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Home My WebLink About09/08/22 KEEP BAKERSFIELD BEAUTIFUL COMMITTEEKeep Bakersfield Beautiful Committee (KBBC) Regular Meeting 12:00 PM, Friday, September 8, 2023 City Hall - North, 1600 Truxtun Ave., 1" Floor, Conf. Rm. A, Bakersfield CA, 93301 The mission of Keep Bakersfield Beautiful (KBB) is to engage individuals to take greater responsibility for improving their community. Agenda Chairperson: Theresa Olson Vice Chairperson: Sophia Felix 1. Call to Order, Roll Call, and Introductions - Chairperson (2 minutes) II. Public Statements - (2 minutes max per person) A. Agenda Item Public Statements B. Non -Agenda Item Public Statements M•uMa KeepBakersfield Beautiful KEEP AMERICA BEAUTIFUL AFFILIATE D m rn rn � x C/) .. a III. Approval of Friday, August 11, 2023 Regular Meeting Minutes - Chairperson (2 minutes) -< Z c,) r-- Ln IV. Deferred Business T' � A. Update: Keep America Beautiful Cigarette Butt Container Grant -Theresa Olson (2 minutes) =1 B. Update: Mayor's At Large Community Appearance Index (CAI) Held on Friday, June 16, 2023 and KBBC by Ward CAI Index - KBBC (5 minutes) C. Request Vote to Change How KBBC Compiles Required KAB CAI in 2024 - Chairperson (2 minutes) V. New Business A. Highlights of KBB Fiscal Year 2022-2023 Report Submitted to Keep America Beautiful -Jessica Felix (2 minutes) B. Request Vote to Co -brand Keep Bakersfield Beautiful Litter/Illegal Dump and Beautification Events, Activities and Projects With Clean California -Jessica Felix (2 minutes) C. Special Projects and Programs Funding Update -Staff (2 minutes) D. Vote to Set Schedule of Regular Monthly KBBC Volunteer Opportunity Rotation By Ward and Assign Respective KBBC Leads -Chairperson (5 minutes) E. Ongoing Discussion: Anti -Litter PSA Campaign Factors to Promote Behavior Change - KBBC (10 minutes) 1. Clean California Initiative & Keep America Beautiful 2. Review Campaign Options and Proposals 3. Request Vote to Select Budget up to $39,999.99 Using Litter & Illegal Dump Funding a. Vendors) Selection b. Vendor(s) Service(s) F. Update: California Coastal Cleanup, Saturday, September 16, 2023 - Heather Pennella/Brooks Douglass (2 minutes) G. Update: Downtown Cleanup Saturday, September 16, 2023 - Ray Scott & Cathy Bulter (2 minutes) 1. Request vote to approve amending August 11, 2023 vote to approve up to $1,000 for flower and painting supplies for Sept. 16 to also include the date of September 23, 2023. H. Downtown Cleanup Saturday, September 23, 2023 - Ray Scott (2 minutes) I. Bakersfield Police Department National Night Out Booth Opportunity, Tuesday October 3, 2023 From 6 PM to 9 PM (Set Up 4 PM - 5:30 PM) at Yokuts Park -Theresa Olson (2 minutes) J. Vote to Schedule 19th Annual Make A Difference Day on Saturday, October 14, 2023 Saturday or October 21, 2023, and Determine Activities and Leadership - Chairperson (5 minutes) K. 13th Annual America Recycles Day, November 2023 - Ray Scott (2 minutes) VI. City of Bakersfield Staff Comments - (2 minutes) VII. KBBC and Advisory Board Comments (8 minutes) Vill. Adjournment -Chairperson POSTED ON S 2� by City Clerk's Office City of Bakersfield bar Keep Bakersfield Beautiful Committee (KBBC) Regular Meeting 12:00 PM, Friday, September 8, 2023 City Hall — North, 1600 Truxtun Ave., 1" Floor, Conf. Rm. A, Bakersfield CA, 93301 The mission of Keep Bakersfield Beautiful (KBB) is to engage individuals to take greater responsibility for improving their community. Agenda Chairperson: Theresa Olson Vice Chairperson: Sophia Felix I. Call to Order, Roll Call, and Introductions —Chairperson (2 minutes) II. Public Statements — (2 minutes max per person) A. Agenda Item Public Statements B. Non -Agenda Item Public Statements Wlv 0KRT•Ua C: KeepBakersfieldBeautiful KEEP AMERICA BEAUTIFUL AFFILIATE III. Approval of Friday, August 11, 2023 Regular Meeting Minutes — Chairperson (2 minutes) IV. Deferred Business A. Update: Keep America Beautiful Cigarette Butt Container Grant — Theresa Olson (2 minutes) B. Update: Mayor's At Large Community Appearance Index (CAI) Held on Friday, June 16, 2023 and KBBC by Ward CAI Index — KBBC (5 minutes) C. Request Vote to Change How KBBC Compiles Required KAB CAI in 2024 —Chairperson (2 minutes) V. New Business A. Highlights of KBB Fiscal Year 2022-2023 Report Submitted to Keep America Beautiful —Jessica Felix (2 minutes) B. Request Vote to Co -brand Keep Bakersfield Beautiful Litter/Illegal Dump and Beautification Events, Activities and Projects With Clean California —Jessica Felix (2 minutes) C. Special Projects and Programs Funding Update — Staff (2 minutes) D. Vote to Set Schedule of Regular Monthly KBBC Volunteer Opportunity Rotation By Ward and Assign Respective KBBC Leads —Chairperson (5 minutes) E. Ongoing Discussion: Anti -Litter PSA Campaign Factors to Promote Behavior Change — KBBC (10 minutes) 1. Clean California Initiative & Keep America Beautiful 2. Review Campaign Options and Proposals 3. Request Vote to Select Budget up to $39,999.99 Using Litter & Illegal Dump Funding a. Vendor(s) Selection b. Vendor(s) Service(s) F. Update: California Coastal Cleanup, Saturday, September 16, 2023 — Heather Pennella/Brooks Douglass (2 minutes) G. Update: Downtown Cleanup Saturday, September 16, 2023 — Ray Scott & Cathy Bulter (2 minutes) 1. Request vote to approve amending August 11, 2023 vote to approve up to $1,000 for flower and painting supplies for Sept. 16 to also include the date of September 23, 2023. H. Downtown Cleanup Saturday, September 23, 2023 — Ray Scott (2 minutes) I. Bakersfield Police Department National Night Out Booth Opportunity, Tuesday October 3, 2023 From 6 PM to 9 PM (Set Up 4 PM — 5:30 PM) at Yokuts Park —Theresa Olson (2 minutes) J. Vote to Schedule 19`h Annual Make A Difference Day on Saturday, October 14, 2023 Saturday or October 21, 2023, and Determine Activities and Leadership — Chairperson (5 minutes) K. 131h Annual America Recycles Day, November 2023 — Ray Scott (2 minutes) VI. City of Bakersfield Staff Comments — (2 minutes) VII. KBBC and Advisory Board Comments (8 minutes) Vill. Adjournment —Chairperson Keep Bakersfield Beautiful Committee (KBBC) Regular Meeting �••r� 12:00 PM, Friday, August 11, 2023•� City Hall — North, 1600 Truxtun Ave., 11' Floor, Conf. Rm. A, Bakersfield CA, 93301 The mission of Keep Bakersfield Beautiful (KBB) is to engage individuals to take greater ^ii •• responsibility for improving their community. KeepBakersfieldBeautiful KEEP AMERICA BEAUTIFUL AFFILIATE Chairperson: