Burbank has made a
commitment to carefully plan and pro-
vide for the future of its citizens. It is
doing just that through an aggressive
economic development program to
recruit and retain the businesses that
make Burbank unique. It is clear that
Burbank's future success is limited only
by its imagination. The sky's the limit,
and Burbank is reaching for the stars.
Home to over 25 Fortune 500 companies, Bakersfield's
pro-business attitude is known world-wide.
officials praise the city for speaking with California, and it goes by the name of
one voice, solving problems before they BURBANK. Burbank is not only a
arise, and finding creative solutions. beautiful city, but one that offers many Contact: Bill Reeds
With 26 Fortune 500 companies advantages to the people and businesses Region: East Bay Area
operating alongside many smaller firms, that call Burbank "home". From first- Telephone: 800-727-2254
and a lifestyle consisting of big city class educational and housing opportu-
amenities combined with interesting nities to available industrial and com- Concord invites businesses to locate
activities such as band concerts in the mercial space and strategic transporta- in a vital business environment and to
park, Bakersfield touts itself as the ideal enjoy the attractive residential neighbor-
California business address. With its hoods, recreation, and entertainment I
commitment to customer service and its ~e that represent the best of California.
cooperative attitude, TeamBakersfield Concord is a city that understands what
has truly replaced red tape with red car- careful- it takes for a company to be successful.
pet. Concord, with a population of 113,000,
is the largest city and the regional center
of Contra Costa County. It is located in
the eastern portion of the highly desir- J
able San Francisco Bay Area. The city is j
situated in the Mt. Diablo Valley, an
Contact: Chris Foss attractive suburban setting approximate-
Region: San Fernando Valley ly 25 miles east of San Francisco.
Telephone: 818-953-9582 tion systems, Burbank stands apart from Bay Area Rapid Transit (BART) and
comparable communities in southern major state and interstate highways pro-
Safe streets... quality schools... low California, the state, and the country. vide excellent access to the region's con-
costs of doing business...an extensive Burbank is located 12 miles north of sumer market and work force. A future
transportation system...housing alterna- downtown Los Angeles, and serves as BART extension linking Concord to east
tives of all types...business-friendly gov- the gateway to the San Fernando Valley. Contra Costa County will strengthen
ernment. Contrary to the image provid- The city is spread over 17 square miles this connection. Concord is also served
ed the public through the press, a city and has thrived since its incorporation in by Buchanan Field Airport, home base
with these qualities does exist III 1911. Burbank is known as much for its to approximately 610 privately-owned I
I
I
22 OUTLOOK 1995 '
~
aircraft. The Oakland International
Airport is a 30-minute drive from the
I city.
Concord's highly educated work
force has attracted many corporations to
the Concord business community. Over
61 percent of the population age 25 and
above has at least some college educa-
tion, with 26 percent having at least a 4-
year degree.
I
DESTINATION OF CHOICE
Where the Mountains meet the Ocean
Quality of Life
Architectural Beauty
A Sense of Community
Abundance of Cultural Activities
"City of Vision" Award
International Conference on Making Cities Livable
Concord is a city that understands A Changing Economy
what it takes for a company to be
successful. Stable Visitor and Tourism Sector
An Economic Plan for the Future
Businesses have found Concord's Strong Retail Expansion Underway
excellent quality of life an invaluable Active 850 Acre Redevelopment Project Area
asset. Parks, youth programs, and sports Chamber of Commerce/Conference Visitors Bureau
activities provide opportunities for fam- "4th out of Top 100 California Cities In Which to Do Business"
ilies to relax and play. Parents California Business Magazine
Magazine has ranked Concord as one of Resources
the top ten cities in the United States in
which to raise children. Out of 828 U.S. Full Service Airport
cities, Concord was ranked among the Working Fishing Fleet and Yacht Harbor
top in the areas of children's health, edu- University of California, Santa Barbara - UCSB
cation, low crime, strong economics and Small Business Resource/Training Center - City College
an attractive environment. City of Santa Barbara
Outdoor activity is a prime ingredi-
ent in the Concord lifestyle. There are Community Development
parks, golf courses and miles of scenic Department
hiking trails. The Concord Pavilion, a Call or Write:
performing center for some of the David D. Davis, Director
biggest names in show business, best PO Box 1990
typifies local appreciation for mixing SANTA BARBARA Santa Barbara, CA 93102
COMMUNITY
entertainment with the great outdoors. DEVELOPMENT 805-564-5461 or fax: 805-564-5477
1995 OUTLOOK 23
Chamber of Commerce, Riverside a program of business retention and
County Economic Development Agency expansion which emphasizes a cus- ,
and Riverside Community College. In tomer-service approach in dealing with
this survey, businesses from all over the the business community. The program
C t t, J. B dl county were questioned about their atti- has become an integral part of Corona's
on ac, 1m ra ey 1 d . fi . 1 h h k. "" h. h 1
Region: Western Riverside County tudes, pans an relatIve manCia ealt. mar etmg ellort, w iC was recent y
Telephone: 909-736-2260 Corona received high marks for featured in an area business magazine
Riverside County in terms of having one for its imaginative approach and positive
While California has suffered of the least amounts of jobs lost due to results in economic development.
through the drastic effects of a reces- relocation, which is no small feat con-
sion, the city of Corona has maintained sidering the onslaught of other states
steady growth and a constantly improv- trying to attract business from . C
ing quality. of life. Last ye.ar, almost California. Among. Corona, busines~es, oron.1I
2,5~0 new Jobs were crea~ed m Corona. 22.8 perce~t were m a ~aj~r groWIng leøtler/ '"
While most of these new jobs were cre- mode. ThIs compares with Just over 3 ."
ated as a result of new businesses, sever- percent in Riverside and 1 percent in WIt
al hundred resulted from expansions of Moreno Valley. Also, m separate comp
already-existing compames such as Manpower Employment surveys for the to hire'
Watson Pharmaceuticals, Fender last two years, Corona has been the lead-
Musical Instruments, Cast Art, Dogloo, er in the Inland Empire, with about one-
Core Mark and Meyers Marketing. third of the companies contacted expect-
Corona stands above others in a sur- ing to hire additional workers this year. Fashioned after TeamCalifomia, the
vey supported by the Inland Empire How does Corona do it? Much of the "Team" approach in Corona draws on
Economic Partnership, Riverside credit can be attributed to Team Corona, the support of various state and local
organizations as well as city staff and
elected officials-whomever is appro-
priate to the specific company and cir-
cumstance. This initiative is credited for
much of Corona's success in keeping
businesses from leaving.
Doug Mills, vice president of opera-
tions for Fender Musical Instruments,
said his plant was destined to move out
of state until TeamCorona brought offi-
cials from the city, county economic
development agency, the State ~
Department of Trade and Commerce, ð1
Southern California Edison, Inland ~
'<
Empire Economic Partnership, the Air
Quality Management District and the
Private Industry Council to discuss
everything from financing, plan process-
ing and employee training to utility
rates. Not only will Fender stay in
Corona, Mills says, there are even plans
for expansion in 1995.
Corona has had much more industri-
al space development. Last year, in I
excess of 1 ,800,000-square- feet of '
industrial space was leased, and another
, . . , , 500 OOO-square-feet was constructed.
Corona's creatIve and posItIve approach to businesses has bolted theIr T' h 'd I' .11
city into a leader in economic development. e new gm e Illes Wi encourage
more office construction in the future,
city officials hope,
24 OUTLOOK 1995 I
SotltfiGate
esta.blished . DOsrnèsse5 .âln<e,
+iIIP¿ofit from th e .opp~rtun i~
tiÎé š€l1ât1âwâi tt h ém" by' r o'êâ1:ilî g
.IL." '.'.
. i.1i .'(
j
,
I
I
, For More Information Contact:
~ Redevelopment Agency
! City of South Gate
\ 8650 California Avenue
'\ South Gate, California 90280-3075
,; (213) 563-9531
t
~
\
) *£ntrepreneurial Hot Spots: The Best Places in America to Start and Grow a Com an
{ Published by Cognetics, Inc. Cambrid e Mass.
,""N:
FR!~!'E""'!~'.'\e;N"."'.'..'.~°"".'!"':<(~., of the county. Major highways, rail- Corporation, its enterprise zone designa-
~~j .', ~ . \~1 II ii, r~ads.' municipal ai~orts and commer- tion or the Recycling Market
1 ^~>. Cial mterstate and mtrastate bus and Development Zone Program, the loca-
. trucking lines service the Valley. The tional process is streamlined.
Contact: John E. Quiring county also offers one of the California Hanford's 85% labor participation
Region: Central Valley enterprise zones which may be used by rate represents an eager labor force with
Telephone: 209-233-2564 new or expanding businesses to receive a strong work ethic and a variety of on
tax benefits and incentives. and off-the-job training programs which
Situated in the heart of California's ensure that skills are tailored to employ-
Central Valley, Fresno County covers a ers' needs.
6,000-square-mile region, making it the Hanford is a safe community. Kings
fifth-largest county in the state. It is the County has the lowest comparative
nation's number-one county for agricul- crime rate per resident than neighboring
tural production with a gross crop value Contact: C~line Haugen counties, metropolitan areas, and the
exceeding 3 billion dollars. While agri- Region: Central California state as a whole.
culture supports the county's financial Telephone: 209-585-2582 Hanford is a forward-looking com-
munity with a small town atmosphere.
In the heart of California's fastest It knows what quality of life is all about.
growing region, the Central Valley,
Hanford lies equidistant from Los c:J
Angeles, San Francisco, and ~
Sacramento, and just 30 miles south of ¡g
::J
Fresno. Kings Industrial Park itself is
located 2 miles south of the city. Contact: Kurt Hahn
Region: Northern California
. . Telephone: 707-431-3306
Fresno IS the natIOn's number-one
county for agricultural production.
Located in the center of California's
base, Fresno has diversified into a broad premium wine region, 75 miles north of
range of industries which provide San Francisco, Healdsburg is much
approximately 87% of the nonagricul- more than first appearance might indi-
tural wage and salary jobs. cate. The city retail center attracts a
With a population surpassing the regional market of over 35,000 people.
750,000 mark, Fresno County offers a Its historic downtown plaza is like a pic-
range of lifestyles in~luding small towns Hanford is a haven for companies ture of "Main St~eet, U.S.A.". .
and large urban enVIronments. A pro- wanting a quality location. Incorporated m 1867, Healdsburg IS
ductive and abundant labor force, inex- truly a full-service city which operates
pensive land and construction costs This industrial park was created in water, sewer and electric utilities, as ~
combined with a competitive cost of liv- 1975 through a redevelopment project. well as possessing an enchanting meet- "-,
ing and a business-friendly environment It comprises 1,000 acres of industrially- ing center complex on Fitch Mountain
help to make Fresno County a preferable zoned land, half of which is fully ser- overlooking the Russian River and adja-
site for commercial, residential and viced. The industrial park has become cent vineyards. The city has endeavored í
industrial expansion and location. home to over 20 companies on 360 land- to balance its projects and programs first ~
These factors have contributed to accel- scaped acres. between helping existing businesses and .
erated growth in the manufacturing, ser- Land is abundant, with parcels rang- retaining jobs, while attracting new i
vice and distribution-based industries, ing in size from 3 to 100 acres. Access business and generating new jobs.
placing Fresno in the top 10 most pre- to major transportation routes that Efforts to assist existing business fall
ferred locations in the United States. stretch to all comers of the state is right into two categories. It was critical to
Fresno County is the financial, trade, at the park's doorstep. Quality labor is remove both impediments to reinvest as
commercial, and educational center for plentiful and affordable. well as create a positive atmosphere
the surrounding five-county region. It is Whether incentives are offered which will invigorate merchandising
also the hub for transportation facilities through the Hanford Redevelopment attitudes. Its redevelopment agency has
connecting central California to all parts Agency, Crown Economic Development already undertaken the following prqjects:
26 OUTLOOK 1995 J
and programs: flood mitigation,
replacement of downtown infrastruc-
ture, business program promotions,
added parking, undergrounding of utili-
ties, streetscaping, and antique street
lighting. A small agency can maintain a
positive momentum by being willing to
take risks.
Contact: Shannon Murphy
Region: Southern California
Telephone: 909-765-2318
Nestled in the quiet hills of western
Riverside County, Hemet is home to
some 53,000 residents and serves as a
winter home for thousands more who
enjoy its scenic beauty and mild climate.
Hemet's wide choice of housing and
abundance of recreational and retail
opportunities makes it a desirable home
for young professionals and retirees.
We may be perfect for your business!
You make the comparison...
~,~ SANT A MARIA V ALLEY
Hemet is a desirable home ~ ~ ECONOMIC
for young professionals and -...:: ~
retirees alike. ~~~~ DE VELO PMENT
Hemet has seen significant growth in ASSOCIA TION
recent years and is committed to provid- Call or Write:
ing an efficient and friendly develop- Bob Royster, Executive Director
110 South Pine Street, No. 225
ment process. Roughly 19% of the Santa Maria, CA 93454
city's labor pool is between twenty-five 805-922- 773 7 orfax: 805-349-9875
and thirty-four years of age.
Approximately 15% of the work force Community Sponsored Non-Profit Corporation
1995 OUTLOOK 27
B"
"~:"f h .dbhld d A...
as attaIne ac e or egrees an an ctIvIty Includes Elk Corporation's new
additional 33% have had some level of 167,000 square foot roofing shingle
......... 11" Sl'hl h 7m 1 ...
co ege traInIng. Ig t Y more t an "(0 p ant, Sears' LogistIC Services 250,000 I
WE MAKE IT ALL EASY of the labor force are employed in man- sq. ft. expansion on their I million sq. ft ¡
ufacturing. An additional 12% are facility, and State Farm's completion of
. . . with our Business Start-Up employed in some fonn of professional a 564,000 sq. ft. regional headquarters.
Kits. The Kits have all the forms capacity. Key manufacturing firms in
you need to comply with the area include Skyline Manufacturing,
government reqUirements Ametek, Phillip's Gasket, Edelbrock
throughout the year. . . . and The Deutsch Company.
. Actual government forms to Recreational opportunities in Hemet
tear out and mail in are unequaled elsewhere in southern
. Easy step-by-step instructions California. The Domenigoni Reservoir,
. . now under construction, will be the
Sole Proprzetors/Partnershlps largest man-made body of water in
A valuable kit for the person starting . . .
a business as a sole proprietor or southern Cahfornta, with ~ver 22,500
with a general or limited partner. acres for all types of recreatiOnal oppor- Kern County offers opportunities
Contains 18 federal and state tunities. for businesses seeking to access
government forms, plus many local Choose Hemet as your place to live, California's huge market
government r~qUlrements. work and play in southern California. With an estimated annual growth
Invaluable gUIdance, plus you ,.. . .
should never have to visit a Hemet s scemc beauty, nuld chmate and rate near 4%, Kern County offers
government office! abundance of recreational opportunities tremendous opportunities for businesses
Corporations make it the foremost choice for home, seeking to access. Califo~ia's huge mar-
This kit gives you all the forms you work and play! ket. A strategic locatiOn; excellent
will need to incorporate your multi-modal transportation systems;
business. The remainder of the 27 abundant affordable land labor and
forms get your business started with housing; and a "can-do" ¿ositive' busi-
state and federal government .
. t h I ness chmate are key elements of Kern's
reqUlremen s suc as sa es tax, ..
licenses and permits, state and attractIve market. These attnbutes com-
federal taxes. Contact: Greg Whitney bined with the existing economic base,
L. .t d L. b'Z'ty C. Region: Central Valley dominated by oil and agriculture,
lml e la I I ompanzes
Starting a Limited Liability Telephone: 805-861-2774 assures a broad based economy for years
Company (LLC) will give you the to come.
liability protection of a corporation A "can-do" attitude toward new
and you'll pay the lower taxes of a business is one of the reasons why in
partnership. Get the 30 forms you 1987 a unique partnership of public and
need to get started with state and .'. .
federal requirements such as sales pnvate . entItIes formed the K~rn
tax, licenses and permits, state and Economic Development CorporatiOn
federal taxes. (KEDC).
Employers ~har~ed with the mission of c~eating Contact: Tom Smith
If your business is going to hire ~ diversified and strong economic base Region: Central Valley r
employees, even one, the In Kern County, the KEDC works coop- Telephone: 800-533-4039 J
Employer's Kit is a must! It eratively to recruit new business and ~
contains all 18 requi:ed forms, the retain existing business. This spirit of Companies contemplating a move to
112 govehmhmled~t-requhlreddIPosters, teamwork, along with the market ameni- California must consider Kings County. j~
p us WIt 0 Illg sc e u es. . . . . . .
ties In Kern County, has proven key to Its umque locatIon, eqUIdistant from Los
Order Today! Call success. Angeles and San Francisco, allows
1-800-331-8877 . <:>ver the past ei~ht years ~DC has access to all of t~e state's major cities .
faclhtated 92 projects creatlllg over from a central pOInt and offers a new or
6400 jobs for Kern County. A recent existing operation the opportunity to
'?'- example of this activity is the Frito-Lay take full advantage of the California
CALIFORNIA CHAMBER of COMMERCE $77 million expansion, creating up to lifestyle and climate in a setting made
300 new jobs for area residents. Other for business.
28 OUTLOOK 1995
Housing costs are well below the proximity to universities, Lake Elsinore
California average which is an important is becoming the prime site for business
factor in choosing any business site. growth. You'll find a vast selection of Try
The Kings County Enterprise Zone has available commercial and industrial
pad-ready industrial/commercial parcels space, complete with new infrastructure,
up to 50 acres, complete with support all within easy access by freeway, air- these
digits
1-800-676-8455 puts you in touch
with information about the
Advanced Technology Center
in Oroville. For Spectra Physics
it meant design of a robotics
system "experts" had deemed
Kings County offers a lifestyle and Lake Elsinore offers a vast impossible. For you, it means access
climate made for business. selection of available sites. to the best minds a university
research park can provide,
infrastructure, as well as unfinished land port, railroad and other ample public complete health services, tax
zoned for industrial and commercial transportation. The city of Lake credits, and more.
use. Several occupant-ready manufac- Elsinore, a city in transition, provides
turing facilities are also available com- key advantages for all facets of quality
plete with loading bays, docks, and rail- growth and recreation.
road access. Land, labor, and operating Join businesses such as the Lake
costs in the enterprise zone are low by Elsinore Outlet Center, which was
California standards. developed by McArthur/Glenn. Its sales
With attractive incentives, a great growth ranks number one with a 520%
location, a ready work force, solid cumulative growth from 1990-1992 and
infrastructure and cooperative govern- 33.1 million dollars in sales in 1993.
ment participation, Kings County offers
golden opportunities for businesses who
want to grow with California and the
burgeoning west coast market.
