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Home My WebLink About07/17/2006 B A K E R S F I .E L D Jacquie Sullivan, Chair Sue Benham Irma Carson Staff: Alan Christensen MEETING NOTICE COMMUNITY 'SERVICES COMMITTEE of the City Council - City of Bakersfield Monday, July 17, 2006 1:00 p.m. City Manager's Conference Room - City Hall 1501 Truxtun Avenue, Suite 201, Bakersfield, CA AGENDA 1. ROLL CALL 2. ADOPT JUNE 12, 2006 AGENDA SUMMARY REPORT 3. PUBLIC STATEMENTS 4. NEW BUSINESS A. Discussion and Committee recommendation on the request from the Kern River Parkway Foundation regarding naming the "memorial grove"- Hoover B. Discussion and Committee recommendation on the feasibility of changing the City's logo to "Bakersfield - Life As It Should Be" - Tandy/Smiley 5. COMMITTEE COMMENTS 6. ADJOURNMENT ~ ~ Jacquie Sullivan, Chair Stafl: Alan Christense.n Sue Benham For: Alan Tandy, City Manager Irma Carson AGENDA SUMMARY REPORT COMMUNITY SERVICES COMMITTEE Monday, June 12, 2006 - 1:00 p.m. .Suite 201, City Hall, 1501 Truxtun Avenue, Bakersfield, CA 1. ROLL CALL Called to Order at 1:10 p.m. Present: Councilmembers Jacquie Sullivan, Chair; and Sue Benham Absent: Councilmember Irma Carson 2. ADOPT FEBRUARY 6, 2006 AGENDA SUMMARY REPORT Adopted as submitted. 3. PUBLIC STATEMENTS 4. DEFERRED BUSINESS A. Staff report on Sports Village City Manager Alan Tandy gave an update on the Sports Village planned for City. property located on Taft Highway between· Gosford and Ashe Roads. Highlights: - The plan includes: 22 soccer fields; 12 baseball/softball fields; 6 football fields; a recreational center; concession stands;· parking areas; and restrooms. - On the original plan there was a three-par golf course. Due to the space needs for youth football, the golf course was replaced with football fields. - There'will be a multipurpose path going throughout for walking and biking. - A lake is planned as a visual amenity to serve as a baSin for tertiary-treated water, which will be used to irrigate the trees, landscaping, and lawns. Agenda Summary Report Page 2 Community Services Committee Meeting Monday, June 12, 2006 - The perimeters of the complex will be heavily landscaped to give an attractive appearance to thoSe passing by. - Currently, staff is using the "Sports Village" name to designate the project. Hopefully, there will be interest in naming rights and it will become (something) Sports Village. There are other sponsorship naming rights available for the sports fields or complexes as well. - Developers in the area suggested the City carve out two corners to sell for commercial development for shops and restaurants with a sports related theme to enhance the Sports Village and serve the park and the proposed surrounding neighborhoods. A 25 acre commercial site is planned for the southeast corner at Ashe and Taft Highway and an 11 acre commercial site for the southwest corner at Gosford and Taft Highway. - In order to sell the commercial corners the property would first have to be entitled. This property is owned by Wastewater and proceeds/assets from any sale would go to the Wastewater fund, so Wastewater will pay for entitling the property. - Sites haVe been set aside in the far northeast corner'for a future fire station and satellite City maintenance yard. - A virtual reality video is in progress and shoUld be completed for the State of the City luncheon on July 11th and then used at other events to raise community interest. - The Sports Village is estimated to cost approximately $50 million. - Several months ago the Council approved a $600,000' grant application. - Developer agreements are being negotiated for projects being proposed for the area, which would include funding for the Sports Village over a period of years'. Even with the proposed developer agreements, the funding is significantly less than half of what it will take to build the park. - The sports groups will be doing fund-raising for construction of the fields, and maintenance of the complexes will be part of lease contract negotiations. - The timing is controlled in part on when the infrastructure occurs as Gosford and Ashe Roads are built out to arterial status as part of the development projects in the area. Realistically start time is at least three to five years out. - Public Works staff provided information on traffic signals and entrances that will provide access in and out of the facility. Agenda Summary Report Page 3 Community Services Committee Meeting Monday, June 12, 2006 .? ,'i ~: ...... '...