Theresa Olson Vice Chairperson: Sophia Felix Minutes I. Call to Order, Roll Call, and Introductions — Chairperson 12:08 PM KBBC Members Present: Noe Garcia — Ward 1, Zechariah Garcia — Ward 2, Chairperson Theresa Olson — Ward 3 Alternate, Brooks Douglass — Ward 4, and Harwant Gill — Ward 7 KBBC Members Absent: John Enriquez — Mayoral Appointee, Heather Pennella — Mayoral Alternate Appointee, Manuel Ramriez — Ward 1 Alternate, Vacancy Ward 2 Alternate, Ray Scott — Ward 3, Vice Chairperson Sophia Felix — Ward 4 Alternate, Matthew Martin — Ward 5, Yahya Kazi — Ward 5 Alternate, Sue England — Ward 6, Tai Quan — Ward 6 Alternate, Paul Yanez —Ward 7 Alternate Advisory Board Members Present: Chairperson Cathy Butler, Evelyn Young Spath City of Bakersfield Representatives Present: Mayor Karen Goh, Jessica Felix — KBBC Coordinator, Nathan Gutierrez — Management Assistant, Elizabeth Villanueva — Deputy City Attorney I, Luda Fishman — Solid Waste Director, Rick Anthony — Recreation and Parks Director Other Present: Karina Funez — Blue Zones Project Bakersfield, Yesenia Fernandez — Blue Zones Project Bakersfield II. Public Statements A. Agenda Item Public Statements: None B. Non -Agenda Item Public Statements Karina Funez, Blue Zones Project Bakersfield, Policy Advocate: Funez introduced Blue Zones Project Bakersfield to the KBBC. The Blue Zones Project is available in other parts of the world. Common ground with KBBC for potential collaborations includes volunteerism, positive community impact efforts, and healthier lifestyle habits. Evelyn Young Spath, Seeds of Inspiration Garden Organizer and KBB Advisory Board Member: Spath shared that August has been a particularly busy time for organizers of the community garden. Neighborhood outreach, volunteer days, and a key in -kind sponsorship to contour grade the land have come to fruition. She thanked City staff for guidance. III. Approval of Friday, July 14, 2023 Regular Meeting Minutes — Chairperson Motion to approve: Zechariah Garcia Second: Harwant Gill Abstention: Noe Garcia Motion passed with one abstention IV. Deferred Business A. Special Projects and Programs Funding Update — Staff Luda Fishman provided a balance update. Jessica Felix modified the balance by stating she did not want to be reimbursed $75 for a personal donation for the 2022 Christmas parade fee. 1. Vote to approve funding request of up to $1,000 for flowers and painting supplies for downtown Bakersfield on Saturday, September 16, 2023 — Ray Scott & Cathy Butler Motion to use KAV634 KBB General Fund for requested supplies: Brooks Douglass Second: Zechariah Garcia Motion passed unanimously Motion to spend up to $1,000: Brooks Douglass Second: Harwant Gill Motion passed unanimously 2. Vote to approve funding request of up to $100 for KBBC to apply to participate in the Bakersfield Christmas Parade taking place on Thursday, December 7, 2023 — Paul Yanez Motion to spend up to $100 of KAV634 KBB General Fund: Brooks Douglass Second: Noe Garcia Motion passed unanimously 3. Vote to approve funding request of up to $300 for a KBB Canva Teams Account —Zechariah Garcia Motion to use KAV634 KBB General Fund for a Canva Teams subscription: Brooks Douglass Second: Harwant Gill Motion passed unanimously B. Update: Keep America Beautiful Cigarette Butt Container Grant — Theresa Olson Olson and Jessica Felix reported that the in -kind Keep America Beautiful grant project is behind schedule and more help is needed from KBBC to find placement for about 50 cigarette butt containers. The containers can be mounted to a post or wall. A container was shared around the table. 2 Handouts: flyer and list of past interested businesses and recipients of a different type of cigarette butt containers C. Update: Mayor's At Large Community Appearance Index (CAI) Held on Friday, June 16, 2023 and KBBC by Ward CAI Index — KBBC: Deferred V. New Business A. Request Vote to Change How KBBC Compiles Required KAB CAI in 2024 — Chairperson: Deferred B. Request Vote to Set Regular Monthly KBBC Volunteer Opportunity Rotation By Ward and Assign Respective KBBC Leads — Chairperson Motion to approve: Zechariah Garcia Second: Noe Garcia Motion passed unanimously C. Ongoing Discussion: Anti -Litter PSA Campaign Factors to Promote Behavior Change — Chairperson Deferred All 1. Review Campaign Options and Proposals: 3 Handouts 2. Request Vote to Select Budget Using Litter & Illegal Dump Funding, Services, and Service Provider(s) D. Review Keep America Beautiful Affiliation Requirements —Jessica Felix: Staff will email list reviewed in the meeting. Update: Cancel Bakersfield Mobile App Use for KBB Volunteer Coordination — Staff This pilot will not move forward per staff discussion. VI. City of Bakersfield Staff Comments Jessica Felix: She announced 2 Clean City Initiative pop-up drive-thru events scheduled for Saturday, August 12. She announced a volunteer requested cleanup for Saturday, August 26 in East Bakersfield near College Avenue and Valencia Drive needing about 50 volunteers to proceed. The KBBC Ward 2 Alternate position remains vacant. The KBBC Ward 5 Alternate position is now taken by Yahya Kazi. Kazi had a prior obligation out of state keeping him from this meeting. Mayor Karen Goh: Asked KBB to consider a simple group effort to share their well wishes to John Enriquez and Heather Pennella. VII. KBBC and Advisory Board Comments Zechariah Garcia: Garcia thanked Eveyln Young Spath for her volunteer efforts. He congratulated Rick Anthony for Recreation and Parks Department's Adopt A Park program. A new social media post for the cigarette butt containers is underway. Brooks Douglass: Douglass and Heather Pennella would like to do something to thank Great American Cleanup staff next year. Vill. Adjournment — Chairperson 1:23 PM Handouts IV. B 1 • KEEP BAKERSFIELD BEAUTIFUL IS PROVIDING FREE CIGARETTE WALL MOUNTED RECEPTACLES TO LOCAL BUSINESSES • RECIPIENTS ARE RESPONSIBLE FOR EMPTYING AND MAINTAINING THE RECEPTACLES • THE RECEPTACLES ARE FREE THANKS TO A KEEP AMERICA BEAUTIFUL CIGARETTE LITTER PREVENTION PROGRAM GRANT • IF INTERESTED, PLEASE CONTACT: Keep Bakersfield Beautiful Jessica Felix jfelix@bakersfieldcity.us *4 K E E P A M E R I C A BEAUTIFUL v� KeepBakersfieldBeautiful (EEP AMERICA BEAUTIFUL AFFILIATE Handout IV. B. ("ity ward KBB Lead Quantity /O►ganizWW, Title Busirss Address Tip TBD Brooks 20 North of the River Parks & Recreation Ward 2 American Legion Post 26 2020 H St 93301 Ward 2 Bakersfield Association of Art 1817 Eye Street Ward 2 Biscuit Boutique & Doggy Spa 161719th Street Ward 2 BurrBerry Frozen Yogurt 1514 18th St 93301 Ward 2 CCVC JC's Place 1901 Chester Avenue Ward 2 Chef's Choice 153419th Street 93301 Ward 2 I -Heart Radio (was Clear Channel Radio) 1100 Mohawk St, Suite 280 93309 Ward 2 lClifford & Bradford Insurance 1515 20th Street 93301 Ward 2 Curiosity Shop 1607 19th Street Ward 2 EnVogue 1920 Eye St 93301 Ward 2 Fantasy Frocks 192817th St. Ward 2 Forget Me Not Antiques Owner 1322 19th St Ward 2 Fox Theater 2001 H Street 93301 Ward 2 Greyhound 1820 18th Street Ward 2 Gurantee Shoe Center 2101 Chester Ave 93301 Ward 2 House of Flowers 161119th Street Ward 2 Jerry's Pizza 1817 Chester Avenue 93301 Ward 2 KCSOS Dream Center Research Assoc. 