Contact: Ken Cereghino
Region: Central Valley
Telephone: 209-675-7768
.
Contact: Ron Molendyk Over the last three years, Madera
Region: S. Riverside County County has thrived economically and
Telephone: 909-674-3124 socially by marching to the drum of a
different beat. It focused its sites on two
A dynamic opportunity is waiting for major targets: determining its future
you now in the city of Lake Elsinore, through a definitive planning strategy
California. Located in the heart of the and becoming a favored location for
most rapidly growing area of southern both living and working
California- the 1-15 corridor- Lake During this three year period,
Elsinore bridges all activity between Madera County has located a world
Los Angeles, Orange County, and San class regional children's hospital (a
Diego. $170,000,000 facility) which is part of a
With lower housing and land costs, a 1,100 acre mixed use development. It
nearby, skilled labor base, and a close has also approved an Environmental
1995 OUTLOOK 29
Merced County's agriculturally-
based, yet diversified economy and
well-planned support services (power,
extra capacity water and sewer systems,
and advance telecommunication sys-
tems) are added incentives. So is a
rapidly growing skilled labor force of
more than 70,000 workers and a pool of
over 8,000 available workers, ensuring
reasonable labor rates.
Located III Central California,
Merced County is close to major urban
areas (within 100 miles of major ship-
ping ports like San Francisco, Oakland,
and Stockton and 275 miles of the Port
of Los Angeles/Long Beach), yet they
seem worlds away. Major north/south
Highways 99 and Interstate Highway 5,
the Southern Pacific and Santa Fe rail-
roads, and Amtrak all run through
Madera County's industries and economic development have been pegged Merced County. A municipal airport in
by economists as the bright and shining star in the Central Valley. the city of Merced accommodates cor-
porate and commercial air traffic.
Impact Report and Plan for a 15,000
acre master planned development that
will facilitate the location of a
University of California campus (a
$350,000,000 project) located a new
Community College campus (a Contact: Chris Stewart
$35,000,000 project) both of which are Region: Central Valley
an 1,800 master planned development, Telephone: 209-723-3889
resourced financing for a $36,000,000
highway expansion and river crossing to One of the most critical decisions a What's more, Merced County has
facilitate development. The county has growing business makes is the selection affordable housing, a temperate climate,
added over 1 million square feet of of a new site for development. In light and recreational opportunities abound.
occupied industrial space in the past 60 of today's economy and highly compet- It is less than an hour away from the
months, added over I million square feet itive marketplace, a mis-step can cost beautiful Sierra Nevada Mountains and
of new commercial space, updated its millions. Minimize the opportunity for less than two hours from the Pacific
overall general plan. error. Join the growing number of busi- Ocean. The San Francisco Bay Area's '"
Madera County, with a population of nesses that are moving to Merced cultural amenities are close, but it's also
a little over 100,000, has been pegged by County, California, for some very good the gateway to Yosemite National Park.
economists as the bright and shining star reasons. Businesses are moving to Merced 1
and fastest growing of the eight Central Moving to Merced County makes County for these reasons and also I
Valley Counties over the next five year economic sense. A 6,700 acre enterprise because private and public agencies ~
period. zone allows businesses to take advan- have joined together to make developing
A "can-do" attitude that starts with tage of development incentives like sales in this dynamic, pro-growth region a lit-
local governments and continues and use tax credits, hiring credits, busi- tIe easier. Site-Find, a high-tech com-
through its citizenry is at the heart of ness expense credits, progressive financ- puterized inventory of available com- ~"
Madera County's current successes. ing and loan programs, permit assis- mercial and industrial real estate listings
Combined with a strong sense of vision, tance, and more. The conversion of within Merced County, can provide
these two elements will form the corner- Castle Air Force Base from military to interested businesses with a list of qual-
stone for Madera County's future private use has also created a number of ified properties within minutes or hours I
growth. unique development options. away. ,I
,
30 OUTLOOK 1995 I
variety of development opportunities.
Having celebrated its centennial in
1988, the city of Orange is still growing,
progressing, and improving upon the
qualities that make it an enviable place
Contact: David McElroy to live, work and play.
Region: Orange County
Telephone: 714-771-2315
Located in the heart of southern businesses for a variety of tax credits
California, the city of Orange (popula- that can add as much as five percent to
tion 118,000) encompasses 24 square their bottom line. Coupled with these
miles in central Orange County. Orange Contact: Audrey Taylor benefits is a productive staff, as Sierra
offers a variety of commercial, industri- Region: Northern California Pacific Packaging discovered last fall. It
al and retail opportunities. Examples of Telephone: 800-676-8455 took just two weeks from president
its diverse lifestyles range from high- Allan Ennis's first contact with the city
rise office buildings to Old Towne his- With the recent $6 million expansion to final approval of the project. "We've
toric district antique shops. . . from of the airport and development of a uni- managed in a short two-week period to
exclusive hillside estates to 1O0-year-old versity - related research park, the do what other projects have taken nine
Victorian homes. Northern California city of Oroville is months to a year to accomplish," con-
Centrally located in the region and staging an aggressIve campaign to tractor Andy Wood said of the project.
just 30 minutes from Los Angeles, attract businesses. Ennis credited the cooperative spirit of
Orange is accessible to all transportation The Advanced Technology Center, a the city. "I've never experienced a
networks. Five major freeways pass joint project of California State group of people who came together so
through or border Orange, making it University-Chico, and the city of quickly and worked so well. Everyone
convenient for both business and resi- Oroville, is a state-of-the-art component was driving toward one goal and all the
dentialliving. of the Oroville Airport Business Park. little things that can interfere with a pro-
Four major airports are in the vicini- The 1O,000-square-foot building will ject were not a factor."
ty, including John Wayne Airport which house laboratories, a health and safety
is just ten miles away. The ports of Los center, conference/classrooms, execu-
Angeles and Long Beach, two of the tive offices, incubation space, child care,
largest trading ports for the Pacific Rim, and teleconference/telecommute facili-
are nearby. The Orange County Transit ties. Slated for completion in fall 1995,
Authority serves the city of Orange and the center provides businesses with Contact: Gail Gilpin
the remainder of the county. direct access to academic expertise. For Region: East Bay Area
example, the university has Telephone: 510-484-8155
been working with a current
occupant of the business Pleasanton, the City of Planned
park, Spectra Physics Progress, is positioned well for business.
I Lasers, to develop robotic This lOa-year old city has been devel-
equipment. "Industry oped with the cooperation and participa-
experts said it was not feasi- tion of all its community members: resi-
I ble," said Spectra vice presi- dents, businesses, and employees. It is
I dent and general manager ready for the next century, and has busi-
, George Balogh, "but some ness on its mind.
I Chico State engineering stu- Pleasanton has great corporate
I
dents lacked the experience neighbors and room for expansion.
Orange offers many pleasures and recreation to know better, and devised When major companies, such as Golden
for after work and on well-deserved a method for automated Grain, AT&T and Hewlett-Packard,
weekends. optical fabrication." move to Pleasanton, their decision-mak-
Orange provides its own police, fire Oroville is both a state-designated ers say they like this city for three pri-
and water services. A master plan of enterprise zone and a Recycling Market mary reasons: Pleasanton is ideally
storm drains and sewers provides for a Development Zone, which qualifies located at the juncture of two major Bay
1995 OUTLOOK 31
I
I
is a tangible benefit have an undergraduate degree or higher.
to business. That educational quality is being main- I
I
Pleasanton's state- tained through the Pleasanton School
of-the-art business District. All four secondary schools in 0
Pleasanton have been named California 0
parks can be :>
()
accessed from every Distinguished Schools. Five elementary Q
;!.
direction in the Bay schools are currently being reviewed for :>
<C
Area via interstates that same distinction. About 93% of
580 and 680. New graduating high school seniors enter col-
BART rail service lege.
will begin operating Pleasanton has a thriving community
to Pleasanton this with a strong foundation based on its
year, and the infor- history, tradition and pride. This safe
mation highway is and secure community is home to
Pleasanton has a thriving community with a strong in place with exten- 55,000 people who relish the friendly
foundation based on its history, tradition and pride. sive underground charm of a small town and the conve-
fiber optic and cable niences of a bustling city.
Area interstates, easily accessible from conduit. In Pleasanton, you'll find a friendly
nearly every city in the region; it has a The high quality of Pleasanton's city staff ready and able to assist you
highly educated and skilled work force; work force is influenced by the close through a streamlined development pro-
and the quality of life here is among the proximity of national laboratories and cess. This is a great place to live, work,
best in northern California. colleges. Over 35% of the labor force visit and do business; and the communi-
The excellent transportation system within a lO-mile radius of Pleasanton ty is working to keep it that way.
81..1 Southern
California's
V 81187 best kept
secret.
.1
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I
1
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THE PERFECT BALANCE FOR BUSINESS AND RESIDENTIAL IN VENTURA COUNTY I
¡
. REASONABLY PRICED BUILDING SITES AVAILABLE
. BEAUTIFUL INDUSTRIAL PARKS. ATTRACTIVE HOMES IN ALL PRICE RANGES I
. LARGE LABOR SUPPLY. PLEASANT WEATHER ALL YEAR LONG
. A WELCOME ATTITUDE FROM THE CITY. EXCELLENT TRANSPORTATION AND UTILITIES :
FOR FURTHER INFORMATION CONTACT: DEPUlY CllY MANAGER I ECONOMIC DEVElOPMENT I CllY OF SIMI VALLEY - PHONE 805-583-6701 I
2929 TAPO CANYON ROAQ SIMI VALLEY, CALIFORNIA 93063
,
32 OUTLOOK 1995
in the region. Francisco Bay Area, Sacramento, and
Rancho Cucamonga is a young city Southern California.
wisely-grown and beautifully designed. Distribution Companies-
Halfway between Los Angeles and Palm Established transportation systems and a
Contact: Linda Daniels Springs (with a commuter rail station), central location make San Joaquin
Region: Inland Empire and only minutes from Ontario County a key distribution hub. Situated
Telephone: 909-989-1851 International Airport, its natural foothills on Interstate 5, the county has immediate
are the breathtaking San Gabriel moun- access to this major transportation artery
Peter Uberroth feels corporate head- tains. Its minor league baseball stadium, extending from Canada to Mexico.
quarters would be wise to locate in cities "The Epicenter", is home to Cal League Interstate Highways provide direct
like Rancho Cucamonga; communities champs, the Rancho Cucamonga access to the greater San Francisco Bay
with "a wealth of talented, educated, Quakes, and Arnold Palmer's golf course area, the Sacramento area to the north,
family-oriented residents that become will premiere soon. Located among the and principal Central Valley communi-
loyal, dedicated employees delighted to state's earliest vineyards, Rancho ties to the south.. The freeway network
work near home." Of course the same is Cucamonga also boasts California's first allows overnight delivery of goods to all
true of Rancho Cucamonga for manufac- winery and Grape Harvest Festival. points of California, Nevada, Arizona,
turers, service companies, and retailers Nearby, residents enjoy skiing, the annu- Oregon and eastern Utah. Rail freight is
wishing to be part of the southern al Renaissance Fair, concerts at
California market and the Pacific Rim. Blockbuster Pavilion, and soon,
The Inland Empire boasts Penske's California Speedway.
California's healthiest regional economy The Redevelopment Agency hosts
(¡; because it's less expensive to open an "get acquainted" tours and offers a short,
c:
:; office or plant here and to train and hire introductory music video. By autumn of
f-
.c: your workers. And, although known for '95, comprehensive information will be
.~
a: its high quality of life, it costs consider- available via an 800-number "fax-on-
ably less to live here than in neighboring demand" system.
LA., San Diego, and Orange counties. San Joaquin is the pick of the
The LA. Times describes Rancho crop for business!
Cucamonga as the sixth best in the state
for raising kids, while Money magazine provided by Union Pacific, Santa Fe,
hails it as the eleventh safest city in the Contact: Michael Locke Southern Pacific and a number of short-
nation. Even during the recession, Region: Central Valley line railroads. Air freight is available via
Rancho Cucamonga's retail sales Telephone: 800-570-JOBS Stockton Metropolitan Airport, and the
increased by a significant 14% and it Port of Stockton with its deepwater
now reports the highest median income channel is one of the most diversified
San Joaquin County is the idealloca- shipping, handling, and distribution
tion for business to grow and prosper in inland seaports in the United States.
California. A strong commitment to Office Operations - San Joaquin
regional economic Development from County is an ideal location for office and
both public and private sectors creates a back-room office operations. Sites and
preferred business climate. Located in facilities for office uses range from flex
Northern California's dynamic growth space and light industrial business parks
corridor, San Joaquin County is already to commercial buildings and built to suit
home to major agri-business, manufac- opportunities. A qualified pool of cleri-
turing and distribution companies. cal and managerial workers, plus estab-
Manufacturing Companies - San Ii shed business schools and training pro-
Joaquin County's expanding and pro- grams, meet the present and future needs
ductive labor pool is a valuable resource of office-based businesses.
for manufacturing operations. Human San Joaquin also offers many indus-
resource training and retraining pro- trial or commercial sites within a
grams are in place for a wide range of California State Enterprise Zone.
Rancho Cucamonga is a young industries. The county is well positioned Companies locating in the zone may
city wisely grown and beautifully to sources of raw materials, as well as to benefit from significant state and local
designed. the lucrative markets of the San incentives.
1995 OUTLOOK 33 I
any other county in America. Major Environmental. It has been
researchers, developers, and manufac- predicted that environmental clean-up
turers all over the world have selected operations around the world will
San Diego for their operations. increase dramatically in the next decade,
Contact: Ron Phillips Computers/Electronics. More tele- with a majority of efforts directed to
Region: Southern California vision sets are now manufactured in the Mexico and other Pacific Rim countries. ~
Telephone: 619-236-9061 San Diego/Tijuana region than any- Many companies with international
where else in the world. Computer soft- reach-SAIC, Access Research
San Diego is on a roll! It's home to ware companies that were brand new Corporation, Greenfield Environmental
the 1996 Republican National just a couple of years ago are now ink- and Advanced Pollution Institute, just to
Convention, the 1998 Super Bowl, and ing deals with industry giants such as name a few-have selected San Diego
the 1995 America's Cup. More impor- SEGA and are bringing 3-D graphics to for their headquarters because of its
tantly, it's the hotbed for the emerging home computers. Compton New Media, ideal location close to growth markets.
technologies of tomorrow. a Carlsbad firm, distributes almost 50 Bioscience. It's been more than 25
A close look at the San Diego region percent of the CD Roms produced in the years since Jonas Salk put the first mas-
reveals that it has successfully made the United States. The region is also ter strokes on the Torrey Pines mesa that
transition to include industries that becoming known as the virtual reality is now the center of San Diego's bio-
promise to be the most competitive in capital of the world. science industries. Over the last three
the dynamics of the new worldwide International Trade. The passage decades, San Diego has grown in this
market. of NAFTA has influenced a number of area and has the nation's fourth highest
Here's what is hot in San Diego companies looking at this region to set concentration of biomedical firms.
today: up their new facilities to operate on both Research carried out by companies and
sides of the U.S./Mexico bor- institutions here is among the most
der. But, if the truth be respected in the world.
known, the region's growth It's no wonder California Business
has been ensured by the large Magazine named San Diego the "Best ~
numbers of companies that Big City for Business in California."
focus on international opera- ."f~'i,
tions and are already doing '7fSS!!SSSSSS7fS"/SSE7f!!SSSHH7fS!SSYf!,SS!7fSSYfS7f,,/SESS,,/S!E,SESýS7ffSS/i/.j.' /1
business in this area. These rill ',' SAN JOSE 1,/
include well-know companies itDi!~i~' ,'~ ~ -- ',~" ~ ',i_n,_,'
such as Sony, Sanyo,
Matsushita, Kyocera, Casio, Contact: Leslie Parks
Samsung and JVe. Moreover, Region: Silicon Valley
the region is one of only two Telephone: 408-277-5880
in the United States where a
foreign trade zone overlaps San Jose is the financial, cultural and
with an enterprise zone and a governmental capital of the world's pre-
recycling market development eminent high-tech mecca, Silicon Valley
zone. - where 1,500 of the 2,500 largest U.S.
Transportation Industry. electronic companies are located within
Companies such as Science a 30-mile radius.
Mission Bay in San Diego offers a place to Applications International Underpinning San Jose's success is
get away and relax. Corporation (SAIC), TRW, the presence of an unparalleled concen-
Titan Corporation and UCSD tration of maverick finns such as Cisco
Telecommunications. The Sorrento Powell Structures Lab have put San Systems, IBM, Conner Peripherals, I
Valley region has been labeled Telecom Diego on the map as one of the leading Hitachi Instruments, Sony America and
Valley as it is now home to QUAL- regions for intelligent transportation Adobe, and nationally recognized uni- I
COMM, Hughes Network Systems, systems, fuel cell technology and com- versities, such as Stanford UC- Berkeley
Pacific Communications Sciences, Sony posite materials. Today there are more and San Jose State University.
and Nokia United States. San Diego than 1,000 firms in the region concen- Silicon Valley continues to be the
County has more than 70,000 miles of trating on transportation technologies birthplace of emerging new technolo-
fiber optics in the ground-more than and services. gies including telecommunications,
34 OUTLOOK 1995
I. semiconductors, biotech, multi-media city has done an incredible job and there technology and education will be creat-
and a host of others. isn't another region that can compete if ed by the year 2000. It's a win-win sit-
Statistics reflect the Valley's eco- you're a high-tech company." uation for Santa Barbara and one more
nomic stature. Sales for Silicon Valley's San Jose offers location assistance, a advantage to its healthy business envi-
I top 150 companies outpaced national foreign trade zone, Enterprise Zone tax ronment.
I figures, growing more than 20 percent in c red its, aRe c y c I i n g Mar k e t Expansion and new commercial
t 1994, while profits increased 65 percent. Development Zone, a $3.9 million developments help to maintain a
r Silicon Valley is home to over half of the Development Enhancement Fund, an strengthening Santa Barbara economy.
Î Fortune 500 computer firms and has Export Resource Center, several busi- At the University of California-Santa
I 40% of PO"""'" fa.,te.,t growing high n", incuhatms. and a C,nt" fm BMb"",. tbœe new buildings bave b"n
t tech companies. Software Development. completed and the construction and
I Silicon Valley produces one-fourth expansion for four more are underway.
