Loading...
HomeMy WebLinkAbout04/29/05 B A K E R S F I E L D CITY MANAGER'S OFFICE MEMORANDUM April 29, 2005 TO: Honorable Mayor and City Council Tandy, City Manager ~T'L~r-/~. FROM: Alan SUBJECT: General Information 1. An article from the San Francisco Chronicle describing Stockton's downtown redevelopment success is enclosed. They opened their new baseball stadium this week, as part of a very aggressive strategic plan to revitalize their downtown area and improve their community image. The stadium project, said to be the finest minor-league ballpark in the country, has received wide public support from the community, and sponsorships have been easily sold. It is the newest downtown feature, joining a 16-screen movie theatre built in 2003 and a live theatre facility that was restored last year. An 11,000 seat indoor entertainment complex, with a design based on our arena, will open later this year. In addition to minor league hockey and arena football, they will also have indoor soccer. 2. We are very pleased to again be named as a Tree City USA. In order to receive the designation, a city must meet certain standards set forth by the National Arbor Day Foundation. This is the eighth year Bakersfield has received national recognition for our community forest program. 3. The latest camera-monitored intersection for red light violations will go into operation next Monday at Stockdale and California/New Stine. Staff has confirmed that all required signage is in place. For the first 30 days, the Police Department will be issue only warning tickets to violators. 4. We received the unfortunate news that a chiller has gone out at the Convention Center. The lead time on equipment of this kind can be significant, so we will follow emergency procedures regarding replacement so that building temperatures are tolerable for booked dates when our '~varm and dry" weather conditions hit. A very preliminary cost estimate is $150,000. 5. A status report on road repair work in progress this week is enclosed from the Public Works Streets Division. 6. A list of the FY 2005/06 Phase Two residential street resurfacing projects is enclosed from Public Works. This work will begin in approximately late September and would be completed in 2006. Honorable Mayor and City Council April 29, 2005 Page 2 7. Public Works has prepared a comprehensive report on the status of our RSTP, TE, and CMAQ grant applications for various local road projects. These projects include pavement rehabilitations, streetscape, traffic signals, signal coordination, and shoulder paving. The CMAQ information is quite detailed and includes three sections - not approved, pending, and approved. The approved section is broken down into projects for FY 2004-05, 2005-06, and 2006-07. Overall, we are pleased to report that we have been approved for over $8 million in RSTP, $653,300 in TE, and $6.7 million in CMAQ funding for the next three years. 8. At the request of a developer working on a housing project near Ridgeview High School, EDCD is assisting in a grant application to the State for a first-time homebuyer down payment assistance program. 52 lots in the new development would be eligible for the loan program. A memo from Donna Kunz is enclosed with more details. 9. We continue to experience unprecedented growth in construction activity, as evidenced by the enclosed chart prepared by Development Services. The issuance of building permits for Fiscal Year 2004-05, to date, has exceeded the record setting volume set last year and is expected to remain in that trend. 10. A status report on the use of the remaining Section 108 funds for projects in southeast Bakersfield is attached for your information. We are very much in the mopping up stages on this one. 11. Responses to Council requests are enclosed, as follows: Councilmember Benham · Staff report regarding walkable communities, with particular focus on the City of Fontana; Councilmember Sullivan · Analysis of utilizing shrubbery to discourage graffiti; Councilmember Scrivner · Report on the cost effectiveness of expanding the advertising methods for the Adopt-a-Wall program; ; · Analysis of AB-308, which would amend the penal code, as related to graffiti offenses; · Feasibility of an administrative hearing panel, as related to graffiti crimes; · Methods to be used for implementation of an advertising campaign targeting graffiti; · Revisions to the webpage and anti-graffiti literature to include bilingual information. AT:rs cc: Department Heads Pamela McCarthy, City Clerk OThe National Arbor Day Foundation® 211 N. 12th St. · Lincoln, NE 68508 · 402-474-5655 ~ We help people plant and care for trees.TM April 13, 2005 RECEIVED Alan Tandy City Manager 1501 Truxtun Avenue APR 2 5 2005 Bakersfield, CA 93301 CITY MANAGER'S OFFICE Dear Mr. Tandy, Congratulations to Bakersfield on being named as a 2004 Tree City USA ! The trees we plant and care for today will cool and beautify our communities, increase property values, heap clean the air and water, and conserve energy for years to come. · An effective community forestry, program is an ongoing process of renewal and improvement--a program of tree planting and care that continues through the years. The Tree City USA award is an excellent indication, that there is a solid~ foundation for that process of improvement -i- '" Tree City USA is sponsored in cooperation with the National Association of State Foresters and the USDA Forest Service. State forester.s are responsible for the presentation of the Tree City USA flag and other materials. We will forward your awards to Herb Bunt in your state forester's office. They will be coordinating the PreSentation with you. It would be especially appropriate to make the Tree'City iUSA award a part of your Arbor Day ceremony. Again, congratulations on receiving this national recognition for your tree-care program. ' M' corm ~osenow : ': President cc: .Paul Graham From: Alan Tandy To: Rhonda Smiley Date: 4/25/2005 2:48:01 PM Subject: Fwd: Street Repairs >>> Raul Rojas 4/25/05 1:22:02 PM >>> FYI >>> Luis Peralez 4/25/2005 9:50:21 AM >>> This week, weather permitting, we will be resurfacing streets in the area between Hughes Lane and So. "H" Street, south of Planz Road. We are also repairing curb, gutter, and sidewalk on Pin Oak. Park .Blvd. between White Lane and District Blvd. This is in preparation for reconstructing the street. There is a possibility of rain Wednesday ~ Friday of this week. So we decided to hold off on starting reconstruction projects until next Monday. We are also repairing curb, gutter and sidewalks on Columbus Street between Mt. Vernon Avenue and River Blvd. and on Mt Vernon Avenue between Panorama Dr. and the !78 hwy. Bridge. '~,~' ' ,.~ CITY OF BAKERSFIELD '?~ PUBLIC WORKS DEPARTMENT- STREETS DIVISION 2005/2006 RESIDENTIAL STREET RESUFACING LIST - PHASE TW parle I of3 WARD STREET NAME AREA DlSCRIPTIO 4 Windsong St. Brimhall Rd. to Buckingham Wy. 4 Buckingham Wy. Foxcraft Ln. to Dunwoody Wy. 4 Dunwoody Wy. Buckingham Wy. to Southwick Wy. 4 Southwick.Dr. Dunwoody Dr. to Devonshire St. 4 Cannondale Dr. Foxcraft Ln. to Dunwoody Wy. 4 Crown Pointe Dr. Southwick Dr. to Queensland Ave. 4 Devonshire St. Cannondale Dr. to Queensland Ave. 4 Queensland Ave. Crown Point Dr. to Foxcraft Ln. 4 Foxcraft In. Buckingham Wy. to Queensland Ave. 4 Foxtail Wy. Foxcraft Ln. to Mondavi Wy. 4 Foxcreek Ct. Harvest Creek Rd. to the east end 4 Sandfox Ct. Harvest Creek Rd. to the east end 4 Harvest Creek Rd. Mendocino Dr. to Brimhall Rd. 2 Myrtle St. 24th St. to Beech St. '2 Aspen St. Beech St. to Bay St. 2 Green St. Beech St. to Spruce St. 2 DrakeSt. Beech St. to 24th St. 2 Leaf St. Beech St. to Spruce St. 2 Hubbard St. Beech St. to Alder St. 2 Spruce St. 24th St. to Beech St. 2 Pine St. 24th St. to 30th Street 2 Cedar St. 30th St. to Drake St. 2 Alder St. 30th St. to 24th St. 2 "C" St. Bay St. to 24th St. 2 Bay St. _)4th St. to 28th St. 3 Lancer Ct. Lancer Dr. to the east end 3 Lancer Dr. University Ave. to the north end 3 Mission Hills Ct. University Ave. to the south end 3 La Costa Dr. University Ave. to 3616 La Costa Dr. 3 Mission Hills St.' University Ave. to 3701 Mission Hills St. 3 Camden St. University Ave. to Coronado Ave. 3 ' $ilverado St. Xmas Tree Ln. to 4245 Bonaire St. 3 Occidential St. Vanderbilt Dr. to University Ave. 3 West Point Dr. University Ave. to Haley St. 3 Bucknell St. Panorama Dr. to University Ave. 3 Berkeley St. University Ave. to the north end 3 Annapolis Dr. University Ave. to the north end 3 Amherst St. Acacia St. to Princeton Ave. 3 Acacia St. River Blvd. to Amherst St. (FDG) 2005/2006 RESIDENTIAL STREET RESUFACING LIST - PHASE TWO Parle 2 of3 WARD STREET NAME AREADISCRIPTION 5 Astoria Wy. So. Halfmoon Dr. to Terreboune Ct. 5 French~llen Ct. Corvallis Dr. to the west end 5 Olympia Dr. Corvallis Dr. to Reedsport Dr. (FDG) 5 Barringt~n St. No. Halfmoon Dr. to Nottingham Ln. (FDG) 5 Lahaina Ave.- Tilden Wy. to 7101 Lahaina Ave. 5 Tilden Wy. Lahaina Ave. to Budge Wy. (FDG) 5 Budge Wy. Tilden Wy. to Kramer Dr. 5 Buford Wy. Middlebrook Ct. to Alamosa Ln. 5 Revelstone Wy. El Portal Dr. to the west end 5 Glendevon Ln. Revelstone Wy. to No. Laurelglen Blvd. 5 Calle Nobleza Corte Nobleza to 7717 Calle Nobleza 5 Calle Poderosa Calle Cerca to Calle Nobleza 5 Calle Salida Calle Nobleza to Ming Ave. 5 Montalvo Dr. Kroll Wy. to El Verano Dr. I Brink Dr. Chester ave. to Vernal PI. I Vernal PI. Brink Dr. to Terrace Wy. I Priscilla Ln. Dobrusky Dr. to Priscilla Wy. I Dobrusky Dr. Terrace Wy. to Synder Ln. I S. "N" St. Terrace Wy. to Synder Ln. I Priscilla Wy. Priscilla Ln. to Synder Ln. I Synder Ln. Dobrusky Dr. to S. "P" St. I S. "N" St. Brundage Ln, to Dobrusky Street I Dobrusky Street "P" St. to the east end I Maitland Dr. S. "P" St., west to Townsley Ave. I Townsley Ave. .' Maitland Dr. to S. "P" St. I Townsley Ave. S. "P" St. to the east end I Maitland Dr. S. "P" St;, east to Townly Ave. I S. "P" St. Belle Terrace Wy. to Brundage Ln. 6 Driftwood St. Ora Vista Ave. to the north end 6 Meadowood Ct. Ora Vista Ave. to the north end 6 Birchwood Ct. Ora Vista Ave. to the north end 6 Juniper Ct. Ora Vista Ave. to the north end 6 Ora Vista Ave. Driftwood St. to So. Real Rd. 6 Grassotti Ct. Wible Rd, to the west end 6 Mardella St, Kennedy Ave. to Eisenhower Ave. 6 Tyler St. Kennedy Ave. to Ginnelli Wy. 6 Samson Ct. So. Real Rd, to the east end 6 So. Real Rd. Wilson Rd. to Planz Rd. ~ 2005/2006 RESIDENTIAL STREET RESUFACING LIST - PHASE TWO Page 3 of 3 WARD STREET NAME AREA DISCRIPTION 6 Wheelan Ct. Ardmore Ave. to the south end 6 Surrey Ln. New Stine Rd, to Emerson St. 6 Belcreast Ave. Emerson St. to