HomeMy WebLinkAbout12/07/2006 B A K E R S F I E L D
~~ Jacquie Sullivan, Chair
Staff? Rhonda Smil~ Sue Benham
For: Alan Tandy, City Manager Irma Carson
AGENDA SUMMARY REPORT
COMMUNITY SERVICES COMMITTEE SPECIAL MEETING
Thursday, December 7, 2006 - 1:00 p.m.
Suite 201, City Hall, 1501 Truxtun Avenue, Bakersfield, CA
1. ROLL CALL
Called to Order at 1:10 p.m.
Present: Councilmembers Jacquie Sullivan, Chair; Sue Benham; and Irma Carson
2. ADOPT JULY 17, 2006 AGENDA SUMMARY REPORT
Adopted as submitted.
3. PUBLIC STATEMENTS
4. DEFERRED BUSINESS
A. Discussion and Committee recommendation on the feasibility of changing
the City's logo to the stylized Bakersfield with the leaf design and
updating the Bakersfield entry signs
City Manager Alan Tandy gave an overview on the history of the City's motto
and logo up through the present.
Arnold Ramming, Public Works Civil Engineer, gave a Powerpoint presentation
on possible site enhancements and the cost of each option to upgrade the
entrance signs to the City.
The following site improvements were proposed:
South Si,qn
· Add two very high wattage lights for daytime illumination to bring attention to
the sign ~ $1,500
Agenda Summary Report Page 2
Community Services Committee Special Meeting
Thursday, December 7, 2006
North Siqn
· Add two very high wattage lights for daytime illumination to bring attention to
the sign - $1,500
· Upgrade shrub bed- $20,000.
· Behind the existing sign, install a light, colored background netting panel
similar to those used at golf courses to screen the existing storage facility -
$20,000
The total cost of site improvements for both signs would be $43,000.
The presentation included three different graphic improvement options for the
current entrance signs:
Option one: Mosaic tile mural backqround with illuminated channel letters Ioqo
· This is the Vision 2020 proposal presented at the July Community Services
Committee meeting
· Work elements:
~> Prepare face of the existing signs - $10,000 for both signs
> Background mosaic tile mural executed by a mosaic tile artist on panels -
$50,000 for both signs
> Raised channel letters manufactured and installed by sign shop on' top of
the mosaic tile background - $50,000 for both signs
> Site improvements as previously described - $43,000 for both signs
Total costs for both signs and site improvements using option one: $153,000.
Option two: Painted backqround with painted Ioqo (letters) on aluminum panels
· Background graphics' and logo painted on aluminum panels. The painted
background could be the same as the tile design proposed by Vision 2020
or something else
· Work elements:
> Prepare face of existing signs and mount aluminum panels - $20,000 for
both signs
> An artist paints background and logo on the mounted aluminum panels -
$6,000 for both signs
> Site improvements as preciously described - $43,000 for both signs
Total costs for both signs and site improvements using option two: $69,000.
Option three: Backqround graphics painted on aluminum panels with illuminated
channel letters Ioqo
· Painted background on aluminum panels. The background could be similar
to the tile design proposed by Vision 2020 or something else
Agenda Summary Report Page 3
Community Services Committee Special Meeting
Thursday, December 7, 2006
· Work elements: > Prepare face of existing signs including mounting of aluminum panels -
$20,000 for both signs
;> An artist paints background on the mounted aluminum panels - $6,000
for both signs
> Raised channel letters manufactured and installed by sign shop on top of
the painted background - $50,000 for both signs
> Site improvements as previously described - $43,000 for both signs
Total costs for both signs and site improvements using option three: $119,000.
Committee Member Sue Benham suggested for the site improvements perhaps
evergreen trees could be used instead of the netting and proposed the same
background be used for both entry signs. She also noted that the tag line, "Life
as it should be," is optional.
Debbie Moreno, Vision 2020, expressed the site improvements should be
financed by the City, but Vision 2020 would be glad to do fund-raising to
upgrade the entry signs. However, before making a commitment to go out into
the community to fund-raise, they would need to know the Council's decision on
the design and the cost to upgrade the signs.
Because changing both entry signs is a significant issue of interest to the
Council and the citizens of Bakersfield, Committee Member Irma Carson
suggested this be forwarded on to the Council to get more public input.
Committee Member Sue Benham suggested the mosaic tile design be removed
from consideration due to the cost and also recommended discussion on the
letterhead and other logo uses be deferred to a future Comrnittee meeting.