I of the nation's high-tech exports, and These buildings include the new recre-
has North America's highest concentra- ation and aquatics center and the
I tion of Pacific Rim technology compa- Environmental Health and Safety
nies. According to World Trade Building II.
Magazine, fully one quarter (26%) of Contact: David D. Davis Without a doubt, the airport is a cru-
the fastest-growing global high-tech Region: Southern California cial component of Santa Barbara's
manufacturers in the U.S. are located in Telephone: 805-564-5461 health economy. It maintains a 100 acre
~ Silicon Valley - eight times more than commercial industrial park. Together
the state of Texas - and San Jose Along the South Central Coast of with its 110 tenants, the airport is
claimed the most of any city in the California, nestled between the Santa responsible for $76 million, which is
I nation. Ynez Mountains and the Pacific Ocean, paid locally in taxes by all airport ser-
~ lies Santa Barbara, a beautiful city. The vice providers and users.
city of 85,000 people is ideally located Indeed, Santa Barbara seems to have
S 98 miles northwest of Los Angeles. Its it all: a pleasing climate, a beautiful and
a finønc;ø¿ climate is pleasingly mild with summer comfortable environment, a quality
cuI' t;øp- temperatures still favorable with a range lifestyle and a stable economy. Santa
°, /° , of 47-68 degrees. Barbara is the place for living life at its
,a 0 men Companies are easily attracted to the best.
beautiful area that has minimal traffic
congestion and the best air
quality in southern
California. Santa Barbara
has a very stable and grow-
ing economy which IS
San Jose International Airport is emerging from the nation-
located right in the midst of San Jose's wide recession. The city,
Golden Triangle, home to the highest with its resort-like atmo-
concentration of high-tech firms in the sphere, continues to attract
Valley and only five minutes from both European, American
downtown San Jose. These factors and nearby Californians.
make this airport one of the most conve- Santa Barbara's eco-
nient in the country. nomic future looks even
I San Jose's 172 square miles of land brighter considering the
includes over half the undeveloped establishment of the nearby
I industrial land left in Silicon Valley, and California Commercial
much of this space is in prime, improved Spaceport. The Spaceport
industrial land. "We evaluated over 50 will be a major provider of
sites in and out of the Bay Area," says crucial launching facilities
I Adobe Chairman John Warnock, "but in for polar-orbiting space Santa Barbara has it aI/: a pleasing climate, a
' the final analysis, downtown San Jose satellites. Potentially, beauti(ul a.nd comfortable environment, a qual-
turned out to be the best choice. The 1,000 to 3,000 jobs in high fty lifestyle and a stable economy
,
1995 OUTLOOK 35
,
I
I
~" trade area of 130,000 people. Divided Family Fitness Centers, T.G.I. Fridays,
SANT' A M ARG ARIT\ A' int? ~wo areas, the center includes t~e Famous Footwear, Dairy. Queen,
,1"\ 1"\ exIstlllg 450-acre Santa Marganta McDonalds, and a multI-screen I
,r <::¿' .' Business Park and the flourishing 250 Edwards Cinemas theatre complex. I,
Contact: Martin A.Stradtman acre Santa Margarita Town Center. Numerous additional transactions are 1
Region: Southern California Relocating, expanding or beginning currently being negotiated. ¡
Telephone: 714-589-4040 companies are provided a unique Helping to enhance Rancho Santa j
composite of attractions in the business Margarita's success as an urban hub is 1
Rancho Santa Margarita is one of park, including finished land parcels its easy access to the 1-5 freeway and its ~
south Orange County's most-dynamic (one-half acre to 30 acres) and excep- strategic location in the midst of new I
business environments. Just four miles tionally competitive free-standing, transportation routes, especially the 1
from the 1-5 (San Diego) Freeway, multi-tenant, divisible space leasing and recently-opened section of the Foothill I
Rancho Santa Margarita is quickly build-to-suit options. Currently, the Transportation Corridor which leads
accessed by a comprehensive network of business park is home to more than 200 into Rancho Santa Margarita. The new
new roadways. In addition, the commu- com pan I e sin c Iud i n g Lor a I toll road directly links the community I
nity offers a wide range of in-town and Aeronutronic, UNISYS, Toastmasters- with Irvine, Santa Ana, John Wayne I
nearby employee and executive housing International, Control Components, and Airport and other major business cen-
International Food ters.
and Beverage. In addition to its ultimate employ-
Designed to be the ment potential of up to 30,000 jobs,
focal point of Rancho Santa Margarita has been mas-
business, enter- ter-planned to provide a broad selection
tainment and retail of housing for approximately 40,000 ¡'
activity in Rancho people as well as a wealth of recreation-
Santa Margarita is al facilities and community services.
the Town Center. Homes are currently priced from under
It has been mas- $100,000 to over $300,000.
ter-planned to With all it has to offer, clearly
include such uses Rancho Santa Margarita occupies one of
as retail centers California's most advantageous sites for
(up to one million businesses to consider.
square feet); pro-
fessional finan- ",'""""""""...""" "ccc',,:
, " "'" ,'" '," ",' '" " " .. ' .'
cial and medical "~ANTAMARIA'T¡\LLEr
offices; a central Vl
park; civic ameni- - -~ _r ---'----
ties; public ser-
vices; a "mixed- Contact: Robert L. (Bob) Royster
use" main street; Region: Central California
restaurants; and a Telephone: 805-922-7737
Rancho Santa Margarita offers quality of life and a . t f . d
dynamic business atmosphere all in one! ~ane y 0 ~esl en-
tIal neighbor- "The Way It Was Is The Way It Is"-
hoods. The town that's the standard residents live by in
as well as fabulous recreational and Center has many uses now, including a Santa Maria, California. Here, the
community facilities. And, most impor- fully-occupied, 160,000-square-foot California Dream flourishes in a com-I
tantly, its thriving 700-acre mixed-use neighborhood retail center, a new public munity that combines old-time values
employment and retail activity center is library and intermediate school, a car with a commitment to business and jobs, 4,
already home to over 200 firms and the wash/Chevron gasoline station, two new and a superb quality of life.
list continues to grow. Clearly, Rancho residential neighborhoods, and a Target About 100,000 people live in the fer-
Santa Margarita is a premier Orange store. Target anchors a 300,000 square tile valley located at the heart of
County business address. foot commercial retail center which is California's central coast. Santa Maria
Rancho Santa Margarita's new 700- now under construction. It will include is free of traffic congestion and big-city I
acre business center downtown is the following tenants: Ross "Dress for tensions. Approximately 200 miles '
planned as the urban core for a retail Less", Big 5 Sporting Goods, PETCO, from both Los Angeles and San
36 OUTLOOK 1995
~
Francisco, the city is a hub of commerce emerging commercial space industry.
and the region's retail shopping center. The California Commercial Spaceport,
I Agriculture remains the largest Inc., the Western Commercial Space
i industry in the valley and the region Center, Inc. and Spaceport Systems
offers one of the world's newest and International, Inc. are hard at work
finest premium wine-producers. Santa developing commercial satellite launch
Maria is committed to developing its projects at nearby Vandenberg Air Force
industrial base while maintaining a bal- Base. The California Commercial
ance with agriculture, tourism and retail. Spaceport, with Vandenberg, could cap-
Santa Maria's people have a real "can- ture a significant portion of the world
do" attitude and people recognize that a market for commercial space companies
healthy economy and quality of life go that require access to space through
hand-in-hand. polar orbit.
The Economic Development That's Santa Maria, where local busi-
Association (EDA) actively prospects nesses, the government and residents all
for jobs. Its efforts include attracting agree that a healthy balance between
new business, ensuring business reten- economic opportunity and quality of life
tion, and helping businesses expand is critical. It's a place where workers
when appropriate. EDA promotes the Santa Marta combine? old-time can still go home for lunch, or spend the
Santa Maria Airport District which values w!th a com"!/tment to weekend at the beach or golf course, all
. busIness and jobs. .
encompasses 2,598 acres dedIcated to throughout the year. Here, old-time val-
airport services, as well as commercial A winning example of Santa Maria's ues are treasured. "Where the way it
and industrial development. government/business partnership is the was is the way it is."
.
I¡\
¡ill
\:$,".
Agriculture and industry are a fertile mix
when cultivated by the right business
climate. Welcome to Watsonville - the
CITY OF WATSONVILLE best kept secret on the Monterey Bay.
Designated Federal Enterprise Community Contact Ned Madonia
California State Enterprise Zone Applicant Tel (408) 728-6014. Fax (408) 763-4016
1995 OUTLOOK 37
1
into any size. Most sites already have development. Simi Valley provides such
infrastructu!e improvements made and an environment to Upjohn
are ready for development. Interstate 5 Pharmaceuticals, Cerwin- Vega,
and Highway 99 provide north/south Countrywide Funding Corporation,
access while Highway 58 provides Farmers Insurance, Bugle Boy
Contact: Paul M. Saldana access to Interstate 10, connecting Industries, Whittaker Electronics, and .,
Region: San Joaquin Valley Shafter to all parts of the western United Dataproducts Corporation.
Telephone: 805-746-6365 States. Southern Pacific and Santa Fe Whether you are relocating a family,
both operate main rail lines through the establishing a new business, or looking
Quietly nestled at the southern tip of community. Minter Field Airport and for a creative outlet, Simi Valley offers a
the San Joaquin Valley, Shafter is a pro- Meadows Field provide general aviation special blend of uniqueness not found in
gressive community committed to find- and commercial flights, providing other cities. The city of Simi Valley
ing solutions to the obstacles businesses access to domestic and international encompasses over 33 square miles and
commonly face. That's why the city destinations. has a population of just over 103,000.
offers incentives to meet every need. With the combination of good indus- This business and residential communi-
From land cost write-downs, subsidies, trial sites, excellent transportation ty prides itself in being clean, open and
and a streamlined permitting process to options, a convenient location, and out- thriving. It offers a quiet life and low
financing assistance and fee reductions, standing recreational, educational and crime rate. Simi Valley consistently
Shafter provides some of the most fertile religious opportunities that suit all ranks among the top three safest cities in
business soil in California. needs, as well as the most affordable the United States for cities with a popu-
home prices in California, Shafter offers lation over 100,000. Located in south-
unparalleled opportunities for business- east Ventura County, Simi Valley offers
es. an excellent California location with a
close proximity to metropolitan Los
Angeles. Simi Valley benefits from con-
venient and efficient transportation with
excellent truck, rail, and municipal ser-
vices. A deep-water port is located 45
Contact: Don Penman minutes away and the
Region: Southern California Hollywood/Burbank Airport, as well as
Telephone: 805-583-6701 the Los Angeles International Airport,
are within a 45-minute drive. The Simi
In many California locations, factors Valley/San Fernando Freeway (State
such as the cost of land and construc- Route 118) creates the spine of Simi
tion, together with limited room for Valley and connects to interstates 5, 101,
Shafter provides some of the most expansion, are
fertile business soil in California. pushing business
away. Simi Valley
With the recent opening of Elk presents the perfect
Corporation's $30 million asphalt shin- alternative. There
gle manufacturing facility-the largest is an abundance of
manufacturing expansion in California industrial and busi-
III 1993-came impressive proof of ness park opportu-
Shafter's claim that "Our Incentives Will nities of varying
Move You". While major developments sizes throughout
in California usually take 12-18 months, the Valley. Simi
Elk's permits were facilitated in 96 days Valley offers an
(including air quality permits). The excellent California
city's incentive program saved Elk more location with a sup- I
than $500,000 in development costs for portive community I
the 87-acre site. dedicated to the I
Industrial sites are available from 1 success of industri- Simi Valley is the perfect balance for business and I
to 100+ acres, and can be subdivided al and business residential living.
I
38 OUTLOOK 1995
I
II
Big I
.
diversified compqn les
energi zed ta 7 ent and a life.
It's more than just a great place for business. It's a wonderful place to work, live and' play.
The City of Orange offers an exciting envirOnment to Fbr more information about opportunities for you and your
grow your business. We have an outstanding, highly educated business in Orange, call or write: City of Orange Economic
work force, a progressive business community, a business- Development Deþartment, 230 East Chapman Avenue,
friendly city government and loyal city residents. Orange, California 92666. (714) 771-2315.
Not only that, Orange is a wonderful place to live life the
way you always thought it was meant to be lived.
Our streets are safe and our freeways are dose. We're the
hub of Orange. County - minutes from John Wayne Airport,
Disneyland, the Pacific Ocean and more.
Major "Fortune 500" companies, medical centers and
teaching institutions taU Orange home, while modern shop-
ping malls and "Mom and Pop" stores are neighbors too. CITY OF ORANGE
Come to Orange and you'll find that Our big city amenities are
complemented by our small town traditions and hospitality. ECONOMIC DEVELOPMENT
Orange is urban, suburban and rural. Orange~ they built an entire cOunty around us!
I
I
and 405 to reach all destinations in for profits, growth and opportunity are needed resources. Businesses in South
California and the nation. The system ideal - South Gate is such a place. Gate also enjoy the peace of mind that a
provides commuter rail service. Over 1,500 businesses call this 7.5 responsive mayor and city council, as
For quality of life, Simi Valley is sec- square-mile community "home" and well as locally controlled police depart-
ond to none. Simi Valley has 35 devel- over 25% of the persons employed by ment provide.
oped parks ranging from neighbothood these businesses are drawn from the Incorporated in 1923, South Gate has
parks to public open spaces. Simi city's 90,000 residents. Just 12 miles been successful in replacing its lost
Vall e y has two 18-hole golf courses southeast of downtown Los Angeles, the industrial base of large "smokestack"
and one 9-hole course. As a crowning City of South Gate is strategically locat- industries with a myriad of small to
achievement, Simi Valley is proud to be ed for conducting business in the coun- medium-sized businesses. In its 1994
the home of the Ronald Reagan . ties of Los Angeles, Orange, Riverside, report, "Entrepreneurial Hot Spots - The
Presidential Library. The library con- San Bernardino and Ventura. Best Places in America to Start and
tains extensive archives of the Ronald The combination of factors which Grow a Company," the Cambridge,
Reagan presidency and provides facili- makes South Gate an attractive place to Massachusetts, "think-tank" Cognetics
ties for scholars as well as conference do business include the following. First ranked South Gate No.1 in Los Angeles
and meeting rooms for the public. is its location within a California County and No. 30 in the nation, in its
All in all, Simi Valley provides the Enterprise Zone and Recycling Market survey of 778 communities nationwide,
perfect balance for business and residen- Development Zone, and the city-admin- III terms of being conducive to
tialliving. It's truly a safe location ded- istered Industrial Development Bond entrepreneurship.
icated to the qualities of life which make Authority. Secondly, availability of
a community distinctive space (ranging from affordable existing
buildings to large vacant parcels for
build-to-suit needs within the 90-acre
South Gate Business and Industrial
Park) are also important factors.
Immediate access to the Long Beach (1-
Contact: Oliver Mujica 710) and Century (1-105) freeways and Contact: William Carney
Region: Los Angeles Region the city's close proximity to rail and Region: Central Valley
Telephone: 213-563-9562 truck routes (such as the Alameda Telephone: 209-521-9333
Corridor) to/from the ports of Los
Every now and then, one finds a lit- Angeles and Long Beach allow for ease
tie-known location where the conditions in product distribution and attainment of Stanislaus County has long been
known for its rich soil and abundant
crops. Stanislaus' agriculture-related
activities have formed the basis of the
county's economy. While agribusiness
remains important to the economy of the
region, other economic sectors are
expanding dramatically.
In 1995 Stanislaus County will
become home to many new businesses
relocating and expanding facilities in
California. Beall Trailer, a Portland
Over 1,500 businesses call Southgate "home',! based manufacturer of tank and dump
trailers will expand into an existing
40 OUTLOOK 1995
.
oaquln
I 65,000 square foot manufacturing facili- Coun¡ty
ty. The U.S. Postal Service will begin
operation of an encoding center employ-
ing over 700 Stanislaus County workers.
I DOT Foods, a midwest distributor will
, expand into 100,000 square foot and
I Kozy Shack of Hicksville, NY will
begin manufacturing its dairy dessert
r products to accommodate growth in the
California market.
I' The City of Modesto, the county's
! largest city, will begin construction of
The Plaza Project. The project includes
two mid-rise office buildings, a 3,300
seat multi-screen cinema complex, and
up to 100,000 square foot of retail space.
Contact: Brian Sunshine
Region: Los Angeles County
Telephone: 310-618-5807
The responsiveness of Torrance to
change, its commitment to retaining its
position as a corporate "headquarters
city", and its competitive edge in the
regional and global marketplace ensure
an ability to prosper in the future.
Torrance has a locational advantage
which is permanent and based on a solid
foundation of economic strength.
Torrance is home to one of the largest
shopping centers in the world, Del Amo
Fashion Center-which is number one in
total sales in Los Angeles County.
Several of the mall's anchor stores have
the highest gross sales for their respec-
tive chains. Torrance supports 14 retail
establishments per 1,000 population,
compared to Los Angeles County's 9 per
1,000. @
The city's infrastructure is fully
developed. The business environment
here is ideal for all firms. This is due in SAN JOAQUIN PARTNE.RSHIP
part to its excellent access to transporta-
tion. Creating Jobs tor San Joaquin CoUtlty
Torrance is served by two railroads - 1-800..57 O..JOBS
the Santa Fe and the Southern Pacific.
1995 OUTLOOK 41
labor, as well as having the ability to
find reasonably-priced and zoned indus- ~
trial and commercial land. Perhaps
more importantly, they are finding out
what it's like to have communities and I
local governments that sincerely want ,~
new businesses and will pave the way to
make sure relocations and expansions
happen smoothly.
Tulare County is a piece of middle
America, right ill the center of I
California. Strong family values, good
schools, safe neighborhoods, affordable
homes and friendly people - this is
Tulare County.
Tulare county is nestled between the
Sierra Nevada Mountains on the east
and the coastal mountains on the west.
It is 180 miles north of Los Angeles and
200 miles south of San Francisco -
right on Highway 99.
We invite you to explore a Tulare
County location as you seek a new home
for your business relocation or expan-
Access to truck routes and interstate
highways is easy. The city's location is
convenient for trade activity in the ports
of Los Angeles and Long Beach, as well
as the Los Angeles International Airport. Contact: Mary Gonsalves
Torrance is close to the Alameda Region: Central Valley
Corridor which is the major link from Telephone: 209-627-0766
the ports to central Los Angeles.