~.?~, Committee Member Sue Benham requested staff, when finalizing the plan, to provide as 'much access in and out of the facility as possible to avoid, long lines of traffic during events and tournaments. She also suggested there be an advisory committee formed with the different sports groups to coordinate such things as timing of the tournaments and events. Committee Chair Jacquie Sullivan thanked staff for the update. B. Staff report on 40 acre park at Jewetta and Stockdale Recreation and Parks Director Dianne Hoover provided an update. This park is located across the river from The Park at River Walk on Jewetta off Stockdale Highway. The lake has been completed, as well as the bridge over the Kern River. Staff is working on two agreements with Southwest Baseball. The first is a construction agreement to build the fields. The second is a long-term lease agreement with the City for use of the fields. These agreements when finalized will go to the City Council for approval. The City will do some basic improvements including parking and the entry way on Jewetta to make sure it is attractive for the nearby homes. Funding is included in the 2006-07 proposed budget. With budget approval, the City's improvements can start within a couple of months after the design is completed. Much of the design is being done in-house. SoUthwest Baseball has a letter of intent from the City and will begin fund- raising. They have indicated there are companies who are interested, especially since the completion of The Park at River Walk. Southwest Baseball is on a month-to-month lease with Cai State University, BakerSfield, and hOpefully will have the fields completed before they are forced to move to another lOcation. C. Staff report on graffiti deterrence Concepts for block walls Staff provided a computer visual of a project completed by the Parks Department at Stone Creek. The area in front of the wall previously had only grass 'and was tagged continuously. In response to recommendations from Councilmembers, Red Tip Photenia was planted which will grow tall enough to shield the masonry wall. Other examples of taller plants by walls were also shOWn, such as the new walls on Stockdale Highway landscaped by Castle and Cooke. Developers are being encouraged to plant larger shrubs/trees to shield the walls from graffiti vandals. Agenda Summary Report Page.4 Community Services Committee Meeting Monday, June 12, 2006 ,5. NEW BUSINESS 6. COMMITTEE COMMENTS Committee Member Sue Benham asked staff if they had been able to canvass the ~neighborhood by Jefferson Park to survey whether nearby homes and businesses would be receptive to having a skatepark in Jefferson Park. Recreation and Parks Director Dianne Hoover responded. Prior to canvassing the neighborhood, staff went out to Jefferson Park to look for a skatepark site and with the current amenities there is not enough space for a skatepark. In response to a question from Committee Chair Jacquie Sullivan, staff responded they have checked with staff from County ParkS and there are no plans or interest at this time to build a skatepark in Heritage Park located on Mt. Vernon. 