the west end 6 Sea Star Ln. New Stine Rd, to Emerson St. 6 Stor ,my Ct. Emerson St. to the west end 6 Emerson St. Surrey Ln. to Hasti Acres Dr. 6 Winters Ct. Hasti Acres Dr. to the west end 6 Misty Ct. Hasti Acres Dr. to the west end 6 Hasti Acres Dr. 2440 Hasti Acres Dr. to the west end RECEIVED APR 2 7 2005 ~AGER'S OFFICE BAKERSFIELD Public Works Department Memorandum DATE: April 27, 2005 TO: Alan Tandy, City Manager FROM: Raul M. Rojas, Public Works Director ~ SUBJECT: Status of Recent RSTP, TE and CMAQ Grant Applications The City's share of RSTP funds has been programmed as follows; these funds have been approved by state and federal staff for inclusion in Amendment 5 to the 2004 Federal Transportation Improvement Plan: Project Local Federal Total Share Share Pavement Rehabilitation Projects Federal Fiscal Year 2004/05 $4,671,000 $535,763 $4,135,237 Pavement Rehabilitation Projects Federal Fiscal Year 2005/06 $2,625,000 $301,088 $2,323,912' Pavement Rehabilitation Projects Federal Fiscal Year 2006/07 $1,790,000 $205,313 $1,584,687 We did receive a $653,300 TE grant for the Chester Avenue Streetscape Project; 24th Street to Garces Circle. These funds have been approved by state and federal staff for inclusion in Amendment 4 to the 2004 Federal Transportation Improvement Plan for spending in Federal Fiscal Year 2004/05. We had mixed results with the CMAQ grants which are summarized below in three' sections - grants not approved, grants still pending, grants approved. The following grants were not approved for funding. Local Federal Description Project Total Share Share Monitor St: Berkshire Rd to White Lane; signal coordination $235,000 $26,954 $208,046 Stockdale Hwy: Jewetta Ave to Buena Vista Rd; signal coordination $80,100 $9,188 $70,912 (interconnect) Terrace Way/Union Ave; new signal and signal coordination $160,000 $18,352 $141,648 On northbound Mt. Vernon Ave to eastbound SR 178 on-ramp; $277,000 $31,772 $245,228 construction of right turn channelization Metropolitan Bakersfield Refuse Transfer Station $4,900,000 $568,000 $4,332,000 In the grants still pending group, the following projects were not approved by state and federal staff for CMAQ funding. However, we are currently working with KernCOG, state and federal staff to use these funds for future-year shoulder paving projects. Local Federal Description Project Total Share Share Dual Collection Trash Trucks Retrofit $1,525,000 $512,183 $1,012,817 Pavement Repairs at Various Bus Stops $544,000 $62,397 $481,603 Total of Still Pending $2,069,000 $574,580 $1,494,420 Grant Funding Results Page 2 of 3 '~,pril 27, 2005 The following CMAQ grants have been approved; state and federal staff have approved them for inclusion in Amendment 5 to the 2004 Federal Transportation Improvement Plan. For Federal Fiscal Year 2004-05: Project Local Federal Description Activity Total Share Share At Various Locations; Surfacing Unpaved Shoulders FY 04/05 Construction $1,743,000 $353,964 $1,389,036 Buena Vista Rd: Stockdale Highway To Ming Avenue; Signal Coordination (Interconnection) Construction $30,300 $3,475 $26,825 California AvcAr "N" St; Signal Coordination (Interconnect) Construction $6,600 $757 $5,843 Camino Media Signals At Scarlet Oak & Roadrunner Dr; Interconnect At Camino Media -Scarlet Oak To Haggin Oaks & Haggin Oaks - Camino Media To Ming Ave Construction $381,000 $43,701 $337,299 Coffee Rd: Brimhall Rd To Stockdale Highway; Signal Coordination (Interconnect) Construction $49,000 $5,620 $43,380 LNG / LCNG Station Design $107,000 $12,273 $94,727 Old River/VVhite Lane: Ridge Oak To Mt. Vista Dr; Signal Coordination (Interconnect) ' Construction $47,300 $5,425 $41,875 Planz Rd: Hughes Ln To Union Ave; Signal Coordination (Interconnect) Construction $177,500 $20,359 $157,141 Planz Rd: Wilson Rd To Wible Rd; Signal Coordination (Interconnect) Construction $177,500 $20,359 $157,141. Truxtun Ave: Oak To "N", Including A New Connection To The City Of Bakersfield Toc; Signal Coordination (Interconnect) Construction .$99,600 $11,447 $88,353 Total ofCMAQfor FFY2004-05 $2,819,000 $477,380 $2,341,620 For Federal Fiscal Year 2005-06: Project Local Federal Description Activity Total Share Share Ashe Rd: Harris Rd To Panama Lane; New Signal Design & And Signal Coordination (Interconnect) Construction $249,600 $28,629 $220,971 Design & Auburn St/La Costa St; New Signal Construction $160,000 $18,352 $141,646 Auburn St: Oswell St To Fairfax Rd; Signal Design & Coordination (Interconnect) Construction $135,600 $15,553 $120,047 Coffee Rd: Hageman Rd To Meany Rd; Signal Design & Coordination (Interconnect) Construction $65,500 $7,513 $57,987 Columbus St - River Blvd To Oswell St & Oswell St - Columbus St To Auburn St; Signal Coordination Design & (Interconnect) Construction $322,300 $36,968 $285,332 Columbus St: Chester Ave To River BIvd; Signal Design & Coordination (Interconnect) Construction $326,000 $37,393 $288,607 Hageman Rd/Main Plaza Dr; New Signal And Design & Signal Coordination (Interconnect) Construction $160,000 $18,352 $141,648 LNG / LCNG Station Construction $1,656,000 $322,407 $1,333,593 Oak St/St 178,' Improvement Of Existing Traffic . Signal Delay/Synchronization Design $20,000 $2,294 $17,706 Stockdale Hwy: Buena Vista To Old River Rd; Design & Signal Coordination (Interconnect) Construction $47,400 $5,437 $41,963 Truxtun Ave: Mohawk St To Oak St; Signal Design & $85,100 $9,761 $75,339 S:\PROJECTS~Advanced Studies\CMAQ Grant Applications 2004\Tancly 041305,doc Grant Funding Results Page 3 of 3 ,~pril 27, 2005 Project Local Federal Description Activity Total Share Share Coordination (Interconnect). Construction White Ln/Lilly Dr; New Signal And Signal Design & Coordination (Interconnect) Construction $160,000 $18,352 $141,648 Total of CMAQ for FFY 2005-06 $3,387,500 $521,011 $2,866,489 For Federal Fiscal Year 2006-07 " Local Federal Description Activity Proiect Total Share Share "F" St: 26th St To 30th St; Signal Coordination Design & (Interconnect) Construction 836,100 84,141 831,959 .. "H" St/Mckee Rd; New Signal & Signal Design & Coordination (Interconnect) Construction 8160,000 818,352 8141,648 "P" St/Belle Terrace; New Signal & Signal Design & Coordination (Interconnect) Construction 8160,000 818,352 ~ 141,648 Design & 26th St/"F" St; New Signal Construction t~160,000 818,352 8141,648 30th St: Chester Ave To "F" St; Signal Design & Coordination (Interconnect) Construction $33,900 83,888 $30,012 4th St: Chester Ave To "H" St; Signal Design & Coordination (Interconnect) Construction 820,400 82,340 818,060 Ashe Rd'. District Blvd To White Lane; Signal Design & Coordination (Interconnect) Construction $45,200 $5,184 $40,016 Brimhall Rd: Calloway Dr To Harvest Creek; Design & Signal Coordination (Interconnect) Construction 8124,300 814,257 8110,043 Hageman Rd: Coffee Rd To Fruitvale Ave; Signal Design & Coordination (Interconnect) Construction $117,700 $13,500 $104,200 New Signal At Riverlakes Dr/Southshore Dr & Interconnect At Riverlakes Dr: Southshore Dr 'Fo Design & Hageman Rd Construction 8193,200 $22,160 8171,040 New Signal Coffee Rd/Peanut Ave & Interconnect Design & Coffee Rd.' Peanut Ave To Hageman Rd Construction $241,500 827,700 8213,800 Oak St/Sr 178; Improvement Of Existing Traffic Signal Delay/Synchronization Construction 8267,500 830,683 8236,817 Panama Ln: Akers Rd To "H" St; Signal Design & Coordination (Interconnect) Construction $180,800 $20,738 $160,062 White Ln: "H" St To Fambough St; Signal Design & Coordination (Interconnect) Construction 841,800 84,794 $37,006 Total of CMAQ for FFY 2006-07 $1,782,400 $204,441 $1,577,959 c: Jack LaRochelle Arnold Ramming Nick Fidler Ralph Braboy Ryan Starbuck S:\PROJECTS~Advanced Studies\CMAQ Grant Applications 2004\Tandy 041305.doc BAKERSFIELD Economic and Community Development Department MEMORANDUM April 28, 2005 FROM: Donna L. Kunz, Economic Development Director SUBJECT: Application to the Calif. State Department of Housing and Community Development About a week ago we received the attached letter and map from The Matthews Company requesting the City's assistance in preparing a grant application to the State for a first-time homebuyer down payment assistance program called Building Equity and Growth in Neighborhoods (BEGIN). The Matthews Company, which is based out of Stockton, is preparing a final Tract Map recordation (No. 6170) and they will be developing 260 lots (R-1 zone) near Ridgeview High School (between Ryzona Dr. alignment and McKee Rd.). The development received a density bonus provision under Chapter Fifteen of the BMC (Section 15.79), and 20% of the total lots (52) are required to be constructed for lower income households with continued affordability for thirty years. In response to their letter, staff is preparing an application to the State for the BEGIN program. The BEGIN program Notice of Funding Availability (NOFA) was released last March and funds are available on an over-the-counter (first-come first-serve basis) assuming the application can meet the BEGIN regulatory relief criteria for affordable ownership housing. If successful, the state will award grant monies to localities for down payment assistance loans to be used for qualifying first-time Iow- and moderate-income buyers of homes. The density bonus lots of Tract Map 6170 are expected to be purchased in the next few weeks by Self-Help Enterprises which will be the affordable housing developer for these 52 lots. Under the BEGIN program, loans to eligible households are typically at simple interest (1% to 3%) and cannot exceed 20 percent of home sales price or $30,000, whichever is less. The deferred-payment second mortgage loans to qualified buyers is a repayable loan to the City, and loan repayments are eligible for reuse in the future by the City for affordable housing related activities, as long as they comply with the guidelines'administered by the California Housing Finance Agency (CalHFA). The City will be required to enter into a long term monitoring agreement with the State allowing their Housing and Community Development Department (HCD) to monitor the city's reuse accounts for compliance with state guidelines. eligibility criteria required under this grant program. We are tentatively targeting May 25 for a Council action to approve a BEGIN program resolution, and authorize staff to submit an application to State HCD for ,1,560,000 in grant BEGIN funds for use with the density bonus assigned to Tract Map 6170. S 5C hristine~Vince~.RevisedBEGINCM Memo.doc MTHE] attrtews COMPANY 3202 west March Lane, Stockton, CA 95219 Telephone: (209) 951-?