The city is a part of the expanding Tulare County was recently called a
Pacific Rim trading network. This long- "jewel in the rough" by a manufacturer
term process of international industrial who had expanded his manufacturing
restructuring will continue to provide plant into this area.
for future growth for retail business and He spoke of low turnover rates
tourism as well as non-defense, high- among employees, dramatically-
technology firms, and business and reduced worker's compensation costs ~
financial services to/from all parts of the and a strong work ethic. Production and
Pacific Rim. distribution is going so well at the plant, sion. Come visit and see the fruits of I
1
The advantages of doing business in he plans to expand his product line. our labor and find out what Kraft,
Torrance extend beyond its exceptional More and more businesses are dis- General Foods, Wausau Nationwide ~
location. The city has an office of eco- covering this rich agricultural area in the Insurance, GTE, United Parcel Service '
I
nomic development and a unique busi- middle of California's main north/south and many more already know-- Tulare
ness-friendly team approach to business transportation corridor and what it County works! !
development issues. means to have available and affordable
I
42 OUTLOOK 1995 ~
WORK THE SWING SHIFT.
If your idea of the perfect working ~'" And speaking of transportation,
environment leaves room for a bit more RANCHO SANTA MARGARITA Rancho Santa Margarita has its own
than concrete and glass, you should look SANTA MARGARITA CENTER Transportation Management Association
into Santa Margarita Center. to aid your employees with their
Located in the town of Rancho Santa CALL MARTY STRADTMAN, VICE PRESIDENT commuting needs, as well as help your
Margarita, it's just a chip shot from one of SANTA MARGARITA COMPANY AT company meet air quality regulations.
Southern California's most highly"rated (714) 589-4040, WEEKDAYS 8 TO 5. All within an incomparable town
public golf courses, Tijeras Creek Golf OR CALL YOUR COMMERCIAL BROKER. comfortably designed for a population of
Club. up to 40,000, with Santa Margarita Center,
But don't let our picturesque ridge- itself, planned to eventually provide em-
lines, wooded canyons and lush, inviting Riven;ide N ployment for approximately 30,000.
fairways fool you. Wiì" You'll also find a complete range of
Santa Margarita Center means business. s housing from under $100,000 to over
The master plan for this 700-acre, $300,000. Apartments too.
tailored-for-business environment All fine reasons why over 200 com-
includes nearly 10 million square feet of panies of all sizes have already located in
office, R&D, light industrial and retail Santa Margarita Center. Companies like
space. Loral Aeronutronic and Unisys.
Midway between Los Angeles and And all fine reasons why you should
San Diego, in the heart of dynamic South give Santa Margarita Company or your
Orange County, Santa Margarita Center broker a call today.
is strategically positioned within a com- After all, the sooner you call, the
prehensive network of roadways, includ- sooner your whole company can get into
ing the new Foothill Transportation * Transportation Corridor Map Not To Scale the swing of things.
Corridor.
Prices shown are effective as of March 28, 1995, subject to sale on or after this date. Maintenance corporations, financially supported by all owners, maintain recreation facilities
and common areas. Public facilities and some coadway construction are funded by 'peeial tax ",e"men" payable by pcoperty owne". A,k sale, personnel for detail,. Map ,hown i, ~IIIUCoUI III
not to scale and should not be relied on to detennine alignment of coadway, or distance,. Road location, and impcovemen" are based on county.appcoved plans and are ,ubject to - -
change. The golf coun;e and clubhou,e are privately-owned facilitie, open to ,he public and ,ubject to fee" rub and regulations e,tabli,hed by the owner. Model, u,ed in ,hi, ad do - 1IE- .,
not reflect any racial preference. Offer limited to California re,iden". @ 1995 Santa Mar~arita Company
/j
cce--, < rate, and an uncrowded lifestyle.
' ,
VENTURA COUNTY. All skill levels are represented in the
. , , ,~~ . current labor pool, ranging from highly
"'c technical (Amgen and the naval facili-
Contact: Nancy Williams ties of Point Mugu and the Naval
Region: Greater Los Angeles Area m Construction Battalion Center), to agri-
Telephone: 805-988-1106 culture, with over $800 million in food
crops (Sunkist, Dole Foods), to Port of
Choosing a business environment Hueneme-related activity and support
requires balancing priorities. In addi- (Mazda, BMW, Cool Carriers), and a
lion to considering economic factors, continuing diversification of manufac-
most employers wish to provide their turing firms.
employees and their families the best In Ventura County, the quality of life Ventura County, COVerIng 1,843
possible setting for a high-quality includes a variety of climates, year- square miles with 43 miles of coastline,
lifestyle. Ventura County offers many round recreation, quality higher educa- is located just northwest of Los Angeles
options. lion and training options, a low crime County and is bordered by Kern County
to the north, Santa
Barbara County to the
F ~~i~Da 9ce~S?llF~ ty west, and the Pacific
Ocean to the southwest.
Ventura County is home
to over 700,000 people
and has ten incorporated
cities: Camarillo,
Fillmore, Moorpark,
. Business Services For Confidential Assistance Please OJ ai, Oxnard, Port
. A Productive Workforce Contact: Hueneme, Santa Paula,
. Reasonable Land & Building Economic Development Simi Valley, Thousand
Oaks, and Ventura.
Costs Corporation of Fresno County An extensive net-
. Excellent Healthcare Services 2344 Tulare, Suite 100 work of freeways,
. Quality Educational Facilities Fresno, CA 93721 railways, and airport
. Access to Markets TEL: (209) 233-2564 facilities offers strategic
FAX: (209) 233-2156 access to outside mar-
. Entertainment/Recreation keting. The Port of
. Low Lease Rates Hueneme, the only
deep water port
between Los Angeles
and San Francisco, has
port of entry and foreign
trade zone status.
As a living environ-
ment-from beaches to
mountains and every-
thing in between, and as
an economic opportuni-
ty-including its role as
a significant player in
the greater Los
Angeles/Pacific Rim
markets, Ventura
County is a county full
of choices.
H-OUn-GOK 1995
\
~
The city does, in fact, have a number The
of bona fide incentives to offer business-
es. Watsonville is one of only two fed- B 8
erally-designated Rural Enterprise usmess
Communities in the state of California, F 8 dl
' with only 30 nationwide. This means
t Contact: Ned Madonia businesses can avail themselves of tax rlen Y
, Region: Central Coast exempt facility bonds. Additional 8
f, Telephone: 408-728-6014 financing IS available through the CIty
Commercial Water Conservation 8 88
I Situated in the heart of the Monterey Revolving Loan Fund, which provides
. Bay area 95 miles south of San businesses with loans up to $100,000,
Francisco, Watsonville offers an ideal financed at five percent over five years
environment for working and living. for the purchase or upgrade of equip-
Watsonville sits in the lush Pajaro ment to conserve waste water. Industrial
Valley, one of the world's largest agri- development bonds and a loan guarantee
cultural centers. program complete the city's financing
Surrounded by the beauty of the arsenal. Watsonville is in the process of
ocean and hills, the area is rich in recre- applying for designation as a state enter-
I ational facilities, with miles of...o......-..,..---...,
~ pristine beaches, state parks and II.
'. forests. The famous golf cours-
I
es of Monterey are only 20 miles .
~ to the south, with Santa Cruz 14
~ miles to the north and Salinas 22
ffi miles southeast. The Watsonville . th
~ community area includes the . . .Ill e
towns of Aromas, Corralitos, .
Parjaro Dunes, Freedom, La WIlle country'
t Selva Beac~ and Pajaro, .with a .
total combmed populatIOn of . Fast Track Processing.
more than 100,000. . SBA Loan Argumentation.
~esidents ta~e grea~ pri~~ in Watsonville's residents take great pride in . IDB Bonds for Manufacturers,
theIr commulllty, mamtammg their community. . Water and SewerDeveloper
the highest agricultural stan-' Fee Fmancmg,
dards in the country and a reputation as Prise zone which would result in addi- . Employee Re~ruitment and Training
, Services by PIc.
leaders in the field of agricultural tech- tional tax savings for businesses. . Environmental Problem Solving
nology. While the economy has been The area has an excellent selection of and Financing.
traditionally ag-based, the community conference and convention facilities . Site Selection Services.
has succeeded in attracting new busi- available including Pajar Dunes, on the . Low city Water Sewer and
nesses that complement agricultural beach just outside the Watsonville city Electric Rates,
growth and also offer great Possibilities limits Chaminade Santa Cruz . A Solid Regional Retail Base
, Attractmg Over 30,000,
for expansion. This is evidenced by the Conference Center, and the Seascape L I E I t f 0 4 700 t
. oca mp oymen 0 ver, a
recent locations of Marich Confections Resort and Conference Center in Aptos. 900 Different Employers,
and Anafaze, an electronics firm. Watsonville enjoys a lively seaside cli- . Regional Transportation Connections.
A merger between two aluminum mate, with moderate daytime tempera- . A Business Friendly City Council and
extrusion companies-Ketema m tures ranging from 59 degrees in winter Staff Ready to Help You.
Watsonville and Columbian Pacific months to 72 in the summer. The city O.
Extrusion of Los Angeles-resulted in provides employers and residents with a .
the company's consolidating its entire comfortable lifestyle and a rewarding Conlacl:
operation to Watsonville, due in large future. KURT HAHN
I .. . fí[1IINI:tI H Id b I d tn'al D I ment Auth 't
measure to attentIon It receIved from the ea s urg n us eve op on y
I . Fax: (707) 4312852
I cIty. Phone: (707) 4313306
1995 OUTLOOK 45
i
can reduce debt incuITed from
prior years as well as a vehicle
for raising much-needed
money to advance education
and other front-burner pro-
grams. The cut will be paid for
by keeping a tight control on
government spending. A per-
sonal tax reduction will benefit
18 million Californians includ-
ing those who make decisions
TORT REFORM TOPS about where companies locate.
A constitutional amend-
LEGISLATIVE ment is being considered to
keep new regulations from
AGENDA FOR being piled on the backs of
job creators, with no con sid-
CONTINUED eration for their cost. The I
amendment would I
S TREN G TH TO require a two-thirds vote
of the Legislature on any
CALIFO RNIA' S law that increases regu-
ECONOMY latory ,compliance costs
on business. Such an
amendment would send
the business community a
By JULIE MEIER WRIGHT strong message that, while
supporting high environmen-
tal standards, California simply
C ,,!;forni"n' hove every re",on [0 won't create needless regulations J
be optimistic as the Golden that retard growth and job creation. I
State looks toward the 21 st Californians and Fundamental reform of California's
Century. Unemployment stands at a 4- 2,500 small companies legal system, to end the lawsuit abuse j
year low, job creation is on the rise, and are insured under the HIPc. that drives prices up and jobs out of
more and more companies are saying But our job is far from over. Just as California. Legislation has been intro- I
"yes" to relocating and expanding in our private sector counterparts are duced to control trivial lawsuits by hold- I
California. doing, we're proposing additional initia- ing lawyers accountable for the suits !
We've worked hard to position tives to make California even more com- they file, capping runaway punitive
California as a premier business destina- petitive for jobs and investment. This damages, and repealing the right of
tion. Overhaul of a costly workers com- year, we're supporting: criminals to sue over injuries that result-
pensation system brought $2 billion in A IS-percent tax cut for businesses ed from their own crime. Ii
savings last year alone. We put together and individual taxpayers. The rate cut These proposals will make a differ- 4
Red Teams - groups of public and pri- would reduce California's corporate tax ence in the lives of every Californian.
vate officials from the state and local rate from 9.3 percent-cuITently 9th California will out-perform the nation,
levels - to help companies solve daunt- highest in the land, and the highest in the create more jobs in more diverse indus-
ing problems and remain and expand in Western U.S.-to 7.9 percent over three tries, and lead the nation into the 21st
California. And California small busi- years. For individual wage earners, it century. As California continues on the
nesses are taking advantage of attractive would reduce every marginal rate which road to recovery, people can point to the
health coverage through the Health cuITently.range from 1 percent to 11 per- tough budget cuts, the Red Teams, the
Insurance Plan of California - the first cent. pro-business tax reforms, the tax cuts, !
plan of its kind that pools small firms A tax reduction for business and the regulatory reforms as the linch- Ii
together to compete for low group insur- improves the state's ability to add rev- pin to an economic comeback in which !1
ance rates. More than 80,000 enues to the tax coffers-revenues that everyone can be proud. .,II{tI'¡:8 ii
;1
46 OUTLOOK 1995 ~
:1
1
I
TO
CALIFORNIA
~ Location of Choice
E CON 0 MÍC"~~'~
INVESTMENTfj
'" <,;,}!
. Excellent transit facilities
I . Skilled, rrofessional, .... Excellent public ser-
technic a and produc- . ImmedIate proxImity to vices
tion workers Los Angeles ports
I .' Superior education
. Large investments in . AdJace~t to Lo~ Angeles
higli-technology facili- IntematlOnal AIrport. Pacific Ocean location
ties and equipment .
. MultIple freeway access. Cultural, recreational
. A network of, center
specialized firms Th 'T' Offi f
e lorrance Ice 0
. New business parks Economic
i e d +0 0 a C .' Development
¡ ray l' r ccup n y . CustomIzed busmess . h . ,
S . st n IS ere to assIst you.
I . a S1 a ce
r . Owners motIvated to
l", accom,modate a . An economic investment
tenant s needs fund with assistance
, options
. Near World Trade
Center . Competitive taxes & fees LOCATION
. Strqng ti~s to the . "Fast Track" permitting OF CHOICE
PacIfic RIm procedures TORRANCE
FORAN INFORMATION PACKAGE ORADDmONAL INFORMATION, PLEASE CONTACT:
BRIAN SUNSHINE, TORRANCE OFFICE OF ECONOMIC DEVELOPMENT
TORRANCE CITY HALL, 3031 TORRANCE BLVD., TORRANCE, CA 90503 31061&- 58J7
I
f 1995 OUTLOOK 47
FOREIGN TRADE
By BRANDI HANBACK
I
oriegn- Trade Zone salvage, destroy, and/or re-export mer- provide the leading third party logistics 1
(FTZ) opportunities chandise without a formal customs services in the San Jose area with facil- j
are still largely unex- entry or the payment of customs duties ities totaling over 400,000 square feet.
plored by a vast num- or government excise taxes. SJDS facilities are u.S. Customs bond-
ber of companies, California offers a distinct geo- ed, FDA food grade approved and BATF I
large and small, that graphical advantage when considering and ABC approved.
could benefit greatly from their use. A doing business with the Pacific Rim. With over twenty years experience
FTZ is a secured specialized area which This proximity combined with operat- in zone operations SJDS provides a I
is considered to be outside the customs ing within a designated zone can be a complete menu of FfZ services for
Territory of the United States. This spe- powerful combination for ensuring your zone users. Zone services include pick-
cial designation offers businesses a host company is operating at an optimum and-pack order fulfillment, value-added
of options that can cut cost, reduce duty level. services, returned goods, processing,
rates and defer applicable tariffs to keep San Jose is one such FTZ. San assembly and same day delivery ser- I
cash positive. Jose's Foreign Trade Zone #18 was VIces. SJDS provides segregated lease I
Companies operating within a FTZ granted in 1976. The general purpose space which supports zone projects
can store, test, clean, sample, relabel, zone site is operated by San Jose requiring the user to locate on-site.
repackage, display, repair, manipulate, Distribution Services (SJDS). Further, SJDS supports and assists in
mix, process, assemble, manufacture, Established in 1956, SJDS continues to the development of all sub-zone activity
48 OUTLOOK 1995 I
I
I
under the Zone Grant. SJDS has in-
house expertise available to prepare
applications for sub-zones, activations,
and user training in a cost-effective
, manneL
SJDS also operates a customs bond-
ed container freight station within the
FTZ. This service provides cost-effec-
tive opportunities for companies export-
ing products from the San Jose area.
This commitment to promote exports
through its services has proven to be a
valuable tool, which compliments the
entire operation.
The foundation of its services is the
inventory control system. This state of Proximity to Tijuana's booming the overall US economy continues to
the art system allows the flexibility to maquiladora industry, San Diego's bring itself to the international business
tailor its services to the needs of over world-class ports and Brown airfield are frontier, taking advantage of these bene-
250 customers. Through this system, more of the many advantages of the San fits and the proximity California has to
SJDS has played a significant role in Diego FTZ's location. offer will no doubt position your com-
organizing the largest network of third- As you can see, FTZs will offer pany to beat the competition.
party logistics providers in the United many advantages to your company. As .,¡II{ol'¡:.
States, bringing together 30 operators
and more than 1O0.f~cilities which rep- I: I T Y 0 J S. II . II G 0 .\
resents over 20 mIllion square feet of
facility space-all connected by an inte- F .
grate.d electro~i.c system. This network 0 r e I 9 n 1
provIdes addItional benefits to zone N
users as they research cost-effective dis- d
I tribution solutions within the United li
States. r a e ~ 'Q\~GO'
l, SJDS's commitment to the FTZ ~.,~,
. industry is demonstrated by its contin- Z Ë
ued involvement in the National 0 n e ;.
Association of Foreign Trade Zones. ¡('.
Currently, Mr. Chris Koelfgen, the FTZ
manager, serves as vice-president of this No.1 5 3
, association.
In Southern California one can find FEATURES
I FTZ #153-S D. It . t d . Bilingual business community and workforce
I an Iego. IS opera e 2 000 . th Ot M B' C 't
. .', acres In e ay esa uslness ommunl y
, by Metro InternatIOnal Trade ServIces, . On the U.S.-Mexican border at the San DiegofTijuana Commercial Border Crossing.
Inc.-the nation's largest independent . 7 FTZ designated sites including Municipal Airport.
operator of FTZs with many years expe- . California Enterprise Zone benefits: State tax credits
rience handling the FTZ activities of Free job refera! service
1 . ffi . Permit fast tracking
arge corporatIOns. 0 IceS are adjacent
to the U.S.lMexico Commercial .
Customs C oss'n -on f th b . t GRANTEE: City of San Diego OPERATOR: Metr? International Trade
rIg e 0 e USIeS 1200 Thrid Avenue Services, Inc.
border crossings in the world. Only the Suite 1620 9485 Customhouse Plaza
S. .... 2 San Diego,CA92101 Suite 1
an Diego FTZ Ollers over ,000 acres San Diego, CA 92173
of finished, industrial land that has been Contact: Lydia Moreno Contact: Steve Gross
I pre-approved for FTZ use in addition to TEL: (619) 236-6005 TEL: (619) 661.6700
I 5 FAX: (619) 236-6512 FAX: (619) 661-6711
a 0,000 square foot warehouse.