7. ADJOURNMENT The meeting adjourned at 2:00 p.m. Staff attendance: City Manager Alan Tandy; Assistant City Manager Alan Christensen; City Attorney Ginny Gennaro; Recreation and Parks Director Dianne Hoover; Public Works Director Raul Rojas; Public Works General Services Superintendent Steve Hollingsworth; Parks Construction and Facility Planner Ken Trone; Paul Hellman, Planning Division; and .Park and Landscape Designer Don Hoggatt Attendance others: David Burger, reporter, The Bakersfield Californian; Mark Howell, reporter, KUZZ; and other news media reporters cc: Honorable Mayor and City Council S:~AC\06 Community Services Committee~cs 06 jun 12summary;doc KERN RIVER PARKWAY FOUNDATION POB 1602 Bakersfield, CA 93302 Bakersfield City Council Councilman Mike Maggard 1501 Truxtun Ave Bakersfield, CA 93301 Dear Councilman Maggard: We would like to thank the Bakersfield Rotary Club, the City of Bakersfield, and you personally for the effort of successfully establishing the commemorative grove on the Kern River Parkway. As this grove cominues to develop in the coming years, it will provide our community with some respite from everyday Urban life while also providing in a responsible and aesthetically pleasing manner a way for individuals and groups to commemorate people and events that are important to them. In keeping with the commemorative purpose for which the grove was established and in accordance with the Kern River Parkway Naming and Signage Ordinance we respectfully request that the official name for the area be designated San Miguel Grove. The rationale for this name is both historical and practical. May, 1776 Father Garces passed through what would become the City of Bakersfield' making contact with the Yokuts people of Woilu Village. Father Gar~cs christened the Native American village Rancheria San Miguel de los Noches. As far as we know, no other feature in Bakersfield bares this name. The commemorative grove is not a traditional park. There will be no manicured lawns or other park features. It is to be a natural setting planted with native trees and shrubs connected with walking paths. We think that simply calling the area a grove rather than a park is a more accurate description. Therefore, the Kern River Parkway Foundation and the Tree Foundation of Kern respectfully request the City Council to take the necessary action to establish this area as the San Migucl Grove. Sincerely, , Bill Cooper President of the Kern River Parkway Foundation ~ ''~ :: ' "i'" i GREATER BAKERSFIELD "VISION MEMO TO: Jacquie Sullivan, Chaii~ and Committee members FROM: Greater BakerSfield Vision 2020 Committee & Image Subcommittee DATE.'.: ·JUly 11, 2006 SUBJECT: Review of City Logo On behalf of the many. community members engaged in the Vision· 2020 prOCeSs we appreciate.haVing your. committee review the. proposal to change the city's logo to the Stylized Bakersfield. With '.the leaf design that is incorporated as part of the overall Bakersfield Life as it Should Be community brandI Our suggestion is t~hat the new log0 would replace the current squiggle everywhere the squiggle is Currently displayed. :Some 0fthe suggested, areas to be changed would be · City letterhead · City website · Economic DevelOpment. DePartment brochures · Outside sign oncityHall · Monument signs: · ·Decals on official dity vehicles Please note. that·the request is to replace the:squiggle and:not the city seal where it.is displayed. We'recognize that changing a city logo :isa targe undertaking and Suggest that. if this plan is adoPted, the city·conSider :adopting a "go live,'· date at a certain point in the future so that various city departments could use up inventories with the old logo:and plan for a changeover. There are several companies in ourcommunity Who have experiences imp!ementingnew logos. If So desired, Vision 2020 could work with the city to offer volunteer resources of the community to assist in planning a phased in adoption. ' ' We have attached 'additional. information including materials shOWing some significant uses:of the Bakersfield Life.as it Should Be community brand currently in use in our community. We are also including a draft, concept of how the monument signg Could be changed (using the' current signs and just re,facing them)to ;incorporate a new city logo. ' · If you have :any questions, please do not hesitate to contact us~ Sheryl Barbich, Presidem Debbie Moreno, Co-Chair Greater Bakersfield Vision 2020 Vision Image Committee P.O..Box 1941 Bakersfield. California 93303 'ph 661/325-4454 ext. 20 fx 661/631-1088 wWw.bakersfielclvision20'2Ocom -acCess tie cu. rren:t:~ ::former ..... ~ ........ ... . , :,~.,,, i '"the ,-%'.., ~,.,,, ,, set and etoca~inE busine~sbs based on . itshOul In .3anua~y 2001 implementation began of the Greater Bakersfield Vision 2020 Action Plan developed by the community. Measurably improving~ the image of Greater Bakecgfield was one of the seven goals of the Action Plan. The benefit to the community was readily, seen'as.~enhandng our a'bility.to attract and retain teachers, nurses, Phys cans, new-businesses paying h ghe~'(wages arid ~salaries)~ retirees, tourists, and .young prOfess 0ha 'families t~) 6Or cbmmunity:to further ent~:ance 'OUr 0pP0Kcunib/for ong term success." Under the auspices of Vision 2020, a commun ty-based team set the ~t~ige for deVelOping an ima ge CamPaign' bY finding oL~t what Others think of Bake'rsfie das Well' as'What we think abOut 0ursel~;es and 6u~ city; A' rese~rc'l~ firm was en~aged to assess'th~ perCepUOn of Bak~rSfiel'd' by COnsumerS and businesses in California. The findings Of'this market research, along with the'~mmunity, input from the vision 2020 ProcesS, became the :bagis :for th~ deVelopment Of" Bakersfield S positioning. Subsequently, a marketing firm Was:asked to.Create a communication plan with key marketing thrusts as well as'an image marketing toolkit. These materials are intended to be used as "tools" by local businesses, Schools, 'hospitals, or other organizations and the general public to project a positive and consistent image of Greater Bakersfield to potential employees, customers, clientS, or visitors. The contents of the tool. kit 'may be Used "as is" or incorporated into the promotional materials o[ the user. Among the' tools are the following: · A description of the key marketing thrusts'or, messages · A distinctive logo · . A new marketing slogan · A brochure cover entitled Colonel Baker's Field Guide · A print ad - HiRes LowRes · A usage manua · Two photo collections entitled, ~'SucceSs Stories" and'"Bakersfield Photo COllection" Success Stories contains copy points and pictures, which profile residetits; businesses and activities that express .Bakersfield~ Bakersfield Photo Collection is a sones: of shots'taken:in Kern COunty and Greater Bakersfield over the years; whiCh 'capture' landscape, "activities and attraCtions. All of these materials were designed to help us create a Unified image:Of Bakersfield both within our area and:across, the:country. We are hoping that.marketing professionals, community volunteers and others involved:in Promoting and communicating the Bakersfield Bran~ Will Use these materials consistently. To view the toolkit~.'g0 to wWw.:baker,fieldvisi.~n2020.cOm andctick on this icon: ~I~ Malketim} Tool l~lt 'Diamonds to Hi.ne{ ., - :, ...D.i:st.in, :g.TrUtl s;We can:LeVerage .. A~ainable. ~uali~ .Lif~le ~' ~F~'mfl~ and {~ait~ons.are :vaid-~d , 'HoUsing.C~St~.'allow-viabili~y F~r :first':~ti~e: b~i~' 8r added luxu~ and ame~'ities for ~ 'P~51iC"~ch~Is :h~l~y'ahd gro~gj::Caj~ifemia ~ta'~e' uh ~e~ity an ever-improving · a~e~,' a~d lifei0~g i'~amj'fig 6PDo~UhiUe~:;a66dn~''' ~' HealthCare C~nter~' o¢ exC~il~e':. · Mild'Winters and.warm summers allow for year-round Outdoor a~lvities O~n; GenerouS. SPirit - '"'" ' ' ..... ' ' . .,.. ' ~elcO~e-viSi~o~ ~ith the same~ospttali~:as ~e ;tdwn~s namesake~..~lonel Bake~field~ who. gave.wea~ travele~.food,an~ lodging · Wel~e new msiden~ Who often remarK, "l.kne~ !was home when [ got · Familial, friendly flexible ha(Ute of the communi~ No 'ba~em to sucCesS bas~ on ethnicity ,~ Communi~ teademhip.mfl~ ~'~ni~'~i~ ~ ............ ' ~ Ease of condu~ng busine~ and sta~ing a business {no b~rriers to succesS) proximi~/~obiti~ ..... -. MountainS, oceans, lakes, .~iver an d .r~woOds are CloSe by as well as major California.citeS ike L0s Angeles and. San FranciSco. · New aiPpo~ terminal providing air acc~s~ ~nte~ate S/Highway 99 and o~er major t~oroughfares ,offering ~ess to No~h, South~ East.a'n~ We~. - Fewer tra~c hassles than other metropolitan California communities Na~ral. Abondance and Prosperi~ · G?e~ impr~Vemen~ evident around .gi~. ~u~h ast~ plantings' i~ me~ians'a ong bike paths ' ' · ........ , CornucOpia .of a~ra~ive pr~uce · Vibrant agricultural ba~e representing ,~bu~dan~e and p~0-s~d~ in business -~ Abu~dant enemy resou~es such as.oi.I; wind~ :sOla.C.a~ natural gas' . ·-Crea~vi~ aad'innOva~0n a~ evident in .val~ added agriculture p~dU~ssuch:as baby ca~o~.an~ pomeg~nate juice =.Development of.. new"techni.qUes.to, hep. meet the Woddrs e~egy heeds 'OP~°~'nJtY ~ P~°mete he~ikh~ P:~ g'h':~"~06d ~&Phi~i~Uon.to ~m~ Unique quir~ .$ophiAication - .Leadership/reS dents with d~. worldwide life experiences · Home to many,'unique, business, such as Townsend Design and;Wm. Bolt~Use.fa~s · A~ prog~ms.are healthy and growing ·[ntemational culture and t~tauran~ . · One of a kin~,;a Feat' or ginal 2 LOfficial-Munici~faq.We'~i'[d,'-(~] ~i'TB'&k~i:S~fibidi;'.calif6i~fiia -v page: I of 2 Site· M~: HO& Tom Ve~ o'n Search:: About.This: Site cit~ G0Vernme~ Depa~ments 0hline Se~iCes Requested.'inf6rmatiOn Home 5"- ~ "f' ff'~l~'~f f i ~urrent City News & Updates ~projeCts, evens: and ribb6n Cuttings, ;'~ ~~ ~Emd links for cty budget,, city agendas, yi_¢W'__~hR St~te~ftbv~ c~tendam; ~ards, and commissions, Presentation ~Domq ~usme~¢ W~_tEThe C~y -;InfOrmation for contractors, suppliers; and · Rffcre~oQ.& Par~ - Jg~C~ endar of ~'bidders ' Even~ ' · ~e~l a_ D a~] I n un_ d a t~Et oo~j ~ ~Visj.~i-P g. DAk_e r sflp!0 Aje~ '~ Webcasts ~akersfield provides a Wealth of · Hemorial Gro~g:De.dicat onC~z~mony · .~_~Council Heatings ~recreationat, m~s, and 'spo~ for the ~ ' ................................................ ~j · Btiqht Hou~ N~work&Amphitheatr- e Federal Cou~house Ififormation ~w. b~¢ersfie[~im.us · R~_e~t Press Relffase~ O~line Mapping : · New. Free~e~sfte la unched i NewFr[[~ywe~Jocor°o~ t ~h¢ Pabk~t. RiverWal~.Graod'Open~ ,, ~ ~ -* ~, · Zhomas R~s ~mp~vement_PrO~ram a~ Photo G~ll6ry : ' Baker¢ e d F~eway projff~ ~ Rec~a~ion & Parks :S~m~er Brochure ~Municipal Code is:cUrrent through Ordinance · ~¢~ Pl~y Groun~E pment at ~422'6, passed 'Januaw 2005: Please consult CodeC ~ ~:/;;';;W;';;';~Z; g;2'.'Z;ZZ ~2;":7; :Find City R~ords' · TheEUeiJ~ Park ~A .... e~ for more recent ordinances. "~ ;~ .......................... ~ ....... , ............. ;*~?¢,~ · Th~_~ake~field P~i~,D_ epart~ : .......................................................... ~ Online_~rime B¢~J~ ~; ~' ~ S~cohd D~a'ft ~E Hiilside Development Ordinance Ame~dment.is ready for ~ublic review and ~ ~ comment:There ~ill be a Public Hearing on the Dra~ Ordinance and the p'rop0~d Negat ye Declaration at the Planning Commission Meetl~g on July.6, 2006.at 5:30 in. the City ~.E[f}~[~[t 4 KJ_~[ 'Council Chambers: Je~'.gidS learB abou~¢ ~_qove ro. ment,_~t E0m~k help, A unoerlme/stdkeout version of the proposed B~_~.~.~b~_~nd~e.[ ordinance can oe reviewed h_ere~ (Draft Ord [0-06 .unde~lne~stHkeout.pdf) A'regular version oF the proposed Ordinance can be revie¢~ed h_~; (Dra~ O~d 5-10-06.pdf) Viewshe~nd Slope~f~tect ~ The Kern Government Web portal designed to he~p you easily ~ocate governmen~ services online. Copyright'@ ~003'- C~ly of Bakersfie d A rights reserved Mailing Address: 150t 'Tm×tun Avenue Bakersfield,.Oalifornia 93301 For questions; comments or concerns email: .;~.~ . .. Buginesg Of ours: 8:00 a:m. to 5:00 p,m, w_c_bma.ster @._b_gkersf e dci~2gs / ¢¢¢-----~"~-,-. Monday lhrough Fdday ....... ~ - .......... ~ .... eYce~t H01iO,3yS_ Ph: 661-326-3000 httP://w~wJSakersficldcitYms/ /'7 / 1 Q/Ortt//~: Current "Life; As. it' Should Be,' .Retailers: · Russo's Books (all 3 locations) · MultiBusineSs Systems · .Kern County BOard of Trade · HWalker's Clothing · Holiday :Inn Gift Shop · Long!s Drugs Stores (all 7 locations) · Bakersfield Racquet Club Pro Shop · Olcotts The. Bakersfield'Signature ]:n order tO :maintain a consistent and strong graphic identity.for Bakersfield, these guidelines should, be .followed whenever, the BakerSfield signature is Any use of'the Bakersfield signature on materials identifying or promoting a private business or develoPment'must be apprOved'by the Greater Bakersfield Chamber of Commerce. The Bakersfield signature consists of the 'lOgo (the name with the 'leaf symbol above the.letter ".i'~). and the tag line,'~bife: as it should be/'' The signature Should always.aPpear with the Size and position of the elements relative'to one another exacUy as shoWn below, it should never:be recreated and the name and tag line Should neVer be re-typeSet.' The: Signature :should ,always' be .reproduced using iapproved 'digital .art :files. provided :by the Greater 'Bakersfield Chamber of COmmerCe. ~I'n:ce'rta[n-~!tU~tions where~'use:-ofthe tag li:ne::i~inaPPropriate, such-as for. '~chitec:tur~!