-a-a- · Facsimile: (2~) 951-2619 April 7, 2005 DonnaL. Kunz Economic Development Director Economic & Communi~ Development Dept. 900 Truxtun Avenue, 2n Floor West Bakersfield, CA 93301 Subject: HCD BEGIN Program - NOFA Application for 52 Affordable Lots within Tract No. 6170 Dear Ms. Kurtz, This is a follow-up joint letter from The Matthews Company and Self-Help Enterprises to express our commitment to work together to see the successful construction and sale of the 52 designated affordable lots within Tract No. 6170. A key component of this success will be the City of Bakersfield securing state funding through The California Department of Housing and Community Development (HCD) under the Building Equity and Growth in Neighborhoods (BEGIN) Program. The Matthews Company and Self-Help believes the 52 lots within Tract No. 6170 would be favorably considered by the State for funding based on review of the State BEGIN NOFA requirements. It is our understanding that the Project would meet the minimum NOFA evaluation criteria for BEGIN funding under project readiness and the regulatory relief threshold (we can show at least 200 points minimum). We also understand that we will need to execute a purchase agreement in order to establish "site control" for Self-Help Enterprises prior to submittal of the BEGIN application. Please consider this project for the BEGIN Program. We can meet with you to discuss particulars at anytime. We look forward to working with you on this important project. Sincerely, Sincerely, The Matthews Company Self-Help Enter.~rise.~ Trevor Smith Thomas J. OOllishaw Vice President of Land Vice President pc: Vince A. Zaragoza, Principal Planner, City of Bakersfield C:~Documcnts and Settings\Tom\Local Settings\Temporary lntemct Files\OLK l~Kunz_HCD BEGIN Program_4-12-05.doc TRACT =if6170 " 2~ TOT,,~L' LOT5 PHASE II R'~O~ DR. tO4 103 tO2 LO! ~,00 a9 98 )? B6 i95 94 )3 m . 47 ¢8 49 ~0 5! 52 53 i54 AFFOrd)ABLE HOUSIN~ A City of Bakersfield - Tr. Map 6170 (Site) City of Bakersfield Total Monthly Permits by Fiscal Year 1,400 1,200 1,000 800 - 60O 4OO 200 , , , , , , , , , , , JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN .... Average * ....... ~ FY 02/03 ; FY 03/04 ; FY 04/05 * Average of FY 97~98 to FY 01/02  RECEIVED APR 2 6 Z005 B A K E R S F I E L D Economic and Gommu, nity Development Department MEMORANDUM (~~ ~ April 26, 2005 TO: Alan Tandy, City Manager FROM: Donna L. Kurtz, Economic Development Director SUBJECT: Status of Remaining Section 108 Funds for S.E. Bakersfield The following is a summary of active projects to date relating to the use of Section 108 funds for Southeast Bakersfield. The projects are being implemented by the Public Works Department. On-qoin~ Projects · Brundage Lane Streetscape: $325,000 - Install median streetscape, sidewalks and lighting improvements from Chester to Union avenues. Curb, gutter, and sidewalk work was completed July 2004. Installation of street lights is underway and is scheduled to be completed by May 5, 2005. The Section 108 HUD contract deadline for City expenditure of these funds was extended by HUD to July 1,2005. · Union Avenue Streetscape: $61,500- Install street lighting improvements on Union Avenue between Terrace Way to Texas Street. Construction is underway and is scheduled to be completed by May 5, 2005. The Section 108 HUD contract deadline for City expenditure of these funds was extended by HUD to July 1, 2005. · Jefferson Park Swimming Pool Rehabilitation: $300,000 - Rehabilitation of Jefferson Park pool. HUD approved a deadline extension for expenditure of these funds to June 30, 2005. Construction is underWay and is scheduled to be completed by May 10, 2005.' · Martin Luther King Jr. Park Wet Play Area: $200,000 - Funds were transferred from the Career Counseling Center Facility Project to the wet play project. HUD approved the Section 108 reprogramming of funds to the MLK park activity. HUD's expenditure deadline was extended from January 31, 2005 to June 30, 2005. City forces have started construction and the project is scheduled to be completed by May 6, 2005. xc: Raul Rojas, Public Works Director Alan Christensen, Assistant City Manager S:\V-Z~SE~SE Activity Update April 05.doc B A K E R S F I E L 1~ RECEIVED M E M O R A N D U M APR 2 6 2005 CITY MANAGER'S OFFICE TO: ALAN TANDY, CITY MANAGER ' FROM: ,~y}~EEY C. GRADY, DEVELOPMENT SERVICES DIRECTOR DATE: April 26, 2005 SUBJECT: WALKABLE COMMUNITIES Council Referral No, Ref0010?4 COUNCILMEMBER BENHAM REQUESTED STAFF REVIEW AN ARTICLE FROM THE LOS ANGELES TIMES REGARDING WALKABLE COMMUNITIES FOCUSING ON THE CITY OF FONTANA. CONTACT FONTANA CITY STAFF AND DEVELOPER RANDALL LEWIS TO SOLICIT IDEAS TO ENCOURAGE WALKABLE COMMUNITIES IN BAKERSFIELD PARTICULARLY THE "SAFE ROUTES TO SCHOOL PROGRAM." Councilmember Benhan requested staff review an article from the Los Angeles Times (dated 3/14/2005), regarding walkable communities focusing on the city of Fontana, and the "Safe Routes to School" program. Staff contacted both representatives of the city of Fontana Planning Department, and the Lewis Group, the developer of a proposed mixed-use development highlighted in the LA Times article that is promoting walking and biking opportunities in their new neighborhoods. The Lewis Group is a private real estate and development company that builds predominantly in the Inland Empire area of San Bernardino and Riverside counties. Fontana is a city of approximately 155,000 people experiencing significant new housing growth and the rise of new specific neighborhood plans that promote narrower streets, pedestrian trails, open space, etc. These new neighborhoods are being proposed by not only the Lewis Group but also other developers. Planning staff noted that the Lewis development is being proposed under a specific plan where the neighborhood will have its own specific regulations and development standards apart from the rest of the city (a similar planning process that exists in our Riverlakes Ranch neighborhoods). Fontana staff commented that the neighborhood design is an older, style of development with grid street patterns, but includes pedestrian trails and ,bikeway links to parks, schools, and commercial areas. This idea is generally recycled from the older styles of development from the pre-1950's but enhanced with improved aesthetics, walking areas, bikeways, and open space corridors. This'plan also contains a mix of different housing densities and designs though the predominant housing type is single family. The concepts used with the Lewis development are similar to what is planned by developers in many other California communities. Within our own backyard, proposals submitted by Castle and Cooke (West Ming), Judkins (southwest), Rosedale Ranch (northwest), Eagle Meadows, (northeast), and Old River Ranch (southwest) share concepts of mixed housing densities, mixed Alan Tandy, City Manager April 26, 2005 Page 2 residential and commercial uses, pedestrian trails, bikeways, etc. All share these characteristics and work within the basic framework of the city's existing development codes and policies. Additionally, our recently revised general plan incorporated a number of related smart growth and vision goals to encourage these types of developments. These policies include: · Centers development and mixed use developments · Encourage mixed housing densities · Use of open space and neighborhood links · Creation of pedestrian trails · Development of bike lanes · Encourage use of green space/open space throughout neighborhoods · Landscaped streets; sustainable urban forest · Creation of specific truck routes/arterials to move high speed traffic/truck traffic away from pedestrian areas · Routing traffic around rather than through pedestrian areas The Safe Routes to School program was developed by the National Highway Traffic Safety Administration (NHTSA) in 2002 as a national model for use by communities to identify and create safe walking and bicycle routes for children to get to school. NHTSA has developed a "tool kit" for the public to assist in these efforts. The Lewis Group's neighborhood designs proposed in Fontana incorporate some of the program's recommendations. New neighborhood plans being proposed in our area as previously mentioned also include many design elements that will accommodate the goals of the program in that it not only affects school children, but general pedestrian travel for all groups of the community. Attached is an overview from NHTSA describing the Safe Routes to School program and below are websites that provide additional detailed information about the program. vvww.nhtsa.qov www. nhtsa.dot.qov/people/injury/pedbimot/bike/safe-routes-2004/index, html SG:djl CC: Jim Eggert, Principal Planner Attachments: P:\CCReferral\Ref 1074.doc LA TIMES 3/14/05 PLACES TO PARK AND STRIDE - NEIGHBORHOODS ARE BEING DESIGNED TO GET PEOPLE OUT OF THEIR CARS AND ON THEIR FEET. By Melissa Healy ~ Times Staff Writer In the land where the car is king, Acquanetta Warren has learned a thing or two about body fat and upward mobility. A transplant from South-Central Los Angeles to Fontana, one of the Inland Empire's fastest-growing cities, Warren has achieved the dream of suburbia- a big house with a three-car garage and a sweeping plot of green.. But for several years, moving up meant barely moving under her own power. And over a few short years, that contributed to some serious upward movement on her bathroom scale. Now 50 pounds lighter than her heaviest weight, Warren -- a City Council member in Fontana -- has become a foot soldier in an emerging movement. Spurred by evidence that ., 60% of Americans are too sedentary and 61% are overweight or obese, assorted academic experts and public officials have joined forces. They aim to fight the nation's epidemic of obesity with more sidewalks and bike paths, schools that kids can walk to, devices that slow traffic and zoning changes that would create an appealing mix of homes, stores, schools and recreation in blighted downtowns and far-flung suburbia. Simply put, they want to shape and retool communities to encourage walking and cycling -- not as a spandex-clad, feel-the-burn obligation, but as a healthful activity that is a normal part of everyday life. The focus on what experts call the "built environment" is the latest attempt to grasp the social and environmental factors that influence Americans' decisions about eating and exercise. "If you want to get rid of fat America, then you have to change your built enVironment,'' says . Ron Sims, county executive of Washington state's King County, which includes Seattle and many of its inner suburbs. "You are what