I 1995 OUTLOOK 49
THE IMPACT OF NAFTA AND GATT ON
THE CALIFORNIA ECONOMY HAS BEEN
- IN A WORD - BULLISH!
by Mike Marando
During 1994, California . Promoting California exports over-
exports were up a solid 15.5 seas and foreign investment into the I
.' percent, or $10.9 billion, to state are vital to California's competi- I
$81.189 billion - further evidence that tive position III the global arena.
products continue to be sold abroad at California's outreach to the world
an accelerated rate. This compares to includes offices of trade and investment I
i
the 1993 growth rate of 2 percent and III Tokyo, London, Hong Kong, I
$70.9 billion. Frankfurt, Mexico City, Taipei, and
California's export growth exceeded Sub-Saharan Africa, and a representa- 1
the growth of total U.S. exports during tive in Israel. Expansions into China
1994 by 5.3 percentage points. In fact, Exports to Mexico increased by 17.4 are currently underway.
the goods and services exported abroad percent, or $1.135 billion in 1994, the The Office of Foreign Investment
accounted for a single-year job creation first year of NAFTA. The leading assists overseas companies considering
figure of 200,000. export categories to Mexico were e1ec- locating or expanding in California. ~, I
Perhaps the main reason exports have tronics and electrical equipment, and The Office provides investors with I
resumed their rapid growth rate is that industrial machinery and computer detailed data on California sites, and , I
the major economies in Europe and equipment. These sectors grew by 36.1 acts as a business advocate and liaison 'I
Asia (except Japan) grew strongly in percent and 29 percent respectively. between government and foreign
1994. This has led to a resumption of California exports to Canada have investors.
growIllg exports of transportation grown by 10.1 percent in 1994, or $778 The Office of Export Finance pro-
equipment, which had dropped 28.7 million, supporting approximatel y vides loan guarantees for exporters
percent in 1993 from 1992. These 14,820 jobs. Total state exports to seeking capital to complete export
transportation equipment exports, how- Canada support 160,000 jobs. And, sales. In 1994,210 guarantees support-
ever, rebounded by 11.1 percent in total exports to Canada and Mexico in . ed $368 million in export sales. The
1994 from their 1993 levels. Overall, 1994 was $16 billion. This accounts Office of Export Development offers I
transportation equipment exports for 19.7 percent of all state exports and both an on-line data base and assists I
!
account for approximately 11.6 percent supports roughly 304,000 jobs to California companies attending over- !
of all California exports. Californians. seas trade shows. .oll)jNol:.
50 OUTLOOK 1995
ANAHEIM WORKS
FOR BUSINESS.
...............
II Anaheim Proved
They Want,d
Our Business. II
-Mike Noggle, President
SPM/Anoheim, CA
Mike Noggle, SPM!Anaheim, CA, President; Lisa Stipkovich, Anaheim Community Development
Executive Director; ond Ed Aghjoyan, Anaheim Public Utilities General Manager.
Mike Noggle knows firsthand how Anaheim works for business.
He had considered expanding his 250-employee, Anaheim-based plastic
mold injection company elsewhere to reduce operational costs.
That's when the City's Community Development and Public Utilities
departments stepped in to keep SPM/ Anaheim, CA in Anaheim.
Anaheim offers: 'J
, \'" ¡¡I tJ
. Redevelopment assistance
. Site selection assistance
City of Anaheim, . Energy efficiency strategies
California
. Job training
Community . Utilities incentives
Development
(714) 254-4300 . Environmental compliance assistan~è
Public Utilities . Company-specific, cost-saving ass!~tance
(714) 254-4250 . Customized assessments'
The same "can do" spirit that helped SPM/Anaheim, CA can work
II A Powerful for you.
Partnership For Call the City's proactive Economic Development professionals today for
Businessll a program customized to meet your ~~pansion or relocation needs.
Circle information number 34 ~
~--~
A S W M A Q U I L A 0 0 R A S E R V I C E S
I
I
d
I
Yes, you can cut '
your p"roduction
costs in Mexicol
And No, you do not have to start
or run a business in Mexico to do it!
The easy way to cut your labor costs, by 50% or more, is with Alfa's Mexico
border production service; since the sixties, U.S. manufacturers have used
this alternative to relocate labor intensive production, at Mexico's low low
costs, keeping full control, and never run a business in Mexico.
Alfa is located in San Diego, CA. With experience since 1969, this is how the
Alfa service works:
ALFA PROVIDES: YOUR FIRM PROVIDES:
- Our Mexican corporation,
Maquiladoras California. - Machinery and/or equipment.
- A leased facility that you select. - Materials and supplies.
- All permits and licenses. - Production Manager.
- Administration and payroll.
- Customs paperwork.
- Labor and bilingual supervision.
- Weekly billings for hours worked. ,~
It really is that easy; your local Manager concentrates on your production,
sets schedules, controls the quality and productivity, and reports directly to i
you, without administrative or Customs distractions.
Over 400 U.S. firms currently benefit from the even lower costs resulting from
the Peso devaluation and Nafta tariff reductions; we urge you to visit us in
San Diego, and join us for a drive to Tijuana, where you can see the work
pace, the quality and the productivity, and talk to successful Production man-
agers.
u:= you NEED TO CUT COSTS NOW, call to learn more and arrange your
VISIt.
1301 Bay Boulevard, Suite M, Chula Vista, CA 91910
Ph: 619-476-9238, Fax: 619-476-9241
Com£
, ¿ ~~ th~
I
-----
i
I
~
.
'
I
1
I
usiness is booming in the Inland Empire, Riverside and
San Bernardino Counties and a portion of eastern Los
I
IAngeles County. Businesses looking to expand or relocate have
noted the Inland Empire advantage due to all the benefits of its
Southern California location at substantially lower costs. In 1994
alone, businesses expanding in or relocating to the Inland Empire
added more than 10 million square feet of space and 6800 jobs to
the area. Inland Empire has southern California's lowest labor,
housing and business space costs a,s well as its lowest levels of
congestion. (Quarterly Economic Report, January 1995)
The region has a population of three million, larger than that
I of 20 states, and has a total income of $48 billion, larger than that
I
! of 18 states. Over the last decade, the Inland Empire was the
fastest growing area in the state of California.
I
I
--
YOU'LL fJhE- [InLand Emþí7-E- EC!onomíC!
g:J a7-tnE-7-1-híþ exists to serve the needs and interests of
GET THE businesses looking to expand or relocate. The IEEP works
directly with companies and site selection consultants in busi-
ASSISTANCE ness retention, recruitment and expansion. The IEEP profes-
sional staff is the information resource and guide to
YOU NEED. companies that are relocåting to the Inland Empire.
The staff assists with negotiatingthê~ntf'lçaci&sinvolving taxes,
startup and other costs; assistance programs; customized train-
ing programs; and financing, tax and rebate programs.
The Inland Empire Small Business Development Center
provides technical assistance in the areas of general
financial management, environment, government
procurement, and Small Business Innovation Research
(SBIR) consulting to existing and aspiring business
owners.
t
I
I
I
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fJ7,an1-po 7,tatío n WE HAVE THE
The Inland Empire's efficient and abundant transportation TRANSPORTATION
systems have fostered the area's growth boom as a distribu-
tion center. Excellent highway linkages, convenient rail facil- THAT WILL GET YOU
ities and one of the fastest growing airports in the nation 1
meet the demands of business and industry. The Inland THERE.
Empire is served by the 1-10 (San Bernardino Freeway),
State Highways 60 (Pomona Freeway) and 91 (Riverside Freeway) along the east-
west corridor and by the 1.15 andth~I~215 freeways north and south. One of
California's major rail-freight centers, the Inland Empire is served by the Atchison I
!
Topeka & Santa Fe, the Union Pacific and the Southern PacificRailroads. !
More than a dozen major airlines and several regional commuter airlines serve the
Inland Empire's Ontario International Airport. The new terminal complex, under
construction, will be able to handle nine million passengers. Annual Air freight volume
grew nearly 700 percent between 1981 and 1991. The Inland Empire is now served
by Airborne, Emery Worldwide, Federal Express, and United Parcel Service (which has
its hub distribution site located here).
Discover the
Opportuni ty !
TIle Citv ()f l.Llke Elsin{)re
~., ./
The Heartbeat of the Valley!
. Join businesses such as the Lake Elsinore Outlet Center.
Ranked #1 in the State of California with a 520% (1990-
1992) in sales growth.
. The Lake Elsinore Storm. Over 350,000 fans attended the
1994 inaugural baseball season with over $3 million in
sales.
. Located along the 1-15 corridor-- one hour from San Diego,
the mountains, Los Angeles and the ocean.
For more information regarding exciting and accelerating
growth in industry, recreation, commercial, and residentIal,
please contact:
TIre ~ 0[, údÅ“ Elsinore .
e evelopmenj Agency 'J(':~}
130 South Main Street I
Lake Elsinore, CA 92530
(909)674-3124 ext. 206
",
J"
.
. f
-""
,)
-
--
)
fJEmpE}l,atE wEathE7." affordable housing; cultural, recreational and adven-
ture amenities mountains for skiing and hiking; beaches and lakes for boating, skiing,
swimming and sunning; world class golf; film and music festivals; distinguished wineries;
local parks and recreation activities for the kids. The Inland Empire offers adventure and
unparalleled recre- 1
ational diversity to its 1
lucky residents. i
YOU'LL GET A
HOME
THAT YOU
CAN AFFORD
IN A PLACE
YOU'LL LOVE
TO STAY
C1 hE fEadE 7.,
in providing afford-
able housing, a key
issue for relocating
businesses, the
Inland Empire's
median housing
price is nearly 30 ~
percent lower than the median price statewide for an existing single family home. In
r
1994, residential building in the area was the most active in the state according to the
Construction Industry Research Board.
~
I
cfflflh Quality ..£a!rO7-
The Inland Empire's labor force is its greatest
asset. The area has evolved into a major busi-
ness and industrial location with a work force
serving all skill levels that is well educated, wage
competitive and productive. Wage rates in the
Inland Empire typically range from 5% to
15% below those reported in other
Southern California areas.
The commuting work force of the Inland Empire, sometimes
estimated as high as 35 percent of the total work force, is an
untapped asset.
Informal polls have shown that most commuters would prefer to work
closer to home for comparable and, in some cases, lower wages. Economists
at the State EDD are predicting a four percent annual job growth rate in
the1990's for the Inland Empire, twice the predicted rate for the state as a
whole. The Inland Empire's
prestigious colleges and uni-
POSITION YOUR versities produce a well edu-
BUSINESS '
WITH US. cated work force for busI-
ness, often serving as part-
ners to business through
\
i " special programs, course
Our locatlon--m
the middle of the work, training and retraining
I Southern California ~ programs. Fourteen higher
: market--speaks for d t' . . t' .'
¡ 't elf A bu ' e uca Ion InStltU Ions, SIX
. IS, ur pro- Slness
: attitude.-reflected in the community colleges; a dozen
, TEAM CORONA concept technical and specialized
I speaks for you. Let us , .
i show you how our team training schools; more than
¡ can help your team make 60 public school districts as
: the transition a smooth one well as numerous private/parochial
schools. Extensive job training pro-
grams, often customized for employ-
ers, are provided at no cost to quali-
I TO FIND OUT MORE ABOUT BUSINESS OPPORTUNITIES IN CORONA,WRITETO JIM BRADLEY, fied individuals either in a classroom
~ CITY OF CORONA, p,O, BOX 940, CORONA CA 91718-0940, OR CALL HIM AT (909) 736-2260.. h ' b
environment or on t e JO .
~
¡
--..-
-.-..-
., <;' ,.,.';~~ !BU1-inE1-1- ¿itE1- & ¿UPPO'tt
With one-fifth of California's tota/land area, the Inland
Empire has plenty of urban, suburban and rural land
and buildings for business relocation and expansion
of retail, commercial and industrial operations. j
Significantly lower land, building and utility costs have
j
made the Inland Empire the fastest growing region in
the state of California.Stišln'e.sses in the Inland
. ~.,', '
Empire's two Enterprise,ZÓpß$enjoy tax advantages
and other incentives which sometimes include
reduced land use and building permit fees. More tax
àdvantages and incentives are available to those businesses building or operat-
ing within the numerous redevelopment projects available throughout the Inland
Empire. For companies engaged in international trade using imports in their
manufacturing process, locating in the Inland Empire's Foreign Trade Zone can
generate huge time and cost saving
advantages.
LET'S
TALK
ABOUT IT.
Come see why the Inland Empire led
California out of the recession, has the fastest
growing international airport, enjoys the lowest
labor/housinglbuíldingcosts,and is a red hot
economic growth engine. Your company could
thrive here. Thousands already do!
,
I
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IN A PLACE KNOWN FOR PERFECT WEATHER, WE'RE
WORKING TO IMPROVE THE BUSINESS CLIMATE.
+ At Edison, we're creating a business climate that will help your company
nourish in California. We understand that keeping your company com-
F
petitive is vital to our state's economy. + So our Business
1-800+EDlSON Retention Consultants are committed to finding real solutions to many of
-~~~ -
your challenges - from energy efficiency and environmental concerns to productivity
and site selection. And we offer these confidential services free of charge. We also work in
partnership with state and local governments, other utilities, and economic development
organizations to get you in touch with others who can help. + In addition, we offer a
variety of energy programs which include rate options, free energy audits, and more.
And our Customer Technology Application Center (CTAC) showcases the latest in
electric technologies. + Because in the debate over jobs versus the environment,
Edison believes with a little creative energy we can have both. If you feel
that your company could use our help, give us a call at 1-800-3-EDISON.
~&"=
Southern California Edison <i)1994Soo,hemc.Jifom;.Ed;wo
C R E A T I V E E N E R G Y
1995 OUTLOOK 61
¡
,
.
.
In
. .
rnla IS
than
Our 40 diverse R
Zones offer develop
skilled labor, transport
access to one of the countr
bases. Take another look at Ca
Program!
California's Recycling Market
Development Zones
To create new markets for the anticipated deluge of glass, plastic,
paper and other recyclables, the state created the Recycling Market
Development Zones (RMDZ) program.
I by Raffy Kouyoumdjian
I
In 1989, California's cities and The RMDZ program is administered es. Manufacturers who use recycled
counties were challenged with by the California Integrated Waste feedstock to make a new product may
diverting 25% of waste from Management Board's (CIWMB) Waste apply for a loan through the program.
landfills by 1995 and 50% by the year Prevention and Market Development The funds may be used for real proper-
2000 because of the Integrated Waste Division. Carole Brow, manager of the ty, equipment, and working capital, and
Management Act. To create new mar- division's Zone Assistance Branch, has to refinance current debt. Eligible busi-
kets for the anticipated deluge of glass, a staff of twelve analysts and loan offi- nesses may borrow up to fifty percent of
plastic, paper and other recyclables, the cers. Half of Brow's staff recruit new the project cost, with a maximum of $1
state created the Recycling Market zones and provide technical and market- million. The current interest rate is 4.5
Development Zones (RMDZ) program. ing assistance to designated zones; the percent and $5 million total is available
This innovative program provides finan- other half concentrates on processing annually.
cial incentives for manufacturers who loan applications. Many conventional lenders hesitate
use recycled feedstock in the manufac- Low-interest loans are the primary to fund recycling-based manufacturing
turing process. state incentive offered to zone business- because, in their view, it involves
1995 OUTLOOK 63
I -~
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unproven technologies. This wariness Because of the high cost of trans-
on the part of banks brings many busi- porting materials to a buyer, rural areas
nesses to the RMDZ program. Although are eager to entice potential recycling- I
I
the program requires the same types of based manufacturers to their areas.
security as conventional lenders, famil- Conversely, urban areas must find new
iarity with the industry enables the markets for increasingly high volumes
CIWMB to finance new, yet promising of materials.
recycling technologies. Participation in the zone program
The CIWMB has designated 40 helps foster partnerships between the
zones to-date. Cities and counties, sep- local solid waste agency and the local
arately or in partnerships, apply for economic development agency. Prior to
RMDZ designation during annual desig- the establishment of the RMDZ pro-
nation cycles. Each applicant submits a gram, these agencies rarely communi-
plan which includes a feedstock analy- cated. Thus, the RMDZ helps local gov-
sis, marketing objectives, a description ernments combine job creation with
of proposed zone administration, a sum- recycling. The program also creates
mary of financial support available to new alliances between local recyclers,
businesses, a description of existing and waste management companies, manu-
planned public works infrastructure, and facturers and financial institutions.
a summary of available industrial prop- The program's success to date is evi-
erty and buildings. Applicants must also denced by the creation of markets for an
describe local incentives that will be estimated 1.2 million tons of recycled
offered to recycling-based businesses. materials and an estimated 600 new jobs
These may
include local low-
interest loans,
expedited permit
processing,
exemption from
business license
taxes, community
development
block grant funds,
industrial devel-
opment bonds, or
property tax reim-
bursement.
Geographic
diversity is a key
to the zones pro-
gram, as the board
strives to grant
zone status to I
both rural and
urban areas 1
throughout the
state. With 40
zones, the state is
covered from the Humboldt County in directly attributable to the zone pro-
the north to San Diego in the south. gram. The CIWMB has approved 40
Zone sizes vary and may encompass RMDZ loans totalling $15.9 million,
only a portion of a city or as much as with an average loan amount of I
several entire counties. $398,000. I
64 OUTLOOK 1995
I
~ Demand for RMDZ
loans continues to grow.
I The economic develop-
I ment/solid waste link has
f been established and will
I
continue to help cities and
counties reach their waste
diversion goals while, at the
same time, creating new
jobs. OUTLOOK
For more information on the
RMDZ program, contact:
John Blue, Manager,
(916)255-2451.
For more information on the
loan program, contact:
Bob Caputi, Manager
(916) 255-2481.
CALIFORNIA'S CHOICE
LOCATION
10 Reasons WHY Ventura County is the
BEST Location for Your Business. . .