-signa~g~e,."~.-h~'-'l.~9=(n~.~e.. aP~! I~af)!:maY..be ~ed:.without the t~ .line~i;:.L.'i~.':~',' Whenever possible~ the Signature.should appear in. color with the name black and the leaf and..tag :line: PMs 364 :green. 'When color is not available, the signature 'shoUld be all black' Whed reverSed Out. of a dark: background, the signatUre shOUld be all white. See. attachedeXarnples Of:correct'and incorrect use: :of :colOr. :Li£e. it should be. C~r~¢t The signature should a~Ways appear with the size and position of the elements relative to one another exactly as shown here Wrong font - the name shouid never be re--typeset in a different font 'Tag line too big and positioned improperly relative to the logo Color ~rimt~m9 (t~o or more Name black, leaf and ~ag ~ine PHS364 green AIl black or ail PNS364 green ~ ~ ~ k shoutd b~ white The name shoutd be black and the Ieaf and tag ~ine PMS364 green Life as it The signature should only print in black and PHS364 green, in the approved combinations Li~ as t ]insufficient contrast bebYeen ~eaf and tag tine and background for good legibility Insufficient contrast between signature and background f:or good tegibifity JUL 1 Z006 M A;'~,'~'~(~ E~,'$ OFFICE BAKERSFIELD Public Works D partrn nt M morandum DATE: July 14, 2006 TO: Alan Tand¥, City Manager FROM: Raul Rojas, Public Works Direct?,r~ 't~l---...~~-- SUBJECT: Entry Monument Signs - Modification/~ and Relocation I New Construction The two existing "Welcome to Bakersfield" entry monument signs on SR99 were constructed in 2002. Total expenditure for those two signs was $260,748 (Staff Payroll for design and construction phases of the project totaled $46,281. The total amount of contracted services and purchased materials was $214,467). Staff recently has identified three potential methods to modify the existing sign at the south of town location. One method consists of covering the face of the existing sign with a mosaic of ceramic tiles to create the new logo. Another method uses rigid, painted sign panels to place the new logo on the existing sign. The last method installs a painted "canvas skin" over the existing sign. The attributes of these various methods need to be studied in detail to determine the most appropriate method. Depending on the method, the total cost to modify the existing southern sign is estimated to be $30,000 to $50,000. The existing northem sign could be relocated to proposed new interchange on SR99 at Seventh Standard Road. The best location would be within the landscape / drainage basin area created by a loop ramp. This places the sign closer to the traffic on the main lanes of the freeway, increasing the visibility of the sign compared to it being outside of the State's right-of-way, which is the case with the current signs. This has been done in other communities, such as in Fresno where they have public art panels within the State's right-of-way. We will have to obtain an encroachment permit from the State for the construction of the sign. The City will also need to agree to provide the on-going maintenance of.the sign. The cost to relocate the existing northern sign panel to the new location and modify it for the new logo is estimated to be between $260,000 and $280,000. That estimate includes demolition of the existing fence and landscaping at the existing sign location. Rather than relocating the existing northern sign, it could'be totally demolished and a new sign panel of the same basic shape made based on materials compatible with the selected sign face materials. This could potentially reduce the cost of a new northern sign to between $210,000 and $230,000 - a savings of about $50,000. S:\PROJECTS~DON\ENTRY-SIGNS\Potential Modifications 071406.doc Page I of 2 In the event that City Council instructs