your neighborhood is," he says. "If your neighborhood is designed to get you home and into your house, you're going to be a couch potato. But if yOur neighborhood is designed to get you out of your house, then you'll get out and get active." Across the nation, the "active living by design" movement is plotting changes designed to coax Americans out of their cars. · In at least 18 states, .including California, a grass-roots movement called Safe Routes to School has won public funding to improve sidewalks, crosswalks and bike paths that link children and their families to school. · In Denver, on the massive site of what was once Stapleton Airport, developers are working with city planners and public health officials to build a community that promotes everyday walking .and biking. · On the Winnebago Indian reservation in Nebraska, where obesity rates are high and diabetes affects roughly one in three residents, tribal leaders and local authorities have set out to bridge a busy state highway that separates reservation housing from shops, schools .and recreation facilities. In addition to creating bicycling and walking clubs, reservation authorities plan to create pedestrian-friendly crossings that would make it possible for tribal members to hike or cycle to do errands. · In King County, Sims and his administration have redrawn local transit routes and redrafted zoning regulations to make White Center -- a sprawling public housing complex now being rebuilt -- a model of walkability for neighborhoods undergoing urban renewal. · Local government leaders in the fast-growing city of Nashville, Tenn., are organizing teams that will walk every public inch of 25 downtown neighborhoods, searching for improvements that would encourage walking. These "walkability surveys" have become a first step for many cities and neighborhoods, including Sacramento and Riverside, to encourage changes. · Riverside County public health officials were key players in drafting the fast-growing county's most recent "general plan," which lays out broad guidelines for how land will be used, where public facilities will be sited and how popUlation growth will be accommodated. But even those intent on paving Americans' way to more exercise acknowledge that research is still underway on what works. Small changes such as sidewalk improvements can be made easily. Other features that have discouraged everyday exercise will be harder -- and will take longer -- to alter. A startling comparison James D. Sallis, a psychologist at San Diego State University, conducted one of the first studies that made a connection between a neighborhood's structure and its residents' fitness, comparing the exercise patterns and body-mass indexes of residents living in two San Diego neighborhoods. Although residents were similar in age, educationand income, their neighborhoods had very different structures. Normal Heights is, by many measures used by urban planners, considered to be a walkable neighborhood, with varied types of housing near retail stores and services, all linked by good sidewalks with safe crossing points. Claremont is newer and, by the same measures, considered much less walkable. "1 frankly was amazed at the difference," Sallis says. On average, the Normal Heights residents got about 70 more minutes of exercise per week than the Claremont participants and were one point lower on the body-mass index. In Claremont, about 60% of residents were overweight -- almost exactly the national average. In Normal Heights, only 35% were. Sallis is now conducting larger studies like this one in Seattle and the Baltimore-Washington, D.C., metro areas. The relationship was no local fluke, either. Looking at 448 counties across the nation, University of Maryland urban planner Reid Ewing and a team of researchers found in 2003 that people who live in sprawling counties are more likely to be overweight or obese and to have high blood pressure. The study found that even when residents of sprawling areas walked for exercise, they tended to be fatter, on average, than those in compact neighborhoods who walked for exercise. It was the incidental exercise -- walking to the store or to pick the kids up at school -- that seemed to make the difference. In fall 2004, a transportation planner teaching in Canada drew the strongest links so far between neighborhood structure, walking and extra pounds. A team led by Lawrence D. Frank asked 10,878 residents of Atlanta to wear a pedometer and keep a diary of their time spent driving. The researchers also rated the "walkability" of each participant's neighborhood, considering, for instance, whether streets meandered aimlessly or were connected in a grid that would deliver a walker efficiently from one place to another. After crunching the numbers, Frank and his team found, quite simply, that residents who lived in walkable areas walked -- and were less likely to be overweight. Those who would have to brave narrow sidewalks or shoulders flanked by fast-moving cars, who would have to walk miles to a store or who were caught in a rabbit warren of twisting residential streets did not walk as much. And they were, on average, more likely to be overweight. Frank also found that for every additional hour per day spent in a car, the likelihood a person would be overweight rose by 6%. And for every kilometer walked per day, the likelihood of being overweight was driven down by 4.8%. The nation's obesity crisis appears to be, at least in part, an unforeseen consequence of policies that put cars first -- not people -- when it came to planning and building ' communities after World.War I1. Federally funded highways were designed to carry people from the workplace to the suburbs at high speed. Large feeder roads were built to disgorge them quickly into residential neighborhoods, where streets dead-end in cul-de-sacs and meander in large circles. Walkable downtown areas either withered or were never built, as stores were placed on the outskirts of town where there would be more room for parking lots. In this scheme of things, sidewalks and pedestrian-friendly crossings were unnecessary or an afterthought. The result: Americans running errands to a destination less than a mile from home drive there four times out of five. An undeniable link Acquanetta Warren wheedles, exhorts and cajoles Fontana residents all day long to get up and get active. But she knows that if that's all she does, the forces of sprawl, time crunch and temptation will overwhelm her advice completely. "A I°t of people moving out here, they're just trying to make it," Warren says sympathetically. "They're commuting long hours. So we have to help out." For Warren, the link between obesity and the built environment is an undeniable fact of life, both personal and public. Growing up in South-Central Los Angeles in the 1960s, Warren walked everywhere. Like 80% of her generation -- she is 48 -- she walked to school every day. (Today, just 10% of U.S. schoolchildren do.) But Fontana is the' kind of place where residential developments can sprawl for miles without a sidewalk, where parents often drive their children to the school bus stop, and where, for many, the commute to work is inching toward two hours -- each way. Throughout the late 1990s, Warren says, she ate too much, and her sole mode of mobility was her car. When she left the house, whether to go to work, buy a gallon of milk or collect one of her kids from a friend's home, that's how she got around. By 2000, seven years after her arrival in Fontana, the 5-foot-6 Warren, who had always been thin, tipped the scales at 236 pounds and was considered borderline diabetic. That's when Warren, since 2002 a member of Fontana's City Council, strapped on what she quaintly calls her "tennis shoes" and hit the pavement on a mission to improve her health. In the process, she gained a public mission. Today, under the banner of the "Healthy Fontana" campaign, Warren plans to push for zoning changes, local transit networks that connect far-flung developments, bike paths and street improvements that would encourage fellow Fontana residents to get out on foot or by bike. And she has encouraged private developers like Randall Lewis to bring their walker- and cyclist-friendly plans to Fontana. If Lewis has his way, he will demonstrate the effect that a developer could have on the future health of homebuyers. A veteran homebuilder who now designs master-planned communities throughout the Inland Empire, Lewis is hailed by urban planners as a pioneer in creating communities that foster everyday exercise. Last month he unveiled the centerpiece and first few homes of the Preserve, a planned 10,000-home development on the edge of Chino. Its focus is a K-through-8 school and a three-acre park with gardens and a multipurpose community and fitness center. The narrow streets are laid out in grids, which makes walking to the center more direct. Sidewalks and a trail system would put school within walking distance for all students in the development. In western Riverside County, Lewis is three years from building an 11,000-horne development in which he plans the same kinds of healthy-living initiatives. He also is laying plans to build two smaller developments in Fontana. "We want to make a difference; we want to leave a legacy," Lewis says. "1 think if you can look back and say people are living a healthier lifestyle because of something we did, that would be nice." But in suburbs across the country, including in the Inland Empire, LeWis' ideal of improving health through better design could meet its match. The fastest-growing suburbs and small cities are pushing into open land, and, with so much space to fill, housing developments tend to be sprawling warrens of homes with large yards, placed far from shopping centers. New schools tend to be sited off highways at the edge of town. There they have the space to expand as needed, but few children walk to them. If new developments are built without zoning laws, city ordinances or designs that give residents the Chance to walk to school or bike to the store, experts say, they too will become incubators of obesity and the chrOnic conditions -- diabetes; high blood pressure and heart disease -- that tend to come with it. *Luring the couch potatoes But if researchers have established that gated communities, megamalls at the edge of town and schools accessible only by highway have contributed to the nation's epidemic of obesity, what's the answer? Will neighborhoods built to promote walking or bicycling help reverse the trend? If you build it, will the couch potatoes come? "That's the $64,000 question," says UC Irvine's Marion Boarnet, author of a recent study showing that when small changes were made to roads, crossings and sidewalks near. schools, more children and their families left their cars at home and walked to school. Boarnet said the study, which measured the effectiveness of California's 6-year-old Safe Routes to School initiative, demonstrated that there is plenty of what he calls "low-hanging fruit" -- inexpensive improvements that will encourage changes in some people's behavior, at least at the margins. Indeed, reversing a trend toward oVereating and sedentary lifestyles that has been years in the making will take more than a few zoning changes, says San Diego State's Sallis, who directs the Active Living Research Project there. "A lot of people get the toO-simple idea that if we just put in sidewalks, a trail, make the parks nicer, that's really going to do it. And that's not going to do it," Sallis says. "We're not going to get away from the truth that it is partly the individual's choice, and you need to motivate and educate people to make. those choices. It's a dual strategy: One or the other will not be sufficient." · Safe Routes to School, Overview, September 2002, DOT HS 809 497 Page 1 of 7 People SaVing People Noltonol High',~oy Traffic Solely www.nhtsa.g0v Admtnistrcflion Safe Routes to School Overview Index / NHTSA Home / Table of Contents Foreword In August 2000, the Marin county Bicycle Coalition and Walk Boston, with funding from the National Highway Traffic Safety Administration (NHTSA), began to develop a national model Safe Routes to School program. Congressman James Oberstar, the ranking Democrat on the Transportation and Infrastructure Committee in the U.S. House of Representatives, endorsed the program as a means to reduce traffic congestion around schools and promote healthy alternatives. Marin County is a picturesque community north of San Francisco with numerous historic small towns and miles of open space: Despite its Iow population growth, traffic congestion has grown increasingly worse with 21 percent of the morning commute resulting from parents driving their children to school.! In fact, surveys indicated that 73 percent of students commuted to school by car; 14 percent .walked; 7 percent biked; and 3 percent arrived by bus. To demonstrate' the benefits of the Safe Routes to School program, the Marin County Bicycle Coalition recruited nine pilot schools in four locations. Each school received guidance, forms, newsletters, and other promotional materials. In two jurisdictions, schools were grouped to form citywide Task Forces to study engineering solutions to increase safety on routes to schools. A transportation engineer was hired to assist in developing these plans. Every school held periodic Walk and Bike to School Days and participated in the Frequent Rider Miles contest which rewarded children who came to school walking, biking, by carpool, or by bus. At the end of the pilot program there was a 57 percent increase in the number of children walking and biking to school and a 29 percent decrease in the number of children arriving by car (those not in a carpool). This toolkit resulted from the experiences of the Marin County pilot program and from other Safe Routes to School programs in the United States, in the Canadian province of British Columbia, and in the United Kingdom. We offer this toolkit to others who wish to start a Safe Routes to School program in your school or community. Wendi Kallins May 2002 Acknowledgments Many thanks to everyone who contributed to this Toolkit and pilot program: Ji http://ww~~nhtsa~d~t~g~v/pe~p~e/injury/pedbim~t/bike/~afe~R~utes-2~~2/~verview~htm~ 4/22/2005 Safe Routes to School, Overview, September 2002, DOT HS 809 497 Page 2 of 7 Program Director/Author- Wendi Kallins . Marin County Bicycle Coalition Executive Director - Debbie Hubsmith Safe.Routes Instructor- Chris Davis Design and Production - Missy Anapolsky, Circle Design and Laurie Ahlf Final Editing/Post Production/Printing - National Highway Traffic safety Administration Editors and Sound Advice - Colette Well, Roz Hamar, Karen Engbretson, Gracie Askew, Peggy DiSilva, Ken Eichstaedt, David Parisi, Ken Owens, Scott Bricker, Anne Seeley Engineering Consultants - David PariSi and Michael Jones (Alta Consulting) Funding Provided by: National Highway Traffic Safety Administration, Office of Traffic Safety Programs Marin Community Foundation University of California at San Francisco/ California Department of Health Services' Safe Routes to School Program California Office of Traffic Safety Special Thanks to the Parents, Teachers, Principals, and Neighbors at the Marin County Pilot Schools: Edna Maguire Tam Valley School Mill Valley Middle School Marin Horizon Lagunitas Schools Manor School St. Rita's Vallecito School Thanks also for the support and collaboration by elected officials and staff of the City of Mill Valley, the Town of Fairfax, and the County of Marin, California. ]:ntroduction Did you walk or bike to school when you were a child? Thirty years ago, more than 66 percent of all children walked to school._2 Walking or biking to school gives children a sense of freedom and responsibility, allows them to enjoy the freshair, and provides opportunities to get to know their neighborhood while arriving at school alert, refreshed, and ready to start their day. Yet most American children are denied this experience; in fact, only 13 percent of American children walk or bike to school.5 Recent research indicates that 20 to 25 percent4_ of morning traffic is due to parents driving their children to school. As a result, traffic congestion has increased around schools, prompting even more parents to drive their children to school. The health consequences to our children and to the well being of the community .are extensive. (See Resources.) A successful Safe Routes to School (SR2S) program integrates health, fitness, traffic relief, environmental awareness, and safety under one program. It is an opportunity to work closely with your school, your community, and your local government to create a healthy lifestyle for children and a safer, cleaner environment for everyone. http://www.nhtsa.d~t.g~v/pe~p~e/injury/pedbim~t/bike/Safe~R~utes~2~~2/~verview.htm~ 4/22/2005 ~ Safe Routes to School, Overview, September 2002, DOT HS 809 497 · Page 3 of 7 / The Toolkit 'This toolkit has been designed to assist you in initiating and implementing a SR2S program. Many successful SR2S programs began with just one or two volunteers organizing a Walk and Bike to School Day, using the energy generated from a single event to build a SR2S program. Other SR2S programs were created through a community-wide Task Force organized by public officials to address traffic issues. There is no "right" way to start the program. Customizing your program to the needs of your community will ensure the success of your program but your chance of success will increase if you follow in the footsteps of the pilot programs. li"- -Successful SR2S programs in the United States have incorporated-one or more of the following approaches: The Encouragement Approach uses events and contests to entice students to try walking and biking. The Education Approach teaches students important safety skills and launches driver safety campaigns. The Engineering Approach focuses on creating physical improvements to the infrastructure surrounding the school, reducing speeds and establishing safer crosswalks and pathways. The Enforcement Approach uses local law enforcement to ensure drivers obey traffic laws. Although each element can stand alone, the most successful programs have integrated elements from all four approaches. Each time the program is adapted, new ideas emerge. Use research data, innovation, and imagination to develop a program that best suits your school and community. How to Get Started Who is Involved? · The Champions Champions are individuals whose passion and enthusiasm will give life to the program. Every SR2S program needs at least one champion. The champion can be a teacher, a principal, even a child, but usually the champions are parents who want to ensure a safer'environment for their own children. Often they are avid walkers or bicyclists and set a positive example with their own travel behavior. Champions are the key organizers of the program, overseeing activities at their school and working with champions from other schools to share ideas. · The Safe Routes to School Team A SR2S team, organized by the champion(s), consists of parents, children, teachers, principals, and neighbors of a single school. The team should seek to gain official school status, either as a committee of the PTA or as a part of the school's Site Council or Safety Committee. The team gathers information about their school through surveys and traffic counts, organizes incentive- based events and contests to encourage students to try new modes of .transportation, and promotes the program through school newsletters and other means to reach parents and · .students.'