Committee Chair Jacquie Sullivan expressed there is a fourth entry sign option
that she would like the Committee to consider, which would be to upgrade the
entry signs but keep the current logo "squiggle" design. She requested staff to
provide a new updated graphic design using the "squiggle."
Committee Member Benham made a motion to forward Option Three, the
painted sign with illuminated channel letters, . and a new squiggle design (staff to
work with Committee Chair Sullivan) to the City Council. Committee Members
Benham and Carson voted "Aye." Committee Chair Sullivan stated she would
have preferred to have the "squiggle" designs reviewed by the Committee at
one more meeting, but agreed to support the motion. '
B. Discussion and Committee recommendation regarding Christmas
decorations
Recreation and Parks Director Dianne Hoover gave a report on hotiday righting.
Staff has decorated the Centennial Plaza with as many lights as the power
Agenda Summary Report Page 4
Community Services Committee Special Meeting
Thursday, December 7, 2006
supply will support. This year the large coast redwood tree located in the
median strip in front of City Hall was decorated with lights. Adding additional
lights in the median would be challenging due to the lack of available power.
The lighted tree in front of City Hall and the Centennial Plaza lights are on a
timer set to turn on about 5:00 p.m. each evening.
Staff also explored decorating with poinsettias at the Centennial Plaza, but it is
too cold outside for the flowers to hold up.
Cathy Butler from the Downtown Business Association was unable to attend
today's meeting, but has been successful in getting sponsors for the decorative
lights on Chester Avenue.
The Committee took no further action.
5. NEW BUSINESS
A. Discussion and Committee recommendation regarding bike path safety
Recreation and Parks Director Dianne Hoover reported staff has met with
members of Bike Bakersfield, the Kern River Parkway Committee, and the Kern
Wheelman regarding appropriate signage to promote safety on the bike path.
The current proposal is to paint directional arrows every ½ miles on the
pavement in areas with heavy traffic. In the lesser used areas the directional
arrows would be less frequent. A center line already exists in high-use areas.
"Slower traffic keep right" signs would be posted.
Earl Norcross, Kern Wheelmen, spoke in support of directional arrows to keep
groups of people walking together from blocking both sides of the bike path.
Lauren Franconi, Bike Bakersfield, spoke in support of signage and directional
arrows.
Scott Guerrero, Kern Wheelmen, spoke regarding the use of reflecting paint
and posting the rules on a kiosk.
Renee Nelson spoke regarding the directional arrows being closer together
than the suggested ½ mile in the high-traffic areas.
In response to suggestions, Traffic Engineer Steve Walker responded all
signing and striping must comply with State guidelines in the City's Manual on
Uniform Traffic Control Devices, which covers the size of the arrows, the type of
paint, and other marking and signage regulations.
Agenda Summary Report Page 5
Community Services Committee Special Meeting
Thursday, December 7, 2006
City Manager Alan Tandy requested staff to get together with County staff as
sections of the bike path are in the County.
Recreation and Parks Director Dianne Hoover recommended staff paint a few
arrows on the bike path in heavy traffic areas to see how well they are
responded to by the public and report back.
Committee Member Sue Benham made a motion for staff to proceed with the
test using directional arrows in heavy traffic areas to get public response and
report back. The Committee unanimously aPproved the motion.
Committee Chair Jacquie Sullivan asked staff to check into posting bike safety
and etiquette on the City's website and also check with the Kern Wheelmen on
the suggested bike safety flyer.
6. COMMITTEE COMMENTS
7. ADJOURNMENT
The meeting adjourned at 2:30 p.m.
Staff attendance: City Manager Alan Tandy; Assistant City Attorney Janice Scanlan;
Recreation and Parks Director Dianne Hoover; Public Works Director Raul Rojas;
Public Works Civil Engineer Arnold Ramming; Public Information Officer Rhonda
Smiley; Police Captain Robert Bivens; Traffic Engineer Steve Walker; Gilbert Alemao,
General Services; and special guest Mayor Harvey Hall
Attendance others: David Burger, The Bakersfield Californian; Debbie Moreno,
Chamber of Commerce, Vision 2020; Sheryl Barbich, Vision 2020; David Gordon,
Bakersfield Museum of Art; Renee Nelson; A. Earl Norcross, Kern Wheelmen; Lauren
Franconi, Bike Bakersfield; Scott Guerrero, Kern Wheelmen; Peter Samore, KUZZ
News; Shannon Finn, KBAK TV 29; Tammie Mills, KGET 17 News; Sean Lisle, KERN
1410; and other news media
cc: Honorable Mayor and City Council
S:\JOHN\Council Committees\06 Community Services Committee\cs 06 dec 07summary.doc