121218th Street 93301 Ward 2 Kuka's 1609 19th Street Ward 2 Ming Market 2111 Chester Avenue Ward 2 Mission Linen 72020th St. Ward 2 Muertos 1514 Wall St Alley Ward 2 On the Rocks Bar & Grill 1517 18th St 93301 Ward 2 Sandrini's Restaurant 1918 Eye St 93301 Ward 2 The Mark 162319th St 93301 Ward Timeless Furnishings 1918 Chester Avenue 93301 Ward Tina Marie's 2000 Chester Avenue 93301 Ward 2 US Center Lawfirm Receptionist 1215 L St 93301 Ward 2 Vests Drugs 1931 Chester Avenue 93301 Ward 2 Volunteer Center of Kern County 1400 Chester Avenue Ward 2 Wooden Nickel 1801 Chester Avenue Ward 2 Dagny's 1600 20th Street 93301 Ward 2 Mama Roomba 1814 Eye Street 93301 Ward 2 Stars (Bakersfield Music Theatre) 1931 Chester Avenue 93301 Ward 2 Compass Rose Staffing 930 Truxtun Ave. #203 93301 Ward 2 Narducci's Cafe 622 E 21st Street 93305 Ward 2 Pioneer Paint Owner 4620 Easton Drive 93309 Ward 2 Mariott General Mngr 901 Truxtun Avenue 93301 Ward 2 California Tattoo 1214 California Ave 93301 Ward 2 Clifford & Bradford Insurance 1515 20th Street 93301 Ward 2 KCSOS Dream Center Research Assoc. 1212 18th Street 93301 Ward 2 Last Call Lounge Manager 3621 California Ave 93309 Ward 2 Riley's 1523 19th Street Ward 2 1 Riverwalk Cafe 151718th St 93301 Ward 2 Taco Fresco Owner's (Peter) So 1431 California Ave 93304 Motor World 2930 Chester Avenue _ Physici ans Automated Lab 2801 H St. 93301 Cigarette Mart Owner 1719 Columbus Street 93305 : Efficient Smog 1705 Columbus Street 93305 Ward4 Physicians Automated Lab 9830 Brimhall Rd. 93312 Ward PainInstituteOfCentraICaIifornia Administrator 9802 Stockdale Hwy #105 93311 Ward 6 Univision 5W1 Truxtun Ave. Ward 6 Denny's Restaurant Manag 4440 Gosford Rd. 93313 Ward 7 All Smiles Family Dentistry 2200 Chester Ave. Ward 7 Bakersfield RV Resort (2 entrances) 15025 Wible Rd 93313 CYPRESS AVENUE MEDIA Keep Bakersfield Beautiful ANTI -LITTERING CAMPAIGN: MEDIA AND MARKETING Prepared for: Jessica Felix - Public Works - Community Relations Prepared by: Cassidy George - Cypress Avenue Media - Director of Marketing Issued: August 8, 2023 Dear Keep Bakersfield Beautiful Selection Committee, hank you for inviting Cypress Avenue Media to submit a proposal for your Anti -Littering Campaign. We're excited to help drive Keep Bakersfield Beautiful's mission and improve our community. We're a Bakersfield -based marketing and media agency focusing on community organizations, non -profits, and public initiatives for the greater good. Cassidy George Director of Marketing (661) 742-3307 cassidy(a cypressave.com Cypress Avenue Media 4130 Ardmore Ave. Suite - 202 Bakersfield, CA 93309 0 Meet Our Team L1� Vig 1 71 , s' h. 3L k A Cassidy George Director of Marketing Cassidy is a third -generation Bakersfield native who graduated from San Diego State University with a degree in Journalism & Media Studies with an emphasis in Public Relations. She has been the project lead with all of Cypress Avenue's clients. She helped the Bakersfield Women's Business Conference navigate the impacts of the pandemic to retain all conference sponsors through a creative social media and marketing campaign that sustained engagement for the conference until it could be successfully hosted in April 2021 and most recently helped with the success of BWBC 2022 & 2023. She is currently leading digital marketing and communications to 600+ members of the Kern County Builders Exchange. Jason Arvizu Principal Advisor Jason is also a third -generation Bakersfield native who has worked on projects for clients around the world. He specializes in developing marketing and training material for public and workforce safety campaigns. His client list includes OSHA, Chevron, and FEMA. He has previously served as Board President for the Alisa Ann Ruch Burn Foundation and an executive board member for the Bakersfield Marathon. Jason is currently developing and delivering a campaign to integrate Human and Organizational Performance concepts for Tengizchevroil in Kazakhstan. He graduated from CSUB Summa Cum Laude with a degree in Economics and Occupational Safety and still lives in Bakersfield with his wife and daughter. Erika Baltazar Development Manager Erika's background in procurement and business development plays a critical role in linking marketing plans to your organization's strategic plan. She specializes in helping small businesses grow from her experience with California's High Speed Rail Project and California State University's Small Business Development Center. She now supports nonprofits like the Central California Builders Exchange and Habitat for Humanity grow and engage their member base. She also works on the front lines through direct outreach and telling the story of organizations to grow their base and support. Scout Claassen Media Production Manager Scout landed in Bakersfield after living across the United States and traveling around the world for video projects. His technical expertise in video production editing and photography has positioned Cypress Avenue to be able to deliver broadcast -grade video content and marketing that has been used by every local television station in Kern County. He has been behind the camera for all of Cypress Avenue's video projects and continues to elevate the production value of each client we serve. Crystal Meyer Marketing Advisor Crystal's role focuses on client management and content creation. She specializes in telling an organization's story to the masses using compelling copy, scriptwriting, and visuals. Her vast knowledge of social media is evident in our clients' aesthetic feeds and reels videos. Crystal graduated from California State University Bakersfield with a degree in Business Admin in concentration in Management, and A.S. in Sociology and currently hosts a faith -based podcast, Coffee with