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HomeMy WebLinkAbout07/17/2006 B A K E R S F I E L D ~ ~'~~' ..--'~- Jacquie Sullivan, Chair Staff: Alan Christensen Sue Benham For: Alan Tandy, City Manager Irma Carson AGENDA SUMMARY REPORT COMMUNITY SERVICES COMMITTEE Monday, July 17, 2006 - 1:00 p.m. Suite 201, City Hall, 1501 Truxtun Avenue, Bakersfield, CA 1. ROLL CALL Called to Order at 1:10 p.m. Present: Councilmembers Jacquie Sullivan, Chair; Sue Benham; and Irma Carson 2. ADOPT JUNE 12, 2006 AGENDA SUMMARY REPORT Adopted as submitted. 3. PUBLIC STATEMENTS 4. NEW BUSINESS A. Discussion and Committee recommendation on the request from the Kern River Parkway Foundation regarding naming the "memorial grove" Recreation and Parks Director Dianne Hoover gave an update. The memorial "commemorative" grove was opened on June 14, 2006. The grove does not have an official name. It is located on Manor Street near the Kern River Parkway. The City Council received a request from the Kern River Parkway Foundation to name the area San Miguel Grove.. Staff is in agreement with the grove having an official name. Bill Cooper, President of the Kern River Parkway Foundation, spoke and requested that the official name for the area be designated San Miguel Grove in keeping with the commemorative purpose for which the grove was established and in accordance with the Kern River Parkway Naming and Signage Ordinance. In 1776, Father Garces made contact with the Yokuts people of Woilu Village. Father Garces christened the village Rancheria San Miguel de los Noches. As far as it is known, no other feature in Bakersfield bares the name San Miguel. Agenda Summary Report Page 2 Community Services Committee Meeting Monday, July 17, 2006 Dana Karcher, Tree Foundation of Kern, explained they are the entity that is managing the grove for the City. The Tree Foundation agreed with naming the grove, San Miguel Grove, as naming the grove will give it an identity and separate it from the Parkway. Committee Member Irma Carson made a motion to recommend the Council adopt the official name of San Miguel Grove. The Committee unanimously approved the motion. B. Discussion and Committee recommendation on the feasibility of changing the City's logo to "Bakersfield - Life as it should be" City Manager Alan Tandy gave an overview' of the memorandum included in the packet on the history of the City Seal, Iogos and slogans. The latest Council actions regardi.ng the City's logo currently in use are: 1) .In 1995, the Council's Ad Hoc Economic Development Committee recommended the City adopt'the insignia known as Squiggly "B", which identifies the mountains, desert and sky with Bakersfield written underneath it. to replace the City's motto, Bakersfield--City of Golden Opportunities. This concept was adopted by the City Council. 2) In 2001, the Council approved the design and build of monument signs. Two were constructed with the Squiggly "B" logo and placed at two locations entering the City from the north and south. The City Manager spoke regarding the monument signs. The estimated cost to rebuild the monument signs at another location would be $260,000 to $280,000 each, as the signs are not movable. To redo and reface the signs at their current locations with the new look would cost at least $30,000 to $50,000 each. The locations for the monument signs are somewhat constrained, due to restrictions by CalTrans that do not allow construction of signs in its right-of-way. The south monument is actually located on County property, which is designated to be a park at some future date. It was difficult to find a site for the north monument. The City was able to purchase property, but ideally located property was not available due to the topography of the area. When the Interchange is constructed for State Route 99 and Seventh Standard Road, there may be a better site available. The City Manager continued his report with the many current uses of the squiggle. The inventory of uses is still in progress. With Committee direction on whether the changeover is immediate or can be phased-in, staff will then be able to complete the inventory and provide the costs if the City were to Agenda Summary Report Page 3 Community Services Committee Meeting Monday, July 17, 2006 change its current logo over to the new design. Some of the uses are: business cards, letterhead, and shirts. It is on 72 vehicles including all the fire trucks, graffiti trucks, and the side-loader refuse trucks. The Economic Development Department has an inventory of promotion materials and brochures. Safety awards have been given over the years and the squiggle is on duffle bags, key chains, and many other items. There are signs with the squiggle on two or more City buildings, which will cost approximately $2,000 each to change out. Another related issue is that Police, Fire, and Parks Departments have developed their own symbol different from the squiggle. The City has never disallowed this practice. Direction is needed from the Committee/Council if the changeover would include changing these designs to the new logo. The squiggle was officially adopted by the Council and