staff to move forward with new entry monument signs, staff will contact several sign designers to identify other possible methods for modifying the southern sign and relocating or building a new northern sign. Those methods might possible help reduce the costs. The graphic elements on the new logo, especially the buildings, should be reviewed by an experienced sign designer to determine the best method for rendering the logo so that it will be readable by the people in the fast moving freeway traffic. c: Jack LaRochelle Arnold Ramming Reading File PW Design Engineering /ADR S:~PROJECTS\DON~ENTRY-SIGNS\PotentiaI' ModificatiOns 071406.doc Page 2 of 2 B A K E R S F I E L D CITY CLERK'S OFFICE MEMORANDUM July 13, 2006 TO: Community Services Committee FROM: Pamela McCarthy, City Cler~ SUBJECT: History of City Seal, Slogans and Logos The following is a synopSis regarding the histOry of the City Seal, Logos and Slogans: City Seal In 1898, the City adopted by Ordinance the Seal of the City. The Seal is described as a "Cornucopia proper showing a profusion' of fruit above with the word "Incorporated" and underneath it the words "January 11, 1898 surrounded by the inscription "City of Bakersfield, Kern County, California". The Seal was placed on file with the State of California and is the Corporate Seal and "Official" moniker for the City. The Seal must be used on many legal documents including but not limited to, Ordinances, Resolutions, Tract Maps and other documents for recording, Oaths of Office, etc. The City has adopted Ordinances regarding the use of the Seal for purposes outside the City. Additionally, the City has adopted a Policy regarding the City Flag, Flower, Bird and Colors to be used by the City. That policy dictates the use of the City Seal on the City Flag. State Law requires the City Clerk to maintain the City Seal. Slogans: In 1982, correspondence was received from the County of Kern regarding the maintenance of the Monument Signs along Highway 99. Those signs read "Sun-Fun-Stay-Play". The County was asking the City to consider maintaining them. The request was denied. Although many thought it Community Services Committee Re: History of Seal, Slogans and Logos July 13, 2006 was the City's official slogan, my research does not indicate that as the case. In 1987, a City Manager's Report was presented to the Council regarding a proposal for a private/public corporation for Community promotion, economic development, tourism and conventions. The goal was to develop a Logo for this purpose. The proposal was referred to the Inter- Governmental Relations Committee. I found no report on this subject from the IGRC Committee. In 1989, the Auditorium and Community Services Committee presented a report to the Council regarding a City Slogan. The Committee formed a "Slogan Committee" who compiled a list of five slogans. It was narrowed down to three. The public was asked to vote on one of the three slogans via local television newscenter pole. The results were 47% for "City of Golden Opportunities". A motion was made to adopt "Bakersfield - City of Golden Opportunities" as the official slogan. This was approved on a vote of five Ayes, 1 Noe and 1 Absent. Logos: In 1995, the Ad Hoc Economic Development Committee provided a report to the Council regarding City Motto. It was recommended by the 1993-94 Leadership Bakersfield Class that the City establish a motto. It was noted in the report that the official motto at that time was the "Bakersfield - City of Golden Opportunities", but that it was rarely used. However, the Committee stated that insignia, which identifies the mountains, desert and sky with Bakersfield written underneath it, had been widely utilized throughout the City including the Convention and Visitors Bureau and Chamber of Commerce. It was recommended that this insignia, also known as the "Squiggly "B" replace the "Bakersfield - City of Golden Opportunities" with this logo. On a motion by the Council, this recommendation was unanimously approved. In 2001, monument signs were constructed with the Squiggly "B" logo and placed at two locations entering the City. Page 2 of 2