Crystal. In April 2022, she hosted a workshop at the Bakersfield Women's Business Conference and will be speaking at SHRM Symposium this Fall. David Serrato Lead Graphic Designer David is our lead graphic designer and boasts skills in graphic design and motion graphics. Using Adobe Creative Cloud apps like Illustrator and Photoshop, he continues to deliver on client expectations time and again creating social media graphics, logos, flyers, brochures, or any other print material needed. His favorite part about working with clients is helping bring their stories to life visually through design. David joined us in 2022 from Bakersfield College with a Liberal Arts associate degree in Studio Arts. Gabriel Salas Media Production Specialist Gabriel, a Los Angeles native, relocated to Bakersfield, where he earned a Commercial Music certificate from Bakersfield College allowing him to refine his audio engineering skills and work with local artists on their music production. Additionally, Gabriel contributed to various podcast productions, expanding his experience in media production, and gaining knowledge of sound design and audio post -production. Through his work in the music industry and podcasting, Gabriel gained a wealth of practical knowledge and hands-on experience that laid the foundation for his future creative endeavors. Helen Evangelista Marketing Advisor Helen is our newest team member joining us from Cal State Bakersfield's Marketing program. She currently assists with account management, content creation, and copywriting consistently driving positive outcomes for our partners. Helen has always been captivated by the art of storytelling and the power of social media. Since becoming a team member, she has also developed her skills and portfolio in graphic design and photography. CYPRESS AVENUE MEDIA 4 r Facilitate: a strategic marketing approach for Keep Bakersfield Beautiful's Anti -Littering Campaign. Increase: MW hi production value of Keep Bakersfield Beautiful's assets for long-term use. j relationships with community partners to expand media reach and impact, and provide mentorship to target audience. I Target: Bakersfield's youth demographic with media and messaging that encourages and advocates for positive behavior change for littering along major routes. r Demonstrate: Keep Bakersfield Beautiful's organizational value to City and Community Stakeholders. k, ' Photography Cypress Avenue will coordinate photography content collection that includes visibility of a diverse youth population and specific locations of littering. Photos can be used for print, social, and web collateral. ' Videography Videography will be determined by messaging, scripting, and storyboarding. This will be approved by Keep Bakersfield Beautiful prior to production. Cypress Avenue will coordinate all video collection. Video will be filmed for landscape (e.g., YouTube, Commercial, Theater View) and social media format (e.g., Instagram and Facebook Reels, YouTube Shorts). Graphics for Print and Digital Print and mobile -friendly material designed for target audiences as supplemental guidance and calls -to -action (e.g., social media graphics, billboard design). Bilingual: Cypress Avenue also has in-house capabilities to develop and deliver marketing collateral in Spanish and Punjabi. L 0 Visioning Session with KBB Leadership Committee: Align on campaign objectives and scope with leaders, agree on end -state vision, and align resources. Align Visual Identity: Adopt or establish Keep Bakersfield Beautiful's branding standard to the visual identity of the campaign. Frame Messaging: Based on input from the visioning session, frame the key messaging that will be used across media channels. This will also guide consistency with cross-pollinated posts and shares by community partners. General storyboarding and scripting will be submitted to committee for approval before production. Monitor Metrics & Feedback: Metrics for media reach and engagement will be tracked monthly. The data will inform potential modifications to publishing tactics. CYPRESS AVENUE MEDIA 0 Facilitate Advertising -Buys: If strategy session identifies opportunities to expand reach or engagement, facilitate advertising -buys for target audiences in KBB's market. Allocations will be approved by KBB and prepaid prior to placement. All buys facilitated by Cypress Avenue will include a 12% media management fee. This option will only be used if there is a business case for the advertising investment. AMPOM MLO Build Media Assets: Capture photo and video content to support messaging. Cypress Avenue has the internal capability and equipment to produce all media assets and marketing collateral required for the project. This includes outreach and coordination with community partners and stakeholders. Produced assets will meet the associated standards and specifications to ensure compatibility with media platforms (e.g., H.264 for YouTube). All posted media assets and marketing collateral will be provided to KBB for future use beyond the current contract. 7 CYPRESS AVENUE MEDIA 8 Bakersfield Locals Each of our team members were born, raised, or made the decision to move here for what Bakersfield has to offer. We want to help others share those experiences. Learn more about us! Contract Compliance Our general liability, worker's compensation, and professional services errors and omissions policies exceed the requirements of the City of Bakersfield. We also understand the transparency and accountability required for government - managed organizations. We're your partners in those engagements with the Public Works Department, the City Manager's Office, and City Council to demonstrate the value of your investment in Cypress Avenue. CYPRESS AVENUE MEDIA 9 Youth Mentorship Cypress Avenue has consistently partnered with organizations that support local youth (e.g., Bakersfield Women's Business Conference R.O.S.E Mentor Program, Kern County Builders Exchange Tools for the Trade for Kern High's ROC Program). We understand the importance of engaging with this demographic, even on difficult topics such as safety training and behavior change. We will coordinate with Independence High School's Graphic Design Program to contribute to the KBB Anti -Littering Campaign. This opportunity will engage students not only in the process of a public -facing campaign but on the issue of anti -littering. For example, students may contribute to the design of a billboard. This mentorship and development for students aligns with KBB's mission and goal for its Anti -Littering campaign. Community Partners r,� ` • a BAKERSFElD A N E 141 C A`-S KERN LDC ^nr>rT. %asm - nt WM ~V' SD BpKERSFIELD CYPRESS AVENUE MEDIA 10 Id oft VISIT✓ BAKERSFIELD �.C�O�M .i� SOUND OF -' v*& CENTRAL CALIFORNIA BUILDERS EXCHANGE Golden state S �PTAC \`- An APEX Accelerator BAKERSFIELD COLLEGE Client List Iffody, SAFETY & ENVIRONMENTAL O'DELLCROSS CERTIFIED PUBLIC ACCOUNTANTS LU= Bakersfield, omen's BUSINESS CONFERENCE org SPRINGSTEAD SOLUTIONS !