- ,. http://www~nhtsa~d~t~g~v/pe~p~e/injury/pedbim~t/bike/~afe~R~utes~2~~2/~verview~htm~ 4/22/2005 Safe ROutes to School, Overview, September 2002, DOT HS 809 497 Page 4 of 7 · The Safe Routes to School Task Force · SR2S teams within a common geographic area are often more successful and have a wider sphere of influence when they unite to form a community-wide SR2S Task Force. The SR2S Task Force should involve neighbors, city and school staff members, and elected officials. This community-wide Task Force can produce a comprehensive document for the whole community that can be easily reviewed and addressed by the public agency responsible for street improvements. This SR2S Improvement Plan can include recommended infrastructure enhancements to the areas surrdunding the schools, increased traffic enforcement, and community education to promote safety. The basic components of the Safe Routes to School program outlined in this toolkit are: · Activities and Outreach · Mapping the Routes to School · Classroom Lessons The overview section of this toolkit describes the basics of a SR2S program. The Promotions Toolkit provides ideas about events and contests, as well as other tips to generate interest in the program. The Safe Streets Toolkit helps you map routes to schools in your community and provides information on practices used to ensure traffic safety. The Classroom Lessons section provides ideas that will encourage students to reflect on their transportation choices and teach them basic safety skills. The toolkit also supplies you with sample SR2S forms, press releases, posters, and other resources. Fitting a Team Together The community-wide Task Force serves as an access point to these officials. If your program is not a part of a Task Force, notify.city officials yourself. Officials from your local municipality are important partners because they can provide resources, are effective in building community support, and can influence policies that will lead to improved bicycle and pedestrian travel facilities. Contact law enforcement personnel, city council members, and public works and public health staff members and describe your plan to form a SR2S team and what you hope to accomplish through this program. Invite them to your first meeting and continue to keep them informed. In your letters to these community leaders, outline the resources you need. Traffic engineers and the public works department can provide maps and help to evaluate the safety conditions near your school (See the Safe Streets Toolkit). Law enforcement can patrol your event and provide safety training for the children. Elected officials can help make key decisions and build community support. Tell these partners how their efforts will meet their department's goals, that it will be a useful public relations tool, and will improve the health and safety of the community. your program should involve the following stakeholders: -- Parents -- Students -- Teachers -- Neighbors -- School Staff Members ~ City or County Staff Members -- Elected Officials' http://www.nhtsa.d~t.g~v/pe~p~e/injury/pedbim~t/bike/Safe~R~utes~2~~2~~verview.htm~ 4/22/2005 , Safe Routes to School, Overview, September 2002, DOT HS 809 497 Page 5 of 7 m Businesses -- Community Groups M Law Enforcement/Crossing Guards Create Agreements It is important to have the cooperation of all agencies responsible for implementing a SR2S program. Get partnership agreements from your local municipality, the school board and principal of your school (see Resources for samples). These agreements should indicate that the agency supports the program and will participate by providing staff resources. City governments need to provide police enforcement for events and enlist the cooperation of the public works department in mapping the routes and identifying safety improvements. The principal and school board need to set aside some class time for the program and be willing to help promote events and contests. Collect Information The first step for any SR2S program is to collect your baseline data through surveys and traffic counts (See Promotions Toolkit for details) to learn how students currently arrive at school. Student surveys will enable you to determine how children get to school. A quick daily show of hands during homeroom is often enough to get a feel for student travel habits at your school. Traffic counts will supplement this information by determining how many vehicles enter school grounds to drop off children. Parent surveys measure attitudes and identify obstacles and opportunities for changing behavior. Traffic and crash data, which can be obtained from your state's department of transportation and department of public health, will help to convince officials of the project's importance. Events Walk and Bike to School Days are a great way to inaugurate your program and generate enthusiasm (see Promotions section for details on organizing this event). International Walk to School Day, held the first Wednesday in October, offers an opportunity to plug your school into a successful worldwide movement. Schools across the nation have used this event to launch ongoing and permanent safety and education programs, and secure funding for street improvements. Schools that have success with International Walk to School Day can keep the energy alive by organizing Walk and Bike to School Days, either weekly or monthly. Even if you start with a small number of ongoing participants, continue to promote your events and they will have a cumulative and lasting effect. Other event ideas are described in the Promotions section. Contests Contests are an ideal way to get children's attention and motivate them to try something new. Contests can take many forms. Children can think about real world issues through art projects or essays. Challenge students to travel to school in different ways and reward them either individually or reward the entire class. The ultimate goal is to engage students through a contest to discover the value in walking or biking to school, without receiving an award. http://www.nhtsa.d~t.g~v/pe~p~e/injury/pedbim~t/bike/Safe-R~utes-2~~2/~verview.htm~ 4/22/2005 ._ Safe Routes to School, Overview, September 2002, DOT HS 809 497 Page 6 of 7 Teach Children in the Classroom Teaching children basic pedestrian and bicycle skills is vital to the success of your SR2S program. Rodeos and obstacle courses are examples of fun activities for students. Teaching health, fitness, and the environmental consequences of various transportation modes enhances children's ability to make healthy choices in their lives, which will have a positive impact on the community and our Earth. Map the Routes The Safe Routes to School Task Force focuses on developing a Safe Routes to School Improvement Plan. The SR2S Task Force will identify a focused area surrounding the schools, mapping the routes that children currently take to school, suggest safer routes when necessary, and recommend improvem.ents. Walk the routes in groups and identify safety issues, using the Safe Routes Checklist and locating them on a map. Involve the students and have them map the routes themselves. Those Who walk and ride regularly already are familiar with their streets, while those who do not, will begin to learn about their neighborhood. Working with local government staff, develop a SR2S Improvement Plan for addressing such safety issues as speeding cars, dangerous intersections, and missing or ineffective crosswalks, sidewalks, and bike lanes. Escort Programs Many parents would like to allow their children to walk or bike to school but are afraid of letting them walk or bike alone. Escort programs address the immediate need for safety and complement mOre permanent infrastructure improvements. The "Walking School Bus" (or "Bike Train") involves adult volunteers who accompany children to school, stopping at designated locations where children can join the "bus" or "train" at pre-arranged times '(see more about the "Walking School Bus" in the Safe Streets section). Escort programs require a commitment of volunteer resources and good coordination. A crossing guard program can train volunteers to help children cross the road. School districts should be encouraged to place guards at particularly dangerous crossings. Other escort programs provide monitors on the street or find neighbors to offer their homes as Safe Houses. This is a form of community participation that urban visionary Jane Jacobs called "Eyes on the Street," and is particularly useful in urban areas where crime is a major concern. Carpools and Buses Many children live too far from school to expect them to walk or bike to school. This is especially true for children who attend private schools. Some schools offer a bus program, using yellow school buses or through agreements with city bus services. If so, include a carpooling and bus component in all your SR2S activities and encourage parents to form carpools with special incentives such as ' preferred drop-off areas for carpools. Hold neighborhood coffees at the beginning of the school year to help parents meet their neighbors and arrange carpools. In addition, create special contests for parents who carpool, with awards such as free baby-sitting or romantic get-a-ways. Organized "Walking School Buses" and "Bike Trains" can become carpools on stormy days. Keep Your Program Alive it takes time to develop new cultural attitudes about transportation. Be sure to reintroduce your program every year at the beginning of the school year. You should: · Hold a kick-off event or assembly to get students excited. http://www~nhtsa~d~t~g~v/pe~p~e/injury/pedbim~t/bike/~afe~R~utes-2~~2J~verview~htm~ 4/22/2005 Safe Routes to School, Overview, September 2002, DOT HS 809 497 Page 7 of 7 · Notify parents by including information about the program in the parent packages that are mailed home at the start of the school year. · Hold regular SR2S team meetings at a time when most interested people can attend. · Meet with the principal and teachers at the beginning of the year to plan in-classroom activities for the year. · Hold neighborhoOd coffees to encourage parents to form "Walking School Buses," "Bike Trains," and carpools. · Keep your school community up-to-date on the latest street improvements. Every new success builds increased support for the program. · Keep measuring your success through neW surveys. The greatest satisfaction comes from seeing the increase in the number of children walking and biking to school and the reduction of cars entering the school grounds. · Be sure to inform your community through press releases and newsletter articles. · Join government advisory groups and attend city council and school board meetings. · Reward yourselves and celebrate every success, large or small. 1. Marin County Congestion, a report by the Marin County Congestion Management Agency, January 2002. (ba_c_k) 2./3. Kidwalk-to-School, Department of Health Services Centers for Disease Control and Prevention. 2000 (ba_c_k_) 4. Marin County Congestion Management Agency (back)_ Index / NHTSA Home / Table of Contents http://www.nhtsa.d~t.g~v/pe~p~e/injury/pedbim~t/bike/~afe~R~utes-2~~2/~verview.htm~ 4/22/2005 RECEIVED B:.: ~ ':K.: ?:E'~'~::'R:?:~i'~:':!:'-:::F CITY MANAGER'S OFFICE CITY MANAGER'S OFFICE April 22, 2005 TO: Alan Tandy, City Manager FROM: Alan Christensen, Assistant City Manag[Cr~) SUBJECT: Referral #1032 COUNClLMEMBER SULLI~/AN REQUESTED THE COMMUNITY SERVICES COMMITTEE ADDRESS THE ISSUE OF LANDSCAPING ALONG NEW BLOCK WALLS FOR THE PURPOSE OF DISCOURAGING GRAFFITI. With regard to landscaping, the City currently requires five gallon shrubs on landscaped areas next to block walls. 