will take Council action as to whether it goes away altogether or is usable for some purposes. It was noted that a citizen called to let the City know that the Lending Tree logo has a leaf, much the same as the proposed Bakersfield with the leaf. Committee Member Sue Benham stated she WOuld recommend the phased- in approach as she did not want the City to throw away current supplies, such as stationery. Committee Member Irma Carson agreed that if the logo is changed by the Council, current supplies should not be thrown away. The new logo should be phased-in. Committee Member Carson also stated she did not want the logo changed on emergency vehicles including Police, Fire and City vehicles as it has significant meaning to the departments and the public. Debbie Moreno, Greater Bakersfield Vision 2020 Committee, gave a brief overview of the material included in the Committee packet. She explained that when they went to the City Council meeting, Vision 2020's request was that the Council adopt and change the logo to the new Stylized Bakersfield with the leaf. They did not ask that the logo be changed to include the tagline, Life as it should be. The tagline can be used when appropriate. Ms. Moreno also stated that the most important change to Vision 2020 would be to redo the monument signs, replacing the old logo with the new stylized Bakersfield with the leaf. Vision 2020 would be happy to help raise funds to reface the signs. She continued that once the City identifies the cost to transition the signs, there are people in the community who would step up and help with the cost for resurfacing with at least the bottom part in mosaic tile and also the cost to have signs built on the east and west entrances to the City. Agenda Summary Report Page 4 Community Services Committee Meeting Monday, July 17, 2006 The new design for the monument signs was reviewed. A copy was included in the Vision 2020 materials in the Committee packet. David Gordon, Bakersfield Museum of Art, spoke regarding the proposed artwork for the sign. Renee Nelson spoke in favor of the new logo design and in opposition to the tagline, Life as it should be. A. S. Ashley spoke in favor of the logo and in opposition to the tagline, Life as it should be. He suggested there be an on-line selection process for the public. Debbie Moreno responded that Vision 2020 at the very beginning of the process to come up with the logo, did a survey and a great deal of input was received from the community. Committee Member Sue .Benham felt the Committee needed more information on the options and information regarding funding from the private side. She recommended that the City not wait two or three years for the Interchange at Seventh Standard Road before a decision is made on whether to change the location of the monument sign when entering the City from the north or to reface the current sign. Committee Chair Jacquie Sullivan expressed she liked the new design being proposed for the monuments and the tagline, Life as it should be. She also expressed she liked the squiggle aS it is recognizable to the community and would like to be able to use both if appropriate. Committee Member Sue Benham recommended at its next meeting the Committee should take the following steps: · Motion to recommend to the Council that the City adopt the new logo, Bakersfield with the leaf - Accompanied by reports from staff about how the new logo could be phased in over time · Discuss Committee recommendation regarding use of the tagline, Life as it should be, when appropriate · The monument signs would be a separate concept for review - Key issues would be the location, cost participation from the private sector, and the design City Attorney Ginny Gennaro suggested another issue. Staff needs direction from Committee/Council on the other Iogos currently being used by other departments in the City. Agenda Summary Report Page 5 Community Services Committee Meeting Monday, July 17, 2006 The Committee asked Debbie Moreno, Vision 2020, if she would bring to the Committee an in-depth indication about funding participation from Vision 2020 and the private sector for redoing the monument signs with the new logo and funding for the suggested new signs on the east and west entrances to the City. 5. COMMITTEE COMMENTS 6. ADJOURNMENT The meeting adjourned at 2:15 p.m. Staff attendance: City Manager Alan Tandy; Assistant City Manager Alan Christensen; City Attorney Ginny Gennaro; Assistant City Manager John W. Stinson; Recreation and Parks Director Dianne Hoover; Public Works Director Raul Rojas; Public Works Civil Engineer Arnold Ramming; Public Information Officer Rhonda Smiley; and special guest Mayor Harvey Hall Attendance others: Dianne Hardisty and David Burger, The Bakersfield Ca#fornian; A. S. Ashley; Bill Cooper, Kern River Parkway Foundation; Dana Karcher, Tree Foundation of Kern; Debbie Moreno, Chamber of Commerce, Vision 2020; Steven Teglia, Bakersfield Chamber of Commerce; David Gordon, Bakersfield Museum of Art; Renee Nelson; and news media reporters with TV cameras cc: Honorable Mayor and City Council S:~AC\06 Community Services Committee\cs 06 jul 17summary.doc