1. Outstanding Quality of Life
. Low Crime . Mediterranean Climate
. Uncrowded . Year-Round Recreation
. Good Schools . Coastal Character
2. Educated, Dependable Labor Supply
3. Affordable Land and Lease Rates
4. Infrastructure Geared to Handle
Planned Growth
5. Diverse Housing Opportunities
6. Diverse Economy
7. Low Unionization
8. High Technology Base
9. Port Facilities
10. Uncrowded Freeways
VENTURA
COUNTY
ECONOMIC
DEVELOPMENT
Ventura County...where business prospers and people thrive. ASSOCIA TION (800) 880-3700
Copyright 1992 Ventura County Maræti1ss Committee of
Ventura Counry Economic Development oclation
1995 OUTLOOK 65
,
an In n ¡
I
or er
Business
In a clear understanding of its binational market,
Valley Independent Bank promotes itself with the
Motto, "banking services without borders."
by Thomas Topuzes
benefits by obtaining takes the form of providing letters of
referrals of clients credit for Mexican clients buying U.S.
through State products as well as for Americans pur-
National. chasing from Mexico.
Just as it has made The prospect of several major foreign
agreements with banks opening offices in Mexico's inte-
ased in EI Centro, the American banks, Valley Independent rior doesn't worry Topuzes.
$225 million asset has formed alliances with Mexican "Our marketplace is the small-to
bank isn't planning to banks. medium-sized business. Bank of
open a branch across "Establishing correspondent banking America is going to make, say, a $420
the border, but that services with Mexican counterparts has million loan. We're not going to be in
isn't stopping it from been an intrinsic part of the increased that ballpark."
attracting lots of customers from trading business taking place along the Felix Fernandez, who heads the inter-
Mexicali. By forming cooperative border," says Topuzes. national banking program at the State
alliances with u.s. and Mexican banks, "We know that what it means to do National Bank of El Paso, was not con-
Valley Independent has become a suc- business in Mexico is to know who is cerned that the influx of major U.S.
cessful player m the flourishing doing what," he emphasizes. "Mexican banks into Mexico will reduce his
maquiladora industry along the border. business leaders are far more social and bank's position.
Thomas Topuzes, Senior Vice President like to get to know their partners before "We can't compete with CitiBank, but
of Valley Independent Bank, says that striking a deaL" then again, CitiBank can't compete with
through a partnership with State "Recognizing the cultural differences us in our market niche," says Fernandez.
National Bank of EI Paso, it has helped between the countries and the signifi- "It takes a special kind of expertise to
finance maquiladora plants in Mexicali. cance of personal relationships, Valley operate a bank on the border. For top-
With some $930 million in assets, the Independent has found it far more bene- tier, publicly traded companies, the
Texas bank can help Valley Independent ficial to cooperate rather than compete majority of their international financing
leverage many a deal it could not man- with Mexican banks," reflects Topuzes. requires letters of credit," Fernandez I
age on its own. Valley Independent also For the most part, this cooperation points out. i
66 OUTLOOK 1995
ALIF RNIA
FREE INFORMATION FROM
THE ADVERTISERS IN
OUTLOOK!
-_.-..---.------.--------_.---.--------------------------------------------------
. IDENTIFICATION OF NEEDS QUESTIONNAIRE.
DOES YOUR COMPANY HAVE PLANS TO RELOCATE OR OPEN A NEW FACILITY?
Receive free information from OutlookCALlFORNIA advertisers that will help you decide which
areas to place on your shortlist. You'll receive useful data including available buildings for lease
or purchase, raw land, utility, housing and labor, the quality of life each area offers and more.
Simply answer the following questions and mail or fax your request today!
A) Our type of product or service is:
B) We will finalize our site decision in: Name
0 Less than 1 yr. 04-6 years
01-3 years 0 Over 5 years Title
C) Our company is interested in: Company
0 Office space 0 Manufacturing space
0 Land 0 WareholJSel1)ist
FOR FASTER PROCESSING TAPE OR
D) Our company currently employs: GLUE YOUR BUSINESS CARD HERE!
0 Fewer than 25 0 26-50 051-100
0100-300 0 300-600 0 Over 600 Phone (required for verification)
E) Does your company currently export? StreeVSuite
DYes ONo
F) Does your company currently exhibit at City State ZIP
Trade Shows? DYes ONo
(Once you have completed the above questions, either fax a photocopy of this card to 214-241-3858, or tape your
business card in the indicated spot, fold card at dotted line, tape securely shut, and mail your request TODAY!)
------------------_____JE9~g~§~§~~Q!~~~ç~g~~gߧfP~§_~~~~~GJ_----------------------_.
PLEASE SEND FREE INFORMATION ON THE FOLLOWING!
CITIES OF INTEREST AREAS OF INTEREST UTILITIES OF INTEREST
0 Anaheim (see pg. 51) 0 Central Valley (see pg. 10-11) 0 S. California Edison (see pg. 61)
0 Bakersfield (see pg. 75) 0 Fresno County
0 Burbank(see pg. 83) 0 Kern County SERVICES OF INTEREST
0 Concord (see pg. 21) 0 Kings County
0 Corona (see pg. 84-BACK COVERI59) 0 Madera County 0 Alfa Southwest Corp. (see pg. 52)
0 Dana Point (see pg. 78) 0 Merced County 0 Corporate CaI~omia Mag. (see pg. 16)
0 Fresno County EDC (see pg. 44) 0 San Joaquin County 0 Outlook Magazine (see pg. 16)
0 Hanford (see pg. 13) 0 Stanislaus County 0 World Eco. Dev. Alliance (see pg. 19)
0 Healdsburg (see pg. 45) 0 Tulare County
0 Hemet (see pg. 57) 0 Team California BANKS OF INTEREST
0 Lake Elsinore (see pg. 56)
0 Long Beach (see pg. 64) ENTERPRISE ZONES OF INTEREST 0 Valley Independent Bank (see pg. 67)
0 Napa Valley EDC (see pg. 78) REGIONS OF INTEREST
0 Orange (see pg. 39) 0 Coachella Valley (see pg. 69)
0 Oroville (see pg. 29) 0 Fresno County EDC (see pg. 71)
0 Pleasanton (see pg. 17) 0 Stockton (see pg. 72)
0 Rancho Cucamonga (see pg. 15) 0 Yuba-Sutter (see pg. 70) 0 (4} Northem
0 San Diego (see pg. 2) Sacramento Area
0 San Jose (see pg. 18,74) FTZs OF INTEREST
0 Santa Barbara (see pg. 23) 0 San Diego FTZ (see pg. 49) 0 (3) Central
0 Santa Margarita (see pg. 43) SånFral1CÍ$CO Area
0 Santa Maria Valley (see pg. 27) RMDZs OF INTEREST
0 Simi Valley (see pg. 32)
0 Southgate (see pg. 25) 0 CA. In\. Waste Mgm\. (see pg. 62)
0 Torrance (see pg. 47) 0 Humboldt County (see pg. 78) 0(1) SOUthem
0 Ventura County (see pg. 65) 0 Mojave Desert (see pg. 78) San DIego Aiea
0 Watsonville (see pg. 37)
I
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- - ,
NO POSTAGE 1
NECESSARY ,
IF MAILED
IN THE I
UNITED STATES I
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,
BUSINESS REPLY MAIL I
I
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FIRST-CLASS MAIL PERMIT NO 2035 DALLAS TX
POSTAGE WILL BE PAID BY ADDRESSEE I
I
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123 WORLD TRADE CENTER '
WORLD ECONOMIC I
DEVELOPMENT ALLIANCE '
I
PO BOX 581126 I
I ¡
DALLAS TX 75258-9900
I I
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I
11...1.1.1...1.1.1.1.1..1.1.1..1.1..11...11....1.1.1 J
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I
J While the construction of new really see the benefits yet," insists On a map he points to the construction
Maquilas in Mexicali has somewhat Topuzes. "They say it takes about 20 of a new border port of entry east of
abated in 1994, Topuzes says the region years to achieve a relationship in Asia, Calexico.
l has seen an influx of medium-to heavy and about ten in Latin America...we've "I see the new entry as a major gate-
industry. He cited the construction of a been at it seriously for only about four way into the interior of Mexico and
large manufacturer glass plant by Vitro years." California... there are unbelievable
and of a large steel mill as prime exam- He has the excitement of a pioneer. opportunities here." .,¡IUN']:.
pIes. With the NAFTA
tariff release for televi-
sion manufacturing tak-
I ing effect on January 1,
I 1997, we are seeing an
I improved maquilodora
I environment with several
major television tube and
assembly plants being
established now through
1996.
On both sides of the
border, U.S.-based retail ThiS
warehouse chains are und
opening outlets to satisfy on both
the growing demands of
consumers. In many boundarie
instances, Mexican retail-
ers are purchasing these
goods and using banks We can
such as Valley 8 Facilities
Independent to assist
with the financing. 8 Identify an
Higher employment has opportunitie
caused an upsurge III 8 Understand an
spending at retail stores, languages and c orne
restaurants, and other ser- 8 React quickly with the re
vices on the u.S. side.
This, in turn, has resulted bilingual independent ba
III the creation of new 8 Conduct transactions easily
jobs. banking locations
"When you get to the
border regIOn you're
looking at a single econo- ~\\IIi?-
my," stresses Topuzes. -ii '%--
"With a population of ~-~~
about 1.3 million, fWIey ~ ~
Mexicali has an enor-
mous impact upon the
entire region. More peo-
pIe will settle here in the El Centro Holtville Brawley Calexico Coachella
comIng years as the 1448 Main St. 502 Holt Ave. 190 Main St. 101 4th St. 1491 So. 6th St.
effects of NAFTA and the (619) 337-3200 (619) 356-5000 (619) 351-5000 (619) 768-5000 (619) 398-5000
increased trading volume
take hold," says Topuzes.
"We have not begun to
1995 OUTLOOK 67
:
!
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¡
¡
am '
A Vital Player In Expanding
Business And Job Creation
Efforts.
by Mike Mara!ndo
Earlier th;s year, Packard abandoned Army Depot resided in one retain as well as create several thousand
Bell, the nation's third- of 34 enterprise zones designed to assist jobs ranging geographically from the
largest computer manufac- communities and cities spur business Otay Mesa on the California/Mexico "
turer in the county, was faced with a growth and job generation by offering border clear to the Shasta/Redding area I
choice: consolidate and move more than tax credits and incentives to qualifying in northern California. I
3,000 jobs from southern California out businesses. The company accepted the Corporations and businesses operat- 1
of state, or, find a new home in offer and now ~mploys 2,200 people in ing within a California enterprise zone
California. After a spirited competition Sacramento. It was a double win for can take advantage of the following
between several sites in California and Sacramento and the state of California; incentives: a tax credit for the sales or
Utah, the company was persuaded to not only did a major employer move into usage tax paid on the first $20 million of
locate in the old Sacramento Army the area, but a previously shut-down mil- equipment of machinery purchased, a
Depot in the state's capitol. itary facility now has a tenant. hiring credit for wages paid up to
Sacramento city officials fashioned a California has been in the enterprise $19,000 to employees hired through
$26 million package of loans to cover zone business for more than 10 years, specific programs during the individual
moving expenses and property improve- having first designated 12 cities and employee's first 5 years on the job, a 15-
ments, but the state of California dan- communities as zones III 1986. year carryover of net operating losses,
gled a meaty incentive of its own-the Currently, the 34 zones have helped deductions for interest income earned on
68 OUTLOOK 1995
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I Low land costs. Generous tax credits.
I Abundant labor. Vast water supplies.
f John Stiles
Inexpensive electricity. These are just
Executive Director
some of the great reasons to locate a Coachella Valley Enterprise Zone
\
: business in the Coachella Valley \
\
Enterprise Zone. Another one is
I the Palm Springs-area lifestyle.
Call John Stiles for more
information about the Zone.
86- 705 Avenue 54 Suite C, Coachella California 92236
phone (619)399-4287 fax (619)399-4289 I
I
investments, and qualified employees ees and is seeking another 69 employ-
may take considerable credit on their ees. Randy Goodman, Senior Manager
individual tax returns for a portion of the for Corporate Tax with Ingram Micro,
wages earned while working for a firm says the company plans to add up to i
located within an enterprise zone. 1,000 new jobs in the next few years at
Success of enterprise zones vary its Santa Ana headquarters.
widely, but generally the more prosper- Through December 1994, 745
ous ones are working at a break- employees of varied skill and wage i
YES, GOLDEN neck pace to aggressively levels have been hired in the i
1
market their areas to manufacturing, service, dis-
OPPORTUNITIES outside employers tribution, and retail
FOR GROWING and site selectors. industries. Close to 40
Simply, the pro- percent of these
BUSINESSES! gram is employees are I
designed to Santa A n a
8 14 GREAT STATE AND involve very residents.
LOCAL INCENTIVES. little govern- Additionally,
8 STATE IS LARGEST ment inter- each of them
venti on has the poten-
ENTERPRISE lONE. while, at tial to gener-
. ECONOMICAL lOCATION the same ate $19,000
FOR PACIFIC RIM TRADE. time, cap- or more In
. EASY SitlPPING BY RAil, italizing state income
I
on a tax credits I
AIR AND ROAD. zone's for their
8 lARGE, EAGER lABOR aggres- respective
POOL AVAilABLE. siveness. employers.
!
8 COOPERATIVE lOCAL For In Pitts burg,
example, Morrison
GOVERNMENT. Santa Ana Knudsen
All of the above and did earned its Corporation, a I
we mention great California designation U.S.-owned I
weather and recreational in J,une 1993, manufacturer of
areas? Our state is making and business transit cars and a
improvements in various regu- activity has world leader in the
lations to make California a been on the ,development of rail
total attraction to business Increase ever projects, located a
again. since. During the manufacturing facility I
For more information on first 18 months of its creating nearly 500 jobs
these golden opportunities call designation, more than I with an estimated company ~
Mary Hansen. million square feet of industri- investment of $8 million. The
YUBA.SUTTER ENTERPRISE ZONE al space was leased or purchased. This Pittsburg Enterprise Zone, designated in j
equates to more than a dozen companies January 1988, created nearly 300 jobs
1482 SKY HARBOR DRIVE, STE. A I
which have expanded within or moved during 1994.
MARYSVILLE, CALIFORNIA 95901 into the zone, retaining or creating 2,700 Perhaps one of the more textbook
PHONE 916.741-6463'916.741.6280 jobs in the process and generating examples of enterprise zone success is
FAX 916.742.7835 much-needed revenue for the local econ- the Oroville area of northern California.
omy. Designated In November 1991,
Ingram Micro, the largest computer Oroville's city and business leaders have
distributor in the world, is leading the 90 parlayed the zone designation into sev-
companies in the creation of jobs in eral company expansions and locations.
Santa Ana. Through September 1994, Spectra Physics, one of the nation's
A JOINT ENTERPRISE ZONE the company has hired 177 new employ- leading makers of high-technology 1
70 OUTLOOK 1995
City of Fresno
Enterprise Zone
scanners used at grocery store checkout Coachella Valley
counters, has expanded twice since '91, Enterprise Zone
adding 75 jobs to a work force of 135. - Central State Location
With California's economic The Palm Springs area is world-
turnaround earnestly underway, enter- famous as a recreation, golf and sun- -California's Fastest growing
prise zones become an increasingly shine resort. Many harassed executives metro market area
important part of any state or local do not know, however, that this same
incentive package to business. In fact, area is rapidly becoming famous as a -More than 7,000 acres
the California Trade and Commerce business location. -State Tax Credits
Agency will designate two additional Business in a golf resort? Correct!
cities to the program later this year fol- Over the past few years, local business- -Fast-Track Permitting
lowing a four-month competitive review. men and government officials have
California's sweeping pro-business worked to expand the business base of -Ample Workforce
tax package, passed in the fall of 1993, the Coachella Valley, which is the home
has greatly helped contribute to the of Palm Springs. With the permanent -Free Site Selection Service
state's economic turnaround. During population growing, it has become
the last six months of 1994, fewer than a important to provide more good jobs for -Professional staff who understands
dozen companies left the state, com- these new residents. your business needs.
pared to 147 during the same period in With advantages like low-cost land,
1993. And, as companies contemplate low-cost electricity, and a capable labor
expanding in California, site selectors force, the Coachella Valley is being rec-
increasingly point toward enterprise ognized as a location where businesses For Confidential Assistance Please Contact:
zone cities as viable locations for their can operate profitably without the prob-
businesses. lems of large metropolitan areas. This City of Fresno
business oasis is located within a two- Enterprise Zone
c/o Economic Development
Corporation of Fresno County
2344 Tulare, Suite 100
Fresno, CA 93721
TEL: (209) 233-2564
FAX: (209) 233-2156
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I 1995 OUTlOOK 71
hour drive of all Southern California
destinations. Within that same time
frame is the city of Mexicali, Mexico,
which is one of the leaders in the devel- I
opment of Maquiladora industries. The I
area is served by major truck lines, rail- 1
roads, and the Palm Springs Regional I
Airport.
The enterprise zone is located in the
eastern end of the Coachella Valley. £t
is a state-of-California designated enter-
prise zone and offes tax credits on the
state tax return for hiring local employ-
ees and purchasing manufacturing
machinery. Lenders in the enterprise
zone can earn tax credits for lending to
local businesses. On top of giving tax
incentives, the local governments offer
specialized inducements through rede-
velopment agencies, and local business
lending programs. A business taking
full advantage of enterprise zone tax
credits can add an estimated 5% to its
operating profit.
Add a good quality of life to
increased profits, and you have an ideal
situation. Clean air and blue skies, out-
standing recreational opportunities,
affordable. housing at all price levels,
quality shopping areas, and a wide range
of kid's activities all add up to help pro-
vide a superior lifestyle. Traffic jams
are almost non-existent, and driving
from one end of the Coachella Valley to
the other is a quick, thirty- minute drive.
I
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San Jose I
Enterprise Zone
The San Jose Enterprise Zone, creat-
ed in 1986, incorporates an 18-square-
mile area that includes downtown San
Jose, as well as several surrounding
prime industrial areas.