�trAfeg%c F%hahc�a/ �'ohrult%ny Habitat 1 for Humanity coin•„ L1,-, CYPRESS AVENUE MEDIA Kern County Builders Exchange KCBEX Book Scholarship liY{ MENUMU Applications Due!: 114 ETS OSHA 30 "Atv 01T V TRAINING a Im V visitbakersfield visitbakersfield • Original audio s Visit Bakersfield Bakersfield Women's Business Conference POWER PITCH F I IN A.L I S r41,�- I MENTORS our comnnmin�. v4ft BAKERSFIELD Wo,E N�S SiNE$5 NFERENCE "The secret of getting ahead is getting started." 01 Become a Renegade to Stan your New Career at Renegade Spodk Christian Rodriguez o 1# gine Your Life at Bakersfield Coilege I 30s Kern County Builders Exchange Dear Mr. Lyman, It is with much enthusiasm that I am writing to recommend the services of Cypress Avenue. I have been working with Cypress Avenue since 2018, where they support all of the Kern County Builders Exchange's marketing, branding, and social media. They are KCBEX's partner of choice for all market- ing needs and have been a founding member of the KCBEX Professional Services Group (PSG). In addition, their social media services are exemplary as they consistently provide impactful visuals and analytics to help drive our organization forward. They work closely with our leadership to ensure that topics and objectives are consistently being met. Cypress Avenue has developed content calendars to see what the next month's priorities are and adjust as needed. Their research and commitment to excellence guarantee that our posts are touching on topics in real-time. I can confidently say that their professionalism and knowledge base has elevated KCBEX's social media presence. I'm happy to recommend the services of Cypress Avenue. If you have any questions, please feel free to contact me at (661) 324-4921 or at mikinp@kcbex.com. Sincerely, r,i;- - - - - Mikin Plummer Executive Director Kern County Builders Exchange 4130 ARDMORE AVE, SUITE 100 BAKERSFIELD, CA 93309 661-324-4921 Dear Visit Bakersfield, I am the Program Manager of the Golden State PTAC (Procurement Technical Assistance Center), and I am writing to recommend Cypress Avenue's social media management services. Since the Golden State PTAC's inception in 2020, Cypress Avenue has remained a constant as our marketing partner of choice. They have helped us establish our social media presence, develop a website, and create print material to give to our clients. Our client base ranges across four counties including Kern, Santa Barbara, San Luis Obispo, and Ventura. Cypress Avenue understands our need for targeting businesses and entrepreneurs in these areas and helped us successfully host more than 30 trainings online and in person this past year. Our organization's focus is on federal contracting procurement, which could be difficult for business owners and the public to understand. Cypress Avenue consistently develops social media content that is clear and concise despite it being a complicated topic. They also utilize analytics in their social media strategies to monitor post successes and engagement which helps us determine what to modify going forward. Without Cypress Avenue, our organization would have had difficulty building an online presence where businesses and government agencies could easily interact with us. If you have any further questions, please feel free to contact me. Kind Regards, Angela Watson Program Manager Golden Stat<_ PTAC 4130 ARDMORE AVE, SUITE 100 BAKERSFIELD, CA 93309� s 661-241-8188 July 25, 2022 NaTesha Johnson Upside Productions Management P.O. Box 6056 Bakersfield, CA 93386 To Whom it May Concern: l APO MANAGEMENT, INCNn It is with great enthusiasm I am writing this letter to recommend the exceptional services of Cypress Avenue. As the owner of Upside Productions Management, President of The Fox Theater, founder of Upside Academy, Inc. (non-profit), Chairwoman of the Bakersfield Women's Business Conference, and Board of Director of the Kern County Fairgrounds, I've had the privilege of working with Cypress Avenue on multifaceted levels over the last few years. I must admit, Cypress Avenue is my "go -to" referral for all social media management and online needs. As a client of Cypress Avenue, they have created and developed many social media presences for my organizations where one did not exist. Whether it's through a creation of a video campaign or flier creation, Cypress Avenue unique marketing and social media campaigns always communicated well with our audience which was critical to the success of the organizations. Cypress Avenue is extremely organized and professional; and through their unique content creation and marketing strategies, our social media platforms continue to soar. Cypress Avenue just knows how to connect the dots with matching brands with the current market. Furthermore, I am always impressed by their monthly analytics updates, and results oriented approach (which is reviewed monthly). Cypress Avenue has exceptional insight on social media marketing and knows what it takes to be successful online and on social media platforms. They are proactive and extremely talented with wordsmithing as well as naturally incorporating keywords and trending tags to optimize rankings. This talent is hard to come by, but essential to social media growth. The quality of their work speaks for itself, please feel free to visit any of my associated websites to see their work shine: www.bakersfieldwomen.org (social media management, video production, flier creation, content creation and more), www.oldgoldventures.com (content creation, video production, flier creation, printed materials, social media management), and www.akabakersfield.com/miss-fashionetta (live streaming and video production). Please let me know if I could provide additional information on why Cypress Avenue can provide that competitive marketing edge for success for your organization. Should you have any questions, please do not hesitate to contact me 661-281-5007 or email me at info@upside productions.biz. Sincerely, NaTesha "T" Johnson, M.P.A., CDI