15 gallon size shrubs cost three times more than the five gallon size shrubs that we require.in a typical new installation. Approximately three years after planting both five gallon and 15 gallon plants will achieve the same size and be about 1/2 of there mature size. So there is no measurable advantage to requiring larger' plants. Changing our policy to require 15 gallon size shrubs instead of five gallon size is a one time cost but not an effective solution as five gallon size plants catch up with 15 gallon size plants in about three years. Three years of growth is about the time when the plants achieve enough size to begin screening the wall. From the above points, staff concludeSthat planting more-mature shrubs will not produce more coverage against block walls in the short-term. Therefore, we recommend that the current shrubbery standards remain in place. Encouraging more growth early on does not produce the coverage necessary to deter graffiti. Staff believes the best approach is to encourage developers to incorpOrate shrubs into their design that will eventually grow tall and wide enough and in hedge patterns to discourage graffiti vandals. This referral was also responded to in part from the Graffiti Town Hall meeting on April 6th (Referral #1089). RECEIVED APR 2 5 2005 CITY MANAGER'S OFFICE B A K E R S F I E L D CITY OF BAKERSFIELD PUBLIC WORKS DEPARTMENT MEMORANDUM TO: Alan Tandy, City Manager FROM: Raul Rojas, Public Works Director~/~_~ DATE: April '12, 2005 SUBJECT: ADVERTISING ADOPT-A-WALL PROGRAM Referral No. 1084 COUNCILMEMBER SCRIVNER REQUESTED STAFF ANALYZE COST EFFECTIVENESS OF ADVERTISING THE ADOPT-A-WALL PROGRAM IN NEWSPAPERS AND ON BILLBOARDS. SUMMARIZE PAST ADVERTISING PROCESS. COMPARE AND CONTRAST COST AND ACCESS OF NEWSPAPER AND BILLBOARD ADVERTISING VS. THE USE AND ACCESS OF THE WEBSITE. The ADOPT-A-WALL program has been an integral part of the Anti-Graffiti program for many years. However, the City has never paid to specifically advertise for the ADOPT- A-WALL program or the Anti-graffiti program's 32-ERASE Hotline number. The Anti-graffiti program accepts donations from the local business community and depending on the amount donated, has prominently displayed the sponsors name on our vehicles and on printed materials used in the past educational activities. One sponsor donated billboard space, when available, to the 32-ERASE logo in exchange for his company's name being displayed as outlined above. That billboard space equated to the $2500 sponsorship donation. Although purchasing advertising space in the newspapers and on billboards might reach a greater number of citizens, it would be costly. There is no cost to utilize the Bakersfieldcity. us and the Bakersfieldgraffiti.us websites. G:\GROUPDATLReferrals~Scrivner~7~Ref# 1084- Adopt-A-Wall.doc '~~ RECEIVED M E M ORA N D U M APR 22 2005 CITY ATTORNEY'S OFFICE CITY MANAGER'S OFFICE April 22, 2005 TO: ALAN TANDY, CITY MANAGER FROM: VIRGINIA GENNARO, CITY ATTORNIE~/ v SUBJECT: AB-308 COUNCIL REFERRAL NO. 001091 Councilmember Scrivner requests staff monitor AB-308 for possible endorsement. Attached is a copy of AB-308. This bill would allow multiple offences of graffiti within a 72 hour period to count as one offence and therefore increase the likelihood of a felony charge. The City Attorney's Office will update Council on the bill's progress. VG/do S:\COUNCIL\Referrals\04-05 Referrals\Scrivner-AB-308.doc ,~ e ~ B3.0. 8 Assembly Bill - AMENDED Page 1 of 3 BILL NUMBER: AB 308 AMENDED BILL TEXT ~ AMENDED IN ASSEMBLY APRIL 6, 2005 INTRODUCED BY Assembly Member Jerome Hcrton FEBRUARY 9, 2005 An act to amend Section 594 of the Penal Ccde, relating to crimes. LEGISLATIVE COUNSEL'S DIGEST AB 308, as amended, Jerome Horton. Vandalism. (1) Existing law relating to vandalism provides that if the amount of defacement, damage, or destruction is $400 or more, the vandalism is punishable as either a misdemeanor or a felony. This provision was added by initiative and may be amended by the Legislature only upon a 2/3 vote of each house. Under existing.decisional law, separate misdemeanor offenses of vandalism causing damage to multiple, victims may not be likewise aggregated to result in a felony charge. ~ This bill would provide that the defacement, damage, or destruction ~ resulting from more ~h~n one ac~ of vandalism committed Dursuanb to a single scheme or a continuous course of conduct may be aggregated when determining the monetary value of the damage, whether the defacement, damage, or destruction affected the property of one or more persons; and that the commission of more than one act of vandalism in the same jurisdiction over a continuous 72-hour period shall constitute a single scheme or continuous course of conduct. By changing the definition of a crime, this bill would impose a state-mandated local program upon local governments. (2) The California Constitution requires the state to reimburse local agencies and school districts for certain costs mandated by the state. Statutory provisions establish procedures for making that reimbursement. This bill would provide that no reimbursement is required by this act for a specified reason. Vote: 2/3. Appropriation: no. Fiscal committee: yes. State-mandated local program: yes. THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS: SECTION 1. Section 594 of the Penal Code is amended to ~ead: 594. (a) Every person who maliciously commits any of the following acts with respect to any real or personal property not his or her own, in cases other than those specified by state law, is guilty of vandalism: (1) Defaces with graffiti or other inscribed material. (2) Damages. (3) Destroys. Whenever a person violates this subdivision with respect to real property, vehicles, signs, fixtures, furnishings, or property belonging to any public entity, as defined by Section 811.2 of the http://inf~.sen.ca.g~v/pub/bil~/asm/ab-~3~~.~35~/ab-3~8-bi~~-2~~5~4~6-amended-asm.h... 4/18/2005 Assembly Bill - AMENDED Page 2 of 3 Government Code, or the federal government, it shall be a permissive inference that the person neither owned the property nor had the permission of the owner to deface, damage, or destroy the property. (b) (1) If the amount of defacement, damage, or destruction is four hundred dollars ($400) or more, vandalism is punishable by imprisonment in the state prison or in a county jail not exceeding one year, or by a fine of not more than ten thousand dollars ($10,000), or if the amount of defacement, damage, or destruction is ten thousand dollars ($10,000) or more, by a fine of not more than fifty thousand dollars ($50,000), or by both that fine and imprisonment. (2) (A) If the amount of defacement, damage, or destruction is less than four hundred dollars ($400), vandalism is punishable by 'imprisonment in a c0unty jail not exceeding one year, or by a fine of not more than one thousand dollars ($1,000), or by both that fine and imprisonment. (B) If the amount of defacement, damage, or destruction is less than four hundred dollars ($400), and the defendant has been previously convicted of vandalism or affixing graffiti or other inscribed material under Section 594, 594.3, 594.4, 640.5, 640.6, or 640.7, vandalism is punishable by imprisollment in a county jail for not more than one year, or by a fine of no~ more than five thousand dollars ($5,000), or by both that fine ~d imprisonment. (3) (A) The defacement, damage, or dastruction resulting from m vic!aticn of thic cubdi~'i~icn thzt ix more than one act of vandalism committed pursuant to a single scheme or a continuous course of conduct may be aggregated when determining. the monetary value of the damage, whether the defacement, damage, or destruction affected the property of one or more persons. (B) For the limited purpose of aggregation in determining the monetary value of damage caused under this subdivision, the commission of more .than one act of vandalism in the same jurisdiction over. a continuous 72-hour period shall constitute a single scheme or continuous course of conduct. (C) The addition of this paragraph to subdivision (b) of this section is a statutory response by the Legislature to the .judicial holding in the case of In re David D. (1997) 52 Cal.App.4th 304, the intent of which is to prospectively overturn that ruling. (c) Upon conviction of any person under this section for acts of vandalism consisting of defacing property with graffiti or other inscribed materials, the court may, in addition to any punishment imposed under subdivision (b), order the defendant to clean up, repair, or replace the damaged property himself or herself, or order the defendant, and his or her parents or guardians if the defendant is a minor, to keep the damaged property or another specified property in the community free of graffiti for up to one year. Participation of a parent or guardian is not required under this subdivision if the court deems this participation to be detrimental to the defendant, or if the parent or guardian is a single parent who must care for young children. (d) If a minor is personally unable to pay a fine levied for acts prohibited by this section, the parent of that minor shall be liable for payment of the fine. A court may waive payment of the fine, or any part thereof, by the parent upon a finding of good cause. (e) As used in this section, the term "graffiti or other inscribed material" includes any unauthorized inscription, word, figure, mar~, or design, that is written, marked, etched, scratched, drawn, or painted on real or personal property. (f) The court may order any person ordered to perform community http://inf~.sen.ca.g~v/pub/bil~/asrn/ab-~3~~.~35~/ab-3~8-bi~~.2~~5~4~6-amended-asm.h... 4/18/2005 %~o.