The San Jose EZ generated $315.3
million dollars in private investment,
and nearly 10,000 new jobs during its
first five years of existence, according to I
a 1992 cost benefit analysis. In addition, 1
the real income of San Jose EZ residents ~
increased 44%, compared to a real
72 OUTLOOK 1995
decline in income over the decade local- Five city-supported ethnic chambers location, however. The Stockton/San
ly and nationwide. also provide assistance in a variety of Joaquin Enterprise Zone also offers
A large part of this success is due to languages to help make it easy for readily-available and favorably-priced
the number of local benefits San Jose minority-owned businesses to access EZ properties (improved and unimproved),
has developed for businesses located benefits. competitive labor costs, in-place infras-
within its Enterprise zone boundaries. tructure, and an abundance of cultural,
For example, the city of San Jose waives Stockton/San Joaquin educational and recreational opportuni-
construction-related taxes on new devel- Enterprise Zone ties.
opment in targeted areas of the San Jose As if that weren't enough, enterprise
EZ. The Stockton/San Joaquin Enterprise zone tax incentives and local incentives
The Enterprise Zone Loan Program Zone is quickly finding favor with busi- are excellent. Permit facilitation, permit
enables San Jose EZ firms to secure nesses looking for the ideal centralloca- fast tracking, and a business-friendly
funding through a consortium of partici- tion. The zone is located just 60 miles local government combine to save you
pating local lenders, for loans typically from the San Francisco Bay Area and 45 time and money while acting as a conve-
not funded by banks. The Revolving miles from Sacramento, the state capital. nient one-stop permit center. Intermix
Loan Fund, a second San Jose EZ-based It offers an unmatched transportation all that with a comfortable, affordable,
loan program, provides loans in the system featuring an airport, a deep- California lifestyle that is enriched by
$10,000 to $120,000 range, for working water port, railroad connections to virtu- the pleasures of metropolitan living
capital equipment and other uses. These ally every major market in the U.S., and without the congestion, overcrowding
loans are leveraged with additional pri- a well-developed freeway system. and expense, and you will see why so
vate capital. Located on Interstate 5, the West Coast's many companies like Dana Corporation,
The City of San Jose has also initiat- major route from Canada to Mexico, and IRIS USA, and Nestle Refrigerated
ed a program to make EZ state income State Route 99, the traditional Food Company have selected the
tax benefits more "user-friendly" by north/south freeway linking the major Stockton/San Joaquin Enterprise Zone
establishing a local partnership called Central Valley cities, the zone is strate- for their new location.
the Business Employment Center. The gically positioned for quick and cost- Whether your company is large or
BEC provides employers with a one- effective distribution to the major west small, is retail, office, or a manufactur-
stop shop for gaining access to new coast markets. ing type, the Stockton/San Joaquin
employees, hiring incentives and state The zone has much more to offer Enterprise Zone is "zoned for your suc-
benefits for training employees. business than just a great centralized cess."
Yuba-Sutter
Enterprise Zone
The Yuba-Sutter Enterprise Zone is
defined as the geographical area in
California including Yuba County,
Sutter County and the major cities of
Marysville and Yuba City. This region is
located just 38 miles north of
California's capitol, Sacramento, and
only 125 miles from San Francisco and
its major ports providing access to the
Pacific Rim countries. Sometimes over-
looked by site-seekers, this 70.4 square-
mile zone, the state's largest, offers all
i of the advantages of an enterprise zone
i along with a great location. Two local
~ airports including Sacramento
I Metropolitan Airport just 25 miles away,
three railroads and state highway access
to major north/south Interstate 1-5 are all
located conveniently nearby.
I 1995 OUTLOOK 73 I
The Yuba-Sutter zone has been suc- est site financing, and much more.
cessful in attracting businesses involved Quality of life for Yuba-Sutter coun-
in wood products, due to its proximity to ties IS what one would expect in I
the forests of northern California and California...one of a mild temperate cli- I
Oregon. Others, such as sporting goods mate with plenty of sunshine, a modern I
manufacturers and energy management community college, well-located and
firms, are also located there. equipped schools, libraries, excellent
Within Yuba-Sutter's enterprise zone medical facilities and mall shopping
are nine industrial parks consisting of a centers. Lakes and mountains are near- .,
combined total of 520 improved acres, by with boating, fishing, hiking, the
over 1,000 unimproved acres, 250,000 Sierras and all the great fun Californians
square feet of available buildings, an have year-round.
eager labor pool, cooperative local gov- Yuba-Sutter counties are growing
ernment and 14 outstanding state and and its enterprise zone has made a major
local incentives. State incentives include contribution to that growth.
the following: machinery sales tax cred-
it, tax credit for hiring, employees' tax
credit, operating loss carryover,
investors' income tax exclusion acceler-
ated depreciation and contract prefer-
ence points. Local incentives range
from below-market lease rates and
below-prime loans, to low and no-inter-
.
I
I
I
I 74 OUTLOOK 1995
California Location
without California Cost
0
Kern County communities offer the most affordable housing in
, California. More of our residents can afford to buy a home than
anywhere else in California, according to the National
Association of Home Builders. And Výe're more affordable than
Arizona, Nevada, Oregon, Utah, and Washington.
~ Land? Our business and industrial parks are ready for your pro
ject at competitive prices. And office wages for Kern County
workers are 8% lower than Southern California's, according to
Thomas Temporaries.
-
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Paul M. Saldana CEO
Economic Development Director
336 Pacific Avenue
Shafter, CA 93263
(805) 746-6365 I FAX (805) 746-0607
Nationally, Arrow Automotive Kern County Communities offer a level 'of professionalism not
Industries is the largest independent often found in today's highly competitive development arena, accord-
remanufacturer of starters alternators ing to Gus Greshwater, Vice President and General Manager of Elk
and generators for trucks, farm Corporation, a Dallas-based manufacturer. of residential roofing prod-
equipment, domestic ucts that is building a $30 million manufacturing facili-
and import vehicles. ty in Kern County. "Our site selection was really driven
Headquartered in by the people here," he says. "Everyone at the city and
Framingham, county has been very professional - they've been very
Massachusetts, Arrow supportive of the project."
has remanufacturing Jj
facilities in Spartanburg, Part of that support came in the form of fast track
South Carolina, permitting that pushed Elk's permits, including 18 air 'I
Morrilton, Arkansas; quality permits , ~!
and in Santa Maria, through the system in ~
California. 96 days. "It just goes - Gus Freshwater
 to show that you can do VP / General Manager
- Robert Mitchell Since opening its business in California," Elk Corporation
doors in 1981, opera- Freshwater says, "The
General Manager tions have been suc- community was able to T
Arrow Automotive cessful for the Santa put us in touch with all
Industries Maria plant for a num- the appropriate agen-
ber of reasons. We pro- cies, and get things
vide a centrally located network for distribution, as well approved in a very rea-
as marketing and sales support from the west coast. The sonable time frame.
mild climate in the area allows us to store our cores out- Other key rea-
side, thus freeing up valuable space for increased pro- sons for the decision
duction needs. In addition, Arrow employs approxi- include the growing
mately 300 people in the Santa Maria plant. The stabili- market for roofing prod-
ty of the labor force is the mainstay of the operation, ucts, which Kern is in
allowing the Company to produce a quality product the middle of; a steady
efficiently and economically. Realistically speaking, and reliable labor pool
Arrow Automotive's long and successful relationship is available; rail and
with the Santa Maria Valley should continue to benefit highway transportation
both the community and the organization well into the throughout the region is
future. excellent.
"To me, the key measure is not in how much work they do to
SSI is doing business on the get you here, but what happens after you've made your decision and
Central Coast because of the strong started moving dirt," Freshwater said. "Don't be scared by what you
link to Vandenberg AFB in carrying read in the papers. You have to make an effort to find out what's
out its prime business objectives in available and what the real people are willing to do, and make your
development, operations and manag- judgements on that. Make your
ing a commercial spaceport. decisions based on fact and not
rumor. - Mike Koebel
I am confident that strong part-
nership between the United States Prestige Mold & Die has relocat- Prestige Mold and
Air Force and the California ed several times in the last ten years. Die T
Spaceport will continue well into the Each time that we evaluate moving
next century because of the natural out of California, the decision is
ties of our business to the space made to stay. The reasons are many,
launch community. but the most important reason is the
availability of talented employees
- Earl Severo  The improving business cli- that reside in Southern California. In
mate in Santa Barbara County will our industry, as in most others, the
President & CEO allow commercial industries the quality of our companies is based I
551 opportunity to prosper throughout the heavily on the quality of our :
County. Elected officials and govern- employees. California's climate and I
ment personnel are taking positive actions to improve the business the fact that from where we are
opportunity by fine tuning the law to be business friendly and taking located you are no more than an
initiatives to streamline processes. hour drive to the ocean, mountains
or the desert is very attractive to the
The main advantage from the SSI view is that Santa Barbara work force. This work force is very
County resources include an available and well-trained workforce. attractive to us. With today's tech-
The resources make it possible to support a spaceport infrastructure nology of communication and travel
that, in turn, will ultimately support expanding commercial space we are only a phone call or a few hours away from anywhere in the
operations at Vandenberg. United States, so having a customer base all over the U.S. is very eas-
76 OUTLOOK 1995 '
I
California is experiencing a
rebirth as a manufacturing center. - Jeffrey W. Lyall
The business make-up of our division v.P. / General Manager,
reflects what is happening at large in and Chairman of the Corona
a revitalized California economy. In Manufacturer's Council
1990 our business was 70% military, R.W. Lyall & Company, Inc.
30% commercial. Today, our busi-
ness is 70% consumer, 27% commer-
¡ cial, and only 3% military. ~
~ California is the place to
California is rich with poten- be! This was the decision we made
I tial suppliers that have made the con- three years ago to meet our growing
¡
i version from defense and as such needs for an expanded manufactur-
offer a sound technological base. ing facility. As a smaller manufac-
This is coupled with an excellent turing company with two hundred
. infrastructure, and inexpensive labor, employees, we selected a 4.5 acre
as well as good access to pacific rim site in the City of Corona for the construction of our 70,000 square
markets. foot manufacturing facility.
- Steve Wisher
I American Kleaner In our organization, we com- Our decision to locate in Corona was an easy one. We now enjoy
Manufacturing Co. pete for market share with sister convenient access to the Los Angeles and Orange County areas to our
plants in Germany, Brazil and Italy. west, and Riverside and San Bernardino' Counties to the north and
With most material sourced locally, east. The Corona area has proven to be a prime location for us, and
we find we are able to compete and win. has afforded our company the benefits of a large vendor base consist-
ing of many companies who have re-directed their services from the
All of these facts combined with a business friendly attitude at all aerospace defense industries to the private sector. With a population
levels of state and local governments, caused us to decide to relocate base of over six million people within a forty-five mile driving radius,
within the State of California. the Corona area also provides qualified manufacturing, sales, admin-
istrative, and professional personnel, along with a skilled labor force.
Shipping products throughout North America has also become more
affordable with the competitive rates offered by LTL carriers. Add to
- D. V. Skilling these benefits increasingly affordable land, an improved Workmens
Compo environment, a moderate climate with improved air quality,
Executive v.P. and General Manager TRW Information and you have California......a state that offers continuing growth and
TRW Information Systems & Services Systems & prosperity to the business community.
Services continues
... to be a vigorous
proponent for doing business - Thomas R. Lyon
in California. In 1993, as part General Manager
of a wide-ranging corporate Den-Mat Corp.
restructuring, we renewed our long- ~
term commitment to Orange County
as the site for the headquarters of Can you keep a secret? Santa
TRW's information systems and ser- Maria is the best kept secret in
vices business segment, and for the California. Even if you forget to
I headquarters of our nation-wide con- mention the wonderful climate,
!
sumer credit and business credit ser- close proximity to mountains,
I vIces. TRW was one of the first ocean, lakes, resorts, not to mention
Fortune 100 companies to make such the endless possibilities of fine wine
a long-term commitment to tasting, it's really a great place to do
California. business, live and raise a family.
The infrastructure is conducive to
In reaching that decision, we consid- helping almost any business be successful.
~ ered numerous sites across the nation, and selected the City of
Orange. There were many factors in the decision, but the keys for Our company Den-Mat Corporation, which employs over 350
TRW were these: a highly talented employee pool, a demonstrated hard working and caring people, manufactures and distributes dental
commitment to economic development, and an attitude on the part of restoratives and Rembrandt Oral Health Care Products worldwide
I local government that fosters responsible business operations and quickly, efficiently and.economically. You no longer have to be in a
future growth. large metropolitan area to reach the world with state-of-the-art
telecommunications, data transmission, computer technology, next-
I The County of Orange was right for us; we were able to consoli- day delivery and easy airport connections. They are all right here.
date functions, reduce operating costs, provide for future growth - The people of Santa Maria made it work.
I and begin moving ahead with accelerated technology and operations
advances. It could be the right choice for other forward-looking Unfortunately, it's hard to keep something this good a secret for
companies as well. very long.
I
¡ 1995 OUTLOOK 77
I
the Dana Point Hilton, and a host of qual-
In Dana Point, business is right on ity hotels, many with conference facili-
target! Dana Point's five mile radius ties.
experienced a 77% growth rate from 1980 Other attractions include Dana Point
to 1990. Growth means business oppor- Harbor, Orange County Marine Institute,
tunity! Small business loves Dana Point. Monarch Links Golf Course (six other
We are currently moving aggressively on courses within five miles), Doheny State
the Town Center Development Action beach (day use and camping), Salt Creek
Plan, a comprehensive effort to beautify and Capistrano County Beaches (great
downtown, improve customer services, surfing and sunning).
and integrate the city's commercial and Bring your business or convention to
recreational resources. Dana Point and you'll be pointed in the
Dana Point offers over 1400 hotel right direction. City of Dana Point
rooms, including the Ritz Carlton (voted Economic Development Department
the number one resort in North America), (714) 248-3522.
Humboldt County
Humboldt County lies on the scenic environmentally sound business. A
Pacific Coast of Northern California. combination of low-interest loans, a state
With the convenience and comforts of enterprise zone, employment and training
small-town living, outstanding cultural assistance, and tax incentives will make
opportunities, excellent post-secondary your move to Humboldt easier and more
institutions, and unsurpassed recreation, affordable.
you will want to consider this area as an Humboldt touts an impressive 25%
ideal place to locate your next site. savings on overhead cost when compared
There are many other reasons one to California's urban enters. This cou-
would locate their recycling business pled with the lowest labor rate of 26 U.S.
within the Humboldt County Recycling labor markets and a surplus in labor avail-
Market Development Zone. First, you ability will enable your company to
will find a very welcoming attitude to remain competitive.
Mojave RMDZ work, excellent rail service and Southern
California's newest commercial airport.
There's a new "gold rush" taking Recycling-based manufacturers are
place in California's High Desert. particularly welcome and will be well
Businesses attracted by the lower cost of served by the new materials recovery
doing business, transportation options, facility under construction in the Zone.
flexible air quality standards, and quality While these cities take a proactive
of life are staking their claim in the stance on reducing and recycling waste,
Mojave RMDZ. The Mojave RMDZ businesses will not be victims of the reg-
encompasses five High Desert municipal- ulatory fever sweeping through so many
ities: Apple Valley, Barstow, Twenty- municipalities. Special financing and
Nine Palms, Victorville, and Yucca Valley. reduced utility rates are available for
Located in the heart of the Los manufacturers who use recycled feed
Angeles-Las Vegas-Phoenix corridor, the stock. A representative will assist in
area boasts outstanding transportation locating raw materials, markets, and suit-
access, with an extensive highway net- able locations.
Napa Valley
Napa Valley has what your company with over 500,000 qualified workers and
wants... a choice of sites with room for within a 30 minute drive to Napa. 14,000
expansion, new office, research and workers now commute out of Napa.
development, and warehouse buildings Affordable homes are waiting for you and
available with state-of-the-art infrastruc- your employees. Median sales prices up
ture in place. Napa has beautiful master- to $100,000 are below other Bay Area
planned office/business parks you'll be communities. Napa County has a reputa-
proud to be a part of and with extremely tion for student performance and success.
competitive prices. Consider Napa for your next site... you'll
You'll find a qualified work force be glad you did!
,-,
CHOOSE
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Your investment into Corporate Cal~fornia Magazine will teach you the ropes of becoming BIG BUSINESS.
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Corporate California will encourage you with practical wisdom and give you the insight
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Only $15 for 4 issues of Corporate California will provide quarterly returns that are immeasurable.
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Another great publication from AFINITI Communications, Inc.
ALFA SOUTHWEST CORP. CITY OF LONG BEACH CORONA EDC
Cut your labor costs by 50% onnore by The City of Long Beach is committed to Corona, a pro-business commun~ with
taPilimg into the Mexican labor force helping. companies establish recycling no Utilitr users tax is located h f way
WI out ever having to run your business enterprises. While the CiS': is between os Angeles and Palm Springs,
in Mexico. California's most successful RM Z, it California.
AUBURN AREA CHAMBER is also home to the nation's largest port. HUMBOLDT COUNTY RMDZ
See why companies are choosing to call CITY OF ORANGE Humboldt Countb offers excellent qual.
Auburn "home". Commercial, industrial, retail sites; ity of life, low la or and overhead costs
diverse labor pool for all business and excellent fmancial incentives. Call
CITY OF BAKERSFIELD ëfJortunities; Central Southern us todaìi for infonnation. Please see
Why did Nestle, State Fann Insurance, . ifornia location, accessible to all picture isting on page 78.
and Heinz Foods choose Bakersfield? transportation networks. Assistance
Because TeamBakersfieldturnsred tape available. IMPERIAL COUNTY
into red carpet. CITY OF PLEASANTON A place to f:°w. Ideal location, less
than 5 hours om major western domes-
BEVERLY HILLS CHAMBER & Pleasanton has what business needs: tic and international markets like
ECONOMIC DEVELOPMENT Great Bay Area location at 1-580/680; Mexico, Los Angeles, Phoenix, Tucson,
Southern California's premier address BART access; highly educ:atedlskilled and Las Vegas. Other benefits include
offers elegant amenities with a pro-busi- work force; and state-of-the-art business abundant raw materials, available
ness attitude. parks in a quality, 100-year old trained labor force, plentiful energy sup-
BURBANK REDEVELOPMENT community. ply, available land and water, and year
round transportation.
The Burbank Redevelopment Agency's CITY OF SELMA
approach to business offers a stream- Centrally located in the San Joaquin LOS ANGELES COUNTY RMDZ
hned pennitting process, significant tax Valley on Highway 99 between See why companies are choosin~ to
saving programs and financial incen- California's two largest market areas: move wIthin tlie LA County RMD !
tives to potential industrial, office, and Los ~eles and San Francisco. The
retail users. city S . is committed to customer ser- MOJAVE DESERT
CALIFORNIA INTEGRATED vice and providing a one.stop Eermit Please see picture listing on page 78.