Upside Productions Management Website: www.upsideproductions.biz CYPRESS AVENUE �•� MEDIA �" - -7m, ;. f an agreement is reached, a professional services agreement will be provided by Cypress Avenue for approval by Keep Bakersfield Beautiful. Cypress Avenue is prepared to begin upon approval of the service agreement. Thank you for considering a partnership with Cypress Avenue and please feel free to reach out if you have any other questions regarding this proposal. Cassidy George r —ress Avenue Media --tor of Marketing (661) 742-3307 cassidyC cypressave.com 4130 Ardmore Ave. Suite - 202 Bakersfield, Ca 93309 CLEAN BAKERSFIELD BE 661 PROUD DON'T LITTER KeepBakersfieldBea utifuI KGET ® KernGoldenEmpire.com T17.3 TELEMUNDO BAKERSFIELD T'R,RGET MA— KEToe • REACH KERN COUNTY ADOLESCENT- MALES • THE ENGLISH MARKET • THE SPANISH MARKET KGET • PUNJABI NATIONALITY 'KernGolde lllj3 nFmPire.com "°"°o OBJECTIVE EDUCATE AND MOTIVATE. BUILD A MULTI -MEDIA AD CAMPAIGN TO CREATE POSITIVE BEHAVIOR CHANGE TO REDUCE LITTER/ILLEGAL DUMPS IN BAKERSFI EL D. HOW WILL WE DO THIS." WE WILL ACCOMPLISH THIS THROUGH CREATIVE SCRIPT WRITING, MARKETING IN MULTIPLE LANGUAGES, TV AD PRODUCTION INTERVIEWS, LOCAL NEWS SUPPORT WITH FEATURED STORIES. WE WILL SELECTIVELY PLACE THIS MESSAGING ACROSS VARIOUS PLATFORMS WITH NEXSTAR'S MULTI MEDIA SERVICE. AD PLACEMENT TO INCLUDE: • KGET/NBC- THE #1 MOST WATCHED STATION IN EVERY DEMO AND DAYPART • NGET/THE CW NETWORK- WITH A CORE 12-27 DEMO • OGETITELEMUNDO SPAN►SH TV WITH ONLY LOCAL NEWSCASTS • LIVE MENTIONS IN NEWS ON KGET & TELEMUNDO WITH NEWS SUPPORT AND FEATURE STORY. • DIGITAL MARKETING THOUGH OTT/CTV STREAMING TV TO ALL THE CORD CUTTERS NOT WATCHING TRADITIONAL TV. WE WILL SPECIFICALLY TARGET PUNJABI INTEREST AND CULTURE/LANGUAGE WHETHER THEY ARE WATCHING TV OR ON THEIR SMART DEVICES, PHONE, TABLET, DESK TOP, LAPTOP, • STUDIO 17 LIVE INTERVIEWS ONCE A WEEK TO DISCUSS PROPER RECYCLING AND DUMPING, LET'S MAKE IT A MONTH LONG AWARENESS CAMPAIGN WITH ALL OF YOUR PARTNERS AND ADD TUNE IN PROMOS. ADOLECENT KIDS ESPECIALLY MALE BOYS LOVE SUPERHEROES 0 LET'S MAKE THIS MESSAGE HEARD THROUGH CREATIVE MESSAGING MAKING OUR SUPER HERO FLY THROUG THE CITY TEACHING US WHAT TRASH GOES WHERE AND CATCH THEM WHILE ON THEIR SMART DEVICES... , • ` COMMERICAL #1 EDUCATE AND MOTIVATE THROUGH SENSE OF PRIDE AT A YOUNG AGE Kp Keep Bakersfield Beautiful�Kernc Pire com rE!�1j3 Anti -Litter Campaign 2023 o'denF1n:30sec commercial in English and Spanish Focus on Recycling *Create a logo that says Be 661 Proud & animate your KBB Frog as a Superhero flying through the City helping us clean up and recycle right Target audience: Small child to adolecent older male ... educate our youth Visual: KBB's Frog Mascot demonstrating what trash goes where. Voice Over: We all want to recycle to help keep Bakersfield Beautiful. Here's what you can do to: Explain what trash goes into what trash can... including household trash & recycle bins and public trash & recycle bins. Tagline: You don' have to have a cape to be a hero You don't have to save the whole world.. just your little corner of it. Be 661 Proud and recycle For more information on how you can help go to BakersfieldCity.us 111 COMMERICAL #2 EDUCATE AND MOTIVATE THROUGH HUMOR AND SELF REFLECTION Keep Bakersfield Beautiful Anti -Litter Campaign 2023 :30sec in English and Spanish *Create a logo that says Be 661 Proud Target audience Adolecent teen male to adult enfmPire Qom Visual: Man wearing a bright yellow shirt with big block black letters that say That One Guy. He is driving and throws his trash out the window He is walking and drops his lunch wrapper on the ground next to a trash can He is on the side of a road throwing household trash out of the back of a pickup truck. Mattress on the ground, dresser on the ground, etc. Voice Over: Woman: There was that one guy who threw his trash out the car window. Man: There was that one guy who dropped his lunch wrapper on the street even though there was a trash can right next to him. Woman: There was that one guy who dumped his old mattress and trash on the side of the road. Man: Don't be that one guy. Tagline: Be 661 Proud Don't Litter For more information on how you can help go to BakersfieldCity.us How do we capture our youth....? Targeted OTT/CTV Streaming Advertising Kids don't watch TV the same way adults do ... We specifically target Adolecent youth with a focus on males and seperately Punjabi nationality by sending these individuals messages on their smart TV's and Smart devices, Smart Phones, Tablets, Desktops, laptops.... We set our specific targets and we deliever only to these individuals that aren't watching traditional TV that fit our specific description. No wasted messaging here. It doesn't matter where they go we will track them through their smart devices and deliever them messaging there on there time when they are watching.... Minimum $1000 per month will get you approximently 33,333 targeted impressions per month with a 65%/35% split between Smart TV and Smart Devices Investment Minimum 1000.00 per month How many months would you like? -- from ---- 2023 to-----2023. X X X -------------------------- ------------------ Signature of Approval Date KGET Station Approval KOET d T1Zs ('" NernGoldenEmpire.com To learn more about how OTT/CTV streaming targeted marketing works go to: www.goutube.com/watch?v=IE4mEfLMkYk WEDNESDA Y, NO VEMBER 75TH AMERI CA RECYCLES DAY LET'S MAKE IT A MONTH OF WEEKLY INTERVIEWS ON KGET'S STUDIO 17 LIVE On America Recycles Day (November 15th 2023) EPA recognizes the importance and the impact of recycling, which has contibuted to American prosperity and the protection of our enviroment. Let's make this a month wide awareness campaign by doing a series of Studio 17 Live interviews on Bakersifeld only Live Local daily Life style show. Let's invite Beautiful Bakersfield partners to come on air with you and give each organization a chance to talk about what they do and how they help the community and how our viewers can help at home. Maybe we visit our community dump, maybe it's recycling or refining oil ... maybe it's trash art one week... you choose your parnters for a full month of recycling tidbits as a community effort. • 100 :15sec commercial promoting Recycle Day M-Su 6a-12m • 1 PSA style Commercial in English asking viewers to tune in all month long • 4 Studio 17 interviews 4-5 minutes each in studio • 1 off -site location with our host out at one of your partner locations 4-5 minutes pre