%08 Assembly Bill - AMENDED Page 3 of 3 service or graffiti removal pursuant to paragraph (1) of subdivision (c) to undergo counseling. (g) This section shall become operative on January 1, 2002. SEC. 2. No reimbursement is required by this act pursuant to Section 6 of Article XIII B of the California Constitution because the only costs that may be incurred by a local agency or School district will be incurred because this act creates a new crime or infraction, eliminates a crime or infraction, or changes the penalty for a crime or infraction, within the meaning of Section 17556 of the Government Code, or changes the definition of a crime within the meaning of Section 6 of Article XIII B of the California Constitution. RECEIVED APR 2 7 MEMORANDUM CITY ATTORNEY'$ OFFICE CiTY MANAGER'S OFFICE April 27, 2005 TO: ALAN TANDY, CiTY MANAGER FROM: VIRGINIA GENNARO, CITY ATTORNE~'~. SUBJECT: ADMINISTRATIVE HEARING PANEL COUNCIL REFERRAL NO. 001090 Councilmember Scrivner requests that staff examine the feasibility of an Administrative Hearing Panel. This question was recently the subject of a referral and discussed in Legislative & Litigation. Copies of past referrals on the subject and minutes of the Committee meeting are attached. In summary, the City may not use administrative hearing judges or panels to enforce the Penal Code, or, criminal violations of the Bakersfield Municipal Code. The primary reason for this conclusion is that we are pre-empted by State laws governing punishment for crimes and because there are constitutional law issues involved when one is charged with a crime. This is not to be confused with the abatement procedures set forth in chapter 8.80 of our Bakersfield Municipal Code. The abatement process is an important tool of code enforcement which can allow for a lien against the subject property for the costs involved in the subject clean-up. Since graffiti is also defined as a nuisance, (in addition to a crime), it is possible to use the abatement process. However, this would only be in instances where a property owner has refused to allow eradication of graffiti. In such a case, we would notify the owner of the violation, give a time to cure, and then hold an administrative hearing. Otherwise, penal code or Bakersfield Municipal Code violations for graffiti (usually against the perpetrator) must be heard before our local judges and courts. VG/do S:\COUNCIL\Referrals\04-05 Referrals\Scdvner-Admin Headng Panel.doc MEMORANDUM CITY ATTORNEY'S OFFICE March 7, 2005 TO: LEGISLATIVE AND LITIGATION COMMITTEE ZACK SCRIVNER, CHAIR ~ SUE BENHAM DAVID COUCH FROM: VIRGINIA GENNARO, CITY ATTORNEY SUBJECT: LITTERING, GRAFFITI, ILLEGAL DUMPING COUNCIL REFERRAL NO. 001039 Councilmembers Hanson and Couch requested the Legislative and Litigation Committee look into the feasibility of issuing strong penalties for littering, graffiti and illegal dumping, and look at the various types of penalties, including seizing assets, cars, etc., and the use of administrative judges for prosecution. In general, City Council may enact laws not in conflict with state law; however, where a state law has criminalized certain conduct, such regulation preempts the lower level jurisdiction, including the penalty. GRAFFITI PENALTIES: Under State law, the fine for applying graffiti is dependent on the cost of the damage. For example, if the amount of defacement is. $400 or above, the penalty is one year in jail or fine up to $10,000, or both. If the defendant is a minor, the court can order the fine paid by the parent. Also, defendants and parents of minor defendants may be ordered to keep the damaged property graffiti free for a year. If the damage is less than $400, the penalty is up to one year in jail or a fine of $1000, or both. There are also laws which 'criminalize possession of aerosol paint containers or felt tip markers with intent to vandalize or apply graffiti. These violations carry penalties from six months in jail and/or $1000 fine for an adult or 300 hours of community service for a minor. In addition t° criminal prosecution, State law allows a city to adopt an ordinance regulating the sale of aerosol containers of paint capable of applying graffiti, and to establish civil administrative regulations, procedures, or civil penalties governing the placement of graffiti on private real property. Pursuant to this authorization the City of Bakersfield passed BMC Chapter 9.36 regulating the sale and use of markers for graffiti (see copy of ordinance attached hereto). This ordinance allows the City to seek civil restitution from the legal guardians of minors who are convicted or confess to applying graffiti. While this procedure has been dormant for several years, the City Attorney's office is now actively working with our Police Department and has re-activated the program. Alan Tandy, City Manager March 7, 2005 Page 2 LITTERING/DUMPING PENALTIES: State law punishes "illegal dumping" and littering as an infraction. The difference is that an infraction cannot be punished by jail time. Among other things, "illegal dumping" includes dumping waste matter, concrete, asphalt, or dirt upon private or public property. Yet, a person dumping in excess of one cubic yard of prohibited material (a "commercial dumper") can be convicted of a misdemeanor which is punishable by six moths in jail and a minimum fine of $1000 for a first conviction. More likely is the mandatory fine of $50 for a first time conviction and' $250 for a third offense. The maximum penalty for a third time "dumper" is $10,000. Bakersfield Municipal. Code Chapter 8.29 punishes "littering" and "illegal dumping" as an infraction. When Code Enforcement officers witness a littering, they pursue the code enforcement remedies for abating a nuisance, giving the notices and conducting the required administrative headngs and compelling "clean up." In these cases, the City is using its police power against the victim of the crime rather than against the unknown perpetrator, because the action is against the property owner to make him or her rid his or her property of the offensive matter. CONCLUSION: The bottom line is that State law limits the power of a city to punish a misdemeanor. Therefore, the Council cannot impose punishment greater than six months and/or a $1000 fine for a criminal violation for either graffiti or dumping. The City may redress violation of its ordinances by initiating a civil action for civil penalties. This is precisely what we have done by enacting the graffiti ordinance mentioned above, as well as the administrative process for illegal littering/dumping and public nuisances. The same is true for asset seizures -- State law limits our ability to do so, other than as evidence for of a crime. For example, the police are authorized to take graffiti paraphernalia from a tagger but not allowed to impound his/her car to cover restitution. Although it appears we have limited recourse to prevent the above crimes, it really is a matter of staffing and priority. The ordinances we have on the books concerning graffiti and illegal dumping are strong and capable of being enforced. Once the City prosecution program is up and running, we will be able to take a more aggressive stance on prosecuting misdemeanor violations and seeking civil penalties. VG/AMS:Isc Attachment cc: Honorable Mayor and City Council Alan Tandy, City Manager S:\COUNCIL\Referrals\04-05 Referrals\LittedngGraffitiDumping.doc MEMORANDUM CITY ATTORNEY'S OFFICE February 17, 2005 TO: ALAN TANDY, CITY MANAGER FROM: VIRGINIA GENNARO, CITY ATTORNEY SUBJECT: MUNICIPAL CODE VIOLATIONS COUNCIL REFERRAL NO. 1043 Vice-Mayor Maggard requested City Attorney research whether the City's legal staff could prosecute vandals. The City Attorney's office may prosecute all violations of the Bakersfield Municipal Code, which includes infractions and misdemeanors. With the consent of the Kern County District Attorney, our office may also prosecute state penal code violations. Historically, the Kern County District Attorney's office'has handled City infractions and misdemeanors on our behalf. Several years ago, when staffing at the District Attorney's office was reduced, it was orally agreed that the District Attomey's staff of attorneys would appear at all matters involving City citations, through the pre-trial. If a matter could not be resolved by that stage, then the City Attorney's office would step-in. In recent years, I am only aware of only two matters (both code enforcement issues) which necessitated involvement of the City Attorney's office. Some time ago, the District Attorney requested that the City Attorney's office (lend) a Deputy City Attorney to the District Attorney's office for sgpport in ~handling the infraction/misdemeanor calendar. The concept was that such an individual could handle the misdemeanor calendar and provide an additional resource to an otherwise shrinking staff. As City Council is aware, the Adhoc Taskforce formed by Councilmember Benham to address downtown security issues, recommended that a "City Prosecutor" program be developed. This recommendation was also supported by Council as a group. Such a concept has obvious advantages. Primarily, such an individual (and supporting staff) can concentrate on prosecution of City infractions and misdemeanors that concern "quality of life" issues, such as graffiti, code enforcement, and those penal code matters associated with the downtown area that require a tremendous amount of resources from the Police Department. Council Referral- Maggard Municipal Code Violations February 17, 2005 Page 2 Currently, our office is exploring a vadety of options as i~ow best to provide the services of a community prosecutor. There are several cities throughout the State that have a City prosecution staff as a function of the City Attorney's office that we can look to for models. While a fully functioning city prosecution team may take substantial time to develop, We feel confident that a City prosecutor will be identified and onboard within the next 30 days to at least prosecute graffiti offences. VG:do S:\COUNCIL\Referrals\04-05 Referrals\Municipal Code Violations - Maggard.doc REcEiVED ~PR 2 5 2:005 ~ CITY ~'~,~'" ..~- '~ '::~'~' "',~-":~'ICE B A K E R S F I E L D CITY OF BAKERSFIELD PUBLIC WORKS DEPARTMENT MEMORANDUM ,TO: Alan Tandy, City Manager FROM: Alan Ch ristensen, Assistant City Manager/~___. DATE: April 22, 2005 SUBJECT: IMPLEMENTATION OF ADVERTISING CAMPAIGN Referral No. 1092 COUNCILMEMBER SCRIVNER REQUESTED STAFF TO LOOK INTO THE IMPLEMENTATION OF AN ADVERTISING CAMPAIGN INCLUDING KGOV AND MEDIA PARTNERS TARGETING GRAFFITI. Staff will be using KGOV to promote graffiti eradication and awareness, including highlighting the website. Also, staff will be using the Recreation brochure, which is mailed to most households in Bakersfield, to promote our programs. The brochure advertising would cost very little, but give the program a wonderful "bang for the buck". G:\GROUPDAT~Referrals\Scdvner-7~Re~1092 - AD CAMPAIGN.doc RECEIVED APR 2 $ 2005 CITY MANAGER'S OFFICE B A K E R S F I E L D CITY OF BAKERSFIELD PUBLIC WORKS DEPARTMENT MEMORANDUM TO: Alan Tandy, City Manager FROM: Alan Christensen, Assistant City Manager~ DATE: April 22, 2005 SUBJECT: WEBSlTE & OTHER ANTI-GRAFFITI LITERATURE BILINGUAL Referral No. 1095 COUNCILMEMBER SCRIVNER REQUESTED STAFF INVESTIGATE FEASIBILITY OF MAKING WEBSITE AND OTHER ANTI-GRAFFITI LITERATURE BILINGUAL. The Webmaster is working with the Graffiti Division Staff in providing Spanish translation for various areas of the webpage. It will offer a Spanish version of 32-Erase link and other Graffiti related information online. The user will be able to submit in Spanish a "Secret Tip" and/or submit a request for "Graffiti Removal" via the Internet. We expect the changes to be completed in a few weeks. cc: Alan Christensen, Assistant City Manager Bob Trammell, Information Technology Director G:\GROUPDA'rlReferrals\Scdvner-'ARef#1095 - BILINGUAL ANTI-GRAFFITI.doc