~rocess center. The city as a
WASTE MANAGEMENT edevelopment Agency, a Publìc MONTEREY COUNTY
Encompassinß 40 diverse ReCtcling Finance Authority and a Public Situated on California's coastline, has a
Market evel~ment ones, Economic Development Corporation for ~pulation of 375,000. Agriculture is
Calìfornia's RMD grogram offers working with developers. City staffs onterey County's leading industry,
great benefits for great USllless. and Team Selma are available to meet with tourism a close second. Small
with developers and confidentially businesses are an expanding and
CITY OF DANA POINT answer questions regarding potential increasingly vital econonuc sector.
Please see picture listing on page 78. developments. NAPA VALLEY
CITY OF FOWLER CITY OF 81MI VALLEY Please see picture lìsting on page 78.
City of Fowler is located in the San Beautiful industrial parks., attractive
Joaquin Valle~. IdeallY.. located fOr homes in all price ranÆes, large labor NORTHERN CALIFORNIA IDEA
industrial deve °liment. Freeway and supplies, pleasant wea er year round, Northern California offers generous
railroad accessibi ity. excellent transportation and utilities local incentives, fast track permitting,
mixed with a welcome attitude from the and the lowest cost of doinfi business
CITY OF HANFORD ci~ makes Simi Valley Southern anywhere. NorCal IDEA wi help you
Historic Hanford, Central Valley loca. C ifornia's best kept secret. locate here!
tion, business friendly ~overnment, low CITY OF WATSONVILLE NORTH SAN DIEGO COUNTY
cost land, affordable abor, non-union OJ
environment, road and rail advantages, Agriculture and industry are a fertile RECYCLING MARKET DEv.
Enterprise Zone benefits, low crime. mIX when cultivated by the right busi- North San Diego County is emerging as !
ness climate. Welcome to a regional economic leader in the fore-
CITY OF HEALDSBURG . Located Watsonville-the best kept secret on the fr~nt of job development and new indus-
in the center of California's premium Monterey Bay. !nes.
wine region, 75 miles north of San COACHELLA VALLEY OROVILLE I
F~ancisco, Healdsbu~~ is a full service
CIty you can count on. ENTERPRISE ZONE AUTHORITY Oroville Enterprise Zone - State tax I
Low land cost. Generous tax credits. credits, qualified employees, financing,
CITY OF HEMET Abundant labor. Vast water supplies. low ~erating costs, and university-
A wide choice of housing and abuó- Inexpensive electricity. These are Just a relate research parks mean increased
dance of recreational and retail opportu. few reasons companies enjoy the Palm profits.
nities make Hemet a desirable home for Sj£rings-area lifestyle Coachella Valley
young professionals and retirees. 0 ers. PISMO BEACH
Located halfway between Los Angeles
CITY OF LAKE ELSINORE CONCORD REDEVELOPMENT and San Francisco on California's pris-
Located in the heart of the most rapidly Just an hour from the Napa Valley, tine central coast. We are in close prox-
growing area of Southern California- Sacramento, the Pacific Ocean, two imity to the only west coast commercial
the 1-1 corridor, Lake Elsinore bridges international airports, a half dozen state spaceport. We are a major tourist desti-
all activity between Los Angeles, parks, pro sports teams, and a thousand nation. Cal polfi University and several
Orange County and San Diego. miles of waterways for fishing and boat- Community Co le~es offer an excellent
ing. What a great place! source for skilled abor.
80 OUTLOOK 1995 j
I
RANCHO CUCAMONGA SANTA MARIA VALLEY EDA
REDEVELOPMENT AGENCY The Santa Maria Valley Economic
This visionaB: öóung city sports median Development Association is a non-profit
income of $5, O-with an eager market industrIal development or~anization
and prime coll11'Dercial and industrial which works to attract diversi ed indus-
opportunitìes. ~' .and create new jobs for the Santa
SAN DIEGO EDC aria Valley.
Find out why San Diego has become one SOUTHGATE RDC
of the most Important areas for telecom- Entre~reneurs and established business-
munications, one of the most active es ali e, will profit from the opportUni-
locations for computer software design ties that await them by locating in this
and the third leadIng region in America progressive city.
for bioscience.
STANISLAUS COUNTY
SAN DIEGO FTZ The Stanislaus County Recycling
FTZ 153 is situated at the San Market Development Zone is manufac-
Diego/Tijuana Commercial Border turing tomorrow's needs with yester-
Crossing encompassing 2,000 acres. day's reSources. Call and find out how!
More than 100 companies currently ben- STOCKTON~ANJOAQmN
efit from the zone.
ENTERPRISE ZONE
CITY OF SHAFTER Stockton offers the California lìfestyle-
"Our Incentives Will Move You" - land affordably. Stockton is centrally locat-
cost writedowns/subsidies, streamlined ed, business friendly, and boasts a
~ermitting, fee reductions/waivers, money-saving, state-designated
hafter provides the most fertile busi- Enterprise Zone.
neSs soil in California.
TORRANCE
SHASTA COUNTY The locatìon of choice for an exception-
See whX comganies are choosing to call al economic investment, superior trans-
Shasta' home. portation infrastructure, quality living
SAN GABRIEL VALLEY and a government commitment to busi-
ness.
COMMERCE & CONSORTIUM
The Consortium is a coalition of both TRI-COUNTY EDC
the public and private sectors working See why companies are choosing the
to sustain and floW the economic base Tri-County area for their next home.
of the Valley. ur goal is to market the VENTURA COUNTY
Valley internally and externally and a
I friendly place to live, work and play. A balanced business environment which
r SAN JOAQUIN PARTNERSHIP provides high quality labor, high quality
of life, an extensive network of trans-
A progressive private-public non-profit pottation infrastructure and excellent
economic development cor~oration geographic proximity to markets.
desi~ned to recruit and assist usiness VENTURA COUNTY MCY CLING
I atld 1Ddust~ to locate into San Joaquin
" County, C , offering free comprelien- MARKET DEVELOPMENT ZONE
I sive service from initIal inquiries to pro- Ventura County, offering outstanding
: ject completion. qualiàYa of life, an educated work force,
SAN JOSE ECONOMIC DEV. affor able land, low unionizatìon, high
technologJ base, port facilities and
San Jose, the Capital of Silicon Valley, uncrowde freeways.
has half the campus industrial land
remaining in Silicon Valley. WEDA
Fast, free and confidential information
SANTA BARBARA on expanding or relocating your compa-
i A pleasing climate, a beautiful and com- ny to California or anywhere else in the
I fortable environment, a quali~ lìfestyle world!
and a stable economy-. Santa arbara is YUBA .SUTTER ENTERPRISES
the place for living hfe at its best.
Yuba-Sutter Enterprise Zone, 70.4
SANTA MARGARITA COMPANY Square Miles, 9 industrial parks, 14
Find out w::ü; OVer 200 companies of all great state and local incentìves located
, sizes have 1 located in Santa Margarita near San Francisco and State Capitol.
Center. It's the perfect working environ-
ment in the perfect setting without los-
ing all the luxuries of urban California.
1995 OUTLOOK 81
-----------
City of Anaheim Concord Redevelopn1ent Agency Yuba Sutter Enterprise Zone CalifQrnia Intergrated Waste Mgmt City Of Selma
Richard Bmckner, Bco. Dev. Mgr Kay Sherar/Bill Reeds Mary Hansen, Airport Manager Raffy Kouyoumdjian, Director D.B. Heusser, Eco. Dev. Director
20] S. Anaheim Blvd.lSuite 1003 1950 Parkside Drive 1482 Sky Harbor Dr.lSuite A 8800 Cà! Center Drive 1710 Thcker Street
Anaheim, CA 92805 Concord, CA 94519 MarysviUe, CA 95901 Sacrmnento, CA 95826 Selma, CA 93662
TEL 714-254-4300 TEL 800-727-2254 TEL 916-741-6463 TEL: 916-255-2614 TEL: 209-896-1064
FAX: 714-254-4313 FAX: 510-825-3878. FAX: 916-695-3332 FAX; 916"255-2573 FAX; 209-896-1068
Humboldt County RMDZ Coachella VaHey Enl. Zone Auth. Stanislaus CountyRMDZ Central Valley City of Shafter
Liz Citrino, Waste Prevo Coord. John Stiles, DirectOr Dwayne Dalman, VP Finance Brian PattersOn, Mktg. Director Paul M. Saldana, BeQ. Dev. Dir.
1630 27th Street 86-705 Avenue 54/Suite C 1012 Eleventh Street/Suite 300 801 K. Street/Suite 1700 336 Pacific Avenue
Arcata, CA 95521 Coachella, CA 92236 Modesto, CA 95354 SacramentQ, CA 95814 Shafter, CA 93263
TEL 707"441-2005 TEL: 800-55hl1l1 TEL: 209"521-9333 TEL: 800"726.4332 TEL 805.746-6365
FAX: 707-441-5699 FAX; 619-399-4289 FAX; 209-521.9373 FAX: 916-322-3524 FAX; 805-746.0607
Auburn Area Chamber Corona EDC Los Angeles CQunty RMDZ Monterey Cöunty Shasta County
Bruce Cösgrove, Exec, Director Jim Bradley, Director Dan Baskervìlle, Zone Admin. Virginia Cooper, EXec.. Direc.tor JimZauher, General Manager
601 Lincoln Way P.O. Box 940 2 CQral Circle 340 EI Camino ReaJ SOuth #22 737 Auditorium Drive
Auburn, CA 95603 Corona, CA 91718-0940 Monterey Park, CA 91155 Salinas, CA93901 Redding, CA 96001
TEL: 916-885-5616 TEL 909-736-2260 TEL; 213-890-7192 TEL; 408-754-6807 TEL: 800-207-4278
FAX: 916-885-5854 FAX: 909-736-2488 FAX: 213-890.8585 FAX' 408~754c5633 FAX; 916-225-5305
City of Bakersfield City of Dana Poifit Napa Valley EDC San Diego EDC City of Shni Valley
Jake Wager, Director John Sherwood, Director Steve KokotaS, Executive Director Ron Phillips, Director Brian Gabler, Director
515 Truxtun Ave. 33282 Golden Lantern 1091 Fifth Street 225 Broadway/Suite 1650 2929 Tapo Canyon Rd.
Bakersfield, CA 93301 Dana Point, CA 92629 Napa, CA 94558 San Diego, CA 92101 Simi Valley, CA 93063
TEL 805-326-3765 TEL: 714-248.3522 TEL: 707-253"3212 TEL: 619-234"8484 TEL: 805-583-6701
FAX; 805-328-1548 FAX; 714-248-9920 FAX: 707-253"3215 FAX: 619-234-1935 FAX: 805-526.2489
Beverly Bills ChamberlEco. Dev. Imperial CoUnty Comm. Beo, Dev. CityofOrangeEDD San Diego FrZ, Grantee Sout!¡gateEDC
Matthew Faulkner, Eco. Dev. Mgr. Maria Matthews, Manager David McElroy, Director Lydia Moreno, Administrator Oliver Mujica, Director
239 S. l3everly Dlive 836 Main Street. 2:JOEast Cbapman Avenue 1200 Third Avenue/Suite 1620 8650 California Ave.
Beverly Hills, CA 90212 EI Centro, CA 92243 Orange, CA 92666 San Diego, CA 92101 Southgate, CA 90280
TEL: 3.10-271-8126 TEL: 619-337.7814 TEL: 714-771-2315 TEL: 619.236-6005 TEL: 213"563.9562
FAX: 310-858-8032 FAX: 619-337"8907 FAX; 714-771-3707 FAX: 619-236-6512 FAX: 213-567"0725
Burbank Redevelopment City öfFowler Oröville/Cbabin Concepts South San Diego CountyRMDZ Stanislaus County RMDZ/ ClO SEDCO
Chris Foss, Eco. Dev. Mgr Bob Wilborn, City Manager Audrey Taylor, Bco. Dev. CoMIt. Jerry Davenport, Recycling Spec. Dwayne Dalman, VP Finance
275 East Olive 128 South 5th 1735 Montgomery St. 4950 Murphy canyon RdjSuite 201 1012 11th Street/Suite 300
Burbank, CA 91510 Fowler, CA 93625 Oröville, CA 95765 San Diego, CA 92123 Modesto, CA95354
TEL: 818-953-9582 TEL: 209-834"3113 TEL: 800-676-8455 TEL: 619-492-5015 TEL: 209-521"9333
FAX; 818-953-9609 FAX; 209"834-0185 FAX: 916"345.6417 FAX: 619-492.5021 FAX: 209521-9372
Tri-County Eco. Dev. Corp. City öf Hanford. Ventura County EDA Nortb San.Dieg"Q Cöunty RMDZ Stockton/San Joaquin Ent. Zone
Marc Nemanic, Director Celine Haugen, Beo. Dev. Mgr Nancy Willìams, Director Teri Edelbrock, Zone Admin. Bob Sivell, Enterprise Zone Mgr.
PO Box 6250 317N, Douty St 500 EsplandaÐr.lSnite 810 201 N. .Broådway 425 N.Eldoradö St. ~
Chico, CA 95927 Hanford, CA 93230 Oxnard, CA 93030 Escondido, CA 92025 Stpckton, CA 95202
TEL: 916-893"8732 TEL: 209"585-2582 TEL: 801-988-1106 TEL: 619"741.4631 TEL: 209-937-8530
FAX; 916-893-0820 FAX: 209-582-1152 FAX: 805-988.1027 FAX: 619.741-4699 FAX; 209-937-8904
I
Alfa Southwest Corp. City of HeaJdsburg Pismo Beach Chamber San Gabriel VaIley Torrance ~
Ernestp Bravo Kurt Hahn, Director David Ryal, Executive Director Ms. Marco Brown, EXecutive VP Brian Sunsbine, Directpr
1031 Bay Boulevard/Suite M 126 Matheson 58.1 Dolliver Street 100 N. Barranca Ave./7th Floor 3031 Torrance Blvd.
Cbula Vista, California 91910 Heald$burg, CA 95448 Pismö Beach, CA 93449 West Covina,CA 91791 Torrance, CA 90503
TEL: 619-476-9235 TEL: 707-431-3306 TEL; 805"773.4382 TEL: 818-858-2023 TEL: 310.618-5807
FAX: 619-476-9241 FAX: 707-431.2852 FAX: 805-77:J-6772 FAX: 818-858-9202 FAX: 310-618-5891
I
City of He met City of P1eaSanton San jOaquin Partfier$hip Tri-County EDC j ,
Shannon Murphy, AsS. Director Gail Gilpin, Director Elizabeth Berolzheimer, Vl'-Client Services Marc Newmanic, Exec. Director J;, :
450 East Latham Street P.O. Box 520 2800 West March Lane/Suite 470 U66 East Lassen Ave.
Hemet, CA 92543 Pleasanton, CA 94566 Stü<:kton, CA 95219 Chico, CA 95926
TEL: 909.765.2318 TEL: 510-484-8155 TEL: 8ooc570"5627 TEL: 916-893.8732 r
FAX; 909-765"2337 FAX: 510-484-8236 FAX: 209-956.1520 FAX: 916-893-0820
City of Bumbolt Rancho Cucamonga San lose Economic Development Ventura County RMDZ I j
Liz Citrino, Waste Prevo Coord. Linda Daniels, Manager. Pamela Stone, Assistant Director David GoldStein I'
County of Humbolt 10500 Civic Center Drive 50W. San Fernando St./Suite 900 5275 Colt Street/Suite I I'
Eureka, CA 95521 Rancho Cucamonga, CA 91730 San Jose, CA 95113 Ventura, CA 93003
TEL: 707.441-2005 TEL: 909-989"1851 TEL; 408-277.5880 TEL: 805-648-9242 I
FAX: 707-441"5699 FAX: 909-944-6950 FAX: 408-277~3615 FAX: 805-648-9233 !I
City of Lake Elsinore Santa Margarita Company Santa Barbara Mojave Desert Ii
Ron MolendYk, Executive Director Marty Stradtman, VPlBus, Prop. Louis Lazarifie, Marketing Dir. lohn Davis, Administrator I
130 S. Main Street 30211 Ave. De Las Banderas P.O. Box 1990 14341 Civic Drive
Lake Elsinore, CA 92530 Rancho Santa Margarita, CA 92688 Santa Barbara, CA 93102 Victorville, CA 92393 I
TEL: 909-674-3124 . TEL: 714-589-4040 TEL: 805-564-5461 TEL: 619-955"5027 I
FAX: 909-674.2392 FAX; 714.589-3941 FAX: 805-564-5477 FAX: 909-793-8652 !
City of Long Beach Corporation of Shasta Cöunty SantaMaria Valley EDA City of Watsonville I,:
lames R Kuhl, I.R.B.Manager lim Zauher, General Manager Bob RoySter, Director Ned Madpnia, Director
2929 East Willow 737 Auditorium Drive 110 S. Pine/Suite 225 231 Union Street
Long Beach, CA 90806 Redding, CA 96001 Santa Maria, CA 93454 Watsonville, CA 95076 I
TEL: 310-570-2850 TEL: 800.207-4278 TEL: 805"922-7737 TEL: 408.728.6014 I
FAX: 310-570-2861 FAX: 916-225-5303 FAX: 805-349"9875 FAX: 408-763-4016
82 OUTLOOK 1995
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I
l r III
Burbank fits
Your Husiness Plan.
Sure, Burbank is known as tbe Media Capital of the
World in the entertainment industry. But don't let
that limit your relocation options. Whether you're a
small high-tech startup, a mid-sized manufacturer or a
growing sales organization, dynamic Burbank is the
I ideal location for your business.
Easily accessible to all of southern California,
Burbank is the site of an expanding airport with daily
national flights, as well as the hub of a regional trans-
portation network. Our large labor pool is skilled and
well-educated. And our City is dedicated to making
business a top priority-with an Economic Incentive
Zone program that offers financial incentives ranging
from tax rebates to loan guarantees for new and
expanding companies.
So, consider joining The Walt Disney Company,
Warner Bros., NBC and many others who make
1'. Burbank their home. Call the number below to
request our exciting brochure and a tour of tbe
City. No matter what the
size of your business, we'll BURBANK
put on quite a show for you.
D PEN F D R BUSINESS
Robert M. Tague
Community Development Director
City of Burbank
(818) 953-9582
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-" >-" ~- "- d_"_~
0"'
~ TO FIND OUT MORE ABOUT BUSINESS OPPORTUNITIES IN CORONA,
WRITE TO JIM BRADLEY, CITY OF CORONA, P.O. BOX 940, CORONA I
, . ~ WORKS FOR YOUR BUSINESS CA 91718-0940, OR CALL HIM AT (909) 736-2260. I
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