recorded to airng during show. K Investment $5000.00 A x'� €.,g KernGoldenEmDire.com Signature of Approval Date KGET Station Approval $9950 INVESTMENT: WILL INCLUDE: Production of 4 Commericals: 1 :30sec English Commercial -Recycle 1: 30sec Spanish Commerical -Recycle 1:30sec English Commercial -Don't Litter 1:30sec Spanish Commerial-Don't Litter AIRTIME SCHEDULE: K 0` €1 KernGGotdenEmpirexom -2 months of Digital Targeting on CTV/OTT 66,666 Impressions -2 Regular Studio 17 Interviews 4-5 minutes long -35 :30sec commercials on KGET M-Su 6a-12a -50 :30sec commercials on NGET M-Su 6a-12a -35 :30sec commercials on OGET M-Su 6a-12a with focus on news -1 Facebook Post to launch new logo of the Be 661 Proud Campaign -31,250 banner ads on kget.com Schedule to run over 2-3 month's Max. x --------------- Signature of Approval a Investment $5000.00 x x Date KGET Station Approval X% e[L[MUNDO f ��9,9000 Lr "I VE. � T. ® KGET WILL INCLUDE: T1z3 `t1 �� TELEM UNDO KernGoldenEmpirexom Production of 4 Commericals 1 :30sec English Commercial -Recycle 1: 30sec Spanish Commerical -Recycle 1:30sec English Commercial -Don't Litter 1:30sec Spanish Commerial-Don't Litter AIRTIME SCHEDULE: -5 months of Digital Targeting on CTV/OTT or 166,666 total Impressions -Studio 17 Package attached with 4 interviews in 1 month and 1 prerecorded interview -100 :15sec Tune in Promo's for recycle month -1 Facebook post on KGET Social Media for recycle month -150 :30sec commercials on KGET M-Su 6a-12a with a focus in News, sports, daytime, prime including: (America's Got Talent, Sunday night Football, College Football, High School Sports Highlights) -300 :30sec commercial on NGET M-su 6a-12a with focus on Prime and weekends -150 :30sec commercials on OGET M-Su 6a-12a with a focus in 5p News,11p news, Prime -1 Facebook Post on KGET.com to launch new logo of the Be 661 Proud Campaign -News inclusion with Feature in 5p newscast with a story featurette. -250,000 Banner Ads on kget.com -1 homepage take over on kGET.com to launch campaign kick off -Schedule to run over 5-8 month's Max.up to you on how much frequency per month Investment 39,000.00 X---------------- X---------- x --------------- Signature of Approval Date KGET Station Approval /recycle trash all' around us and don't litter be 661 proud 117 r L,:.-A et *I.01 Ko aP. p\de��Olt ��m Order:2306-0427-001 Keep Bakersfield Beautiful 8/7/2023 2306-0427-001-001 Period: 10/06/2023 - 04/04/2024 Duration: 30 DMA Theater Code Theater Name Location # of Screens Estimated Spots Projected Impressions Cost per Spot Net Media Costs Bakersfield = NAME THAT MOVIE (NTM) AMC0755 AMC Bakersfield 6 BAKERSFIELD, CA 6 4,368 41,749 $0.55 $2,417.20 Bakersfield - :16 spot RGL1031 Bakersfield Stadium 14 BAKERSFIELD, CA 14 10,192 174,436 $1.06 $5,403.12 LEN Plasmas (AMC 6 only) 69,774 NCM Digtial OTT/Video Hybrid 2,180 $2,180.00 TOTAL 2 20 10,080 1 288,139 $0.60 1 $10,000.32 2306-0427-001-001 Period: 10/06/2023 - 01/18/2024 Duration: 30 DMA Theater Code Theater Name Location # of Screens Estimated Projected Imoressions Cost per SpotSoots Net Media Bakersfield = NAME THAT MOVIE (NTM) AMC0755 AMC Bakersfield 6 BAKERSFIELD, CA 6 2,520 24,477 $0.36 $901.60 Bakersfield - :30 spot RGL1031 Bakersfield Stadium 14 BAKERSFIELD, CA 14 5,880 102,270 $1.23 $7,257.70 LEN Plasmas (AMC 6 only) 34,887 NCM Digtial OTT/Video Hybrid 61,920 $2,000.00 TOTAL 2 1 20 1 10,080 1 223,554 $0.60 1 $10,159.30 2306-0427-001-001 Period: 10/06/2023 - 1 /6/24 Duration: 30 DMA Theater Code Theater Name Location # of Screens Estimated S ots Projected Im ressions Cost per Spot Net Media Costs Digital Video/OTT Targeting 154,799 $5,000.00 Digital Banners - Targeting 341,297 $3,000.00 Digital ATM.TV 166,667 $2,000.00 TOTAL 2 20 10,080 662,762 $0.60 $10,000.00 Jun 21, 2023, 1:13 PM 2306-0427-001-001 Period: 10/06/2023 - 04/04/2024 Duration: 30 26 Weeks DMA Theater Code Theater Name Location # of Screens Estimated Spots Projected Impressions Cost per Spot Net Media Costs Bakersfield = NAME THAT MOVIE (NTM) AMC0755 AMC Bakersfield 6 BAKERSFIELD, CA 6 4,368 41,749 $0.55 $2,417 20 Bakersfield RGL1031 Bakersfield Stadium 14 BAKERSFIELD, CA 14 10,192 174,436 $1 06 $10.806 23 LEN Plasmas (AMC 6 only) 69,744 $0.00 TOTAL 2 20 10,080 285,929 $0.60 1 $13,223.43 Segment 2 Name That Movie (AMC 6) - Segment 1 CPT (Marketplace)-1 :30 2306-0427-001-001 Period: 10/06/2023 - 04/04/2024 Duration: 30 26 Weeks DMA Theater Code Theater Name Location # of Screens Estimated Sots Projected Impressions Cost per Spot Net Media Costs Bakersfield = NAME THAT MOVIE (NTM) AMC0755 AMC Bakersfield 6 BAKERSFIELD, CA 6 4.368 41,749 $0.55 $2,417.20 Bakersfield - :30 spot RGL1031 Bakersfield Stadium 14 BAKERSFIELD, CA 14 10,192 174,436 $1 06 S10 806 23 LEN Plasmas (AMC 6 only) AMC0755 69,774 $0.00 $0.00 Lobby Danglers - QTY. 3 (AMC 6 only) AMC0755 0 $1,300 00 Lobby Counter Cards - QTY 3 (AMC 6 only) AMC0755 0 $1,300,00 Lobby Banner 4'x6' (AMC 6 only) AMC0755 0 $1,950 00 NCM Digital OTT 253,165 $10,000,00 Digital Video - English 117,188 $3,000.00 Digital Video - Spanish 78,125 $2,000 00 Digital Banners - English 395,257 $3,000.00 Digital Banners - Spanish 227,531 $2,000 00 NCM Digtial ATM.TV 160,000 $2,000.00 TOTAL 2 20 10,080 1,517,224 $0.60 $39,773.43 Footnotes Jun 21, 2023, 1:13 PM Promotional items are non-commissionable. Special effects, customized placement, rush charges, and changes are extra All duplication, creative services, and network implementation fees are at advertiser's expense. Fulfillment costs are estimated and final costs may vary. Onscreen Campaign will be scheduled to run in all locations for the dates included on the proposal and associated impressions provided are an estimate, subject to change and not guaranteed. NCM has sole discretion to display the Onscreen Advertising more than once within a segment or across multiple segments of a show. Rates are held for 5 Days from the date of this proposal. All inventory is subject to availability at the time of order. This plan is incorporated into any purchase or insertion order, if applicable. NCM Proprietary and Confidential NCM Scenario For - Keep Bakersfield Beautiful - Proprietary and Confidential 1. 1 11 Fun 21, 2023, 1:13 PM On -Site Promotions: Banners Placed in highly visible areas of theater lobby. Final placement is determined by Theater Manager. Availability: • One (1) program per theater at any time • Weekly programs available Quantity: • One (1) Banner per theater Content and Approvals: • Banner creative can be portrait or landscape to 4' x 6' or 6' x 4' max sizing • Banner creative content and specifications are subject to NCM and Theater Circuit approval prior to implementation (see back for how to submit) • Approval turnaround is 1 - 3 business days Image of a "grommet" Al Page 1 of 2 On -Site Promotions: Standees Placed in highly visible areas of theater lobby. Final placement is determined by Theater Manager. Availability: • Two (2) programs per theater at any time • Weekly programs available Quantity: • One (1) display per client Content and Approvals: • Standee creative can be no bigger than 3' wide x 5' high max sizing • Standee creative content and specifications are subject to NCM and Theater Circuit approval prior to implementation • Approval turnaround is 1 - 3 business days Page 1 of 2 On -Site Promotions: Lobby Display A free standing, unmanned and typically interactive unit. Final placement is determined by Theater Manager. Availability: • Two (2) program per theater at any time • Weekly programs available Quantity: • One (1) display per client per theater Content and Approvals: • Display creative can be no bigger than 4' W x 6' H x 3' D max sizing • Display creative content and specifications are subject to NCM and Theater Circuit approval prior to implementation • Approval turnaround is 1 - 3 business days Page 1 of 2 411 sp On -Site Promotions: Posters Availability: • One (1) poster per program • Weekly programs available Content and Approvals: • Poster creative must be 27" wide x 40" high to fit in poster case displays • Note the live visible advertising area is 24" wide x 38" high • Poster creative content and specifications are subject to NCM and Theater Circuit approval prior to implementation • Approval turnaround is 1 - 3 business days Page 1 of 2 On -Site Promotions: Counter Cards Placed in highly visible areas of theater lobby. Final placement is determined by Theater Manager. Availability: • Two (2) programs per theater at any time • Weekly or by flight Quantity: • Two to Three (2 - 3) per theater based on lobby size Content and Approvals: • Counter Card creative can be no bigger than 13" wide x 16.5" high x 4" deep max sizing • Counter Card creative content and specifications are subject to NCM and Theater Circuit approval prior to implementation • Approval turnaround is 1 - 3 business days Page 1 of 2 On -Site Promotions: Danglers Placed in highly visible areas of theater lobby. Final placement is determined by Theater Manager Availability: • One (1) program per theater at any time • Weekly or by flight Quantity: • Two to Three (2 - 3) per theater based on lobby size Content and Approvals: • Dangler creative can be no bigger than 18" x 24" max sizing • Dangler creative content and specifications are subject to NCM and Theater Circuit approval prior to implementation • Approval turnaround is 1 - 3 business days On -Site Promotions: Tabling/Product Demonstration Highly visible traffic area. Final location determined by Theater Manager. Available weekends only. Availability: • One (1) program per theater at any time Hours: • Weekly programs available Friday: 5pm - 1 Opm, Saturday: 12pm - 1 Opm, Content and Approvals: Sunday: 12pm - 8pm • Tabling creative content and specifications are subject to NCM and Theater Circuit approval prior to implementation • Approval turnaround is 1 - 3 business days • Physical samples may be required for approval • Maximum of two (2) staff allowed at table event • Client must sign tabling addendum and all client staff onsite must adhere to those policies • Client is responsible for providing table staff • Programs may not contain food/cooking demonstrations and product demos may not compete with concession business • Premiums must be sample/trial size. Photo or sample of premium(s) must be provided to NCM for approval prior to production • Demonstrations may require a consensual release form Page 1 of 2 On -Site Promotions: Exit Sampling Distributed in the lobby near theater exit door(s). Final location determined by Theater Manager. Available weekends only. Availability: • One (1) program per theater at any time • Weekly or by flight Hours: • Friday: 5pm - 1 Opm, Saturday: 12pm - 1 Opm, Sunday: 12pm - 8pm Content and Approvals: • Exit Sample creative content and specifications are subject to NCM and Theater Circuit approval prior to implementation • Approval turnaround is 1 - 3 business days • Physical samples may be required for approval Types: • Attended: - Optional to staff with your employees, theater staff (based on approval), or we can arrange 31d party staffing • Unattended: - Free standing distribution unit placed in lobby near exit doors Page 1 of 2 On -Site Promotions: Box Office Handouts Distributed through the Box Office location. One handout per transaction. Quantity/Weekly Rate: Based on projected attendance by theatre Availability: • Two (2) programs per theater at any time • Weekly or by flight Quantity: • Must be distributed in all theaters by DMA • Handouts can be distributed to a single film title (option not available in all theaters) Content and Approvals: • Box Office Handout creative can be no bigger than 3" x 5" max sizing • Handout creative content and specifications are subject to NCM and Theater Circuit approval prior to implementation • Approval turnaround is 1 - 3 business days do 3 I& Page 1 of 2 • )n-Site Promotions: Vehicle/Motorcycle Display Placed in highly visible areas of theater lobby. Final placement is determined by Theater Manager. Availability: • One (1) program per theater at any time • Only available in pre -approved locations Size: • All displays will be subject to size restrictions and must be submitted for approval Content and Approvals: • All vehicle types including measurements must be approved by NCM prior to program implementation • A Certificate of Insurance must be provided by the client and must list NCM and the theaters as "additional insured" • All additional materials and signage related to the vehicle/motorcycle display must also be submitted to NCM prior to production for approval • Approval turnaround is 1 - 3 business days Page 1 of 2 Q4 2023 LINE-UP aBMW NH Kraven the Hunter 10/6 The Exorcist 10/13 LJ Dune: Part Two 11/3 Wish Wonka Aquaman Et the Lost Kingdom 11/22 12/15 12/20 lv NCM I noovie Note: Movie release dates and titles subject to change without notice. � � 1 The Marvels 11/10 Untitled Ghostbusters Sequel 12/20 Trolls 3 11 /17 Migration 12/22 r•� '0 The Hunger Games: The Ballad of... 11/17 X sw PURPLE The Color Purple 12/25